18 Amazing Statistics on the Future of Internet Video

The future of the Internet is video but don’t just take our word for it. Here are 18 statistics that showcase what people are watching (and sharing), how the world of online video is exploding and what it can mean for businesses that add video to their marketing mix:

  • In January, 85% of the U.S. Internet audience viewed online video (ComScore)
  • In February, 182.4 million Americans watched 49.2 billion online content videos, with each viewer spending 17.9 hours doing so (ComScore)
  • In 2013, consumers spent 22% of their time online watching video, up from 15% the year before (Ipsos)
  • Consumers watch product videos 60% of the time they are encountered on websites (Invodo)
  • 57% of consumers say that product videos make them more confident when purchasing products or services (MediaPost)
  • 66% of consumers watch videos two or more times for “information-intensive” products (Invodo)
  • 87% of consumers will watch a video that educated them about a product for at least one minute if it includes a demonstration vs. 65% if it does not include a demonstration (Invodo)
  • 71% of consumers say that videos leave a positive impression of a company (Animoto)
  • 77% consider companies that create online video as more engaged with customers (Animoto)
  • 41% of consumers are more likely to share video content from a product page than photos or written text (the e-tailing group)
  • Of the top 50 most-shared pieces of content between Sept. 2013 and March 2014, 48% were video (Moz)
  • Consumers exposed to banner ads that included online video were about 5.6 times as likely to visit a marketer’s site as those exposed to standard banners (MediaMind)
  • Consumers exposed to display ads were 9.3 times more likely to click directly on the ad if it included video (MediaMind)
  • Between 2012 and 2013, clickthrough rates on mobile video ads increased by 265.7%, rising from 3.73% in Q4 2012 to 13.64% in Q3 2013 (Unruly)
  • During the same period, clickthrough rates on video ads viewed on desktop computers increased by 151.15% to 5.45% (Unruly)
  • In 2012, one in 12 videos was viewed via a mobile device; in 2013, the ratio had shifted to one in six (Ooyala)
  • Among marketers who have incorporated video into their email campaigns, 55% saw increased clickthrough rates, 44% saw increased time recipients spent reading the email and 41% saw increased sharing and forwarding of the message (StreamSend/The Relevancy Group)
  • By 2017, it’s estimated that video will constitute 80 to 90% of all Internet traffic, so much that nearly 1 million minutes of video will cross the system every second (Cisco)

Doctor Takeaway

Online video is popular, persuasive and poised to explode. Doctors who want to reach online consumers need to start recording now.

About Rob Lovitt

Rob Lovitt is a longtime writer and editor who believes every good business has a great story to tell. He has written for dozens of magazines and websites, including NBCnews.com, Expedia.com and the inflight magazines of Alaska, Horizon and Frontier airlines.

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