doctors removed from RealSelf

7 Reasons Why RealSelf is One of the Fastest Growing US Companies (Inc 500)

Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...

before and after photos, trust, photoshop, medical marketing

4 Ways to Ensure Your Before and After Gallery Isn’t a Trust-buster

It’s often said that photos don’t lie — but that doesn’t mean that people necessarily believe they’re 100% truthful. After all, even the best shot in the world won’t have much impact if the people who view it don’t believe it’s real. What’s that got to do with aesthetic medicine? Quite a lot, actually, as […]

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content, content marketing, strategy,

Content Strategies: Reduce Friction with the Right Kind(s) of Content

As noted earlier this week, the questions that members of the RealSelf community ask online provide current and compelling insight into the thoughts, fears and concerns people have when considering cosmetic surgery. In turn, the trends those questions reveal can help doctors ensure that their marketing efforts are on track and properly allocated. After all, […]

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plastic surgery, time magazine, realself, procedures

TIME Out: Aesthetic Consumers’ Questions Provide Answers for Doctors

If you need proof that cosmetic surgery is coming out of the shadows, look no further than this week’s TIME magazine, where the cover story — Nip. Tuck. Or Else. — asserts that aesthetic procedures are “the new makeup.” Everybody’s doing it, goes the logic, and those who aren’t soon will because, well, everybody else […]

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social media, medical marketing, listtening

Debunking the ‘Myth of Social Media’ (and Doing It Right)

Sometimes it helps to look back to see where you’re going. One year ago this week, Gallup released a report titled, “The Myth of Social Media,” which featured a slew of statistics suggesting that even though the vast majority of Americans use social media, it has little or no influence on their buying decisions. Not […]

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millennials, medical marketing, social, procedures, realself

Marketing to Millennials: A Fresh Approach for Younger Patients

The times, demographically speaking at least, they are changin’. In fact, according to figures from the U.S. Census Bureau, Millennials will overtake Baby Boomers as the largest age group in the nation by the end of this year. And you don’t have to be a statistician to recognize that those 75.3 million 18-35 year olds […]

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connected health

Infographic Friday: Ready or Not, Connected Health Is Here to Stay

We’re just about halfway through 2015 — a good time to take a step back and look at the trends that are rapidly changing the world of healthcare. From mobile and social to consumerization and price transparency, innovations that were introduced in previous years are now pervasive and poised to become universal in the years […]

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liposuction, revision, realself, buzz index

Buzz Index: Aesthetic Consumers Are Riled Up about Revisions

When 90% of aesthetic consumers say their facelift was worth it and 87% feel the same way about liposuction, it can be tempting to assume that just about everybody who undergoes the procedures loves their results. Most, in fact, do but based on RealSelf’s most recent Buzz Index — which measures the volume of the […]

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mind the gap, healthcare marketing, patients, reputation management

Mind the Gap: Build Your Practice by Bridging the ‘Experience Void’

Think you know your patients? According to a new report from IBM and eConsultancy, you may want to think again. Surveying both consumers and marketers, the report found that there is a significant “experience void” between brands and their customers. In a nutshell, most companies believe they provide excellent customer experiences; most consumers believe they […]

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social networks, engagement, healthcare marketing

So Many Social Networks, So Little ROI — and How to Solve the Problem

Snapchat, Instagram, Ello, oh my. Seems like every time you turn around, there’s a new social networking site that promises to introduce you and your practice to legions of people who will then click over to your website, fill out a form and schedule a consult or surgery. Or so the story goes. The fact […]

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social media, dos and donts, online reviews

Infographic Friday: The Dos and Don’ts of Social Media, Complaints and Compliments Edition

As previously discussed, social media presents special challenges for doctors that most other businesses don’t have to face. After all, the restaurant down the street doesn’t have to worry about maintaining customer privacy and no hotel ever faced a lawsuit for violating HIPAA. Needless to say, things get even more challenging when you move from […]

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tattoo removal, picosure, realself, tattoo regret

Tattoo Trends: More Ink Could Mean More Requests for Removal

Regrets — like Frank Sinatra, it seems that people who have gotten tattoos have had a few. A poorly rendered image, a career change or the name of a former lover — if the tattoo-removal reviews on RealSelf are any indication, the reasons for “tattoo regret” are as varied as the people who pursue it. […]

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social media, social healthcare, empowered patient, empowered doctor

Want to Connect with Today’s Empowered Patients? Be an Empowered Doctor

Picture the following scenario: A new patient comes into your office wanting to know about a new miracle procedure she recently heard about on Facebook or Twitter. You spend most of the ensuing consultation trying to counter socially driven misinformation with medically based facts only to have her leave in search of a provider who […]

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well-being, medical marketing, practice philosophy, trust

Excellent Outcomes: It’s not about Quick Fixes, It’s about Achieving Well-being

Are you helping patients get a smoother brow or flatter tummy — or are you helping them achieve well-being? According to a pair of recent reports, focusing on the latter may be the key to connecting with those patients over the long haul. First, though, it helps to know who they are. According to the […]

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practice website, traffic, seo, content, google, search, rank

5 Ways to Generate More Traffic on Your Practice Website, Part II

As a busy aesthetic professional, you probably have neither the time nor the inclination to delve deeply into the technical factors that influence how well your practice website ranks when people are researching cosmetic surgery. And that’s okay. As discussed last week, the good news is that there are some simple things you can do […]

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social media, etiquette, dos and dont's

Infographic Friday: The Dos and Don’ts of Social Media

It’s the blessing and the curse of social media: The very thing that makes it so easy to engage in — sign up for a profile here, post a few updates there — is also the thing that makes it so easy to get wrong. For businesses, the consequences of the latter can range from […]

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practice website, search, seo

5 Ways to Generate More Traffic to Your Practice Website (No SEO Skills Required)

You’ve probably seen the statistics: According to the Pew Research Center, 72% of Internet users say they’ve looked online for health information — and 77% of them say they began their last health-seeking session at a search engine. Question is will your practice website be among the results that Google, etc., return? If not, there’s […]

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realself, prices, transparency

Paying the Price: Is a Lack of Transparency Costing You Patients?

Buying a car. Booking a hotel room. Pursuing a remodel or home improvement project. Despite the obvious differences between the three activities, they all share a common characteristic: Thanks to the power of the Internet, consumers now have access to an unprecedented amount of information about what the goods and services they seek are likely […]

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content marketing

Infographic Friday: The Secrets of Content Marketing Success from Those Who Know

Epic Content Marketing. The Big Book of Content Marketing. Content Marketing for Dummies. Seems like every time you turn around, someone’s publishing a new book about how content marketing is the key to business success. They’re not wrong — producing content that actually helps people make more informed buying decisions may be the only way […]

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kybella, double chin, atx-101

Curious about Kybella: Consumer Questions Provide Insights for Doctors

With the FDA’s approval of Kybella for submental fat last month, it’s hardly surprising that aesthetic consumers are hoping it will offer an easier, less painful alternative to liposuction and neck lifts for their double chins. And with miracle-touting headlines like “Now You Can Get a Ridiculously Chiseled Jawline without Liposuction,” it’s safe to say […]

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aesthetic consumer, healthcare marketing, online reviews, future, 2020

2020 Foresight: 4 Trends that Are Redefining How Patients Find and Choose their Doctors

It’s not as far off as you think. In less than 5 years, the calendar will hit the year 2020, a mind-boggling bit of information for those of us who’ve been around the block a few times. In fact, if the dizzying rate of change over the last several years is any indication, there’s a […]

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