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marketing 3.0, aesthetic marketing, social media

Aesthetic Marketing 3.0: Giving Patients What They Really Want

What do patients want? Based on the most popular procedures, you could say flatter tummies and larger breasts. That’s true, statistically speaking at least, but it’s not the whole truth. These days, patients also want to find doctors who do more than just enhance body parts; they want doctors who understand their needs and desires […]

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hipaa, patient privacy, pokemon go, mobile, smartphone

HIPAA @ 20, Part II: In a Mobile-first World, You Need to Be Smart about Smartphones

You see them almost everywhere you go: People of all ages with their heads down, faces glued to their phones, and playing Pokémon Go. The GPS/camera-based game has been touted as a healthy activity — it gets people up and moving — but for healthcare providers, it could be a dangerous one, as well. In […]

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facebook, reach, organic reach, social, tips

Facebook Posts Falling Flat? It’s not You, It’s Facebook

If you’ve ever wondered how many people see the updates you post to your Facebook practice page, the answer is probably “less than ever.” “Organic reach,” the term for the visibility of posts that don’t require a payment for better placement, has not only been dropping for years, but just recently, took another hit. Late […]

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video marketing, infographic, consumer decision journey

Infographic Friday: From Curiosity to Consultation, Videos Prove their Value

At first glance, the title of this infographic from Invodo — Video Marketing & the Customer Journey: Bring Your Products To Life — doesn’t exactly shout healthcare. But if you change just two words, it clearly applies: Video Marketing & the Patient Journey: Bring Your Services To Life It’s a journey that marketers liken to […]

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procedure prices, price transparency, ROI, leads

From Contact to Consult: Can Price Transparency Net You More Patients?

To post prices or not to post prices, that is the question. For doctors providing medically necessary services, the question has taken on new urgency thanks to the Affordable Care Act, high-deductible health plans, and other developments that influence patient choice and provider reimbursement. For aesthetic professionals, on the other hand, it’s been a topic […]

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patient engagement

Infographic Friday: Promote Patient Engagement (and Boost Your Bottom Line)

What do patients want? Excellent care and great outcomes, of course, but increasingly, they also want to be actively involved in their healthcare decisions. They know they have choices, which means the days of doctors’ dictating courses of action and patients blindly accepting them are over. It’s what marketers mean when they talk about empowerment. […]

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content marketing

5 Rules of Engagement for Aesthetic Practices

Chances are that when you hear the name Adobe you probably think of them as the purveyor of digital products, such as Flash, Photoshop and PDFs. But the company is also a prolific producer of well-researched reports and whitepapers under its Adobe Marketing Cloud brand. Generally designed to help companies better understand online marketing, their […]

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mobile, aesthetic marketing, statistics, smartphones, mobile search

Aesthetics on the Go: 10 Mobile Stats and Why They Matter

In a world where data lies at the heart of every intelligent business decision, statistics provide the insight to ensure you’re moving in the right direction. And if there’s one statistic that points to the direction your marketing needs to go today, it is this: More Google searches are now conducted on mobile devices than […]

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harris poll, wait time, medical marketing, online access, patient satisfaction

Harris Poll: Patients Want Online Access, Proactive Communication and Shorter Wait Times

Somebody’s doing something right: According to a recent Harris Poll, patients’ satisfaction with their doctor visits is rising, although there’s still room for improvement. First the good news: Among those who have visited a doctor’s office in the past year 88% reported that they were satisfied with their last visit, up five points from a […]

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plastic surgery, statistics, 2015, trends

2015: A Year of Firsts and a Hint of Things to Come

Forget the magazine covers and morning news shows. If you want proof of cosmetic surgery’s popularity and growing acceptance, consider the just-released annual statistics from the American Society for Aesthetic Plastic Surgery (ASAPS). In 2015, for the first time ever, Americans spent more than $13.5 billion on aesthetic procedures in a single calendar year, a […]

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social, customer service, patient privacy

Social Customer Service: Are You Nordstrom or Walmart?

If you’re like many aesthetic professionals, you probably don’t use Twitter all that much. Let’s face it, it’s tough to discuss complex subjects like cosmetic surgery or form a connection with potential patients in 140 characters. But that doesn’t mean you should ignore the micro-blogging site. If nothing else, it gives you another way to […]

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nose job, rhinoplasty, natural, not fake

It’s Only Natural: The New Word in Nose Jobs Is…

The eyes may be the window to the soul but for many aesthetic consumers, the nose may just be the doorway to a more satisfied life. And while it’s true that many patients want a nose that’s smaller or thinner or less bulbous, a new survey suggests that it’s what they don’t want that’s driving interest in […]

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Millenials, selfies, cosmetic surgery, minimally invasive procedure

The Changing Face of Plastic Surgery (Hint: It’s Younger than You May Think)

It’s not exactly an earth-shattering revelation but it’s always good to get confirmation from an authoritative source: According to a just-released survey from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), more and more young adults and teens are opting for aesthetic procedures. In fact, a whopping 64% of AAFPRS members saw an […]

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digital disruption

5 Trends that Will Define the Future: Digital Disruption and How to Survive It

Virtual reality headsets, modular TV sets, and an electric car that Batman would be proud to drive: For tech geeks, the just-finished Consumer Electronics Show (CES) in Las Vegas offered an interesting glimpse of the future. For something potentially more relevant to the rest of us, consider instead this list of tech trends that Brian […]

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infographic, video, video marketing, practice website

Infographic Friday: Record Now! Video Marketing Is Going Viral

As noted a while back, 78% of people watch online videos every week and 55% watch them every day! In fact, so many people are shooting, watching, and sharing videos that the format accounted for nearly two-thirds (64%) of all consumer Internet traffic last year — a figure that’s expected to rise to 80% by 2019. Such […]

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trends, aesthetic trends, realself, procedures

Aesthetics and the Year Ahead: Tighter Chins, Smaller Breasts, and New Developments Down Under

You don’t need a crystal ball to see that healthcare marketing is rapidly evolving in the face of increased competition, new technology, and changing consumer behavior. But for aesthetic professionals, there’s another change that’s worth paying attention to: Just as beauty ideals have evolved over time, so, too, have aesthetic consumers’ interest in particular body […]

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trends, healthcare marketing, 2016

Future Marketing: 5 Trends that Will Define 2016

Funny thing about the future: Just when you think you can put off worrying about it, bam!, it’s here. So, it is with marketing your practice. After all, 2016 will be here before you know it and, make no mistake, it promises to be a year defined by change. Doctors who understand those changes — and […]

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social healthcare, competition, digital doctor

Social Healthcare: How Do You Stack Up?

There’s no denying the fact that social media and healthcare can make strange bedfellows. After all, the former is all about sharing — some would say oversharing — while the latter is predicated on treating privacy as a sacred trust. Factor in the potential legal exposure that can result from mixing them indiscriminately and it’s […]

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aesthetic marketing, cyber monday, retail healthcare, branding

The Secret to “Selling” Healthcare: It’s about Providing Solutions, not Pushing your Services

It’s Cyber Monday. Across the country and around the world, millions of people are online, creating a shopping frenzy that’s become one of the most important dates on many retailers’ calendars. And while it’s safe to say that very few are shopping for bargains on aesthetic services, the concept is still relevant for one simple […]

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kybella, double chin, video, marketing

Video Marketing: Kybella Clips Click with Viewers

From beauty magazines to morning news shows, hardly a day goes by without someone touting Kybella as the miracle cure for melting away submental fat. The attendant buzz shouldn’t be surprising, really, as the procedure is still new (and therefore newsworthy); it addresses a pervasive aesthetic concern, and it appeals to the significant number of […]

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