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plastic surgery, statistics, 2015, trends

2015: A Year of Firsts and a Hint of Things to Come

Forget the magazine covers and morning news shows. If you want proof of cosmetic surgery’s popularity and growing acceptance, consider the just-released annual statistics from the American Society for Aesthetic Plastic Surgery (ASAPS). In 2015, for the first time ever, Americans spent more than $13.5 billion on aesthetic procedures in a single calendar year, a […]

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gen x, healthcare marketing, cosmetic surgery

Healthcare for the Ages, Part III: Generation X and “Y” No Doctor Should Ignore Them

As children, they were called “latchkey kids” because they were often left on their own as their parents divorced; as they got older, they were called “slackers” because their subsequent experiences with societal institutions left them underwhelmed. They are, of course, the members of Generation X and while they seldom get the attention that Baby […]

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healthcare for the ages, aesthetic marketing, baby boomers

Healthcare for the Ages, Part II: Why It Still Makes Sense to Market to Baby Boomers

As noted in last week’s post, one key to long-term success for aesthetic practices is to engage Millennials, those 18–35 year olds who have not only become the largest demographic group in the U.S. but who are embracing cosmetic procedures like never before. Then again, perhaps the only thing worse than ignoring Millennials is focusing on […]

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millennials, aesthetic marketing, cosmetic surgery

Healthcare for the Ages, Part I: 5 Tips for Connecting with Millennials

These days, it seems you can’t open a magazine without reading an article about Millennials: They’re glued to their phones, they’re addicted to social media and they’re, well, you get the picture. In fact, you’d be hard-pressed to find a demographic that’s been subjected to more generational generalizations. Such articles are interesting, as far as […]

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customer service, patient satisfaction, aesthetic marketing

Customer Dis-service: When Great Medical Care Isn’t Enough

Quick, if someone were to ask you what sort of services your practice provides, what would you say? Cosmetic services? Aesthetic services? A variety of services for the skin, face and body? Chances are you wouldn’t say “customer service.” And yet, the fact is that customer service plays an increasingly important role in determining how […]

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myth, healthcare consumerism, marketing

3 Myths about Healthcare Consumerism — and How to Overcome Them

             Patient:  a person receiving care or treatment, especially from a doctor              Consumer: a person who buys goods or services for personal use With the 2010s now more than half over, there’s no escaping the fact that the two cohorts above are increasingly one […]

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nose job, rhinoplasty, natural, not fake

It’s Only Natural: The New Word in Nose Jobs Is…

The eyes may be the window to the soul but for many aesthetic consumers, the nose may just be the doorway to a more satisfied life. And while it’s true that many patients want a nose that’s smaller or thinner or less bulbous, a new survey suggests that it’s what they don’t want that’s driving interest in […]

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Millenials, selfies, cosmetic surgery, minimally invasive procedure

The Changing Face of Plastic Surgery (Hint: It’s Younger than You May Think)

It’s not exactly an earth-shattering revelation but it’s always good to get confirmation from an authoritative source: According to a just-released survey from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), more and more young adults and teens are opting for aesthetic procedures. In fact, a whopping 64% of AAFPRS members saw an […]

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sculpsure, buzz index, realself, mark karolak

Buzz Index: Consumer Questions about SculpSure Offer Insights for Doctors

There’s nothing like having the FDA approve a new product or procedure to generate buzz among patients hoping to resolve their aesthetic concerns. In fact, such decisions often lead to a spike in the aptly named RealSelf Buzz Index, a weekly analysis that compares the number of questions, comments, and new reviews posted to the […]

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unsatisfied patient, aesthetic marketing, loyalty

What Patients Really Want, Part III: Ensuring the Answer Isn’t another Doctor

By now, it should be clear that patients expect more than just excellent care: They want doctors to truly understand them; they want to be safe, respected, and involved in the process, and they base their level of satisfaction on a larger range of factors than you might think. And when they don’t get what […]

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what patients want, healthcare marketing, feel safe, feel important, feel cared for, empowered

