Etiquette: It’s not just for dinner parties and subway seats anymore.
In fact, given the increasing role digital interaction plays in our daily lives, understanding and adhering to the customary codes of acceptable behavior may be even more important online than off. That’s especially true for businesses, where getting it wrong can put the chill on a relationship before it’s even had a chance to grow.
Take email, which remains one of the most powerful tools in the marketing toolbox — provided, that is, your emails are ones your subscribers actually want to receive. With National Etiquette Week (May 11–15) right around the corner, this infographic offers a timely look at some of the dos and don’ts that can make or break your email marketing campaigns:
Inbox space is precious, don’t abuse the privilege
Despite regular claims to the contrary, email marketing is here to stay for the simple reason that it’s incredibly effective. In fact, according to McKinsey & Co., when it comes to acquiring new customers, email is 40 times more effective than Facebook and Twitter combined. The flipside, of course, is that people now receive so much mail that it’s harder than ever to stand out from the crowd. Ensuring you maintain good etiquette — a personal touch, a reputation for relevant content, subject lines that entice rather than annoy, etc. — improves the odds that yours will get opened instead of deleted.