With Thanksgiving less than a week away, it’s safe to say that most people are probably thinking more about eating turkey than consuming content. But that’s no reason to let your content marketing lapse. After all, with 2016 right around the corner, the annual eat-a-thon also provides a good recipe for a strategy that will last long after the leftovers are gone.
Consider this infographic from Curata, which shows that, like a great Thanksgiving dinner, the best content marketing mixes a variety of tempting elements in the right amounts to keep people coming back for more:
Variety is the spice of life, great meals, and effective content marketing
As the infographic suggests, man (or woman) doesn’t live by turkey alone. That’s also the case with content marketing, even more so, in fact, as different people consume content in different ways. Some respond well to the in-depth insights they get from ebooks and blog posts; others prefer the conversations that take place through social content. Factor in the realities of today’s multi-device, multi-channel world and it’s more important than ever to have a comprehensive plan that will appeal to an audience that’s broad, discerning, and hungry for content.