Tag Archives | authenticity

Dollars and Sense: Unlocking the Value of Price Transparency

While the ultimate state of the U.S. healthcare system remains a $3-trillion question mark, one impact of the ongoing uncertainty is already influencing the way Americans approach medical care. With more people shouldering a larger portion of their healthcare costs, their interest in, and expectation of, price transparency is only going to grow. And it […]

Read full story Comments { 0 }

Why Your Plastic Surgery Practice Reviews Matter Now More Than Ever

By now there’s no denying the role online reviews play in the choices potential patients make about plastic surgery. The opinions shared by others now show up in more places. They provide objective, third-party affirmation, aka social proof). And they serve as a powerful indicator of your trustworthiness. While all this explains why people use online reviews, a […]

Read full story Comments { 0 }

3 Ways to Generate Trust and Patient Satisfaction

  Trust: It’s the basis of any successful doctor-patient relationship, and it may be even more important than you think. According to recent research, the more a patient trusts their doctor, the more likely they are to be satisfied with their care. They report more beneficial health behaviors, fewer post-treatment symptoms, and a higher quality of […]

Read full story Comments { 0 }
influencer marketing, pr fiasco, jenner, pepsi

Who You Gonna Trust? The Ins and Outs of Influencer Marketing

It probably sounded like a good idea at the time. Hoping to “join the conversation” and demonstrate its social awareness, Pepsi created an ad in which reality star Kendall Jenner turned a street protest into a dance party simply by offering a cop a soda. He takes a sip, the crowd erupts in cheers, and whatever […]

Read full story Comments { 0 }

3 Tips to Generate More Patient Reviews

Reviews matter. As a medical professional, reviews may not be at the top of your priority list. Your experience, education, and board-certification showcase the value of your work. That is true, but reviews still matter. A lot. According to a RealSelf study, 68% of patients use reviews to determine the trustworthiness of a doctor. Only […]

Read full story Comments { 0 }

How Answering Simple Questions Can Build Your Brand and Grow Your Practice

It’s easy to get caught up on ROI as you build your practice. Your time is valuable and whatever you invest in it needs to deliver. All those returns, however, don’t have to be immediately monetary. There is true value in building your brand and establishing yourself as an expert who potential patients can trust. […]

Read full story Comments { 0 }
e-patients, healthcare marketing, online community

E-patients and How to Engage Them: 4 Steps to Success with Today’s Online Patient

The name Dave deBronkart may not be familiar, but if you’ve been in practice at any point over the last decade, you’ve almost certainly been impacted by his experience. In January 2007, a routine shoulder X-ray revealed a shadow on deBronkart’s lung, leading to a diagnosis of metastasized kidney cancer. As an early adopter of […]

Read full story Comments { 0 }

Video Best Practices for Connecting with Potential Plastic Surgery Patients

News clips, movie trailers, and the never-ending streams that pop up in your Facebook feed, and you begin to understand why the folks at Cisco forecast that, by 2020, video will account for 82% of all consumer internet traffic. You don’t need a crystal ball to see why video matters to anyone promoting a medical practice. As new […]

Read full story Comments { 0 }
web design, before and after, photos, authenticity

Before and After Galleries that Get Results (Web Design 101: Part V)

Homepages, landing pages, About Us pages — as recent posts have made clear, there’s a lot more to web design than picking out fonts, colors, and layouts. Sure, the basics matter, but as the late Steve Jobs so aptly put it, Design is not just what it looks and feels like. Design is how it […]

Read full story Comments { 1 }
web design, practice website, healthcare marketing, about us

The One and Only Time It’s OK to Make It All about You (Web Design 101: Part IV)

It’s the first rule of healthcare marketing in the digital era: When you’re trying to connect with potential patients, it’s not about you, it’s about them. In other words, your messaging should be about helping them resolve their aesthetic concerns, not promoting you and your practice. Of course, as with any rule, there’s an exception. […]

Read full story Comments { 0 }
web design, homepage, practice website, marketing

Welcome Online Visitors with a Well-designed Homepage (Web Design 101: Part II)

