It’s a dilemma for anyone hoping to engage with patients in today’s always-on, always-connected culture. On the one hand, you have HIPAA, the 20-year-old statute that’s all about protecting privacy; on the other, social media, which is essentially a forum for sharing on a global scale. Is it any wonder that some medical professionals have […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
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For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
With apologies to The Beatles, it was 20 years ago today (okay, Sunday) that President Clinton signed Public Law 104-191, better known as the Health Insurance Portability and Accountability Act, or HIPAA. Although the law addressed a multitude of issues, it’s safe to say that the most relevant requirements for most providers is spelled out […]
At RealSelf, we view giving back as our social responsibility, core to our beliefs and culture. A guiding principle to our support of local charities and international medical volunteers is to seek out meaningful ways to make a difference in restoring hope, confidence, and a positive future for those who are most vulnerable and underserved. […]
Let’s face it. Having done your best to help a patient, you have every right to be dismayed when you discover they’ve posted a scathing online review. As previous posts have noted, there are appropriate ways to respond to them and inappropriate ways to respond, but sometimes, the best response is to bite your tongue […]
As noted in last week’s post, filing a lawsuit over a negative review — either to silence an unhappy patient or to pursue damages for defamation — is rarely a good idea. Costly, difficult to prosecute and, in some cases, prohibited by law, such suits can turn a one-time, one-off event into an ongoing crisis […]
To sue or not to sue, that is the question. When the issue at hand is an online review of your practice, the answer is almost always no. Barring highly specific and hard-to-prove circumstances, heading to court to contest a negative review can often do more harm than good. The latest case in point? Dr. […]
If you’ve ever wondered how many people see the updates you post to your Facebook practice page, the answer is probably “less than ever.” “Organic reach,” the term for the visibility of posts that don’t require a payment for better placement, has not only been dropping for years, but just recently, took another hit. Late […]
At first glance, the title of this infographic from Invodo — Video Marketing & the Customer Journey: Bring Your Products To Life — doesn’t exactly shout healthcare. But if you change just two words, it clearly applies: Video Marketing & the Patient Journey: Bring Your Services To Life It’s a journey that marketers liken to […]
To post prices or not to post prices, that is the question. For doctors providing medically necessary services, the question has taken on new urgency thanks to the Affordable Care Act, high-deductible health plans, and other developments that influence patient choice and provider reimbursement. For aesthetic professionals, on the other hand, it’s been a topic […]
Physician burnout: You could say it’s a hot topic these days. From new research on its causes to seminars on how to avoid it, it seems you can’t read your mail or get online without coming across stories about the subject. The current issue of Modern Aesthetics, in fact, devotes, not just its cover (above) to […]
Even as the internet enables an exchange of information on a transformative level, online health forums still get the Rodney Dangerfield treatment: They don’t get no respect. That’s unfortunate because as new research shows, the information provided in online healthcare discussions is often better than the nay-sayers believe. Published in the Journal of Medical Internet Research, the […]
Maybe it’s the proliferation of those direct-to-consumer (DTC) ads for drugs that people can’t actually purchase — they all end with “Ask your doctor about…” — or the inflated claims of dietary supplements that promise more energy, better skin or flatter abs. Healthcare marketing is getting a bad rap. That’s a shame — and potentially […]
It only takes a moment. A potential patient goes online to research Botox or a breast aug and comes across a blog post, web page or social conversation about the topic. In short order, she makes a decision: Either the content “clicks” with her or she clicks away. As a recent study from AOL Insights […]
Picture for a moment a potential patient who has decided to book a consultation with your practice. If she’s like most people, chances are that she’s going to have to work that appointment into a day that’s more juggling act than mere schedule. For example: If she has a job, she had to arrange time […]
When you’ve spent years learning your craft, it’s easy to assume that what transpires in the procedure chair or operating room is all that matters. But for patients, actually undergoing surgery is just one step in a process that starts with initial research, continues through one or more consultations and incorporates post-surgical recovery and their […]
What do patients want? Excellent care and great outcomes, of course, but increasingly, they also want to be actively involved in their healthcare decisions. They know they have choices, which means the days of doctors’ dictating courses of action and patients blindly accepting them are over. It’s what marketers mean when they talk about empowerment. […]
Authenticity (au·then·tic·i·ty): According to Webster’s, it’s “the quality of being authentic.” Well, that doesn’t say much, now does it? Nor is it likely to provide any insights on how to demonstrate that you possess it. And while aesthetic consumers are obviously interested in your medical training and surgical skills, the fact remains that they also want […]
It probably happens more often than you think. A potential patient considering a procedure goes online, comes across your before and after photos and decides that she likes what she sees. She picks up the phone, schedules a consultation and then never shows up. Why? Because she didn’t call you; she called another practice entirely. The […]
Chances are that when you hear the name Adobe you probably think of them as the purveyor of digital products, such as Flash, Photoshop and PDFs. But the company is also a prolific producer of well-researched reports and whitepapers under its Adobe Marketing Cloud brand. Generally designed to help companies better understand online marketing, their […]
The email’s subject line — We Were Just Getting Started — certainly caught my eye. We were just getting started with what? Turns out it was from an airline whose website I’d recently visited without completing a booking. Based on my actions on their website (and my membership in their loyalty plan), they no doubt […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Patient-Centric Marketing: A New Old Concept July 23, 2012
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- Doctors and Twitter: Don’t Get Fooled by Vanity Metrics April 3, 2012