What Patients Really Want, Part II: 3 Factors that Determine Whether They’re Satisfied or Not

Satisfaction: According to Webster, it refers to “anything that brings gratification, pleasure, or contentment.” According to patients, it’s more complicated than that. Sure, a new nose or smoother brow can provide all of the above but people today want and expect more from their healthcare experiences. Great outcomes aside, they want doctors to do a […]

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what patients want, medical marketing, empowered patient

What Patients Really Want: 5 Traits that Today’s Patients Demand from their Doctors

Long before a potential patient walks into your practice, there’s a good chance she knows all about you: She’s looked at your bio, she’s viewed your before and after gallery, and she’s read reviews from current and former patients who confide everything from their surgical results to your bedside manner. On the other hand, you […]

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leads, internet leads, lead management

It Ain’t Over ‘til It’s Over: Best Practices for Better Lead Management, Part II

As noted in a recent post, many practices are missing out on new business by being slow to respond to Internet leads. For one thing, such inquiries go cold quickly; for another, many patients reach out to several providers at once, following up with whoever responds first. But being first to respond is only half […]

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ideal doctor, aesthetic marketing, board certification, cosmetic surgery

The Aesthetic Consumer Decision Journey, Part II: The Path to the Ideal Doctor

As previously noted, the decision journey aesthetic consumers undertake is long, non-linear and, initially at least, focused more on possible options (e.g., procedures) than potential providers. It’s not, however, an all-or-nothing affair as the research people conduct on their aesthetic concerns inevitably exposes them to providers who can resolve them. A lot of providers, which is why […]

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consumer decision journey, aesthetic consumer, realself

The Aesthetic Consumer Decision Journey, Part I: The Procedure Is Paramount

By now, you’re probably familiar with the term “consumer decision journey,” the Internet-driven idea that today’s connected consumers take a long and often non-linear path from determining a need to choosing the business that’s going to help them resolve it. Gathering information from multiple sources along the way — search results, social conversations, reviews from […]

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wellbeing, empowered patient

Lipo, Lasers, and the Pursuit of Well-being

                The “new” American healthcare consumer is more in control, takes a more holistic view, is redefining aging to be ageless, and is shifting perspective from health to wellness and beyond.  ~ Paul O’Neill, president at Ogilvy CommonHealth Wellness Marketing For doctors still beholden to old-school healthcare, those may be fighting words but the evidence […]

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men, cosmetic surgery, dad bod, healthcare marketing

Marketing to Men: Make the Most of Gender Differences (and Similarities)

Are you seeing a rise in the number of men interested in getting a little work done? If so, you’ve got plenty of company: In a recent survey of 400 RealSelf doctors, 73% said, yes, they’d seen an increase in male patients. If you’re among the other 27% who haven’t seen an increase, you may […]

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q&a, aesthetic marketing, realself, infographic

Infographic Friday: A Million Questions, a Million Answers, and One Huge Benefit for Doctors

When a doctor answers a potential patient’s question in an email or consultation, he or she has a great opportunity to help that one person. Doctors who do so online can potentially help thousands — and, it’s worth noting, themselves at the same time. Consider this infographic from the RealSelf Trends blog, which notes that […]

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data, online reviews, aesthetic consumer

Playing the Percentages: Online Reviews by the Numbers

Actions speak louder than words; numbers don’t lie, and data is a doctor’s best friend when determining a marketing strategy. Case in point: Online reviews, where people’s actions have the power to make or break a doctor’s reputation; the numbers add up to enhance it, and the data provide insights on how a practice can benefit from […]

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video, video marketing, realself

Let’s Go to the Video: Quick Tips that Capture Consumer Interest, Part II

Video courtesy of  Amiya Prasad, MD Intriguing titles, short takes and long-form “Aesthetics 101” videos: As previously noted, there are a number of best practices you can employ to generate higher viewership for your practice videos. Ultimately, though, an understanding of technical details will only get you so far. What really grabs viewers is great […]

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