The diagnosis doesn’t look promising: According to a new study, almost three quarters (72%) of consumers don’t find the websites currently offered by healthcare providers particularly helpful. And, make no mistake, when potential patients are displeased, their subsequent actions (i.e., clicking elsewhere) are unlikely to make doctors feel particularly well, either. The study, Patient Attitudes […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
Marketing an aesthetic practice used to be soooo easy: Take out an ad in the Yellow Pages, send some direct mail postcards, maybe book a billboard near your practice. You could, in effect, put your marketing on autopilot, setting it and forgetting it until the ad rep or direct-mail vendor called for a renewal. Not […]
Actions speak louder than words; numbers don’t lie, and data is a doctor’s best friend when determining a marketing strategy. Case in point: Online reviews, where people’s actions have the power to make or break a doctor’s reputation; the numbers add up to enhance it, and the data provide insights on how a practice can benefit from […]
Video courtesy of Amiya Prasad, MD Intriguing titles, short takes and long-form “Aesthetics 101” videos: As previously noted, there are a number of best practices you can employ to generate higher viewership for your practice videos. Ultimately, though, an understanding of technical details will only get you so far. What really grabs viewers is great […]
8 seconds: According to new research from Microsoft, that’s the length of the average person’s attention span. That’s not only a drop from 12 seconds 15 years ago; it’s actually lower than that of a goldfish, which has an average attention span of 9 seconds. The takeaway? Unless you’re marketing to goldfish, getting your message […]
From airline tickets to restaurant reservations, we live in an era in which the DIY (Do it yourself) philosophy has gone digital. Thanks to websites like Expedia, Open Table and countless others, millions of people can buy products and schedule services without ever stepping into a business or talking to another human being. It’s a […]
If you’re like many aesthetic professionals, you’ve probably found that social healthcare provides mixed results. On the one hand, the vast majority of aesthetic consumers — 90%, according to a recent RealSelf survey — expect doctors to be engaged in social media. On the other, you may have found yourself wondering why so few of […]
Funny thing about patient satisfaction: You can influence it long before you pick up a scalpel or syringe. As a recent Gallup poll reveals, the education patients receive before surgery can lead to better outcomes, fewer problems and higher satisfaction. That’s not just good news for patients, either, as more satisfied patients may also translate […]
Brand awareness. According to Wikipedia, it’s the extent to which a brand is recognized by potential customers and is correctly associated with a particular product. For companies like Lego or L’Oreal — both of which were named to this year’s most powerful brands list — it translates into instant name recognition and a healthy bottom […]
Video courtesy of Jon A Perlman, MD Ten years after the launch of YouTube, there’s no denying the power of the platform. It is, as a recent Google blog post put it, the “daily go-to destination for people who seek to connect with others around their passions and interests.” As such, the site is also […]
Chalk up another victory in mobile’s ongoing march to take over the Internet. Having already overtaken desktop computers in terms of time spent online, search preferences and email open rates, it seems that people are moving beyond simply reading their email on their phones; they’re also taking action as a result. According to a new […]
When it comes to online content, you’re either part of the problem or part of the solution. From cluttered News Feeds to overflowing inboxes, we’re all inundated with more content than we can possible consume — and it’s only fair that companies that contribute to the problem pay a price. On social media, the cost […]
A funny thing happened on my way to the Internet the other day. Using my phone, I was looking for data on breast augmentations and the results I got looked a little strange (see above). Instead of showing six or seven results — website name, URL and maybe a line or two of text — my […]
If you’ve been in practice for any length of time, the latest statistics on cosmetic surgery around the world probably won’t come as a surprise. According to the International Society of Aesthetic Plastic Surgery (ISAPS), the U.S. was, once again, No. 1, accounting for 20.1% of total global procedures in 2014, followed by Brazil (10.2%), […]
If you tell a great story and nobody hears it, do you (or your marketing) make a sound? The fact is online content is expanding faster than people can consume it, which means that getting heard is getting harder all the time. Worse yet, research shows that even if you do tell great stories, few […]
Does this scenario ring a bell? After a full day of consults, surgeries and practice management, you sit down, open a report from your web vendor and find yourself scrolling through pages of data on your website activity. You know it’s key information for determining whether your web marketing works but you find yourself struggling […]
It’s been almost three months since Google rolled out its update designed to reward websites that are user-friendly for people using their mobile devices. Since then, various analyses have suggested that the update may have had some impact on search results but nothing as dire as feared. Turns out it wasn’t “mobile-geddon” — which is not to […]
A young woman who rediscovered her self-esteem after rhinoplasty. A mother of two who regained her pre-pregnancy body after a tummy tuck. A man who finally felt comfortable taking his shirt off at the beach post-breast-reduction surgery. Everybody loves a good story and the narratives people share about their aesthetic experiences are no exception. By […]
Everybody likes being “liked” but a new study suggests those clicks aren’t all they’re cracked up to be: When it comes to engaging with today’s online audience, it’s not how much your content is shared, but rather, how deeply people connect with it. The study, conducted by Social@Ogilvy and SurveyMonkey, surveyed 5,000 users of social […]
It’s often said that photos don’t lie — but that doesn’t mean that people necessarily believe they’re 100% truthful. After all, even the best shot in the world won’t have much impact if the people who view it don’t believe it’s real. What’s that got to do with aesthetic medicine? Quite a lot, actually, as […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Patient-Centric Marketing: A New Old Concept July 23, 2012
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- Doctors Should Enlist “Brand Advocates” to Promote their Practice June 20, 2012