Funny thing about online reviews. While many doctors think they’re all about their own expertise and the resulting outcomes, aesthetic consumers know otherwise. Encompassing everything from initial visits to post-care follow-up, consumers view reviews more holistically, using them to not only monitor their own experiences more fully but also provide helpful guidance for others. Including doctors. After […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
Smartphones, selfies and social media: If you’ve been experiencing an uptick in requests for facial procedures, you can probably thank that technological trifecta for it. After all, when everybody and their brother (and sister) is taking their own picture with a poor-quality lens from an arm’s-length away, there’s a good chance more than a few […]
Eat Fresh! 99 44/100% Pure. Every Good Boy Does Fine. Unless you’ve been living in a cave for the last 50 years, you probably know that the above sayings reference a sandwich company, a soapmaker and a mnemonic device for musical notation. At the same time, they’re also perfect examples of the fact that when […]
The first step in exceeding your customer’s expectations is to know those expectations. — Roy H. Williams Sounds obvious, right? And yet, if my daily mail — electronic and otherwise — is any indication, far too many companies still don’t get it. Day after day, they push messages that tout their services without a clue […]
A funny thing happened at the mall the other day. I was sitting in the food court, nursing a cup of coffee and watching scores of shoppers as they decided between a pair of competing takeout joints. The one on the left was jammed, its offerings all but obscured by a line that was probably […]
It’s a question that has dogged doctors since the beginning of modern medicine: What do patients really want? Naturally, they want their doctors to be skilled practitioners, possessing both appropriate credentials (e.g., board certification) and skilled hands in the clinic or OR. But, as has been shown time and time again, today’s patients also want […]
If you write a Facebook post and nobody sees it, does it make an impression? If that sounds like an updated version of the old falling-tree-in-the-forest riddle, rest assured it’s no joke. Earlier this month, the social giant announced that it was changing its algorithm yet again in an effort to decrease the number of […]
Mobile apps, wearable technology and social media: You don’t have to look very far to see how people are using digital tools — smartphones, health trackers, patient communities, etc. — to take a more proactive approach to their healthcare. It’s a trend that’s only going to accelerate as new players enter the industry, price transparency […]
Forty-two. Depending on your age, interests and point of view, it’s a number of impressive significance. Jackie Robinson’s jersey, the sum of the spots on a pair of dice or The Answer to the Ultimate Question of Life, the Universe, and Everything.” “According to a new report from practice management consultancy group Software Advice, it […]
There are countless statistics that attest to the power of online video but when it comes to online video advertising, two figures stand out: According to Pew Research, total digital video advertising reached $4.15 billion last year and continues to grow rapidly at 43.5% year over year. That’s a lot of money for what are […]
It’s often said that social media is a conversation but when it comes to marketing, let’s face it, the conversation can seem pretty one-sided. Brands put out endless streams of content, hoping for likes, comments and other signs of audience engagement only to be met with a whole lot of silence. Little wonder, then, that some […]
In the time it takes you to read this sentence, Google will process nearly 370,000 searches, almost 100,000 of which will be conducted by people on mobile devices. The actual numbers will vary by time of day, of course, but over time, that latter figure adds up to roughly 3 billion mobile searches per month. […]
Picture for a moment two patients about to post reviews of the rhinoplasties they’ve recently undergone. The first gives her doctor 5 stars and a review that says simply “Dr. Smith is an artist!” while the second describes her longstanding dissatisfaction with her nose, her initial nervousness about undergoing surgery and how the procedure changed […]
If you’re among the ranks of doctors who are still unsure of the value of social media, it appears you’re not alone. According to a June survey of doctors by MedData Group, 44% of respondents said they don’t use social media for professional purposes. Not LinkedIn, not Facebook, not even online physician or patient communities. […]
Conventional wisdom has it that great reviews can make your business but if a recent article in The New York Times is any indication, they could also break it. Along the way, the story offers a cautionary tale to anyone who has ever been tempted to plant a fake rave review. As the Times’ Haggler […]
When it comes to video marketing, there are a few levers you can pull to figure out how to better reach your audience — video length is one of them. So is short or long form better? This month’s top video shows that if you want to keep viewers’ attention, keep it short. Need proof? […]
Would you share your personal health information on Facebook? If you’re like most doctors, the answer to that question isn’t just “no,” but “hell no.” Yet if Zuckerberg and company have their way, millions of people could be on the verge of doing just that. According to recent media reports, the world’s largest social network […]
A Vine video of First Lady Michelle Obama touting turnips (112,000 likes). A father-daughter dance duo (7.8 million views). An 8-year-old boy channeling Patrick Swayze (12 million views). Seems like you can’t turn on the morning news shows without hearing about the latest bit of content that’s gone viral. Let’s face it, your tweets, blog […]
For gadget lovers, at least, Christmas came 10 weeks early this year. On Thursday, Apple officially unveiled its latest tablets — the iPad Air 2 and iPad Mini 3 — just one day after Google introduced its new-and-improved Nexus 9 tablet and Nexus 6 smartphone. Coupled with the more than 10 million iPhone 6s that […]
It probably seemed like a good idea at the time. In an effort to forestall negative reviews, a doctor or dentist requires potential patients to sign a form limiting or prohibiting them from posting negative online comments. The reality is that utilizing such “non-disparagement” contracts is not just a bad idea. If recent developments are […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- Doctors Should Enlist “Brand Advocates” to Promote their Practice June 20, 2012
- For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness August 1, 2012