doctors removed from RealSelf

7 Reasons Why RealSelf is One of the Fastest Growing US Companies (Inc 500)

Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...

healthcare marketing, social media, healthcare consumer

Infographic Friday: Get Ahead by Bridging the Gap of Social Engagement

You’ve no doubt heard the phrase ‘follow the money,’ but when it comes to marketing your practice, the more appropriate approach is to ‘follow the patients.’ That’s especially true as more people spend more time researching their healthcare options online and incorporating social content into their decision-making process. It’s a trend that doctors would be […]

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wellbeing, empowered patient

Lipo, Lasers, and the Pursuit of Well-being

                The “new” American healthcare consumer is more in control, takes a more holistic view, is redefining aging to be ageless, and is shifting perspective from health to wellness and beyond.  ~ Paul O’Neill, president at Ogilvy CommonHealth Wellness Marketing For doctors still beholden to old-school healthcare, those may be fighting words but the evidence […]

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men, cosmetic surgery, dad bod, healthcare marketing

Marketing to Men: Make the Most of Gender Differences (and Similarities)

Are you seeing a rise in the number of men interested in getting a little work done? If so, you’ve got plenty of company: In a recent survey of 400 RealSelf doctors, 73% said, yes, they’d seen an increase in male patients. If you’re among the other 27% who haven’t seen an increase, you may […]

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google, search rank, seo

Smart Marketing: 5 Ways to Rank Better in Search

Ever wonder how Google decides to rank one website higher than another? The SEO experts at Searchmetrics have (a lot!) and they’ve just released a new report that provides interesting insights into what factors separate high-ranking pages (i.e., those that occupy the top 30 spots) from everybody else. In a nutshell, the company analyzed 300,000 […]

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q&a, aesthetic marketing, realself, infographic

Infographic Friday: A Million Questions, a Million Answers, and One Huge Benefit for Doctors

When a doctor answers a potential patient’s question in an email or consultation, he or she has a great opportunity to help that one person. Doctors who do so online can potentially help thousands — and, it’s worth noting, themselves at the same time. Consider this infographic from the RealSelf Trends blog, which notes that […]

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online reviews, healthcare marketing

Online Health, Part III: Online Reviews Are More Important than Ever

Between healthcare websites that consumers don’t find helpful and social networks that don’t deliver on their promises of engagement, it’s not surprising that some doctors find maintaining an effective online presence challenging. You work hard to share your expertise only to be greeted with… crickets (aka silence). The solution? Instead of going it alone, let […]

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online health, social media, healthcare marketing

Online Health, Part II: Mixed Signals from Social Media

Unless you’ve been living in a cave, you know that your practice website is among the most powerful tools in your marketing arsenal. It is, in essence, your online storefront, a digital portal for potential patients to find out more about you, your services and your commitment to their care. And, as we’ve seen, a […]

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practice website, online health,

Online Health: Is Your Practice Website in Need of a Checkup? (Part I of a Series)

The diagnosis doesn’t look promising: According to a new study, almost three quarters (72%) of consumers don’t find the websites currently offered by healthcare providers particularly helpful. And, make no mistake, when potential patients are displeased, their subsequent actions (i.e., clicking elsewhere) are unlikely to make doctors feel particularly well, either. The study, Patient Attitudes […]

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infographic, brand marketing, aesthetic consumer

Infographic Friday: Set a Course for Marketing Success (but Don’t Fall Asleep at the Wheel)

Marketing an aesthetic practice used to be soooo easy: Take out an ad in the Yellow Pages, send some direct mail postcards, maybe book a billboard near your practice. You could, in effect, put your marketing on autopilot, setting it and forgetting it until the ad rep or direct-mail vendor called for a renewal. Not […]

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data, online reviews, aesthetic consumer

Playing the Percentages: Online Reviews by the Numbers

Actions speak louder than words; numbers don’t lie, and data is a doctor’s best friend when determining a marketing strategy. Case in point: Online reviews, where people’s actions have the power to make or break a doctor’s reputation; the numbers add up to enhance it, and the data provide insights on how a practice can benefit from […]

