We call it the MediBeauty market.  It’s the place where consumers spend billions each year on cosmetic procedures, products, and services that are administered by medical professionals.

This blog was launched by the team that operates one of the most established media properties in MediBeauty, RealSelf.com. We see MediBeauty Today as a way to help medical professionals get access to trends, news, and data related to marketing in the age of Facebook, Twitter, and Google+. Our aim is to give you clear, actionable views into what can make a practice more effective at getting noticed and chosen by a consumer.

We welcome guest posters, and certainly feedback, so we can make this subject matter something you actually enjoy.

— Tom Seery, CEO RealSelf.com and Jen Longtin, Director of Marketing, Doctor Community at RealSelf