About Rob Lovitt

Rob Lovitt is a longtime writer and editor who believes every good business has a great story to tell. He has written for dozens of magazines and websites, including NBCnews.com, Expedia.com and the inflight magazines of Alaska, Horizon and Frontier airlines.
Author Archive | Rob Lovitt

Dollars and Sense: Unlocking the Value of Price Transparency

While the ultimate state of the U.S. healthcare system remains a $3-trillion question mark, one impact of the ongoing uncertainty is already influencing the way Americans approach medical care. With more people shouldering a larger portion of their healthcare costs, their interest in, and expectation of, price transparency is only going to grow. And it […]

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CoolSculpting Heats Up: How Great Reviews Give You an Advantage

Fat. Despite the popularity of transferring it from one body part to another — think Brazilian butt lifts, breast augs, and parts of the face — many people just want it gone. And many of them don’t want to deal with the cost, pain, or downtime associated with liposuction. Fortunately, there are several fat-reducing treatments on the market […]

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Makeovers for Men: A Small but Growing Market

It’s not often that male makeovers make headlines, so when they do, it’s worth paying attention. The recent news that Ken, of Barbie and Ken fame, has undergone a truly extreme makeover. Blond and blue-eyed seemingly forever, he’s now available in 15 different models that feature diverse skin tones, eye colors, and hairstyles. He also […]

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Patient-centric Practices, Part II: The 3 C’s of Website Credibility

As previously noted, demonstrating that you put patients first starts with a well-designed, patient-centric website. It should be about them, not you, and with the possible exception of your About Us page, every element should underscore that message. The fact is that most visitors to your website have already conducted a significant amount of online […]

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Turn Aesthetic Consumers into New Clients with a Patient-first Practice Website

Mobile apps, social content, telemedicine, as noted in a previous post, potential aesthetic patients have an ever-expanding number of ways to connect with your plastic surgery practice. With all these other tools, it’s important not to neglect the most obvious one — your practice website. Your practice website is your digital front door, and it […]

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Go Digital or Go Home: Strategies to Attract Today’s Digitally Engaged Patient

The future of healthcare is digital, and cosmetic surgery practices that hope to thrive better be, too. From apps to wearable tech, EHRs to analytics, the proliferation of digital technology promises to remake every aspect of the medical profession. A recent report from Adobe puts the shift into perspective: When asked if they were comfortable […]

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Why Your Plastic Surgery Practice Reviews Matter Now More Than Ever

By now there’s no denying the role online reviews play in the choices potential patients make about plastic surgery. The opinions shared by others now show up in more places. They provide objective, third-party affirmation, aka social proof). And they serve as a powerful indicator of your trustworthiness. While all this explains why people use online reviews, a […]

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How Chemical Peels Can Help You Grow Your Practice

What do Dr. Martens, flannel shirts, and chemical peels have in common? They were all big in the ’90s, and now, 20-plus years later, they’re proving popular all over again. According to AAFPRS, more than half of facial plastic surgeons (52%) say that chemical peels are in high demand. As the Academy notes, part of the chemical-peel […]

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3 Ways to Generate Trust and Patient Satisfaction

  Trust: It’s the basis of any successful doctor-patient relationship, and it may be even more important than you think. According to recent research, the more a patient trusts their doctor, the more likely they are to be satisfied with their care. They report more beneficial health behaviors, fewer post-treatment symptoms, and a higher quality of […]

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There’s More to Assessing Patient Outcomes than Quality of Care

It’s an interesting question: Assuming you provide quality care, you probably have satisfied patients, but is their satisfaction a valid factor in assessing their clinical outcome and the quality of that care? Or as the title of this article in Plastic and Reconstructive Surgery provocatively puts it: “The Importance of Patient Satisfaction: A Blessing, a […]

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Why Loyal Patients Are a Doctor’s Best Friend

