If you’ve got an international clientele, you no doubt already know what nationalities show the greatest interest in cosmetic surgery. Brazil, Mexico and South Korea have all gained global reputations for their passion for aesthetic procedures. These days, though, the newest medibeauty hot spot might just surprise you. According to a recent article on CNN.com, […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
Direct mail is a fast-track to the recycle bin, the Yellow Pages work better as a doorstop and Internet users are essentially blind to banner ads. If you want to reach today’s aesthetic consumer — curious, committed, eager for information — you have to give them the information they seek before they pick up the […]
It is probably the ultimate conundrum of the Internet as we know it: With the rise of blogs, social media, smartphones and DIY video, we are in danger of drowning in digital content. Yet, at the very same time, producing content — sometimes short-form, sometimes long-form, even more video — is arguably the best way to connect […]
Six-second Vine videos, 140-character tweets and listicles that substitute snark and attitude for substance and useful information. Sometimes it seems like the Internet was expressly designed to cater to — or should that be encourage? — ADHD. It certainly seems that way when you listen to marketers who say Internet users only scan online content […]
Ice-bucket challenges, legalized marijuana and last week’s death of Joan Rivers — what do they have in common or, for that matter, with marketing cosmetic surgery? (Yes, Rivers was a big fan of aesthetic improvement but we’re not sure she was what you’d call a good ambassador for it.) Different as they are, they’ve all […]
Lights, camera and… new business. Unless you’re still using a rotary phone, cranking out faxes and accessing the Web via dial-up — i.e., living under a technological rock — you probably know that video is rapidly taking over the Internet. And while it sometimes seems that much of it revolves around talking dogs and frisky […]
Interesting story in yesterday’s Seattle Times about the online shopping site, zulily. Apparently, the website, an online daily deals site for moms, babies and kids, was having trouble engaging with users on Twitter. Using the micro-blogging tool primarily to announce sales events, management was dismayed that none of its followers ever retweeted or favorite its […]
Every day, 92,000 articles are posted to the Web, 144,000 hours of video are uploaded to YouTube and 1.8 billion photos are shared. That is one whole heckuva lot of content and it’s only going to grow. According to the latest forecast from Cisco, global Internet traffic will increase three-fold over the next 5 years, […]
Whenever the subject of search results comes up, it’s inevitable that the talk will turn to algorithms, the formulas/calculations/secret sauce that search engines use to determine what websites show up in what order. It all sounds very mechanical and automated — and to a large extent, it is — but what’s often overlooked is that […]
When it comes to referrals, nothing beats good word of mouth — but have you ever considered what happens after a satisfied patient tells a friend about your practice? The marketing experts at Yokoco.com have and, as this infographic shows, a referral is almost always just the first step in a process that will either […]
If it’s true that information is power, Mark Zuckerberg may be on his way to becoming the most powerful man in the world. Simply put, the amount of data that flows from Facebook’s nearly 1.3 billion users to the company’s servers is staggering — so huge, in fact, that it not only fuels the company’s […]
Given the number of people sporting inked images on their arms, legs and backs, it’s obvious that people love their tattoos. That is, until they don’t, which is why more and more of them are turning to aesthetic professionals to have them removed. In fact, according to research by IBISWorld, revenue for tattoo removals has […]
HIPAA, EHRs, Obamacare — you don’t have to be the sharpest scalpel in the instrument tray to realize that healthcare is in the midst of radical change. But there’s an even bigger, more fundamental shift going on that promises to spell the difference between success and failure for any provider who hopes to engage with […]
As a principal analyst at Altimeter Group, Brian Solis is an expert on the disruptive power of technology and how companies that embrace that change can excel in reaching today’s connected consumer. When he speaks — or more accurately writes about the subject as he recently did in “The State of Digital Transformation” — it’s […]
Given the terabytes, petabytes and exabytes that cross the Internet on a monthly basis, getting your content noticed is no easy feat. And while there are countless tools and tricks that can help, two of the most important factors remain the quality of the content itself and the reputation of the person producing it. That’s […]
Unless your surgical calendar is packed to the margins, you probably spend a fair amount of time trying to figure out how to generate new business. (Truth is, we spend a lot of time at Medibeauty.biz trying to help you generate new business too but that’s another story.) That’s a good thing, of course, but […]
If you’re like a lot of doctors, you’ve probably found yourself wondering if maintaining a presence on the major social networks is really worth the effort. After all, recent changes at Facebook mean you’re probably reaching fewer fans and you certainly can’t describe intensive subjects like cosmetic surgery — or your practice values — in […]
As previously noted, providing customer service that only qualifies as “good” is rarely enough to turn patients into repeat customers and brand advocates. For that, you need to provide outstanding customer service. But while it’s easy enough to quibble about how many degrees of separation there are between good and outstanding, there’s no need to […]
On the surface, it seems so simple: If a patient has a good experience with your practice, it should be a no-brainer that she’d come back when considering subsequent treatments and/or recommend your practice to others. But as the old Gershwin tune puts it, it ain’t necessarily so. According to a new study from Optus, […]
If you’ve ever booked a flight, bought a book or considered competing products online, then you know that the Internet’s ability to provide an abundance of information is both its blessing and its curse. On the one hand, we all love having options; on the other, it can often lead to a sort of “analysis […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- Doctors Should Enlist “Brand Advocates” to Promote their Practice June 20, 2012
- For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness August 1, 2012