If you’ve been thinking that your Facebook posts aren’t getting as much exposure as they used to you’re not alone. Recent changes to the algorithm that determines which posts get seen and which ones get buried have led to a precipitous drop in the number of people who are seeing posts from the brands and […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
The typical Botox treatment will last 3–6 months; Juvederm, 6 months or more depending on where it’s injected. The effects of a bad customer service experience? A lot longer than that. In fact, as this infographic from Zendesk suggests, a significant proportion (39%) of people will avoid using a company for 2 or more years […]
A new year, a fresh start and a prime opportunity to take a critical look at your social media marketing strategy and resolve to make it better. Simply put, the volume of online content is exploding, consumers are savvier than ever and doctors who want to get heard will only be able to do so […]
It’s (almost) 2014 — do you know where your patients are? Increasingly, they’re on their computers and smartphones, on the Internet and on social media, researching procedures, reading reviews and narrowing the search for that one special provider who will perform the procedure they’re interested in. Along the way, they’re encountering trends and technologies that […]
The presents have been opened, the holiday turkey has been devoured and Santa has presumably started his annual post-Christmas vacation. What better time is there to reflect on the lessons of the season: ‘Tis better to give than receive. Sometimes the anticipation of something is better than the reality. Having a third piece of pecan […]
If you’re still thinking having online reviews of your practice is a “nice to have,” a new study by Software Advice offers compelling evidence that they’re more like a “need to have” for anyone trying to generate new business. When the company asked patients who use online review sites to research doctors, they found that […]
Wow, December 20th. Can 2014 really be less than two weeks away? Then again, given the light-speed changes that define social media — new tools, new platforms, algorithmic updates — it’s perhaps fitting that time seems to fly by faster than a 140-character tweet. However, as this infographic by Daniel Tan at Social Metrics Pro […]
As an aesthetic professional you no doubt spend a lot of time directing your discerning eye toward hooked noses, receding chins and sagging butts and tummies — but have you ever given your website a similarly critical look? A quick surf around the web suggests you should. The sad fact is that many practice websites, […]
Mirror, mirror, on the exam room wall, who are the happiest patients of them all? Given the glowing images of young people in advertising and the curmudgeonly ones of seniors on TV and movie screens, the answer might surprise you. When it comes to the sentiments expressed in online reviews, it turns out that older […]
Are you a good listener? These days, you better be for one simple reason. Given the amount of information aesthetic consumers now have access to, doctors who don’t listen to what patients have to say about their care may find their surgical schedules a lot quieter than they’d like. As this infographic suggests, patients are […]
If you were to tally what captures people’s interest on the Internet, you could say that the eyes have it. It’s true, and bad puns aside, all you have to do is look at recent developments in social media to recognize that the old saying “a picture is worth a thousand words” may be undervaluing […]
This morning, I read an article in an Australian newspaper, watched a sunrise in Hawaii and met with business acquaintances in Seattle, Los Angeles and New York — all without stepping away from my desk. If that doesn’t speak to the far-reaching, distance-obliterating power of the Internet, I don’t know what does. And that’s as […]
If you’ve been reading this blog for any length of time, you know that we at RealSelf are firm believers in the importance of online reviews, a fact that may make the following statement more than a little surprising: Doctor reviews aren’t all they’re cracked up to be. Don’t get us wrong; glowing, 5-star reviews […]
To buy or not to buy, that is the question. And when it comes to online consumers, it seems the answer is social engagement. According to a recent study by Forrester Research and Wildfire (Google’s social media marketing unit), social media engagement between brands and consumers correlates strongly not just with consumer preference for those […]
“Know thyself” goes the ancient aphorism but for doctors trying to market their practice to today’s digitally savvy aesthetic consumer, it might better read “Know thy patient.” And for those who still harbor doubts about the role the Internet plays in those patients’ healthcare decisions, consider the following statistics: 37% of women on a global […]
Tummy tuck after weight loss: Elective cosmetic surgery or medically necessary procedure? The question is not academic and, if a recent article in The Wall Street Journal is any indication, the answer can have far-reaching consequences for doctors, patients and the health insurance companies that may or may not cover the procedure. Titled “Not Just […]
Consumers are like snowflakes: no two are alike but there are definitely recurring patterns among them. Ascertain the type of person you’re dealing with and you stand a much better chance of transforming them from a curious prospect into a happy client. One way to do that, says Rachel Honig of Shankman|Honig, is to create […]
We all know that adding a social element to healthcare has its hazards: Trying to maintain professional protocols and patient privacy in the anything-goes world of the Internet is a challenge and the consequences of getting it wrong can be significant for patients and providers alike. But have you considered the risks of not engaging […]
50% of all advertising is useless. We just don’t know which 50%. Often hailed as the “Father of Advertising,” the late David Ogilvy wrote those words long before there was an Internet, social media or search engines but they’re still worth remembering when implementing a digital marketing strategy and setting an advertising budget. In fact, […]
Online reviews: Some doctors hate them, some tolerate them, a few may even admit to appreciating them. Regardless of where you stand on the issue, one thing’s for certain, you should be reading the ones that are being written about you. It should go without saying that the reviews aesthetic consumers post about their experiences […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness August 1, 2012
- Doctors Should Enlist “Brand Advocates” to Promote their Practice June 20, 2012