Infographic Friday: 2014 Was a Big Year for Butts

Sometimes there’s nothing like a look back to see what the future might hold. Case in point: the latest data from the American Society of Plastic Surgeons (ASPS), which has just released its annual statistics for 2014. As the infographic below shows, the numbers indicate both an overall increase in cosmetic procedures from the year before (up 3% to 15.6 million) and a glimpse of where the biggest growth may come in the years ahead:

infographic, asps, plastic surgery statistics, 2014, butt augmentation

Perhaps the most interesting data points are those involving surgical procedures, where, once again, breast augs, rhinoplasty, lipo, eyelid surgery and facelifts maintained their status as the Top 5 most-performed procedures. At the same time, though, all of them except lipo actually posted slight declines (1%–4%) for the year.

Butts, on the other hand, were an increasingly big deal last year. Although relatively small by the numbers, the stats suggest where the curves are heading for 2015:

  • Buttock augmentation with fat grafting (11,505 procedures, up 15%)
  • Buttock lift (3,505 procedures, up 44%)
  • Buttock implants (1,863 procedures, up 98%)

Put it all together and it’s clear that backsides are coming to the forefront.

Doctor Takeaway

Big butts are poised to become an even bigger business

According to Vogue magazine, “We’re Officially in the Era of the Big Booty,” a proclamation the magazine made based on the celebrity posteriors on ever-increasing display these days. Whether that proves to be a long-term trend or a flash in the pan, there’s no denying that millions of aesthetic consumers are also interested in adding bulk to their behinds. In fact, based on RealSelf data, interest in BBLs grew 15% last year and there’s no reason to think it’ll shrink anytime soon.

About Rob Lovitt

Rob Lovitt is a longtime writer and editor who believes every good business has a great story to tell. He has written for dozens of magazines and websites, including NBCnews.com, Expedia.com and the inflight magazines of Alaska, Horizon and Frontier airlines.

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