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digital native, digital immigrant, digital tipping point

Are You on the Right Side of the Digital Tipping Point?

The world is going native — and doctors who want to remain relevant should too. No, we’re not talking about adopting local customs when traveling (or forgoing underwear). We’re talking about digital natives, i.e., people who were born during or after the general introduction of digital technologies and, therefore, have been interacting with such technologies […]

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SoLoMo, search, online reviews

Infographic Friday: Will Today’s SoLoMo Searchers Find You — or the Competition?

Here’s a riddle: What do Google searches and bathroom mirrors have in common? Regardless of which one aesthetic consumers are considering, they’re ultimately seeking the same thing: good results. And, let’s face it, if your practice isn’t among those consumers’ search results, you may never get the opportunity to provide the other, post-procedure kind. Today’s […]

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facebook, news feed, reach, brand page

Is It Time to Unfriend Facebook?

It’s been 10 years since Mark Zuckerberg realized his dream of “connecting the world” but for companies hoping to connect with consumers the dream may be over. According to recent reports, the company is in the process of slashing the number of branded posts that appear in people’s News Feeds. Translation: If you’ve been posting […]

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infographic, email, social, healthcare marketing

Infographic Friday: Email vs. Social Media, Revisited

When the question is “Does email or social media provide the bigger bang for the buck?” perhaps the best approach is to take a cue from that 2009 romantic comedy starring Meryl Streep and Alec Baldwin. As the film’s title aptly put it, “It’s Complicated.” Awareness vs. acquisition, conversation vs. conversions, new business vs. lifetime […]

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email, social, marketing

Email vs. Social: Where Should You Spend Your Marketing Dollars?

So many channels, so little time. Let’s face it, when it comes to promoting your practice, it can be hard to determine whether email, social media or some other platform is providing the biggest bang for your marketing bucks. The debate on which channel provides the best ROI has heated up in recent months in […]

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social media, healthcare, debate

Healthcare and Social Media: The Good, the Bad and the (Not so) Ugly Truth

It’s been 20 years since a handful of Internet entrepreneurs launched GeoCities, which many observers consider one of the first social media sites, and 10 years since Mark Zuckerberg came up the concept that became Facebook. Given that kind of longevity, not to mention its exponential growth since then, you might think the debate over […]

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Hispanic consumers, video, Nielsen

Nielsen, Part II: Do Digital-savvy Hispanics Hold the Key to Marketing Success?

When it comes to understanding people’s interaction with their digital devices, the folks at Nielsen have probably crunched more numbers than any other organization on the planet. From TV ratings to mobile-phone usage, they not only know who’s looking at what but also what devices they’re using to do so and the actions they take […]

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Infographic Friday: Advertising, Inbound Marketing and Today’s Aesthetic Consumer

There are plenty of catchphrases in marketing today — “Content is king,” “Think like a publisher,” etc. — but they all stem from the same reality: Regardless of what they’re in the market for, consumers have become more or less immune to traditional advertising. They’re skeptical of what they read and hear in ads; they […]

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infographic, social media, 7 deadly sins

Infographic Friday: Valentine Advice – Don’t Fall for the 7 Deadly Sins of Social Media

Ahhh, Valentine’s Day. Whether you mark it with chocolate, flowers or the gift of cosmetic surgery, it serves as an annual reminder of the ties that bind us to those we care about. If you’re in a relationship, ignore it at your peril. Truth is, much the same could be said for the relationships you […]

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content shock, content distribution

TMI? Even Great Content Is No Good if Nobody Sees It

So much content, so little time — and it’s safe to say it’s only going to get worse. It’s been 4 years since Eric Schmidt, then CEO and now executive chairman of Google, made his famous statement that humans create as much information every 2 days as their predecessors did from the dawn of civilization […]

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Facebook, 10 years old, birthday

Facebook Turns 10: 10 Facts about Mark Zuckerberg’s Big Baby

What a difference a decade makes. Ten years ago today, Facebook was a newborn website hatched in a Harvard dorm room and available exclusively to a few thousand college kids; today, it’s a massive online entity that has spread around the globe and rewritten the rules of social networking for users, companies and marketers alike. […]

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seo, keyword, black hat, guest blogging, social signals, SERPs, google rank

SEO for Doctors: Is Your Strategy DOA or Designed to Thrive?

S E O Seldom have three little letters caused so much confusion and consternation — or provided so much income to the legions of marketers who promote their prowess in dissecting its algorithmic innards and “ability” to manipulate the results. Whether such efforts are effective or not is an ongoing debate. On the one hand, […]

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facebook, virus, social

From Viral to Virus? Study Suggests Facebook Could Lose 80% of its Users by 2017

With something like 1.2 billion users, Facebook is many things to many people: a social networking tool to stay in touch with friends and family, a personal-recommendation engine for searches and, if Mark Zuckerberg has his way, people’s one-stop shop for everything. Recently, though, a team of researchers at Princeton University suggested it was something […]

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social media, fans, followers

Infographic Friday: 7 Followers Every Doctor Needs to Know

Let’s face it, getting heard amid the torrent of tweets, status updates and other postings that constitute the conversation on social media is no picnic. Proliferating networks, changing algorithms and an audience that’s increasingly adept at tuning out unwanted messages means it’s more important than ever to make sure you’re delivering the type of content […]

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women, social media, brands, sheknows

What Do Women Want? (Newsflash: It Depends on the Woman)

You don’t have to have a doctorate in gender studies to know that women are more social, more involved in their families’ healthcare and more likely to drive most households’ purchasing decisions. But if you think that means they represent one monolithic block that can be marketed to in one set way, a new study […]

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Facebook, news feed, algorithm update, brand advocate

Changes to Facebook News Feed Could Be Bad News for Doctors

If you’ve been thinking that your Facebook posts aren’t getting as much exposure as they used to you’re not alone. Recent changes to the algorithm that determines which posts get seen and which ones get buried have led to a precipitous drop in the number of people who are seeing posts from the brands and […]

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infographic, customer service, social media, online reviews

Infographic Friday: Protect Your Practice with Social Customer Service

The typical Botox treatment will last 3–6 months; Juvederm, 6 months or more depending on where it’s injected. The effects of a bad customer service experience? A lot longer than that. In fact, as this infographic from Zendesk suggests, a significant proportion (39%) of people will avoid using a company for 2 or more years […]

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resolutions, social media marketing

7 Resolutions for Recharging Your Social Media Marketing

A new year, a fresh start and a prime opportunity to take a critical look at your social media marketing strategy and resolve to make it better. Simply put, the volume of online content is exploding, consumers are savvier than ever and doctors who want to get heard will only be able to do so […]

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digital marketing, 2014, trends

The Digital Crystal Ball: 5 Healthcare Marketing Trends to Watch for in 2014

It’s (almost) 2014 — do you know where your patients are? Increasingly, they’re on their computers and smartphones, on the Internet and on social media, researching procedures, reading reviews and narrowing the search for that one special provider who will perform the procedure they’re interested in. Along the way, they’re encountering trends and technologies that […]

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social media marketing, ralphie parker, a christmas story, decoder ring

Social Media Is no Place for “Crummy Commercials”

The presents have been opened, the holiday turkey has been devoured and Santa has presumably started his annual post-Christmas vacation. What better time is there to reflect on the lessons of the season: ‘Tis better to give than receive. Sometimes the anticipation of something is better than the reality. Having a third piece of pecan […]

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