It’s National Hispanic Heritage Month (Sept. 15 – Oct. 15): Esta su práctica médica amigable para los Hispanos? Depending on where you practice, who your current clientele is, and who you hope to reach in the years to come, the question — Is your medical practice friendly to Hispanics? — is well worth asking. As […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
No one ever chose a medical practice simply because staff members returned calls quickly or greeted them warmly when they walked in the door. But that’s no reason to get complacent about good customer service: Fail to provide it and you just make it that much easier for them to choose a competing one. The […]
When it comes to creating and sharing videos, it’s no surprise that many doctors focus on educating patients about what to expect before and during their procedure. That’s a good thing, of course, but it overlooks another important step in patients’ aesthetic journeys: What can/should they do to ensure the best possible recovery? The fact […]
With Wednesday’s rollout of the latest iPhones, it’s not surprising that Apple aficionados are buzzing about the devices’ new features (e.g., improved cameras) and lack thereof (no headphone jack). But for those hoping to connect with potential patients, the more pertinent development is not nearly so obvious: The devices will feature a new and […]
What do patients want? Based on the most popular procedures, you could say flatter tummies and larger breasts. That’s true, statistically speaking at least, but it’s not the whole truth. These days, patients also want to find doctors who do more than just enhance body parts; they want doctors who understand their needs and desires […]
Need further proof that, even two decades after its passage, HIPAA continues to raise questions about compliance? Having already considered the do’s and don’ts of HIPAA-compliant social media and HIPAA-compliant mobile strategies, consider this scenario shared by Jim Hook, Director of Consulting for The Fox Group LLC: The question at hand regarded a doctor who, […]
You see them almost everywhere you go: People of all ages with their heads down, faces glued to their phones, and playing Pokémon Go. The GPS/camera-based game has been touted as a healthy activity — it gets people up and moving — but for healthcare providers, it could be a dangerous one, as well. In […]
It’s a dilemma for anyone hoping to engage with patients in today’s always-on, always-connected culture. On the one hand, you have HIPAA, the 20-year-old statute that’s all about protecting privacy; on the other, social media, which is essentially a forum for sharing on a global scale. Is it any wonder that some medical professionals have […]
With apologies to The Beatles, it was 20 years ago today (okay, Sunday) that President Clinton signed Public Law 104-191, better known as the Health Insurance Portability and Accountability Act, or HIPAA. Although the law addressed a multitude of issues, it’s safe to say that the most relevant requirements for most providers is spelled out […]
At RealSelf, we view giving back as our social responsibility, core to our beliefs and culture. A guiding principle to our support of local charities and international medical volunteers is to seek out meaningful ways to make a difference in restoring hope, confidence, and a positive future for those who are most vulnerable and underserved. […]
Let’s face it. Having done your best to help a patient, you have every right to be dismayed when you discover they’ve posted a scathing online review. As previous posts have noted, there are appropriate ways to respond to them and inappropriate ways to respond, but sometimes, the best response is to bite your tongue […]
As noted in last week’s post, filing a lawsuit over a negative review — either to silence an unhappy patient or to pursue damages for defamation — is rarely a good idea. Costly, difficult to prosecute and, in some cases, prohibited by law, such suits can turn a one-time, one-off event into an ongoing crisis […]
To sue or not to sue, that is the question. When the issue at hand is an online review of your practice, the answer is almost always no. Barring highly specific and hard-to-prove circumstances, heading to court to contest a negative review can often do more harm than good. The latest case in point? Dr. […]
If you’ve ever wondered how many people see the updates you post to your Facebook practice page, the answer is probably “less than ever.” “Organic reach,” the term for the visibility of posts that don’t require a payment for better placement, has not only been dropping for years, but just recently, took another hit. Late […]
At first glance, the title of this infographic from Invodo — Video Marketing & the Customer Journey: Bring Your Products To Life — doesn’t exactly shout healthcare. But if you change just two words, it clearly applies: Video Marketing & the Patient Journey: Bring Your Services To Life It’s a journey that marketers liken to […]
To post prices or not to post prices, that is the question. For doctors providing medically necessary services, the question has taken on new urgency thanks to the Affordable Care Act, high-deductible health plans, and other developments that influence patient choice and provider reimbursement. For aesthetic professionals, on the other hand, it’s been a topic […]
Physician burnout: You could say it’s a hot topic these days. From new research on its causes to seminars on how to avoid it, it seems you can’t read your mail or get online without coming across stories about the subject. The current issue of Modern Aesthetics, in fact, devotes, not just its cover (above) to […]
Even as the internet enables an exchange of information on a transformative level, online health forums still get the Rodney Dangerfield treatment: They don’t get no respect. That’s unfortunate because as new research shows, the information provided in online healthcare discussions is often better than the nay-sayers believe. Published in the Journal of Medical Internet Research, the […]
Maybe it’s the proliferation of those direct-to-consumer (DTC) ads for drugs that people can’t actually purchase — they all end with “Ask your doctor about…” — or the inflated claims of dietary supplements that promise more energy, better skin or flatter abs. Healthcare marketing is getting a bad rap. That’s a shame — and potentially […]
It only takes a moment. A potential patient goes online to research Botox or a breast aug and comes across a blog post, web page or social conversation about the topic. In short order, she makes a decision: Either the content “clicks” with her or she clicks away. As a recent study from AOL Insights […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Patient-Centric Marketing: A New Old Concept July 23, 2012
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- Doctors and Twitter: Don’t Get Fooled by Vanity Metrics April 3, 2012