doctors removed from RealSelf

7 Reasons Why RealSelf is One of the Fastest Growing US Companies (Inc 500)

Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...

online reviews, reputation management, patients, software advice

What Do Patients Want? Online Reviews Reveal Their Secrets

Funny thing about online reviews. While many doctors think they’re all about their own expertise and the resulting outcomes, aesthetic consumers know otherwise. Encompassing everything from initial visits to post-care follow-up, consumers view reviews more holistically, using them to not only monitor their own experiences more fully but also provide helpful guidance for others. Including doctors. After […]

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selfies, facebook facelift, infographic, social media

Infographic Friday: Selfies, Social Media and the Future of the Facebook Facelift

Smartphones, selfies and social media: If you’ve been experiencing an uptick in requests for facial procedures, you can probably thank that technological trifecta for it. After all, when everybody and their brother (and sister) is taking their own picture with a poor-quality lens from an arm’s-length away, there’s a good chance more than a few […]

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medical marketing, video

Video Tip: Just Do It (and Be Quick, Concise and Clever about It)

Eat Fresh! 99 44/100% Pure. Every Good Boy Does Fine. Unless you’ve been living in a cave for the last 50 years, you probably know that the above sayings reference a sandwich company, a soapmaker and a mnemonic device for musical notation. At the same time, they’re also perfect examples of the fact that when […]

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branding, expectations, engagement, loyalty

5 Pillars of Patient Engagement and Long-term Loyalty

The first step in exceeding your customer’s expectations is to know those expectations. —  Roy H. Williams Sounds obvious, right? And yet, if my daily mail — electronic and otherwise — is any indication, far too many companies still don’t get it. Day after day, they push messages that tout their services without a clue […]

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social proof, online review, testimonial

Enhance Your Online Reputation with Social Proof

A funny thing happened at the mall the other day. I was sitting in the food court, nursing a cup of coffee and watching scores of shoppers as they decided between a pair of competing takeout joints. The one on the left was jammed, its offerings all but obscured by a line that was probably […]

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video marketing, patients, empathy

Video Tip: Engage Patients by Expressing Empathy

It’s a question that has dogged doctors since the beginning of modern medicine: What do patients really want? Naturally, they want their doctors to be skilled practitioners, possessing both appropriate credentials (e.g., board certification) and skilled hands in the clinic or OR. But, as has been shown time and time again, today’s patients also want […]

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facebook, news feed, promotional post, medical marketing

Missing in Action: Facebook Gets Even More Unfriendly about Branded Posts

If you write a Facebook post and nobody sees it, does it make an impression? If that sounds like an updated version of the old falling-tree-in-the-forest riddle, rest assured it’s no joke. Earlier this month, the social giant announced that it was changing its algorithm yet again in an effort to decrease the number of […]

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infographic, digital patient, digital doctor, healthcare

Infographic Friday: Get Digital-savvy or Get Left Behind

Mobile apps, wearable technology and social media: You don’t have to look very far to see how people are using digital tools — smartphones, health trackers, patient communities, etc. — to take a more proactive approach to their healthcare. It’s a trend that’s only going to accelerate as new players enter the industry, price transparency […]

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online reviews, aesthetic consumers, medical marketing

42 Reasons to Embrace (and Encourage) Online Reviews

Forty-two. Depending on your age, interests and point of view, it’s a number of impressive significance. Jackie Robinson’s jersey, the sum of the spots on a pair of dice or The Answer to the Ultimate Question of Life, the Universe, and Everything.” “According to a new report from practice management consultancy group Software Advice, it […]

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asds, video, marketing, realself

4 Ways to Boost Your Online Presence with Video

There are countless statistics that attest to the power of online video but when it comes to online video advertising, two figures stand out: According to Pew Research, total digital video advertising reached $4.15 billion last year and continues to grow rapidly at 43.5% year over year. That’s a lot of money for what are […]

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social media, roi, sharing, marketing

The Real ROI of Social Media Marketing

It’s often said that social media is a conversation but when it comes to marketing, let’s face it, the conversation can seem pretty one-sided. Brands put out endless streams of content, hoping for likes, comments and other signs of audience engagement only to be met with a whole lot of silence. Little wonder, then, that some […]

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mobile, search, smartphone, google

Will Mobile Searchers Find You… or the Doctor Down the Street?

In the time it takes you to read this sentence, Google will process nearly 370,000 searches, almost 100,000 of which will be conducted by people on mobile devices. The actual numbers will vary by time of day, of course, but over time, that latter figure adds up to roughly 3 billion mobile searches per month. […]

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infographic, online reviews, storytelling

Infographic Friday: Once Upon a Time in Aesthetic Medicine…

Picture for a moment two patients about to post reviews of the rhinoplasties they’ve recently undergone. The first gives her doctor 5 stars and a review that says simply “Dr. Smith is an artist!” while the second describes her longstanding dissatisfaction with her nose, her initial nervousness about undergoing surgery and how the procedure changed […]

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social media, market research

5 (Surprising) Reasons Doctors Need to Embrace Social Media

If you’re among the ranks of doctors who are still unsure of the value of social media, it appears you’re not alone. According to a June survey of doctors by MedData Group, 44% of respondents said they don’t use social media for professional purposes. Not LinkedIn, not Facebook, not even online physician or patient communities. […]

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online review, reputation management, authenticity, fake review

Don’t Let “Rave” Reviews Ruin Your Reputation

Conventional wisdom has it that great reviews can make your business but if a recent article in The New York Times is any indication, they could also break it. Along the way, the story offers a cautionary tale to anyone who has ever been tempted to plant a fake rave review. As the Times’ Haggler […]

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fat transfer, butt lift, video

RealSelf Video Tip of the Month: 9 Seconds to Improved Engagement

When it comes to video marketing, there are a few levers you can pull to figure out how to better reach your audience — video length is one of them. So is short or long form better? This month’s top video shows that if you want to keep viewers’ attention, keep it short. Need proof? […]

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Facebook, healthcare, cosmetic surgery

Facebook “Likes” Healthcare — Should You Be Concerned?

Would you share your personal health information on Facebook? If you’re like most doctors, the answer to that question isn’t just “no,” but “hell no.” Yet if Zuckerberg and company have their way, millions of people could be on the verge of doing just that. According to recent media reports, the world’s largest social network […]

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content, viral, social media

Infographic Friday: Good Things Happen When You Share Good Content

A Vine video of First Lady Michelle Obama touting turnips (112,000 likes). A father-daughter dance duo (7.8 million views). An 8-year-old boy channeling Patrick Swayze (12 million views). Seems like you can’t turn on the morning news shows without hearing about the latest bit of content that’s gone viral. Let’s face it, your tweets, blog […]

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desktop, practice website, leads, landing pages

Mobile Phones vs. Full-featured Websites: Yes, the Latter Still Matters

For gadget lovers, at least, Christmas came 10 weeks early this year. On Thursday, Apple officially unveiled its latest tablets — the iPad Air 2 and iPad Mini 3  — just one day after Google introduced its new-and-improved Nexus 9 tablet and Nexus 6 smartphone. Coupled with the more than 10 million iPhone 6s that […]

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online reviews, non-disparagement provision

When It Comes to Online Reviews, Non-disparagement Clauses Get Two Thumbs Down

It probably seemed like a good idea at the time. In an effort to forestall negative reviews, a doctor or dentist requires potential patients to sign a form limiting or prohibiting them from posting negative online comments. The reality is that utilizing such “non-disparagement” contracts is not just a bad idea. If recent developments are […]

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