You don’t need an advanced degree in demographics to know that consumers are spending more and more time on their digital devices but a new report from Nielsen offers one statistic that may trump all others: American consumers now spend an average of 60 hours a week consuming content across multiple screens. That’s 2.5 days […]
Inc. magazine has announced its annual list of America’s fastest growing companies, and RealSelf made it ...
They say the longest journey begins with a single step but for consumers considering cosmetic ...
For Seattle-based plastic surgeon Shahram Salemy, M.D., patient care doesn’t start in the operating room ...
Social media continues to redefine how consumers find, choose and buy products and services — ...
When you think of major markets for cosmetic surgery, a few cities almost automatically come to mind: Los Angeles, Miami, maybe Dallas or Atlanta. Chances are you didn’t say San Antonio, Texas. Yet according to search data recently compiled by realself.com, the Alamo City boasts the highest interest in aesthetic procedures of any major metropolitan […]
Ahhh, Valentine’s Day. Whether you mark it with chocolate, flowers or the gift of cosmetic surgery, it serves as an annual reminder of the ties that bind us to those we care about. If you’re in a relationship, ignore it at your peril. Truth is, much the same could be said for the relationships you […]
So much content, so little time — and it’s safe to say it’s only going to get worse. It’s been 4 years since Eric Schmidt, then CEO and now executive chairman of Google, made his famous statement that humans create as much information every 2 days as their predecessors did from the dawn of civilization […]
It’s often said that beauty is in the eye of the beholder but when it comes to website design, it’s also in the click of a finger. If a potential patient finds your practice website unattractive — messy, non-intuitive and difficult to use — it’s safe to say they probably won’t be beholding it for […]
Not really a secret. (See what we did there?) It is simply this: At a time when most people’s inboxes are getting flooded with dozens or hundreds of emails every day, grabbing their attention with a great subject line is more important than ever. In fact, research has shown that 47% of people say they […]
When it comes to choosing a doctor, aesthetic consumers cite any number of reasons why they ultimately choose the provider they do. Experience, board certification, occasionally even price or a doctor’s popularity. But it’s also true that one factor trumps all others when it comes to medical procedures, especially those that are often elective, emotion-laden […]
What a difference a decade makes. Ten years ago today, Facebook was a newborn website hatched in a Harvard dorm room and available exclusively to a few thousand college kids; today, it’s a massive online entity that has spread around the globe and rewritten the rules of social networking for users, companies and marketers alike. […]
S E O Seldom have three little letters caused so much confusion and consternation — or provided so much income to the legions of marketers who promote their prowess in dissecting its algorithmic innards and “ability” to manipulate the results. Whether such efforts are effective or not is an ongoing debate. On the one hand, […]
There are good fats and bad fats but for many aesthetic consumers, the best fat is the kind you can remove from one problem area and inject into others that could use a little boost. And if recent discussions on RealSelf are any indication, that means breast fat transfers, which has garnered a Buzz Index score […]
With something like 1.2 billion users, Facebook is many things to many people: a social networking tool to stay in touch with friends and family, a personal-recommendation engine for searches and, if Mark Zuckerberg has his way, people’s one-stop shop for everything. Recently, though, a team of researchers at Princeton University suggested it was something […]
Let’s face it, getting heard amid the torrent of tweets, status updates and other postings that constitute the conversation on social media is no picnic. Proliferating networks, changing algorithms and an audience that’s increasingly adept at tuning out unwanted messages means it’s more important than ever to make sure you’re delivering the type of content […]
In the ever-changing world of Internet marketing, it sometimes seems as if email is part Rodney Dangerfield and part Monty Python. You know, compared to newer, flashier platforms, it gets no respect but it’s not dead yet. In fact, managed properly, email remains one of the most powerful tools in your marketing toolbox. According to […]
You don’t have to have a doctorate in gender studies to know that women are more social, more involved in their families’ healthcare and more likely to drive most households’ purchasing decisions. But if you think that means they represent one monolithic block that can be marketed to in one set way, a new study […]
According to conventional wisdom, the key to marketing success is to maximize ROI or Return on Investment but Martin Ingwer, founder of the Insight Consulting Group, would beg to differ. Instead, he suggests, the key is to focus less on the data-driven correlation between marketing costs and subsequent sales and more on the emotional relationship […]
If you’ve been thinking that your Facebook posts aren’t getting as much exposure as they used to you’re not alone. Recent changes to the algorithm that determines which posts get seen and which ones get buried have led to a precipitous drop in the number of people who are seeing posts from the brands and […]
The typical Botox treatment will last 3–6 months; Juvederm, 6 months or more depending on where it’s injected. The effects of a bad customer service experience? A lot longer than that. In fact, as this infographic from Zendesk suggests, a significant proportion (39%) of people will avoid using a company for 2 or more years […]
A new year, a fresh start and a prime opportunity to take a critical look at your social media marketing strategy and resolve to make it better. Simply put, the volume of online content is exploding, consumers are savvier than ever and doctors who want to get heard will only be able to do so […]
It’s (almost) 2014 — do you know where your patients are? Increasingly, they’re on their computers and smartphones, on the Internet and on social media, researching procedures, reading reviews and narrowing the search for that one special provider who will perform the procedure they’re interested in. Along the way, they’re encountering trends and technologies that […]
The presents have been opened, the holiday turkey has been devoured and Santa has presumably started his annual post-Christmas vacation. What better time is there to reflect on the lessons of the season: ‘Tis better to give than receive. Sometimes the anticipation of something is better than the reality. Having a third piece of pecan […]
- Patients Take Purchase Decision “Journeys” April 7, 2012
- Google Glass: OK in the Operating Room or not? July 25, 2013
- Facebook for Doctors: Being Liked Doesn’t Always Add Up February 19, 2012
- For Doctors, Social Advertising May Be the Cure for Banner Ad Blindness August 1, 2012
- Doctors Should Enlist “Brand Advocates” to Promote their Practice June 20, 2012