doctors removed from RealSelf

7 Reasons Why RealSelf is One of the Fastest Growing US Companies (Inc 500)

Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...

infographic, digital patient, digital doctor, healthcare

Infographic Friday: Get Digital-savvy or Get Left Behind

Mobile apps, wearable technology and social media: You don’t have to look very far to see how people are using digital tools — smartphones, health trackers, patient communities, etc. — to take a more proactive approach to their healthcare. It’s a trend that’s only going to accelerate as new players enter the industry, price transparency […]

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online reviews, aesthetic consumers, medical marketing

42 Reasons to Embrace (and Encourage) Online Reviews

Forty-two. Depending on your age, interests and point of view, it’s a number of impressive significance. Jackie Robinson’s jersey, the sum of the spots on a pair of dice or The Answer to the Ultimate Question of Life, the Universe, and Everything.” “According to a new report from practice management consultancy group Software Advice, it […]

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asds, video, marketing, realself

4 Ways to Boost Your Online Presence with Video

There are countless statistics that attest to the power of online video but when it comes to online video advertising, two figures stand out: According to Pew Research, total digital video advertising reached $4.15 billion last year and continues to grow rapidly at 43.5% year over year. That’s a lot of money for what are […]

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social media, roi, sharing, marketing

The Real ROI of Social Media Marketing

It’s often said that social media is a conversation but when it comes to marketing, let’s face it, the conversation can seem pretty one-sided. Brands put out endless streams of content, hoping for likes, comments and other signs of audience engagement only to be met with a whole lot of silence. Little wonder, then, that some […]

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mobile, search, smartphone, google

Will Mobile Searchers Find You… or the Doctor Down the Street?

In the time it takes you to read this sentence, Google will process nearly 370,000 searches, almost 100,000 of which will be conducted by people on mobile devices. The actual numbers will vary by time of day, of course, but over time, that latter figure adds up to roughly 3 billion mobile searches per month. […]

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infographic, online reviews, storytelling

Infographic Friday: Once Upon a Time in Aesthetic Medicine…

Picture for a moment two patients about to post reviews of the rhinoplasties they’ve recently undergone. The first gives her doctor 5 stars and a review that says simply “Dr. Smith is an artist!” while the second describes her longstanding dissatisfaction with her nose, her initial nervousness about undergoing surgery and how the procedure changed […]

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social media, market research

5 (Surprising) Reasons Doctors Need to Embrace Social Media

If you’re among the ranks of doctors who are still unsure of the value of social media, it appears you’re not alone. According to a June survey of doctors by MedData Group, 44% of respondents said they don’t use social media for professional purposes. Not LinkedIn, not Facebook, not even online physician or patient communities. […]

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online review, reputation management, authenticity, fake review

Don’t Let “Rave” Reviews Ruin Your Reputation

Conventional wisdom has it that great reviews can make your business but if a recent article in The New York Times is any indication, they could also break it. Along the way, the story offers a cautionary tale to anyone who has ever been tempted to plant a fake rave review. As the Times’ Haggler […]

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fat transfer, butt lift, video

RealSelf Video Tip of the Month: 9 Seconds to Improved Engagement

When it comes to video marketing, there are a few levers you can pull to figure out how to better reach your audience — video length is one of them. So is short or long form better? This month’s top video shows that if you want to keep viewers’ attention, keep it short. Need proof? […]

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Facebook, healthcare, cosmetic surgery

Facebook “Likes” Healthcare — Should You Be Concerned?

Would you share your personal health information on Facebook? If you’re like most doctors, the answer to that question isn’t just “no,” but “hell no.” Yet if Zuckerberg and company have their way, millions of people could be on the verge of doing just that. According to recent media reports, the world’s largest social network […]

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content, viral, social media

Infographic Friday: Good Things Happen When You Share Good Content

A Vine video of First Lady Michelle Obama touting turnips (112,000 likes). A father-daughter dance duo (7.8 million views). An 8-year-old boy channeling Patrick Swayze (12 million views). Seems like you can’t turn on the morning news shows without hearing about the latest bit of content that’s gone viral. Let’s face it, your tweets, blog […]

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desktop, practice website, leads, landing pages

Mobile Phones vs. Full-featured Websites: Yes, the Latter Still Matters

For gadget lovers, at least, Christmas came 10 weeks early this year. On Thursday, Apple officially unveiled its latest tablets — the iPad Air 2 and iPad Mini 3  — just one day after Google introduced its new-and-improved Nexus 9 tablet and Nexus 6 smartphone. Coupled with the more than 10 million iPhone 6s that […]

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online reviews, non-disparagement provision

When It Comes to Online Reviews, Non-disparagement Clauses Get Two Thumbs Down

It probably seemed like a good idea at the time. In an effort to forestall negative reviews, a doctor or dentist requires potential patients to sign a form limiting or prohibiting them from posting negative online comments. The reality is that utilizing such “non-disparagement” contracts is not just a bad idea. If recent developments are […]

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superheroes, abs, lipo

Marketing to Men: Can Superman Supercharge Your Practice?

“J Law’s” nose, Angelina’s lips and Beyonce’s butt. In our 24/7, media-saturated world, it’s no surprise that many women use celebrities’ physical features as guides for their own aesthetic goals. Now a short RealSelf documentary asks a corollary question: Are media images of ripped and chiseled action heroes driving men to pursue their own aesthetic improvements? […]

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content, rational, emotional, decision journey

Decisions, Decisions: It’s OK to Get Emotional

Logic, rationality and dispassionate analysis: In the OR, they form the basis for good medical care and the best possible outcomes. In the outside world where potential patients actively decide who will provide their care, they’re not nearly enough. The fact is that all major “buying” decisions involve both rational and emotional elements and marketing […]

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patient decision journey, infographic, aesthetic consumer

Infographic Friday: Doctors Who Help Patients on their Decision Journeys Help Themselves

If you’ve been reading this blog for any length of time, you’re already familiar with the concept of the “consumer decision journey,” the multi-modal, often-convoluted path that consumers embark upon when researching the products and services they’re thinking of buying. You may even be among those who say, “So what? I don’t have consumers; I […]

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trust, authenticity, reputation management, online reviews

Who Can You Trust? With Online Reviews, Authenticity Is Everything

Depending on who you talk to the launch of the new iPhone 6 is either the greatest thing since the telegraph or proof positive that Apple is no longer the innovative company it once was. Mostly, it’s a matter of opinion — or more precisely opinions since a Google search for “iPhone 6 review” on […]

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dubai, cosmetic surgery, foreign patients

Plastic Surgery Goes Global — and How to Keep Up

If you’ve got an international clientele, you no doubt already know what nationalities show the greatest interest in cosmetic surgery. Brazil, Mexico and South Korea have all gained global reputations for their passion for aesthetic procedures. These days, though, the newest medibeauty hot spot might just surprise you. According to a recent article on CNN.com, […]

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content marketing, curation

3 Steps to Successful Content Curation (Content Marketing VI)

Direct mail is a fast-track to the recycle bin, the Yellow Pages work better as a doorstop and Internet users are essentially blind to banner ads. If you want to reach today’s aesthetic consumer — curious, committed, eager for information — you have to give them the information they seek before they pick up the […]

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seo, search, content, content marketing, blog, practice website

Infographic Friday: Quick Tips for Supercharging your SERP Status (Content Marketing V)

It is probably the ultimate conundrum of the Internet as we know it: With the rise of blogs, social media, smartphones and DIY video, we are in danger of drowning in digital content. Yet, at the very same time, producing content — sometimes short-form, sometimes long-form, even more video — is arguably the best way to connect […]

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