It’s been three days since Google rolled out its latest update and, based on early reports, the sky hasn’t fallen on sites that are not optimized for mobile devices. (Long story short, the more “mobile friendly” your practice website is, the better it’s expected to rank in search results.) Does that mean the whole “Mobile-geddon” […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
Is your practice website mobile-friendly? If it isn’t (or you aren’t sure), the time has come to do something about it. Starting tomorrow, April 21, Google will officially incorporate mobile-friendliness as a ranking factor in determining search results, a move some experts are already calling “Mobile-geddon.” In other words, if your site isn’t mobile friendly, […]
How much do aesthetic consumers love video? Let us count the ways: Last week, visitors to RealSelf clicked on videos 75,600 times By doing so, they viewed 122,500 minutes (2,042 hours) of video content On Thursday, April 9, they set a one-day record of 12,500 views and 20,500 minutes (342 hours) Individually, the most popular […]
Call it the curse of the blinking cursor: After a long day of surgeries, consults and practice management, you could be forgiven for deciding that you have neither the time nor inclination to confront a blank computer screen and compose a blog post for your practice website. It’s understandable. Unfortunately, it may also be unwise […]
Dancing babies, swimming hippos and a dog who can’t catch a break (or a meal). These days, it seems just about anything you can film can go viral, spreading from Facebook to Twitter to Good Morning America. That video of a breast aug or tummy tuck? Probably not but that doesn’t mean it’s not worth filming […]
It’s an understatement of epic proportions to note that Google is probably one of the most technology-driven companies in history. Between its ever-expanding portfolio of products and the never-ending updates applied to them, the company collects, crunches and correlates data on a colossal scale. So, it was a bit of a surprise to read a […]
It’s the blessing and the curse of the Internet: The same geography-obliterating power that allows you to reach distant consumers also gives them access to your competitors whether they’re across town or across the ocean. And while great content, compelling images and easy navigation can help set your practice website apart from others, basic web […]
Marketing your business is no laughing matter but, let’s face it, taking an overly dry approach isn’t always the best way to get attention or boost engagement. The fact is, no one likes to be lectured and injecting a lighter tone often provides a more memorable way to get your message across. It’s a concept […]
As noted last week, consumer interest in injectables is soaring — and we’re not talking about idle curiosity either. Among the millions of people who are considering toxins and fillers, more and more are turning that interest into action. According to the latest data from ASPS, Botox and hyaluronic acid treatments were up 6% and 8%, […]
Have you looked at your practice website lately? No, I mean, really looked at it the way, perhaps, someone who is visiting it for the first time might? Having perused more than most, I sometimes get the idea that some practitioners either haven’t or have and don’t care if visitors stick around. The issue, of […]
From the growing number of procedures being performed to the media’s seemingly endless fascination, interest in cosmetic medicine is clearly on the rise. And if the 7 million unique monthly visits to RealSelf are any indication, that interest is matched by aesthetic consumers’ thirst for trustworthy information from those with the expertise to help them […]
New products, little or no downtime and lower costs than surgical alternatives — it’s hardly surprising that the market for injectables is booming. In fact, according to a 2014 report from Transparency Market Research, the global facial injectables market is expected to grow 14.6% per year, rising from $3.3 billion in 2013 to $9.4 billion […]
The phone rings, a potential patient books a consult and it’s not surprising that some doctors get the idea it’s time to start checking their surgical calendars. Not so fast, doc. While the world would be a much simpler place if the path from consult to surgery was a direct one, it’s no longer the […]
Unless you’re a fan of The Beautiful Game, you may have missed the news that the 2015 Major League Season has just gotten underway. That’s unfortunate because as anyone who has sat among thousands of screaming futbol fans can tell you, it’s a highly entertaining experience. Educational, too, especially if you’re in the business of […]
Picture this: Two patients come into your practice because they’re considering rhinoplasties. One describes her ideal attributes verbally — she wants a smaller tip, for example, or less flared nostrils — while the other shows you a photo of a popular celebrity with a perfectly proportioned proboscis. Unless you’re a mind reader, it’s safe to […]
Lawnmowers, elevator buttons and football blocking sleds — if you’ve seen Geico’s commercials with Salt-N-Pepa, you know that sometimes the right thing to do is “to push it, push it real good.” With your marketing? Not so much. Simply put, the Internet has completely upended the traditional ways of reaching today’s consumer and pushing your […]
Online reviews — they’re not just for facelifts and tummy tucks anymore. In fact, if you sell skincare or other medibeauty products, a new report suggests that incorporating reviews for them on your practice website can boost sales significantly. The study, conducted by Bazaarvoice.com, looked at the impact online reviews and star ratings had on a […]
Sometimes there’s nothing like a look back to see what the future might hold. Case in point: the latest data from the American Society of Plastic Surgeons (ASPS), which has just released its annual statistics for 2014. As the infographic below shows, the numbers indicate both an overall increase in cosmetic procedures from the year […]
Perhaps you heard the news — first reported by The Wall Street Journal on Monday — that Lifestyle Lift shut down the majority of its business and was considering declaring bankruptcy. The Journal called the move “abrupt” and it no doubt came as a surprise to employees, creditors and customers alike. Not so at RealSelf. […]
Right now, millions of people are going online to research their options for elective aesthetic procedures, edging closer to choosing the one doctor they believe will give them the results they seek. As noted in a post last week, more than 8 out of 10 aesthetic consumers won’t even consider a practice that doesn’t have […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- Patient-Centric Marketing: A New Old Concept July 23, 2012
- Doctors Should Enlist “Brand Advocates” to Promote their Practice June 20, 2012