Telemedicine. When it comes to transforming healthcare, few concepts promise more far-reaching changes than the prospect of using 21st century technologies to provide care at a distance. Little wonder, then, that the concept also causes its fair share of confusion. Consider the recent case of a plastic surgeon who received a note from her insurance […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
Another day, another article raising the question “Is SEO Dead?” In fact, there seems to be something of a cottage industry of people cranking out stories about the viability (or lack thereof) of search engine optimization. And yet even those who pronounce the strategy dead, dead, dead clearly hope their stories appear high in search […]
As we noted the other day, more and more doctors are beginning to recognize the value of online reviews. But that’s just the beginning: to truly unlock the power of those online testimonials takes a deeper understanding of the way reviews actually work, a subject the folks at Bazaarvoice.com have given a lot of thought. […]
J.K. Simmons has it exactly right in those commercials for Farmers Insurance: What you don’t know can hurt you. And while Peter Parker’s editor and Juno’s dad is talking about things like auto and homeowners insurance, the same is true about online reviews. Doctors who dismiss patient reviews run the risk of doing long-term harm […]
Do a Google image search for the term “consumer decision journey” and you’ll get a bewildering array of funnels, spirals and spaghetti-like flowcharts — all of which purport to explain the path consumers take from deciding they need something to actually buying it. But while visuals can be helpful, it’s not really the shape of […]
When it comes to marketing your practice effectively, few channels offer more bang for the buck than email. As we’ve seen, though, there are also countless ways that your campaigns can blow up before they ever reach your intended target. Fortunately, it doesn’t have to be that way. Once you know your messages aren’t going […]
Picture this scenario: You send out an email to your subscribers offering a deal, announcing a new service or just sharing your thoughts on the medibeauty issues of the day. You do so because you know it’s a great way to engage with interested consumers and, hopefully, generate subsequent business. What you may not know […]
Online reviews: Love ‘em or hate ‘em, there’s no denying that asking patients to write them after their procedures can be awkward and uncomfortable for all concerned. For members of the RealSelf doctor community, it doesn’t have to be that way with the launch of Patient Engage, a new service that lets doctors enjoy the […]
Ahhh, summer. The kids are out of school, beaches are beckoning and nobody really wants to work. But just because people have mentally checked out is no reason businesses should get lazy about their marketing. That’s especially true for doctors for the simple reason that aesthetic consumers who are exploring their options now are doing […]
So, the evidence continues to pile up that email marketing is not dying, but rather, a strong and healthy channel for any business — especially healthcare providers — hoping to turn curious consumers into actual customers and clients. How strong? According to the most recent Email Marketing Census from Econsultancy: On average, companies in the […]
When it comes to connecting with aesthetic consumers, email may just be the Mark Twain of digital marketing: In fact, not only are reports of email’s death greatly exaggerated but, according to a new study, it’s especially vibrant when the messages in question come from one industry above all others: Healthcare. Analyzing campaigns from nearly […]
Here at RealSelf, we talk a lot about how answering online questions from aesthetic consumers is a great marketing tool. It can, for example, help expose your practice to patients far beyond your local market and even provide “SEO juice” that can boost your position in search results. Sometimes it does even more. Case in […]
It’s a completely understandable reaction: After a patient posts an online review slamming your practice for poor treatment, you want to fight back so you consider taking legal recourse and file a suit claiming defamation. Unfortunately, it’s almost always the wrong reaction for the simple reason that a negative review is not necessarily a defamatory […]
You’ve probably seen the figures: Video is on the verge of taking over the Internet. Readily accessed, easily consumed and eminently shareable, it may just be the ideal format for delivering digital content. There’s just one problem: A lot of it is, at best, amateurish and, at worst, unwatchable. And while that’s okay for little […]
A funny thing happened on the way to my Gmail account this morning. Clicking on the Promotions tab — part of a redesign rolled out last year — I was surprised to see, not the usual text-based list of offers and invitations, but rather, the grid-based view above. Three guesses which one caught my eye […]
Given her former positions as chief of staff and general manager at Microsoft, you might think Maggie Finch is a diehard proponent of data-driven analytics and marketing that relies on concepts like “aided awareness” and “share of voice.” Funny thing is she’s actually an advocate for stepping away from the analytics and embracing a new/old approach to […]
It’s wedding season, which means brides-to-be are primping, wacky wedding videos are making the rounds and celebrity magazines are all agog over the conscious coupling of Kim Kardashian and Kanye West, aka “Kimye.” Considering the theme of the season, it’s also a good time to take a good look at your “relationships” with potential patients, […]
You hear a lot these days about the empowered patient – you know, the ones who read online reviews, rate their providers and generally take a more involved approach to their healthcare. Today’s patients are so empowered, in fact, that it can leave some doctors feeling, well, a little disempowered. Smart doctors, though, don’t eschew […]
Honolulu plastic surgeon Larry Schlesinger, MD, FACS calls RealSelf “the 800-lb. gorilla of aesthetic searches” — and he means that in the nicest way. In fact, he uses site’s Ask a Doctor feature — and the SEO juice it provides — as a way to rank higher for procedures and services he knows he wouldn’t […]
If it’s been a while since you were in med school, you might not realize how much has changed on campus — chances are you never had to use Google Glass in anatomy classes, contemplate the prospect of tweeting a live surgery or, heaven forbid, consider auctioning off your virginity to pay for your education. Or, […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness August 1, 2012
- Doctors Should Enlist “Brand Advocates” to Promote their Practice June 20, 2012