doctors removed from RealSelf

7 Reasons Why RealSelf is One of the Fastest Growing US Companies (Inc 500)

Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...

authenticity, branding, reputation management

The Authentic Practice: 3 Steps to Better Engagement with Aesthetic Consumers

Authenticity (au·then·tic·i·ty):  According to Webster’s, it’s “the quality of being authentic.” Well, that doesn’t say much, now does it? Nor is it likely to provide any insights on how to demonstrate that you possess it. And while aesthetic consumers are obviously interested in your medical training and surgical skills, the fact remains that they also want […]

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google, image search, duplicate photo

Photo Poaching: Are Your Images Being Used to Promote Someone Else’s Practice?

It probably happens more often than you think. A potential patient considering a procedure goes online, comes across your before and after photos and decides that she likes what she sees. She picks up the phone, schedules a consultation and then never shows up. Why? Because she didn’t call you; she called another practice entirely. The […]

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content marketing

5 Rules of Engagement for Aesthetic Practices

Chances are that when you hear the name Adobe you probably think of them as the purveyor of digital products, such as Flash, Photoshop and PDFs. But the company is also a prolific producer of well-researched reports and whitepapers under its Adobe Marketing Cloud brand. Generally designed to help companies better understand online marketing, their […]

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retargeting, email, display ad, online advertising, ctr

The Reality of Retargeting: Keep Your Practice Top of Mind (without Creeping People Out)

The email’s subject line — We Were Just Getting Started — certainly caught my eye. We were just getting started with what? Turns out it was from an airline whose website I’d recently visited without completing a booking. Based on my actions on their website (and my membership in their loyalty plan), they no doubt […]

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content marketing, conversion, infographic

Infographic Friday: Turn Prospects into Patients with the 3 C’s of Content Marketing

You hear a lot about content marketing these days, i.e., the process of creating and sharing useful information with potential patients rather than annoying them with ads and other interruptive strategies. And with good reason. In a world of multiple screens and media overload, content marketing represents one of the few ways to stand out […]

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mobile, aesthetic marketing, statistics, smartphones, mobile search

Aesthetics on the Go: 10 Mobile Stats and Why They Matter

In a world where data lies at the heart of every intelligent business decision, statistics provide the insight to ensure you’re moving in the right direction. And if there’s one statistic that points to the direction your marketing needs to go today, it is this: More Google searches are now conducted on mobile devices than […]

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coolsculpting, doctor, medical marketing, video

Video Marketing: What’s Good for the Doctor… Is Good for the Practice

Physician, heal thyself. The proverb may date back to the Bible (Luke 4:23) but in these digitally driven times, it also applies to marketing your practice. After all, if you want to give potential patients a good idea of what to expect from a procedure, one of the best ways may be to undergo it […]

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branding, medical marketing

Stand Up, Stand Out and Stay in the Game: 3 Steps toward Better Branding

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters Branding. It’s not just for the likes of Porsche (There Is No Substitute) and […]

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infographic, social media measurement, roi

Infographic Friday: Best Practices for Social Media Measurement

Back in the day when Madison Avenue was the center of the marketing universe, legendary ad-man David Ogilvy is reported to have said, “50% of all advertising is useless. We just don’t know which 50%.” Today, there are those businesses that see social media the same way. Tweeting, posting to Facebook and participating in online […]

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harris poll, wait time, medical marketing, online access, patient satisfaction

Harris Poll: Patients Want Online Access, Proactive Communication and Shorter Wait Times

Somebody’s doing something right: According to a recent Harris Poll, patients’ satisfaction with their doctor visits is rising, although there’s still room for improvement. First the good news: Among those who have visited a doctor’s office in the past year 88% reported that they were satisfied with their last visit, up five points from a […]

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plastic surgery, statistics, 2015, trends

2015: A Year of Firsts and a Hint of Things to Come

Forget the magazine covers and morning news shows. If you want proof of cosmetic surgery’s popularity and growing acceptance, consider the just-released annual statistics from the American Society for Aesthetic Plastic Surgery (ASAPS). In 2015, for the first time ever, Americans spent more than $13.5 billion on aesthetic procedures in a single calendar year, a […]

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gen x, healthcare marketing, cosmetic surgery

Healthcare for the Ages, Part III: Generation X and “Y” No Doctor Should Ignore Them

As children, they were called “latchkey kids” because they were often left on their own as their parents divorced; as they got older, they were called “slackers” because their subsequent experiences with societal institutions left them underwhelmed. They are, of course, the members of Generation X and while they seldom get the attention that Baby […]

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healthcare for the ages, aesthetic marketing, baby boomers

Healthcare for the Ages, Part II: Why It Still Makes Sense to Market to Baby Boomers

As noted in last week’s post, one key to long-term success for aesthetic practices is to engage Millennials, those 18–35 year olds who have not only become the largest demographic group in the U.S. but who are embracing cosmetic procedures like never before. Then again, perhaps the only thing worse than ignoring Millennials is focusing on […]

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millennials, aesthetic marketing, cosmetic surgery

Healthcare for the Ages, Part I: 5 Tips for Connecting with Millennials

These days, it seems you can’t open a magazine without reading an article about Millennials: They’re glued to their phones, they’re addicted to social media and they’re, well, you get the picture. In fact, you’d be hard-pressed to find a demographic that’s been subjected to more generational generalizations. Such articles are interesting, as far as […]

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social, customer service, patient privacy

Social Customer Service: Are You Nordstrom or Walmart?

If you’re like many aesthetic professionals, you probably don’t use Twitter all that much. Let’s face it, it’s tough to discuss complex subjects like cosmetic surgery or form a connection with potential patients in 140 characters. But that doesn’t mean you should ignore the micro-blogging site. If nothing else, it gives you another way to […]

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Facebook, search, professional services

Will Changes at Twitter and Facebook Help or Hurt Your Practice?

If you send a tweet (or post a Facebook update) and no one sees it, does it make a sound? It’s not a Zen koan. It’s a recognition of the fact that the major social networks continue to roll out changes that will likely impact whether your fans and followers see your content or not. […]

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valentines day, email marketing, romance, content, brand

Infographic Friday: Want Patients to Love Your Practice? Think Soul Mate, not One-night Stand

With Valentine’s Day upon us, it seems that romance is in the air. Alas, if you want patients to fall in love with your practice, flowers and chocolates won’t get you very far. Instead, you need to focus on creating a connection and letting them know that you’re interested in a long-term relationship, not a one-time tryst. […]

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customer service, patient satisfaction, aesthetic marketing

Customer Dis-service: When Great Medical Care Isn’t Enough

Quick, if someone were to ask you what sort of services your practice provides, what would you say? Cosmetic services? Aesthetic services? A variety of services for the skin, face and body? Chances are you wouldn’t say “customer service.” And yet, the fact is that customer service plays an increasingly important role in determining how […]

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myth, healthcare consumerism, marketing

3 Myths about Healthcare Consumerism — and How to Overcome Them

             Patient:  a person receiving care or treatment, especially from a doctor              Consumer: a person who buys goods or services for personal use With the 2010s now more than half over, there’s no escaping the fact that the two cohorts above are increasingly one […]

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content marketing, infographic, trust, shareable

Infographic Friday: 7 Tips for Creating Trustworthy Content

Let’s face it, given the democratic nature of the Internet, anyone can create and publish content. But if you’re in business — say, as an aesthetic professional hoping to reach potential patients — not just any old content will do. If you want people to actually read or view what you produce, it has to […]

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