doctors removed from RealSelf

7 Reasons Why RealSelf is One of the Fastest Growing US Companies (Inc 500)

Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...

content, viral, social media

Infographic Friday: Good Things Happen When You Share Good Content

A Vine video of First Lady Michelle Obama touting turnips (112,000 likes). A father-daughter dance duo (7.8 million views). An 8-year-old boy channeling Patrick Swayze (12 million views). Seems like you can’t turn on the morning news shows without hearing about the latest bit of content that’s gone viral. Let’s face it, your tweets, blog […]

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desktop, practice website, leads, landing pages

Mobile Phones vs. Full-featured Websites: Yes, the Latter Still Matters

For gadget lovers, at least, Christmas came 10 weeks early this year. On Thursday, Apple officially unveiled its latest tablets — the iPad Air 2 and iPad Mini 3  — just one day after Google introduced its new-and-improved Nexus 9 tablet and Nexus 6 smartphone. Coupled with the more than 10 million iPhone 6s that […]

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online reviews, non-disparagement provision

When It Comes to Online Reviews, Non-disparagement Clauses Get Two Thumbs Down

It probably seemed like a good idea at the time. In an effort to forestall negative reviews, a doctor or dentist requires potential patients to sign a form limiting or prohibiting them from posting negative online comments. The reality is that utilizing such “non-disparagement” contracts is not just a bad idea. If recent developments are […]

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superheroes, abs, lipo

Marketing to Men: Can Superman Supercharge Your Practice?

“J Law’s” nose, Angelina’s lips and Beyonce’s butt. In our 24/7, media-saturated world, it’s no surprise that many women use celebrities’ physical features as guides for their own aesthetic goals. Now a short RealSelf documentary asks a corollary question: Are media images of ripped and chiseled action heroes driving men to pursue their own aesthetic improvements? […]

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content, rational, emotional, decision journey

Decisions, Decisions: It’s OK to Get Emotional

Logic, rationality and dispassionate analysis: In the OR, they form the basis for good medical care and the best possible outcomes. In the outside world where potential patients actively decide who will provide their care, they’re not nearly enough. The fact is that all major “buying” decisions involve both rational and emotional elements and marketing […]

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patient decision journey, infographic, aesthetic consumer

Infographic Friday: Doctors Who Help Patients on their Decision Journeys Help Themselves

If you’ve been reading this blog for any length of time, you’re already familiar with the concept of the “consumer decision journey,” the multi-modal, often-convoluted path that consumers embark upon when researching the products and services they’re thinking of buying. You may even be among those who say, “So what? I don’t have consumers; I […]

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trust, authenticity, reputation management, online reviews

Who Can You Trust? With Online Reviews, Authenticity Is Everything

Depending on who you talk to the launch of the new iPhone 6 is either the greatest thing since the telegraph or proof positive that Apple is no longer the innovative company it once was. Mostly, it’s a matter of opinion — or more precisely opinions since a Google search for “iPhone 6 review” on […]

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dubai, cosmetic surgery, foreign patients

Plastic Surgery Goes Global — and How to Keep Up

If you’ve got an international clientele, you no doubt already know what nationalities show the greatest interest in cosmetic surgery. Brazil, Mexico and South Korea have all gained global reputations for their passion for aesthetic procedures. These days, though, the newest medibeauty hot spot might just surprise you. According to a recent article on CNN.com, […]

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content marketing, curation

3 Steps to Successful Content Curation (Content Marketing VI)

Direct mail is a fast-track to the recycle bin, the Yellow Pages work better as a doorstop and Internet users are essentially blind to banner ads. If you want to reach today’s aesthetic consumer — curious, committed, eager for information — you have to give them the information they seek before they pick up the […]

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seo, search, content, content marketing, blog, practice website

Infographic Friday: Quick Tips for Supercharging your SERP Status (Content Marketing V)

