doctors removed from RealSelf

7 Reasons Why RealSelf is One of the Fastest Growing US Companies (Inc 500)

Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...

multiple devices, mobile, attribution, aesthetic consumer

More Mobile, More Devices: Do You Know Where Your Patients Are Coming From?

If it’s true that information is power, Mark Zuckerberg may be on his way to becoming the most powerful man in the world. Simply put, the amount of data that flows from Facebook’s nearly 1.3 billion users to the company’s servers is staggering — so huge, in fact, that it not only fuels the company’s […]

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tatto removal, before and after photo

Rethinking Ink: The Business of Tattoo Removal Is Booming

Given the number of people sporting inked images on their arms, legs and backs, it’s obvious that people love their tattoos. That is, until they don’t, which is why more and more of them are turning to aesthetic professionals to have them removed. In fact, according to research by IBISWorld, revenue for tattoo removals has […]

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digital transformation, medical marketing, healthcare consumer, patient-centric marketing

The 5 Rules that Are Redefining Medical Marketing

HIPAA, EHRs, Obamacare — you don’t have to be the sharpest scalpel in the instrument tray to realize that healthcare is in the midst of radical change. But there’s an even bigger, more fundamental shift going on that promises to spell the difference between success and failure for any provider who hopes to engage with […]

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digital transformation, consumer decision journey

Digital Patients Are Different and Disruptive — and They’re Defining the Future

As a principal analyst at Altimeter Group, Brian Solis is an expert on the disruptive power of technology and how companies that embrace that change can excel in reaching today’s connected consumer. When he speaks — or more accurately writes about the subject as he recently did in “The State of Digital Transformation” — it’s […]

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The Author Rank Building Machine #verticalmeasures #Infographic #Authorrank

Infographic Friday: Augment Your Online Presence with Google Authorship

Given the terabytes, petabytes and exabytes that cross the Internet on a monthly basis, getting your content noticed is no easy feat. And while there are countless tools and tricks that can help, two of the most important factors remain the quality of the content itself and the reputation of the person producing it. That’s […]

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customer retention, bird in the hand

Repeat Business Is Even More Important than You Think

Unless your surgical calendar is packed to the margins, you probably spend a fair amount of time trying to figure out how to generate new business. (Truth is, we spend a lot of time at Medibeauty.biz trying to help you generate new business too but that’s another story.) That’s a good thing, of course, but […]

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customer service, social media, twitter, facebook

Customer Service III: Don’t Let the Social Media “Phone” Go Unanswered

If you’re like a lot of doctors, you’ve probably found yourself wondering if maintaining a presence on the major social networks is really worth the effort. After all, recent changes at Facebook mean you’re probably reaching fewer fans and you certainly can’t describe intensive subjects like cosmetic surgery — or your practice values — in […]

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customer service

Customer Service, Part II: What Customers Do When You Don’t Do Well

As previously noted, providing customer service that only qualifies as “good” is rarely enough to turn patients into repeat customers and brand advocates. For that, you need to provide outstanding customer service. But while it’s easy enough to quibble about how many degrees of separation there are between good and outstanding, there’s no need to […]

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customer service, brand advocate, customer loyalty

Customer Service Conundrum: Why Good Outcomes Can Be Bad for Business

On the surface, it seems so simple: If a patient has a good experience with your practice, it should be a no-brainer that she’d come back when considering subsequent treatments and/or recommend your practice to others. But as the old Gershwin tune puts it, it ain’t necessarily so. According to a new study from Optus, […]

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realself, aesthetic consumer, friction

Ease the Path to Your Practice: Less Friction = More Patients

If you’ve ever booked a flight, bought a book or considered competing products online, then you know that the Internet’s ability to provide an abundance of information is both its blessing and its curse. On the one hand, we all love having options; on the other, it can often lead to a sort of “analysis […]

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website design, leads, convert

Infographic Friday: Convert More Visitors with a Well-designed Website

Creating high-quality content, participating in social media, encouraging reviews — no doubt, you’ve worked hard to generate the authority, empathy and familiarity that encourages aesthetic consumers to visit your website. Unfortunately, all that hard work can be for naught if they have a poor experience once they get there. And, as this infographic from Medical […]

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search, social, analytics, website traffic

Search vs. Social: Which One Packs More Punch?

It’s 2014 — do you know where your website visitors are coming from? If you’re not the type to pore over your traffic numbers and other analytics, the answer may surprise you. Analyzing traffic from 200,000+ sites that reach more than 250 million unique monthly users, the number-crunchers at Shareholic found that referrals from organic […]

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realself, q&a, telemedicine, duty of care

Does Answering Questions Online Constitute Telemedicine?

Telemedicine. When it comes to transforming healthcare, few concepts promise more far-reaching changes than the prospect of using 21st century technologies to provide care at a distance. Little wonder, then, that the concept also causes its fair share of confusion. Consider the recent case of a plastic surgeon who received a note from her insurance […]

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infographic, seo, content, search

Infographic Friday: SEO Isn’t Dead but It Could Still Be Killing Your Business

Another day, another article raising the question “Is SEO Dead?” In fact, there seems to be something of a cottage industry of people cranking out stories about the viability (or lack thereof) of search engine optimization. And yet even those who pronounce the strategy dead, dead, dead clearly hope their stories appear high in search […]

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online reviews, customer service, responsive company,

Online Reviews: Even More Valuable than You Think

As we noted the other day, more and more doctors are beginning to recognize the value of online reviews. But that’s just the beginning: to truly unlock the power of those online testimonials takes a deeper understanding of the way reviews actually work, a subject the folks at Bazaarvoice.com have given a lot of thought. […]

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online reviews, reputation management, leads

Is it Time to Review Your View of Reviews?

J.K. Simmons has it exactly right in those commercials for Farmers Insurance: What you don’t know can hurt you. And while Peter Parker’s editor and Juno’s dad is talking about things like auto and homeowners insurance, the same is true about online reviews. Doctors who dismiss patient reviews run the risk of doing long-term harm […]

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consumer decision journey, social, content, internet marketing

The New Consumer Decision Journey (Makes a Great Roadmap for Doctors)

Do a Google image search for the term “consumer decision journey” and you’ll get a bewildering array of funnels, spirals and spaghetti-like flowcharts — all of which purport to explain the path consumers take from deciding they need something to actually buying it. But while visuals can be helpful, it’s not really the shape of […]

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email, email marketing

Email Marketing, Part IV: 5 Steps to Success

When it comes to marketing your practice effectively, few channels offer more bang for the buck than email. As we’ve seen, though, there are also countless ways that your campaigns can blow up before they ever reach your intended target. Fortunately, it doesn’t have to be that way. Once you know your messages aren’t going […]

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email, spam, can-spam, casl, canada

Email Marketing, Part III: Canada Cracks Down on Commercial Messaging

Picture this scenario: You send out an email to your subscribers offering a deal, announcing a new service or just sharing your thoughts on the medibeauty issues of the day. You do so because you know it’s a great way to engage with interested consumers and, hopefully, generate subsequent business. What you may not know […]

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Patient Engage, RealSelf, online review

Generate More Reviews with Patient Engage

Online reviews: Love ‘em or hate ‘em, there’s no denying that asking patients to write them after their procedures can be awkward and uncomfortable for all concerned. For members of the RealSelf doctor community, it doesn’t have to be that way with the launch of Patient Engage, a new service that lets doctors enjoy the […]

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