Are you helping patients get a smoother brow or flatter tummy — or are you helping them achieve well-being? According to a pair of recent reports, focusing on the latter may be the key to connecting with those patients over the long haul. First, though, it helps to know who they are. According to the […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
As a busy aesthetic professional, you probably have neither the time nor the inclination to delve deeply into the technical factors that influence how well your practice website ranks when people are researching cosmetic surgery. And that’s okay. As discussed last week, the good news is that there are some simple things you can do […]
It’s the blessing and the curse of social media: The very thing that makes it so easy to engage in — sign up for a profile here, post a few updates there — is also the thing that makes it so easy to get wrong. For businesses, the consequences of the latter can range from […]
You’ve probably seen the statistics: According to the Pew Research Center, 72% of Internet users say they’ve looked online for health information — and 77% of them say they began their last health-seeking session at a search engine. Question is will your practice website be among the results that Google, etc., return? If not, there’s […]
Buying a car. Booking a hotel room. Pursuing a remodel or home improvement project. Despite the obvious differences between the three activities, they all share a common characteristic: Thanks to the power of the Internet, consumers now have access to an unprecedented amount of information about what the goods and services they seek are likely […]
Epic Content Marketing. The Big Book of Content Marketing. Content Marketing for Dummies. Seems like every time you turn around, someone’s publishing a new book about how content marketing is the key to business success. They’re not wrong — producing content that actually helps people make more informed buying decisions may be the only way […]
With the FDA’s approval of Kybella for submental fat last month, it’s hardly surprising that aesthetic consumers are hoping it will offer an easier, less painful alternative to liposuction and neck lifts for their double chins. And with miracle-touting headlines like “Now You Can Get a Ridiculously Chiseled Jawline without Liposuction,” it’s safe to say […]
It’s not as far off as you think. In less than 5 years, the calendar will hit the year 2020, a mind-boggling bit of information for those of us who’ve been around the block a few times. In fact, if the dizzying rate of change over the last several years is any indication, there’s a […]
Etiquette: It’s not just for dinner parties and subway seats anymore. In fact, given the increasing role digital interaction plays in our daily lives, understanding and adhering to the customary codes of acceptable behavior may be even more important online than off. That’s especially true for businesses, where getting it wrong can put the chill on […]
With new candidates entering the 2016 presidential race on a near-daily basis, it’s not surprising that pollsters and pundits are reviving the old red state/blue state metaphor to highlight the differences between liberals and conservatives, progressives and traditionalists, Democrats and Republicans. Turns out, though, the differences may not be limited to opposing views about taxes, […]
You won’t find it on many wall calendars but for fans of a certain intergalactic movie franchise, today, 5/4/15, is a big day. It’s called Star Wars Day and it owes its existence to the wise man referenced above who almost, but not quite, said the immortal words: May the fourth be with you. Ok, […]
By now, there’s no denying the role online reviews play in people’s healthcare decisions. As noted earlier this week, almost one-half (45%) of consumers have viewed provider ratings/reviews before and nearly 1 in 3 (30%) do so as the first step in their search for a doctor. Those are some impressive statistics but the fact is […]
You don’t have to be Jeff Bezos or Angie Hicks (Angie’s List) to understand the role the digital experience plays in people’s purchase decisions. Whether it’s household items or contractor services, the most essential component in choosing one product or service over another has become the ability to know about it before the point of […]
It’s been three days since Google rolled out its latest update and, based on early reports, the sky hasn’t fallen on sites that are not optimized for mobile devices. (Long story short, the more “mobile friendly” your practice website is, the better it’s expected to rank in search results.) Does that mean the whole “Mobile-geddon” […]
Is your practice website mobile-friendly? If it isn’t (or you aren’t sure), the time has come to do something about it. Starting tomorrow, April 21, Google will officially incorporate mobile-friendliness as a ranking factor in determining search results, a move some experts are already calling “Mobile-geddon.” In other words, if your site isn’t mobile friendly, […]
How much do aesthetic consumers love video? Let us count the ways: Last week, visitors to RealSelf clicked on videos 75,600 times By doing so, they viewed 122,500 minutes (2,042 hours) of video content On Thursday, April 9, they set a one-day record of 12,500 views and 20,500 minutes (342 hours) Individually, the most popular […]
Call it the curse of the blinking cursor: After a long day of surgeries, consults and practice management, you could be forgiven for deciding that you have neither the time nor inclination to confront a blank computer screen and compose a blog post for your practice website. It’s understandable. Unfortunately, it may also be unwise […]
Dancing babies, swimming hippos and a dog who can’t catch a break (or a meal). These days, it seems just about anything you can film can go viral, spreading from Facebook to Twitter to Good Morning America. That video of a breast aug or tummy tuck? Probably not but that doesn’t mean it’s not worth filming […]
It’s an understatement of epic proportions to note that Google is probably one of the most technology-driven companies in history. Between its ever-expanding portfolio of products and the never-ending updates applied to them, the company collects, crunches and correlates data on a colossal scale. So, it was a bit of a surprise to read a […]
It’s the blessing and the curse of the Internet: The same geography-obliterating power that allows you to reach distant consumers also gives them access to your competitors whether they’re across town or across the ocean. And while great content, compelling images and easy navigation can help set your practice website apart from others, basic web […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Patient-Centric Marketing: A New Old Concept July 23, 2012
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- Doctors Should Enlist “Brand Advocates” to Promote their Practice June 20, 2012