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plastic surgery, statistics, 2015, trends

2015: A Year of Firsts and a Hint of Things to Come

Forget the magazine covers and morning news shows. If you want proof of cosmetic surgery’s popularity and growing acceptance, consider the just-released annual statistics from the American Society for Aesthetic Plastic Surgery (ASAPS). In 2015, for the first time ever, Americans spent more than $13.5 billion on aesthetic procedures in a single calendar year, a […]

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social, customer service, patient privacy

Social Customer Service: Are You Nordstrom or Walmart?

If you’re like many aesthetic professionals, you probably don’t use Twitter all that much. Let’s face it, it’s tough to discuss complex subjects like cosmetic surgery or form a connection with potential patients in 140 characters. But that doesn’t mean you should ignore the micro-blogging site. If nothing else, it gives you another way to […]

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nose job, rhinoplasty, natural, not fake

It’s Only Natural: The New Word in Nose Jobs Is…

The eyes may be the window to the soul but for many aesthetic consumers, the nose may just be the doorway to a more satisfied life. And while it’s true that many patients want a nose that’s smaller or thinner or less bulbous, a new survey suggests that it’s what they don’t want that’s driving interest in […]

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Millenials, selfies, cosmetic surgery, minimally invasive procedure

The Changing Face of Plastic Surgery (Hint: It’s Younger than You May Think)

It’s not exactly an earth-shattering revelation but it’s always good to get confirmation from an authoritative source: According to a just-released survey from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), more and more young adults and teens are opting for aesthetic procedures. In fact, a whopping 64% of AAFPRS members saw an […]

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digital disruption

5 Trends that Will Define the Future: Digital Disruption and How to Survive It

Virtual reality headsets, modular TV sets, and an electric car that Batman would be proud to drive: For tech geeks, the just-finished Consumer Electronics Show (CES) in Las Vegas offered an interesting glimpse of the future. For something potentially more relevant to the rest of us, consider instead this list of tech trends that Brian […]

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infographic, video, video marketing, practice website

Infographic Friday: Record Now! Video Marketing Is Going Viral

As noted a while back, 78% of people watch online videos every week and 55% watch them every day! In fact, so many people are shooting, watching, and sharing videos that the format accounted for nearly two-thirds (64%) of all consumer Internet traffic last year — a figure that’s expected to rise to 80% by 2019. Such […]

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trends, aesthetic trends, realself, procedures

Aesthetics and the Year Ahead: Tighter Chins, Smaller Breasts, and New Developments Down Under

You don’t need a crystal ball to see that healthcare marketing is rapidly evolving in the face of increased competition, new technology, and changing consumer behavior. But for aesthetic professionals, there’s another change that’s worth paying attention to: Just as beauty ideals have evolved over time, so, too, have aesthetic consumers’ interest in particular body […]

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trends, healthcare marketing, 2016

Future Marketing: 5 Trends that Will Define 2016

Funny thing about the future: Just when you think you can put off worrying about it, bam!, it’s here. So, it is with marketing your practice. After all, 2016 will be here before you know it and, make no mistake, it promises to be a year defined by change. Doctors who understand those changes — and […]

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social healthcare, competition, digital doctor

Social Healthcare: How Do You Stack Up?

There’s no denying the fact that social media and healthcare can make strange bedfellows. After all, the former is all about sharing — some would say oversharing — while the latter is predicated on treating privacy as a sacred trust. Factor in the potential legal exposure that can result from mixing them indiscriminately and it’s […]

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aesthetic marketing, cyber monday, retail healthcare, branding

The Secret to “Selling” Healthcare: It’s about Providing Solutions, not Pushing your Services

It’s Cyber Monday. Across the country and around the world, millions of people are online, creating a shopping frenzy that’s become one of the most important dates on many retailers’ calendars. And while it’s safe to say that very few are shopping for bargains on aesthetic services, the concept is still relevant for one simple […]

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kybella, double chin, video, marketing

Video Marketing: Kybella Clips Click with Viewers

From beauty magazines to morning news shows, hardly a day goes by without someone touting Kybella as the miracle cure for melting away submental fat. The attendant buzz shouldn’t be surprising, really, as the procedure is still new (and therefore newsworthy); it addresses a pervasive aesthetic concern, and it appeals to the significant number of […]

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what patients want, medical marketing, empowered patient

What Patients Really Want: 5 Traits that Today’s Patients Demand from their Doctors

Long before a potential patient walks into your practice, there’s a good chance she knows all about you: She’s looked at your bio, she’s viewed your before and after gallery, and she’s read reviews from current and former patients who confide everything from their surgical results to your bedside manner. On the other hand, you […]

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realself, video, marketing

Video Marketing 101: Keep It Simple, Personal, and Professional

When it comes to online video, the statistics are pretty compelling: 78% of people watch online videos every week 55% watch them every day Online video now accounts for 50% off all mobile traffic During the third quarter of this year, visitors to RealSelf set a new record, watching videos a whopping 1.2 million times. That […]

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search, social, content, facebook, google

Social Is the New Search: If You Want to Get Found, Get Social

When it comes to searching for information on the web, there’s no denying the power of Google. According to the data-counting website Internet Live Stats, the search giant gets more than 50,000 search queries per second. Little wonder, then, that businesses spend millions of dollars on SEO and other tactics to rank well and generate […]

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healthcare, ogilvy, trends, medical marketing

Future Health: 3 Trends that Are Redefining Medical Marketing

Big changes at the major social networks. Updates to search engine algorithms. The increasing importance of online reviews. These days, keeping up with the steady stream of changes that define digital interaction can seem overwhelming. Little wonder, then, that many doctors decide to leave the details to those with the technical skills required to respond […]

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wellbeing, empowered patient

Lipo, Lasers, and the Pursuit of Well-being

                The “new” American healthcare consumer is more in control, takes a more holistic view, is redefining aging to be ageless, and is shifting perspective from health to wellness and beyond.  ~ Paul O’Neill, president at Ogilvy CommonHealth Wellness Marketing For doctors still beholden to old-school healthcare, those may be fighting words but the evidence […]

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men, cosmetic surgery, dad bod, healthcare marketing

Marketing to Men: Make the Most of Gender Differences (and Similarities)

Are you seeing a rise in the number of men interested in getting a little work done? If so, you’ve got plenty of company: In a recent survey of 400 RealSelf doctors, 73% said, yes, they’d seen an increase in male patients. If you’re among the other 27% who haven’t seen an increase, you may […]

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google, search rank, seo

Smart Marketing: 5 Ways to Rank Better in Search

Ever wonder how Google decides to rank one website higher than another? The SEO experts at Searchmetrics have (a lot!) and they’ve just released a new report that provides interesting insights into what factors separate high-ranking pages (i.e., those that occupy the top 30 spots) from everybody else. In a nutshell, the company analyzed 300,000 […]

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infographic, patients, self-scheduling

Infographic Friday: Differentiate your Practice with Digital Self-scheduling

From airline tickets to restaurant reservations, we live in an era in which the DIY (Do it yourself) philosophy has gone digital. Thanks to websites like Expedia, Open Table and countless others, millions of people can buy products and schedule services without ever stepping into a business or talking to another human being. It’s a […]

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mobile, email, conversions, clickthrough

Smart(phone) Marketing: Quick Tips for Better Results via Mobile Email

Chalk up another victory in mobile’s ongoing march to take over the Internet. Having already overtaken desktop computers in terms of time spent online, search preferences and email open rates, it seems that people are moving beyond simply reading their email on their phones; they’re also taking action as a result. According to a new […]

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