Patient loyalty matters, but it’s not easy to earn. Consider the numbers: In a study of 27 categories, McKinsey found that just 13% of consumers are loyal to a brand, while 87% “shop around.” In a study of 11 industries, Accenture found that 52% of consumers switched a brand in the past year because of a poor […]

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healthcare consumer, consumerization, online shopping

5 Trends Redefining Medical Marketing

There’s a lot of talk lately about potential patients being healthcare consumers. No longer passive observers, people are increasingly adept at researching procedures and providers and making decisions about what’s right for them. Not surprisingly, some medical providers have resisted the patient-as-shopper idea. Of course, shopping for healthcare is different than searching online for apparel, but the fact remains […]

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tattoo, tattoo removal, tattoo regret

Rethinking Ink: Does Your Marketing Reflect the Reality of ‘Tattoo Regret’?

Regrets…like the late Frank Sinatra, people with tattoos have had a few. They’re rethinking their body art, searching for tattoo removal options, and making decisions — about procedures and providers — based on the information they find online. Tattoo removal is one of the most researched treatments on RealSelf, and has a Worth It Rating in […]

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3 Tips to Turn Today’s Plastic Surgery Shopper Into Tomorrow’s Patient

The average plastic surgery consumer may not be a shop until you drop type, but she/he is definitely shopping around. In fact, most people now start their search online to browse, get ideas, and compare options when it comes to aesthetic choices. Make no mistake, if these online shoppers don’t find your practice along the way, they won’t be coming […]

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influencer marketing, pr fiasco, jenner, pepsi

Who You Gonna Trust? The Ins and Outs of Influencer Marketing

It probably sounded like a good idea at the time. Hoping to “join the conversation” and demonstrate its social awareness, Pepsi created an ad in which reality star Kendall Jenner turned a street protest into a dance party simply by offering a cop a soda. He takes a sip, the crowd erupts in cheers, and whatever […]

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online reviews, doctor reviews, medical marketing, peer trust

Online Reviews: New Research, Intriguing Insights, and the Power of ‘Peer Trust’

You can’t escape it. From search engine result pages to community sites, online reviews of healthcare services are everywhere. Even the scientific community has taken notice, which may explain why online reviews are a popular topic for study in a variety of recently published medical journals. Consider the trends and takeaways found in recent research: Reviews have a […]

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e-patient, empowered doctor, post-care communication, patient journey

E-patients, Part III: 3 Ways to Turn Good Outcomes Into Great Relationships

There’s been a lot of talk lately about the “decision journey” patients take as they determine what cosmetic procedure they want and which doctor they want to perform it. Not surprisingly, the discussion tends to focus primarily on the steps between a patient’s initial interest and the door of his or her chosen practice. But for […]

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featured snippet, google, knowledge graph, empowered doctor

E-patients, Part II: Sharing Expertise Helps Patients, Improves the Internet, and Empowers Your Practice

As we’ve already covered, e-patients can be considered many things—engaged, enabled, equipped—but, above all, they are empowered. These patients take a hands-on approach to healthcare, harnessing the infinite reach of the internet to educate themselves and connect with providers. If you don’t have a great presence online, there’s a good chance these patients won’t find you at all. And […]

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e-patients, healthcare marketing, online community

E-patients and How to Engage Them: 4 Steps to Success with Today’s Online Patient

The name Dave deBronkart may not be familiar, but if you’ve been in practice at any point over the last decade, you’ve almost certainly been impacted by his experience. In January 2007, a routine shoulder X-ray revealed a shadow on deBronkart’s lung, leading to a diagnosis of metastasized kidney cancer. As an early adopter of […]

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video marketing, unique content, video

Video Marketing: Want More Views? Try a Unique Approach

Engaging, ubiquitous, and easier than ever to produce — is it any wonder that videos are essentially taking over online? Consider a few findings from Cisco’s latest forecast for online video content: Annual global IP traffic will surpass the zettabyte (ZB, or 1,000 exabytes) threshold in 2016 and will reach 2.3 ZB by 2020. Video […]

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