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video, video marketing, realself

Let’s Go to the Video: Quick Tips that Capture Consumer Interest, Part II

Video courtesy of  Amiya Prasad, MD Intriguing titles, short takes and long-form “Aesthetics 101” videos: As previously noted, there are a number of best practices you can employ to generate higher viewership for your practice videos. Ultimately, though, an understanding of technical details will only get you so far. What really grabs viewers is great […]

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goldfish, attention span, video, video marketing

Let’s Go to the Video: Quick Tips that Capture Consumer Interest, Part I

8 seconds: According to new research from Microsoft, that’s the length of the average person’s attention span. That’s not only a drop from 12 seconds 15 years ago; it’s actually lower than that of a goldfish, which has an average attention span of 9 seconds. The takeaway? Unless you’re marketing to goldfish, getting your message […]

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infographic, patients, self-scheduling

Infographic Friday: Differentiate your Practice with Digital Self-scheduling

From airline tickets to restaurant reservations, we live in an era in which the DIY (Do it yourself) philosophy has gone digital. Thanks to websites like Expedia, Open Table and countless others, millions of people can buy products and schedule services without ever stepping into a business or talking to another human being. It’s a […]

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ARC, authentic, responsive, compelling, social

For More Effective Marketing, Follow the ARC of Social Healthcare

If you’re like many aesthetic professionals, you’ve probably found that social healthcare provides mixed results. On the one hand, the vast majority of aesthetic consumers — 90%, according to a recent RealSelf survey — expect doctors to be engaged in social media. On the other, you may have found yourself wondering why so few of […]

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gallup, pre-surgery education, patient satisfaction

The Path to Better Outcomes Starts Long Before Patient Intake

Funny thing about patient satisfaction: You can influence it long before you pick up a scalpel or syringe. As a recent Gallup poll reveals, the education patients receive before surgery can lead to better outcomes, fewer problems and higher satisfaction. That’s not just good news for patients, either, as more satisfied patients may also translate […]

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brand awareness, cosmetic products, aesthetic marketing

Low Brand Awareness for Aesthetic Products Presents a Challenge — and Opportunity — for Doctors

Brand awareness. According to Wikipedia, it’s the extent to which a brand is recognized by potential customers and is correctly associated with a particular product. For companies like Lego or L’Oreal — both of which were named to this year’s most powerful brands list — it translates into instant name recognition and a healthy bottom […]

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video marketing, cosmetic surgery, youtube, realself

There’s More to Video Marketing than YouTube

Video courtesy of Jon A Perlman, MD Ten years after the launch of YouTube, there’s no denying the power of the platform. It is, as a recent Google blog post put it, the “daily go-to destination for people who seek to connect with others around their passions and interests.” As such, the site is also […]

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mobile, email, conversions, clickthrough

Smart(phone) Marketing: Quick Tips for Better Results via Mobile Email

Chalk up another victory in mobile’s ongoing march to take over the Internet. Having already overtaken desktop computers in terms of time spent online, search preferences and email open rates, it seems that people are moving beyond simply reading their email on their phones; they’re also taking action as a result. According to a new […]

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unfollow, social, email, content

Infographic Friday: Losing Fans, Followers or Email Subscribers? Here’s Why

When it comes to online content, you’re either part of the problem or part of the solution. From cluttered News Feeds to overflowing inboxes, we’re all inundated with more content than we can possible consume — and it’s only fair that companies that contribute to the problem pay a price. On social media, the cost […]

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google, knowledge box, search results

Squeeze Play: As Screen Space Shrinks, Will Searchers Still Find your Practice Website?

A funny thing happened on my way to the Internet the other day. Using my phone, I was looking for data on breast augmentations and the results I got looked a little strange (see above). Instead of showing six or seven results — website name, URL and maybe a line or two of text — my […]

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