It is probably the ultimate conundrum of the Internet as we know it: With the rise of blogs, social media, smartphones and DIY video, we are in danger of drowning in digital content. Yet, at the very same time, producing content — sometimes short-form, sometimes long-form, even more video — is arguably the best way to connect […]

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content, content marketing, long-form, seo, storytelling

Content Marketing IV: Sometimes Long and Deep Trumps Short and Sweet

Six-second Vine videos, 140-character tweets and listicles that substitute snark and attitude for substance and useful information. Sometimes it seems like the Internet was expressly designed to cater to — or should that be encourage? — ADHD. It certainly seems that way when you listen to marketers who say Internet users only scan online content […]

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newsjack, content, medical marketing

Content Marketing III: Joan Rivers, Legal Weed and the Art of Aesthetic Newsjacking

Ice-bucket challenges, legalized marijuana and last week’s death of Joan Rivers — what do they have in common or, for that matter, with marketing cosmetic surgery? (Yes, Rivers was a big fan of aesthetic improvement but we’re not sure she was what you’d call a good ambassador for it.) Different as they are, they’ve all […]

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infographic, online video, leads, realself tv

Infographic Friday: See Better Results with Video

Lights, camera and… new business. Unless you’re still using a rotary phone, cranking out faxes and accessing the Web via dial-up — i.e., living under a technological rock — you probably know that video is rapidly taking over the Internet. And while it sometimes seems that much of it revolves around talking dogs and frisky […]

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content marketing, twitter, authenticity, humor

Content Marketing II: Lighten Up, Doc — It Could Be Good for Business

Interesting story in yesterday’s Seattle Times about the online shopping site, zulily. Apparently, the website, an online daily deals site for moms, babies and kids, was having trouble engaging with users on Twitter. Using the micro-blogging tool primarily to announce sales events, management was dismayed that none of its followers ever retweeted or favorite its […]

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content shock, internet marketing, high-impact content

Don’t Let Content Shock Zap Your Practice

Every day, 92,000 articles are posted to the Web, 144,000 hours of video are uploaded to YouTube and 1.8 billion photos are shared. That is one whole heckuva lot of content and it’s only going to grow. According to the latest forecast from Cisco, global Internet traffic will increase three-fold over the next 5 years, […]

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E-A-T, expertise, authority, trust, google, search

E-A-T Your Way to Better Search Results

Whenever the subject of search results comes up, it’s inevitable that the talk will turn to algorithms, the formulas/calculations/secret sauce that search engines use to determine what websites show up in what order. It all sounds very mechanical and automated — and to a large extent, it is — but what’s often overlooked is that […]

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referral, word of mouth, online review, practice website

Infographic Friday: How Word of Mouth Really Works

When it comes to referrals, nothing beats good word of mouth — but have you ever considered what happens after a satisfied patient tells a friend about your practice? The marketing experts at Yokoco.com have and, as this infographic shows, a referral is almost always just the first step in a process that will either […]

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multiple devices, mobile, attribution, aesthetic consumer

More Mobile, More Devices: Do You Know Where Your Patients Are Coming From?

If it’s true that information is power, Mark Zuckerberg may be on his way to becoming the most powerful man in the world. Simply put, the amount of data that flows from Facebook’s nearly 1.3 billion users to the company’s servers is staggering — so huge, in fact, that it not only fuels the company’s […]

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tatto removal, before and after photo

Rethinking Ink: The Business of Tattoo Removal Is Booming

Given the number of people sporting inked images on their arms, legs and backs, it’s obvious that people love their tattoos. That is, until they don’t, which is why more and more of them are turning to aesthetic professionals to have them removed. In fact, according to research by IBISWorld, revenue for tattoo removals has […]

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digital transformation, medical marketing, healthcare consumer, patient-centric marketing

The 5 Rules that Are Redefining Medical Marketing

HIPAA, EHRs, Obamacare — you don’t have to be the sharpest scalpel in the instrument tray to realize that healthcare is in the midst of radical change. But there’s an even bigger, more fundamental shift going on that promises to spell the difference between success and failure for any provider who hopes to engage with […]

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