As previously noted, demonstrating that you put patients first starts with a well-designed, patient-centric website. It should be about them, not you, and with the possible exception of your About Us page, every element should underscore that message. The fact is that most visitors to your website have already conducted a significant amount of online […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
Mobile apps, social content, telemedicine, as noted in a previous post, potential aesthetic patients have an ever-expanding number of ways to connect with your plastic surgery practice. With all these other tools, it’s important not to neglect the most obvious one — your practice website. Your practice website is your digital front door, and it […]
The future of healthcare is digital, and cosmetic surgery practices that hope to thrive better be, too. From apps to wearable tech, EHRs to analytics, the proliferation of digital technology promises to remake every aspect of the medical profession. A recent report from Adobe puts the shift into perspective: When asked if they were comfortable […]
By now there’s no denying the role online reviews play in the choices potential patients make about plastic surgery. The opinions shared by others now show up in more places. They provide objective, third-party affirmation, aka social proof). And they serve as a powerful indicator of your trustworthiness. While all this explains why people use online reviews, a […]
What do Dr. Martens, flannel shirts, and chemical peels have in common? They were all big in the ’90s, and now, 20-plus years later, they’re proving popular all over again. According to AAFPRS, more than half of facial plastic surgeons (52%) say that chemical peels are in high demand. As the Academy notes, part of the chemical-peel […]
Trust: It’s the basis of any successful doctor-patient relationship, and it may be even more important than you think. According to recent research, the more a patient trusts their doctor, the more likely they are to be satisfied with their care. They report more beneficial health behaviors, fewer post-treatment symptoms, and a higher quality of […]
It’s an interesting question: Assuming you provide quality care, you probably have satisfied patients, but is their satisfaction a valid factor in assessing their clinical outcome and the quality of that care? Or as the title of this article in Plastic and Reconstructive Surgery provocatively puts it: “The Importance of Patient Satisfaction: A Blessing, a […]
Patient loyalty matters, but it’s not easy to earn. Consider the numbers: In a study of 27 categories, McKinsey found that just 13% of consumers are loyal to a brand, while 87% “shop around.” In a study of 11 industries, Accenture found that 52% of consumers switched a brand in the past year because of a poor […]
There’s a lot of talk lately about potential patients being healthcare consumers. No longer passive observers, people are increasingly adept at researching procedures and providers and making decisions about what’s right for them. Not surprisingly, some medical providers have resisted the patient-as-shopper idea. Of course, shopping for healthcare is different than searching online for apparel, but the fact remains […]
Regrets…like the late Frank Sinatra, people with tattoos have had a few. They’re rethinking their body art, searching for tattoo removal options, and making decisions — about procedures and providers — based on the information they find online. Tattoo removal is one of the most researched treatments on RealSelf, and has a Worth It Rating in […]
The average plastic surgery consumer may not be a shop until you drop type, but she/he is definitely shopping around. In fact, most people now start their search online to browse, get ideas, and compare options when it comes to aesthetic choices. Make no mistake, if these online shoppers don’t find your practice along the way, they won’t be coming […]
A patient gets their first impression of your practice the second they walk in the front door. The location, the decor, the lobby chairs, even the paint color on the walls. It all matters. Your office is a showcase of who you are and what your practice provides. Your online profile does the same. You […]
It probably sounded like a good idea at the time. Hoping to “join the conversation” and demonstrate its social awareness, Pepsi created an ad in which reality star Kendall Jenner turned a street protest into a dance party simply by offering a cop a soda. He takes a sip, the crowd erupts in cheers, and whatever […]
You can’t escape it. From search engine result pages to community sites, online reviews of healthcare services are everywhere. Even the scientific community has taken notice, which may explain why online reviews are a popular topic for study in a variety of recently published medical journals. Consider the trends and takeaways found in recent research: Reviews have a […]
Reviews matter. As a medical professional, reviews may not be at the top of your priority list. Your experience, education, and board-certification showcase the value of your work. That is true, but reviews still matter. A lot. According to a RealSelf study, 68% of patients use reviews to determine the trustworthiness of a doctor. Only […]
It’s easy to get caught up on ROI as you build your practice. Your time is valuable and whatever you invest in it needs to deliver. All those returns, however, don’t have to be immediately monetary. There is true value in building your brand and establishing yourself as an expert who potential patients can trust. […]
There’s been a lot of talk lately about the “decision journey” patients take as they determine what cosmetic procedure they want and which doctor they want to perform it. Not surprisingly, the discussion tends to focus primarily on the steps between a patient’s initial interest and the door of his or her chosen practice. But for […]
E-patients, Part II: Sharing Expertise Helps Patients, Improves the Internet, and Empowers Your Practice
As we’ve already covered, e-patients can be considered many things—engaged, enabled, equipped—but, above all, they are empowered. These patients take a hands-on approach to healthcare, harnessing the infinite reach of the internet to educate themselves and connect with providers. If you don’t have a great presence online, there’s a good chance these patients won’t find you at all. And […]
The name Dave deBronkart may not be familiar, but if you’ve been in practice at any point over the last decade, you’ve almost certainly been impacted by his experience. In January 2007, a routine shoulder X-ray revealed a shadow on deBronkart’s lung, leading to a diagnosis of metastasized kidney cancer. As an early adopter of […]
Ever since his plastic surgeon grandfather stitched up his tongue after a childhood bike accident, Dr. Adam Oppenheimer knew he wanted to be in the business. Raised in a family of plastic surgeons, Dr. Oppenheimer has watched his relatives build and run their practices the old-school way. Today, as a young surgeon ramping up his […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Patient-Centric Marketing: A New Old Concept July 23, 2012
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- Doctors Should Enlist “Brand Advocates” to Promote their Practice June 20, 2012