Buzz Index: Interest in Sientra Implants Shows no Sign of Sagging

Sientra, breast implants, buzz index, realself

Courtesy of Sientra

It’s been just over two years since the FDA approved Sientra breast implants and women still have questions, concerns and happy stories to tell about their experiences with them.

In fact, the online conversations about Sientra seem to be getting louder, so much so that the procedure has been the most “buzzed about” procedure in the RealSelf community for the last three weeks with a score of 300.

(The Buzz Index is a weekly analysis that compares the number of questions, comments and new reviews posted on RealSelf over the last 28 days relative to the last three months. With 100 representing a normal amount of discussion, higher scores mean increased interest and more buzz.)

And the discussion is not limited to the usual questions about costs, cup sizes and competing products. Following the conversation not only reveals a wide range of concerns but also provides insight into some of the issues doctors may need to address during consults:

Many patients don’t understand why they’re not available to more doctors

Raleigh-Durham plastic surgeon Michael Law, MD, for example, answers that question, not just by explaining that the implants are only available to board-certified plastic surgeons but also by encouraging potential patients to “look at the training, experience and expertise of a plastic surgeon you are trusting with your health and well-being.”

Some may be confused by the terminology

“I have found that the use of words such as “natural” or “C or D cup,” etc., means different things to different people and therefore prove unhelpful,” says Tom J. Pousti, MD, FACS. Using “goal” pictures, on the other hand, can help minimize confusion and help ensure that expectations align with outcomes.

Not everyone likes “gummy bears”

While the term has clearly entered the lexicon, you should be aware that some patients, particularly those undergoing reconstructive surgery, are less than comfortable with it. As community member Blond Ambition wrote upon hearing the term gummy bear, “There are many women in the BC community that positively cringe when they are referred to as that because it infantilizes a very serious disease by reducing it to a popular candy. (Just some feedback I got in my support group.)”

Clearly, no one who uses the term intends to give offense but it could be something to keep in mind. After all, when RealSelf users who’ve had the procedure give it a Worth It Rating of 95%, promoting positive buzz benefits everyone involved.

About Rob Lovitt

Rob Lovitt is a longtime writer and editor who believes every good business has a great story to tell. He has written for dozens of magazines and websites, including NBCnews.com, Expedia.com and the inflight magazines of Alaska, Horizon and Frontier airlines.

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