Nexus 4s, iPhone 5s and Lumia 920s. Surfaces, Xperias and iPad Minis. With Christmas right around the corner and new devices crowding store shelves, it’s safe to say that the mobile Internet has arrived.
Consider the infographic below, created by the web-hosting company, 34SP.com, which highlights the fact that 2012 will go down as the year in which shipments of smartphones and tablets overtake those of desktop-based computers. In fact, by 2015, it’s estimated that desktop sales will account for just 18% of all computer purchases.
The move to mobile promises to remake every aspect of Internet usage. As the folks at 34SP note, average smartphone usage nearly tripled between 2010 and 2011; mobile search has grown 500% in the last two years, and 25% of mobile Internet users in the U.S. consider themselves “mobile only,” meaning they never or very rarely use a desktop or laptop computer to access the Internet.
Doctors who hope to connect with those consumers have a choice: provide an enjoyable experience on mobile devices or go the way of the desktop.
Analyze, optimize, capitalize
Analytic tools make it easy to see where the traffic to your practice website comes from. If mobile devices account for more than 20% of visits, you need a version that’s optimized for the unique demands of smaller screens, virtual keyboards and non-Flash-compatible platforms. Your webmaster or vendor should also be able to incorporate click-to-call and location-based features to facilitate contact when potential patients are in the area and most inclined to buy.