Buzz Index: Aesthetic Consumers Want More Permanent Makeup, Fewer Tattoos

tattoo removal permanent makeup buzz indexIn San Diego, a middle-aged woman wonders about the use of anesthesia for permanent makeup procedures, prompting responses from several doctors.

In Ohio, a young woman wants to get an 11-year-old tattoo on her back removed, sharing her pre- and post-procedure concerns and advice with others seeking similar treatment.

Two different patients, two different procedures but they have one thing in common: both sparked ongoing online conversations about the pros, cons and costs of pigment-based cosmetic procedures.

Turns out they’re not alone. According to the latest RealSelf Buzz Index, permanent makeup and tattoo removal are currently two of the top three most-talked-about procedures among aesthetic consumers. In fact, with scores of 162 and 155, respectively, they took the No. 1 and No. 3 spots.

(The Buzz Index is a weekly analysis that compares the number of questions, comments and new reviews posted on RealSelf over the last 28 days relative to the last three months. With 100 representing a normal amount of discussion, higher scores mean increased interest and more buzz.)

It’s not surprising, perhaps, that both procedures are generating so much buzz. Life changes, a competitive job market, embarrassing evidence of a long-ago impulse decision — whether it’s boosting self-confidence through fuller brows or removing an old flame’s name, aesthetic consumers are desperately seeking information on such procedures.

That’s a huge opportunity for doctors to weigh in, offer insights and add some ‘color’ to the conversation.

Doctor Takeaway

A big business warrants board-certified practitioners

According to the market research company IBISWorld, tattoo removal is a $66 million business in the U.S. alone and growing by almost 21% per year. It’s also subject to inconsistent regulation and snake-oil claims over tattoo-removing creams and other home remedies that just don’t work. Answering consumers’ questions can help ensure they get the best care and experience the best results possible.

About Rob Lovitt

Rob Lovitt is a longtime writer and editor who believes every good business has a great story to tell. He has written for dozens of magazines and websites, including NBCnews.com, Expedia.com and the inflight magazines of Alaska, Horizon and Frontier airlines.

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