doctors removed from RealSelf

7 Reasons Why RealSelf is One of the Fastest Growing US Companies (Inc 500)

Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...

customer service, brand advocate, customer loyalty

Customer Service Conundrum: Why Good Outcomes Can Be Bad for Business

On the surface, it seems so simple: If a patient has a good experience with your practice, it should be a no-brainer that she’d come back when considering subsequent treatments and/or recommend your practice to others. But as the old Gershwin tune puts it, it ain’t necessarily so. According to a new study from Optus, […]

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realself, aesthetic consumer, friction

Ease the Path to Your Practice: Less Friction = More Patients

If you’ve ever booked a flight, bought a book or considered competing products online, then you know that the Internet’s ability to provide an abundance of information is both its blessing and its curse. On the one hand, we all love having options; on the other, it can often lead to a sort of “analysis […]

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website design, leads, convert

Infographic Friday: Convert More Visitors with a Well-designed Website

Creating high-quality content, participating in social media, encouraging reviews — no doubt, you’ve worked hard to generate the authority, empathy and familiarity that encourages aesthetic consumers to visit your website. Unfortunately, all that hard work can be for naught if they have a poor experience once they get there. And, as this infographic from Medical […]

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search, social, analytics, website traffic

Search vs. Social: Which One Packs More Punch?

#173812992 / gettyimages.com It’s 2014 — do you know where your website visitors are coming from? If you’re not the type to pore over your traffic numbers and other analytics, the answer may surprise you. Analyzing traffic from 200,000+ sites that reach more than 250 million unique monthly users, the number-crunchers at Shareholic found that […]

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realself, q&a, telemedicine, duty of care

Does Answering Questions Online Constitute Telemedicine?

Telemedicine. When it comes to transforming healthcare, few concepts promise more far-reaching changes than the prospect of using 21st century technologies to provide care at a distance. Little wonder, then, that the concept also causes its fair share of confusion. Consider the recent case of a plastic surgeon who received a note from her insurance […]

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infographic, seo, content, search

Infographic Friday: SEO Isn’t Dead but It Could Still Be Killing Your Business

Another day, another article raising the question “Is SEO Dead?” In fact, there seems to be something of a cottage industry of people cranking out stories about the viability (or lack thereof) of search engine optimization. And yet even those who pronounce the strategy dead, dead, dead clearly hope their stories appear high in search […]

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online reviews, customer service, responsive company,

Online Reviews: Even More Valuable than You Think

As we noted the other day, more and more doctors are beginning to recognize the value of online reviews. But that’s just the beginning: to truly unlock the power of those online testimonials takes a deeper understanding of the way reviews actually work, a subject the folks at Bazaarvoice.com have given a lot of thought. […]

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online reviews, reputation management, leads

Is it Time to Review Your View of Reviews?

J.K. Simmons has it exactly right in those commercials for Farmers Insurance: What you don’t know can hurt you. And while Peter Parker’s editor and Juno’s dad is talking about things like auto and homeowners insurance, the same is true about online reviews. Doctors who dismiss patient reviews run the risk of doing long-term harm […]

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consumer decision journey, social, content, internet marketing

The New Consumer Decision Journey (Makes a Great Roadmap for Doctors)

Do a Google image search for the term “consumer decision journey” and you’ll get a bewildering array of funnels, spirals and spaghetti-like flowcharts — all of which purport to explain the path consumers take from deciding they need something to actually buying it. But while visuals can be helpful, it’s not really the shape of […]

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email, email marketing

Email Marketing, Part IV: 5 Steps to Success

When it comes to marketing your practice effectively, few channels offer more bang for the buck than email. As we’ve seen, though, there are also countless ways that your campaigns can blow up before they ever reach your intended target. Fortunately, it doesn’t have to be that way. Once you know your messages aren’t going […]

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email, spam, can-spam, casl, canada

Email Marketing, Part III: Canada Cracks Down on Commercial Messaging

Picture this scenario: You send out an email to your subscribers offering a deal, announcing a new service or just sharing your thoughts on the medibeauty issues of the day. You do so because you know it’s a great way to engage with interested consumers and, hopefully, generate subsequent business. What you may not know […]

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Patient Engage, RealSelf, online review

Generate More Reviews with Patient Engage

Online reviews: Love ‘em or hate ‘em, there’s no denying that asking patients to write them after their procedures can be awkward and uncomfortable for all concerned. For members of the RealSelf doctor community, it doesn’t have to be that way with the launch of Patient Engage, a new service that lets doctors enjoy the […]

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leads, infographic, customer service

Infographic Friday: Heat Up Your Marketing with Good Lead Management

Ahhh, summer. The kids are out of school, beaches are beckoning and nobody really wants to work. But just because people have mentally checked out is no reason businesses should get lazy about their marketing. That’s especially true for doctors for the simple reason that aesthetic consumers who are exploring their options now are doing […]

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spam, email

Emailing Marketing, Part II: 4 Tips to Win the Battle of the Inbox

So, the evidence continues to pile up that email marketing is not dying, but rather, a strong and healthy channel for any business — especially healthcare providers — hoping to turn curious consumers into actual customers and clients. How strong? According to the most recent Email Marketing Census from Econsultancy: On average, companies in the […]

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email marketing, silverpop, open rate, ctr, ctor

Email Marketing: Healthcare Scores Well… Do You?

When it comes to connecting with aesthetic consumers, email may just be the Mark Twain of digital marketing: In fact, not only are reports of email’s death greatly exaggerated but, according to a new study, it’s especially vibrant when the messages in question come from one industry above all others: Healthcare. Analyzing campaigns from nearly […]

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Stephen Weber, RealSelf, Q&A, keloid

How a Quick Q&A Created a Global Connection

Here at RealSelf, we talk a lot about how answering online questions from aesthetic consumers is a great marketing tool. It can, for example, help expose your practice to patients far beyond your local market and even provide “SEO juice” that can boost your position in search results. Sometimes it does even more. Case in […]

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defamation, negative review, reputation

Defamation 101: What To Do (and Not Do) about Online Reviews

It’s a completely understandable reaction: After a patient posts an online review slamming your practice for poor treatment, you want to fight back so you consider taking legal recourse and file a suit claiming defamation. Unfortunately, it’s almost always the wrong reaction for the simple reason that a negative review is not necessarily a defamatory […]

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infographic, video marketing, quality

Infographic Friday: The High Cost of Low-quality Video

You’ve probably seen the figures: Video is on the verge of taking over the Internet. Readily accessed, easily consumed and eminently shareable, it may just be the ideal format for delivering digital content. There’s just one problem: A lot of it is, at best, amateurish and, at worst, unwatchable. And while that’s okay for little […]

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Gmail: A Picture’s Worth a Thousand… Opens?

A funny thing happened on the way to my Gmail account this morning. Clicking on the Promotions tab — part of a redesign rolled out last year — I was surprised to see, not the usual text-based list of offers and invitations, but rather, the grid-based view above. Three guesses which one caught my eye […]

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maggie finch, realself, branding, RealSelf User Group Symposium

Interview: Maggie Finch on Branding for Humans

Given her former positions as chief of staff and general manager at Microsoft, you might think Maggie Finch is a diehard proponent of data-driven analytics and marketing that relies on concepts like “aided awareness” and “share of voice.” Funny thing is she’s actually an advocate for stepping away from the analytics and embracing a new/old approach to […]

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