When it comes to video marketing, there are a few levers you can pull to figure out how to better reach your audience — video length is one of them. So is short or long form better? This month’s top video shows that if you want to keep viewers’ attention, keep it short. Need proof? […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
Would you share your personal health information on Facebook? If you’re like most doctors, the answer to that question isn’t just “no,” but “hell no.” Yet if Zuckerberg and company have their way, millions of people could be on the verge of doing just that. According to recent media reports, the world’s largest social network […]
A Vine video of First Lady Michelle Obama touting turnips (112,000 likes). A father-daughter dance duo (7.8 million views). An 8-year-old boy channeling Patrick Swayze (12 million views). Seems like you can’t turn on the morning news shows without hearing about the latest bit of content that’s gone viral. Let’s face it, your tweets, blog […]
For gadget lovers, at least, Christmas came 10 weeks early this year. On Thursday, Apple officially unveiled its latest tablets — the iPad Air 2 and iPad Mini 3 — just one day after Google introduced its new-and-improved Nexus 9 tablet and Nexus 6 smartphone. Coupled with the more than 10 million iPhone 6s that […]
It probably seemed like a good idea at the time. In an effort to forestall negative reviews, a doctor or dentist requires potential patients to sign a form limiting or prohibiting them from posting negative online comments. The reality is that utilizing such “non-disparagement” contracts is not just a bad idea. If recent developments are […]
“J Law’s” nose, Angelina’s lips and Beyonce’s butt. In our 24/7, media-saturated world, it’s no surprise that many women use celebrities’ physical features as guides for their own aesthetic goals. Now a short RealSelf documentary asks a corollary question: Are media images of ripped and chiseled action heroes driving men to pursue their own aesthetic improvements? […]
Logic, rationality and dispassionate analysis: In the OR, they form the basis for good medical care and the best possible outcomes. In the outside world where potential patients actively decide who will provide their care, they’re not nearly enough. The fact is that all major “buying” decisions involve both rational and emotional elements and marketing […]
If you’ve been reading this blog for any length of time, you’re already familiar with the concept of the “consumer decision journey,” the multi-modal, often-convoluted path that consumers embark upon when researching the products and services they’re thinking of buying. You may even be among those who say, “So what? I don’t have consumers; I […]
Depending on who you talk to the launch of the new iPhone 6 is either the greatest thing since the telegraph or proof positive that Apple is no longer the innovative company it once was. Mostly, it’s a matter of opinion — or more precisely opinions since a Google search for “iPhone 6 review” on […]
If you’ve got an international clientele, you no doubt already know what nationalities show the greatest interest in cosmetic surgery. Brazil, Mexico and South Korea have all gained global reputations for their passion for aesthetic procedures. These days, though, the newest medibeauty hot spot might just surprise you. According to a recent article on CNN.com, […]
Direct mail is a fast-track to the recycle bin, the Yellow Pages work better as a doorstop and Internet users are essentially blind to banner ads. If you want to reach today’s aesthetic consumer — curious, committed, eager for information — you have to give them the information they seek before they pick up the […]
It is probably the ultimate conundrum of the Internet as we know it: With the rise of blogs, social media, smartphones and DIY video, we are in danger of drowning in digital content. Yet, at the very same time, producing content — sometimes short-form, sometimes long-form, even more video — is arguably the best way to connect […]
Six-second Vine videos, 140-character tweets and listicles that substitute snark and attitude for substance and useful information. Sometimes it seems like the Internet was expressly designed to cater to — or should that be encourage? — ADHD. It certainly seems that way when you listen to marketers who say Internet users only scan online content […]
Ice-bucket challenges, legalized marijuana and last week’s death of Joan Rivers — what do they have in common or, for that matter, with marketing cosmetic surgery? (Yes, Rivers was a big fan of aesthetic improvement but we’re not sure she was what you’d call a good ambassador for it.) Different as they are, they’ve all […]
Lights, camera and… new business. Unless you’re still using a rotary phone, cranking out faxes and accessing the Web via dial-up — i.e., living under a technological rock — you probably know that video is rapidly taking over the Internet. And while it sometimes seems that much of it revolves around talking dogs and frisky […]
Interesting story in yesterday’s Seattle Times about the online shopping site, zulily. Apparently, the website, an online daily deals site for moms, babies and kids, was having trouble engaging with users on Twitter. Using the micro-blogging tool primarily to announce sales events, management was dismayed that none of its followers ever retweeted or favorite its […]
Every day, 92,000 articles are posted to the Web, 144,000 hours of video are uploaded to YouTube and 1.8 billion photos are shared. That is one whole heckuva lot of content and it’s only going to grow. According to the latest forecast from Cisco, global Internet traffic will increase three-fold over the next 5 years, […]
Whenever the subject of search results comes up, it’s inevitable that the talk will turn to algorithms, the formulas/calculations/secret sauce that search engines use to determine what websites show up in what order. It all sounds very mechanical and automated — and to a large extent, it is — but what’s often overlooked is that […]
When it comes to referrals, nothing beats good word of mouth — but have you ever considered what happens after a satisfied patient tells a friend about your practice? The marketing experts at Yokoco.com have and, as this infographic shows, a referral is almost always just the first step in a process that will either […]
If it’s true that information is power, Mark Zuckerberg may be on his way to becoming the most powerful man in the world. Simply put, the amount of data that flows from Facebook’s nearly 1.3 billion users to the company’s servers is staggering — so huge, in fact, that it not only fuels the company’s […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- Doctors Should Enlist “Brand Advocates” to Promote their Practice June 20, 2012
- For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness August 1, 2012