You could probably fill a library with books dedicated to explaining the tools and tactics of online marketing but much of it can be boiled down to one essential concept. Old-school techniques, in which brands push their messages at consumers, no longer work; if you want to reach today’s consumer, you have to pull them […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
There’s an old saying in the travel business that the journey is as important as the destination. The phrase speaks not just to the idea that the best trips acknowledge both aspects but also that the path you take can play a powerful role in your impressions of the overall experience. It also speaks to the essence […]
Old joke: Where’s the best place to hide a dead body? Answer: On page 2 of Google’s search results. The joke, of course, is that no one ever looks past the first page of search results, an idea that’s not always true but nevertheless relevant for two crucial reasons: For one thing, the majority of […]
There’s been much discussion of late about the role social media plays in people’s decisions to pursue cosmetic surgery. Even as articles and studies consistently demonstrate that aesthetic consumer are indeed influenced by social media, some doctors maintain it’s not a factor for them because they stay busy enough through direct referrals from existing patients. Not surprisingly, […]
It’s 2015: Do you know where your new patients are? As the new year gets underway, it’s no idle question as the rules of engagement evolve at an ever-faster pace. Nor is it a coincidence that at the same time that the means of reaching consumers are proliferating, the challenges of actually connecting with them […]
When it comes to educating patients about aesthetic procedures, few platforms are more powerful than video. Whether it’s explaining how Ultherapy lifts and tightens loose skin or sharing a live Vine from the OR, video provides more information more effectively than anything short of a personal consultation. Actually, providing factual information is only part of video’s […]
What do patients really want? A new nose or flatter tummy? Perhaps. A skilled practitioner? Absolutely. The best possible outcome? No doubt about it. But, as the new year unfolds, it’s clear that patients are looking for something else as well. They’re looking for confidence that they’re making the right decisions about their medibeauty plans; […]
You won’t see it on those annual hottest-gifts-of-the-year lists and you certainly won’t find it under the tree on Christmas morning but, if a recent article on CNN.com is any indication, giving the gift of cosmetic surgery is no passing fad. From Botox to breast augmentations, it seems the holiday season is prompting people to […]
While the concept of giving cosmetic surgery as a gift to a loved one is gaining steam in the U.S., giving it to complete strangers can often be even more transformative. It’s an idea that’s prompted many plastic surgeons to donate untold hours to providing reconstructive surgery to those who wouldn’t have access to it […]
Scrooge had it easy. Even though he owned a small business, he probably didn’t give a moment’s thought to marketing his services or differentiating his company from the competition. And even if he did, he obviously didn’t have to deal with a business environment in which the means of reaching potential customers are constantly evolving […]
Funny thing about online reviews. While many doctors think they’re all about their own expertise and the resulting outcomes, aesthetic consumers know otherwise. Encompassing everything from initial visits to post-care follow-up, consumers view reviews more holistically, using them to not only monitor their own experiences more fully but also provide helpful guidance for others. Including doctors. After […]
Smartphones, selfies and social media: If you’ve been experiencing an uptick in requests for facial procedures, you can probably thank that technological trifecta for it. After all, when everybody and their brother (and sister) is taking their own picture with a poor-quality lens from an arm’s-length away, there’s a good chance more than a few […]
Eat Fresh! 99 44/100% Pure. Every Good Boy Does Fine. Unless you’ve been living in a cave for the last 50 years, you probably know that the above sayings reference a sandwich company, a soapmaker and a mnemonic device for musical notation. At the same time, they’re also perfect examples of the fact that when […]
The first step in exceeding your customer’s expectations is to know those expectations. — Roy H. Williams Sounds obvious, right? And yet, if my daily mail — electronic and otherwise — is any indication, far too many companies still don’t get it. Day after day, they push messages that tout their services without a clue […]
A funny thing happened at the mall the other day. I was sitting in the food court, nursing a cup of coffee and watching scores of shoppers as they decided between a pair of competing takeout joints. The one on the left was jammed, its offerings all but obscured by a line that was probably […]
It’s a question that has dogged doctors since the beginning of modern medicine: What do patients really want? Naturally, they want their doctors to be skilled practitioners, possessing both appropriate credentials (e.g., board certification) and skilled hands in the clinic or OR. But, as has been shown time and time again, today’s patients also want […]
If you write a Facebook post and nobody sees it, does it make an impression? If that sounds like an updated version of the old falling-tree-in-the-forest riddle, rest assured it’s no joke. Earlier this month, the social giant announced that it was changing its algorithm yet again in an effort to decrease the number of […]
Mobile apps, wearable technology and social media: You don’t have to look very far to see how people are using digital tools — smartphones, health trackers, patient communities, etc. — to take a more proactive approach to their healthcare. It’s a trend that’s only going to accelerate as new players enter the industry, price transparency […]
Forty-two. Depending on your age, interests and point of view, it’s a number of impressive significance. Jackie Robinson’s jersey, the sum of the spots on a pair of dice or The Answer to the Ultimate Question of Life, the Universe, and Everything.” “According to a new report from practice management consultancy group Software Advice, it […]
There are countless statistics that attest to the power of online video but when it comes to online video advertising, two figures stand out: According to Pew Research, total digital video advertising reached $4.15 billion last year and continues to grow rapidly at 43.5% year over year. That’s a lot of money for what are […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness August 1, 2012
- Doctors Should Enlist “Brand Advocates” to Promote their Practice June 20, 2012