It’s often said you can’t judge a book by its cover, but make no mistake, visitors to your practice website are definitely judging you by its homepage. Given how quickly consumers click from site to site and how often they fail to find what they’re looking for, it’s impossible to overstate the importance of the […]

Read full story Comments { 2 }
3 rs, authenticity

Real, Reliable, and Respectful: Attract More Patients by Embracing the 3 Rs of Authenticity

You hear a lot about “authenticity” these days — what it is, why it’s important, how to demonstrate it, etc. — but all too often those explanations are long on abstract concepts and short on actionable details. A recent report by Cohn & Wolfe, on the other hand, offers an approach that’s so simple and […]

Read full story Comments { 0 }
authenticity, branding, reputation management

The Authentic Practice: 3 Steps to Better Engagement with Aesthetic Consumers

Authenticity (au·then·tic·i·ty):  According to Webster’s, it’s “the quality of being authentic.” Well, that doesn’t say much, now does it? Nor is it likely to provide any insights on how to demonstrate that you possess it. And while aesthetic consumers are obviously interested in your medical training and surgical skills, the fact remains that they also want […]

Read full story Comments { 0 }
google, image search, duplicate photo

Photo Poaching: Are Your Images Being Used to Promote Someone Else’s Practice?

It probably happens more often than you think. A potential patient considering a procedure goes online, comes across your before and after photos and decides that she likes what she sees. She picks up the phone, schedules a consultation and then never shows up. Why? Because she didn’t call you; she called another practice entirely. The […]

Read full story Comments { 0 }
coolsculpting, doctor, medical marketing, video

Video Marketing: What’s Good for the Doctor… Is Good for the Practice

Physician, heal thyself. The proverb may date back to the Bible (Luke 4:23) but in these digitally driven times, it also applies to marketing your practice. After all, if you want to give potential patients a good idea of what to expect from a procedure, one of the best ways may be to undergo it […]

Read full story Comments { 1 }
millennials, aesthetic marketing, cosmetic surgery

Healthcare for the Ages, Part I: 5 Tips for Connecting with Millennials

These days, it seems you can’t open a magazine without reading an article about Millennials: They’re glued to their phones, they’re addicted to social media and they’re, well, you get the picture. In fact, you’d be hard-pressed to find a demographic that’s been subjected to more generational generalizations. Such articles are interesting, as far as […]

Read full story Comments { 1 }
valentines day, email marketing, romance, content, brand

Infographic Friday: Want Patients to Love Your Practice? Think Soul Mate, not One-night Stand

With Valentine’s Day upon us, it seems that romance is in the air. Alas, if you want patients to fall in love with your practice, flowers and chocolates won’t get you very far. Instead, you need to focus on creating a connection and letting them know that you’re interested in a long-term relationship, not a one-time tryst. […]

Read full story Comments { 0 }
customer service, patient satisfaction, aesthetic marketing

Customer Dis-service: When Great Medical Care Isn’t Enough

Quick, if someone were to ask you what sort of services your practice provides, what would you say? Cosmetic services? Aesthetic services? A variety of services for the skin, face and body? Chances are you wouldn’t say “customer service.” And yet, the fact is that customer service plays an increasingly important role in determining how […]

Read full story Comments { 0 }
digital disruption

5 Trends that Will Define the Future: Digital Disruption and How to Survive It

Virtual reality headsets, modular TV sets, and an electric car that Batman would be proud to drive: For tech geeks, the just-finished Consumer Electronics Show (CES) in Las Vegas offered an interesting glimpse of the future. For something potentially more relevant to the rest of us, consider instead this list of tech trends that Brian […]

Read full story Comments { 2 }
trends, healthcare marketing, 2016

Future Marketing: 5 Trends that Will Define 2016

Funny thing about the future: Just when you think you can put off worrying about it, bam!, it’s here. So, it is with marketing your practice. After all, 2016 will be here before you know it and, make no mistake, it promises to be a year defined by change. Doctors who understand those changes — and […]

Read full story Comments { 1 }