Perhaps you heard the news — first reported by The Wall Street Journal on Monday — that Lifestyle Lift shut down the majority of its business and was considering declaring bankruptcy. The Journal called the move “abrupt” and it no doubt came as a surprise to employees, creditors and customers alike. Not so at RealSelf. […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
Right now, millions of people are going online to research their options for elective aesthetic procedures, edging closer to choosing the one doctor they believe will give them the results they seek. As noted in a post last week, more than 8 out of 10 aesthetic consumers won’t even consider a practice that doesn’t have […]
Based on its wide and wild array of products, one could argue that Google wants to be, among other things, your mailman (Gmail), your Wi-Fi provider (high-altitude Internet balloons) and even your chauffeur (driverless cars). But what the company really wants is to win the hearts, minds and clicks of Internet users — and “moonshot” […]
It may be time to update the old saying that photos don’t lie. Between advertisers who routinely PhotoShop the people in their ads and everyday Instagrammers who use filters to enhance their selfies, it’s probably safer to say that some photos seriously stretch the truth. There’s just one problem: When it comes to photos, stretching […]
When it comes to women and their bodies, few aspects of modern culture spark stronger opinions and more spirited conversations than that unique subset of the species known as the supermodel. As anyone who has been online or passed a magazine rack lately can attest, they’re especially easy to spot this time of year: On […]
Well, not literally. Truth is, the folks at Google HQ are very selective about who they let visit the company campus in Mountain View, Calif. For the rest of us — and especially anyone hoping to rank well in search — the best way to “get inside” Google is to understand how the company has come […]
2015. For followers of the Chinese zodiac, it’s the Year of the Sheep (which officially begins tomorrow, Feb. 19); for the scientifically inclined, it’s the International Year of Light. For anyone hoping to reach today’s digitally driven consumer, it promises to be the year that social media, mobile technology and video take over the Internet. […]
In terms of people’s interest in cosmetic surgery, 2014 was a very good year: As previously noted, pageviews on RealSelf were up significantly from the year before, underscoring the fact that more people were willing to consider the full range of options regarding their health and beauty concerns. Now, a new study from RealSelf/Zeitgeist Research […]
Chalk it up to all those images of well-sculpted celebrities, the recovery of recession-wracked budgets (finally!) or the fact that more people are seeing cosmetic surgery as an acceptable approach to health and beauty. Whatever the reason, new data from RealSelf clearly shows a growing interest in a wide variety of elective cosmetic procedures. As […]
With the most romantic day of the year just a few days away, it’s worth asking: Are you feeling the love from aesthetic consumers? It’s not an esoteric question, suggests Tim Halloran, president of Atlanta-based Brand Illumination, because, just as with people, businesses that foster love from their customers tend to be “happier” than those […]
As someone who makes his living with words, it pains me to say this but the truth is inescapable: pictures rule. In an era of smartphones, social media and celebrity-driven culture, photos and videos are more easily created, more readily shared and, in many cases, better suited for getting ideas across to other people. That’s […]
They say the eyes are the windows to the soul but they also offer a peek inside the minds of people considering cosmetic surgery. Quite a few, it seems, are thinking about their droopy eyelids and whether ptosis surgery is right for them — so many, in fact, that the procedure has placed in the […]
You could probably fill a library with books dedicated to explaining the tools and tactics of online marketing but much of it can be boiled down to one essential concept. Old-school techniques, in which brands push their messages at consumers, no longer work; if you want to reach today’s consumer, you have to pull them […]
There’s an old saying in the travel business that the journey is as important as the destination. The phrase speaks not just to the idea that the best trips acknowledge both aspects but also that the path you take can play a powerful role in your impressions of the overall experience. It also speaks to the essence […]
Old joke: Where’s the best place to hide a dead body? Answer: On page 2 of Google’s search results. The joke, of course, is that no one ever looks past the first page of search results, an idea that’s not always true but nevertheless relevant for two crucial reasons: For one thing, the majority of […]
There’s been much discussion of late about the role social media plays in people’s decisions to pursue cosmetic surgery. Even as articles and studies consistently demonstrate that aesthetic consumer are indeed influenced by social media, some doctors maintain it’s not a factor for them because they stay busy enough through direct referrals from existing patients. Not surprisingly, […]
It’s 2015: Do you know where your new patients are? As the new year gets underway, it’s no idle question as the rules of engagement evolve at an ever-faster pace. Nor is it a coincidence that at the same time that the means of reaching consumers are proliferating, the challenges of actually connecting with them […]
When it comes to educating patients about aesthetic procedures, few platforms are more powerful than video. Whether it’s explaining how Ultherapy lifts and tightens loose skin or sharing a live Vine from the OR, video provides more information more effectively than anything short of a personal consultation. Actually, providing factual information is only part of video’s […]
What do patients really want? A new nose or flatter tummy? Perhaps. A skilled practitioner? Absolutely. The best possible outcome? No doubt about it. But, as the new year unfolds, it’s clear that patients are looking for something else as well. They’re looking for confidence that they’re making the right decisions about their medibeauty plans; […]
You won’t see it on those annual hottest-gifts-of-the-year lists and you certainly won’t find it under the tree on Christmas morning but, if a recent article on CNN.com is any indication, giving the gift of cosmetic surgery is no passing fad. From Botox to breast augmentations, it seems the holiday season is prompting people to […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- Patient-Centric Marketing: A New Old Concept July 23, 2012
- For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness August 1, 2012