Chalk up another victory in mobile’s ongoing march to take over the Internet. Having already overtaken desktop computers in terms of time spent online, search preferences and email open rates, it seems that people are moving beyond simply reading their email on their phones; they’re also taking action as a result. According to a new […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
When it comes to online content, you’re either part of the problem or part of the solution. From cluttered News Feeds to overflowing inboxes, we’re all inundated with more content than we can possible consume — and it’s only fair that companies that contribute to the problem pay a price. On social media, the cost […]
A funny thing happened on my way to the Internet the other day. Using my phone, I was looking for data on breast augmentations and the results I got looked a little strange (see above). Instead of showing six or seven results — website name, URL and maybe a line or two of text — my […]
If you’ve been in practice for any length of time, the latest statistics on cosmetic surgery around the world probably won’t come as a surprise. According to the International Society of Aesthetic Plastic Surgery (ISAPS), the U.S. was, once again, No. 1, accounting for 20.1% of total global procedures in 2014, followed by Brazil (10.2%), […]
If you tell a great story and nobody hears it, do you (or your marketing) make a sound? The fact is online content is expanding faster than people can consume it, which means that getting heard is getting harder all the time. Worse yet, research shows that even if you do tell great stories, few […]
Does this scenario ring a bell? After a full day of consults, surgeries and practice management, you sit down, open a report from your web vendor and find yourself scrolling through pages of data on your website activity. You know it’s key information for determining whether your web marketing works but you find yourself struggling […]
It’s been almost three months since Google rolled out its update designed to reward websites that are user-friendly for people using their mobile devices. Since then, various analyses have suggested that the update may have had some impact on search results but nothing as dire as feared. Turns out it wasn’t “mobile-geddon” — which is not to […]
A young woman who rediscovered her self-esteem after rhinoplasty. A mother of two who regained her pre-pregnancy body after a tummy tuck. A man who finally felt comfortable taking his shirt off at the beach post-breast-reduction surgery. Everybody loves a good story and the narratives people share about their aesthetic experiences are no exception. By […]
Everybody likes being “liked” but a new study suggests those clicks aren’t all they’re cracked up to be: When it comes to engaging with today’s online audience, it’s not how much your content is shared, but rather, how deeply people connect with it. The study, conducted by Social@Ogilvy and SurveyMonkey, surveyed 5,000 users of social […]
It’s often said that photos don’t lie — but that doesn’t mean that people necessarily believe they’re 100% truthful. After all, even the best shot in the world won’t have much impact if the people who view it don’t believe it’s real. What’s that got to do with aesthetic medicine? Quite a lot, actually, as […]
As noted earlier this week, the questions that members of the RealSelf community ask online provide current and compelling insight into the thoughts, fears and concerns people have when considering cosmetic surgery. In turn, the trends those questions reveal can help doctors ensure that their marketing efforts are on track and properly allocated. After all, […]
If you need proof that cosmetic surgery is coming out of the shadows, look no further than this week’s TIME magazine, where the cover story — Nip. Tuck. Or Else. — asserts that aesthetic procedures are “the new makeup.” Everybody’s doing it, goes the logic, and those who aren’t soon will because, well, everybody else […]
Sometimes it helps to look back to see where you’re going. One year ago this week, Gallup released a report titled, “The Myth of Social Media,” which featured a slew of statistics suggesting that even though the vast majority of Americans use social media, it has little or no influence on their buying decisions. Not […]
The times, demographically speaking at least, they are changin’. In fact, according to figures from the U.S. Census Bureau, Millennials will overtake Baby Boomers as the largest age group in the nation by the end of this year. And you don’t have to be a statistician to recognize that those 75.3 million 18-35 year olds […]
We’re just about halfway through 2015 — a good time to take a step back and look at the trends that are rapidly changing the world of healthcare. From mobile and social to consumerization and price transparency, innovations that were introduced in previous years are now pervasive and poised to become universal in the years […]
When 90% of aesthetic consumers say their facelift was worth it and 87% feel the same way about liposuction, it can be tempting to assume that just about everybody who undergoes the procedures loves their results. Most, in fact, do but based on RealSelf’s most recent Buzz Index — which measures the volume of the […]
Think you know your patients? According to a new report from IBM and eConsultancy, you may want to think again. Surveying both consumers and marketers, the report found that there is a significant “experience void” between brands and their customers. In a nutshell, most companies believe they provide excellent customer experiences; most consumers believe they […]
Snapchat, Instagram, Ello, oh my. Seems like every time you turn around, there’s a new social networking site that promises to introduce you and your practice to legions of people who will then click over to your website, fill out a form and schedule a consult or surgery. Or so the story goes. The fact […]
As previously discussed, social media presents special challenges for doctors that most other businesses don’t have to face. After all, the restaurant down the street doesn’t have to worry about maintaining customer privacy and no hotel ever faced a lawsuit for violating HIPAA. Needless to say, things get even more challenging when you move from […]
Regrets — like Frank Sinatra, it seems that people who have gotten tattoos have had a few. A poorly rendered image, a career change or the name of a former lover — if the tattoo-removal reviews on RealSelf are any indication, the reasons for “tattoo regret” are as varied as the people who pursue it. […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Patient-Centric Marketing: A New Old Concept July 23, 2012
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- Doctors Should Enlist “Brand Advocates” to Promote their Practice June 20, 2012