Marketing your business is no laughing matter but, let’s face it, taking an overly dry approach isn’t always the best way to get attention or boost engagement. The fact is, no one likes to be lectured and injecting a lighter tone often provides a more memorable way to get your message across. It’s a concept […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
As noted last week, consumer interest in injectables is soaring — and we’re not talking about idle curiosity either. Among the millions of people who are considering toxins and fillers, more and more are turning that interest into action. According to the latest data from ASPS, Botox and hyaluronic acid treatments were up 6% and 8%, […]
Have you looked at your practice website lately? No, I mean, really looked at it the way, perhaps, someone who is visiting it for the first time might? Having perused more than most, I sometimes get the idea that some practitioners either haven’t or have and don’t care if visitors stick around. The issue, of […]
From the growing number of procedures being performed to the media’s seemingly endless fascination, interest in cosmetic medicine is clearly on the rise. And if the 7 million unique monthly visits to RealSelf are any indication, that interest is matched by aesthetic consumers’ thirst for trustworthy information from those with the expertise to help them […]
New products, little or no downtime and lower costs than surgical alternatives — it’s hardly surprising that the market for injectables is booming. In fact, according to a 2014 report from Transparency Market Research, the global facial injectables market is expected to grow 14.6% per year, rising from $3.3 billion in 2013 to $9.4 billion […]
The phone rings, a potential patient books a consult and it’s not surprising that some doctors get the idea it’s time to start checking their surgical calendars. Not so fast, doc. While the world would be a much simpler place if the path from consult to surgery was a direct one, it’s no longer the […]
Unless you’re a fan of The Beautiful Game, you may have missed the news that the 2015 Major League Season has just gotten underway. That’s unfortunate because as anyone who has sat among thousands of screaming futbol fans can tell you, it’s a highly entertaining experience. Educational, too, especially if you’re in the business of […]
Picture this: Two patients come into your practice because they’re considering rhinoplasties. One describes her ideal attributes verbally — she wants a smaller tip, for example, or less flared nostrils — while the other shows you a photo of a popular celebrity with a perfectly proportioned proboscis. Unless you’re a mind reader, it’s safe to […]
Lawnmowers, elevator buttons and football blocking sleds — if you’ve seen Geico’s commercials with Salt-N-Pepa, you know that sometimes the right thing to do is “to push it, push it real good.” With your marketing? Not so much. Simply put, the Internet has completely upended the traditional ways of reaching today’s consumer and pushing your […]
Online reviews — they’re not just for facelifts and tummy tucks anymore. In fact, if you sell skincare or other medibeauty products, a new report suggests that incorporating reviews for them on your practice website can boost sales significantly. The study, conducted by Bazaarvoice.com, looked at the impact online reviews and star ratings had on a […]
Sometimes there’s nothing like a look back to see what the future might hold. Case in point: the latest data from the American Society of Plastic Surgeons (ASPS), which has just released its annual statistics for 2014. As the infographic below shows, the numbers indicate both an overall increase in cosmetic procedures from the year […]
Perhaps you heard the news — first reported by The Wall Street Journal on Monday — that Lifestyle Lift shut down the majority of its business and was considering declaring bankruptcy. The Journal called the move “abrupt” and it no doubt came as a surprise to employees, creditors and customers alike. Not so at RealSelf. […]
Right now, millions of people are going online to research their options for elective aesthetic procedures, edging closer to choosing the one doctor they believe will give them the results they seek. As noted in a post last week, more than 8 out of 10 aesthetic consumers won’t even consider a practice that doesn’t have […]
Based on its wide and wild array of products, one could argue that Google wants to be, among other things, your mailman (Gmail), your Wi-Fi provider (high-altitude Internet balloons) and even your chauffeur (driverless cars). But what the company really wants is to win the hearts, minds and clicks of Internet users — and “moonshot” […]
It may be time to update the old saying that photos don’t lie. Between advertisers who routinely PhotoShop the people in their ads and everyday Instagrammers who use filters to enhance their selfies, it’s probably safer to say that some photos seriously stretch the truth. There’s just one problem: When it comes to photos, stretching […]
When it comes to women and their bodies, few aspects of modern culture spark stronger opinions and more spirited conversations than that unique subset of the species known as the supermodel. As anyone who has been online or passed a magazine rack lately can attest, they’re especially easy to spot this time of year: On […]
Well, not literally. Truth is, the folks at Google HQ are very selective about who they let visit the company campus in Mountain View, Calif. For the rest of us — and especially anyone hoping to rank well in search — the best way to “get inside” Google is to understand how the company has come […]
2015. For followers of the Chinese zodiac, it’s the Year of the Sheep (which officially begins tomorrow, Feb. 19); for the scientifically inclined, it’s the International Year of Light. For anyone hoping to reach today’s digitally driven consumer, it promises to be the year that social media, mobile technology and video take over the Internet. […]
In terms of people’s interest in cosmetic surgery, 2014 was a very good year: As previously noted, pageviews on RealSelf were up significantly from the year before, underscoring the fact that more people were willing to consider the full range of options regarding their health and beauty concerns. Now, a new study from RealSelf/Zeitgeist Research […]
Chalk it up to all those images of well-sculpted celebrities, the recovery of recession-wracked budgets (finally!) or the fact that more people are seeing cosmetic surgery as an acceptable approach to health and beauty. Whatever the reason, new data from RealSelf clearly shows a growing interest in a wide variety of elective cosmetic procedures. As […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- Patient-Centric Marketing: A New Old Concept July 23, 2012
- For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness August 1, 2012