Seven Million Reasons to Post Before and After Photos

Photo Courtesy of Sam Naficy, MD

Photo Courtesy of Sam Naficy, MD

One stat I shared with plastic surgeons at the ASAPS 2013 meeting in New York City got more attention than all others (and I gave out a bunch of new one’s).

Consumers searching for a doctor on RealSelf rely more on photos than patient reviews. Nearly 7 in 10 of our audience members surveyed indicated that they rely upon photos to choose their doctors, where 4 in 10 rely upon patient reviews and stories.


Watch my quick marketing tip video to get additional background and why you have 7 million reasons to add more photos to RealSelf.

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About TomS

Tom Seery is the founder and CEO of RealSelf. Tom is a frequent speaker at medical conferences about practice marketing, reputation management, and competing on the web. You can follow him at