Tag Archives | authenticity

Video Best Practices for Connecting with Potential Plastic Surgery Patients

News clips, movie trailers, and the never-ending streams that pop up in your Facebook feed, and you begin to understand why the folks at Cisco forecast that, by 2020, video will account for 82% of all consumer internet traffic. You don’t need a crystal ball to see why video matters to anyone promoting a medical practice. As new […]

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web design, before and after, photos, authenticity

Before and After Galleries that Get Results (Web Design 101: Part V)

Homepages, landing pages, About Us pages — as recent posts have made clear, there’s a lot more to web design than picking out fonts, colors, and layouts. Sure, the basics matter, but as the late Steve Jobs so aptly put it, Design is not just what it looks and feels like. Design is how it […]

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web design, practice website, healthcare marketing, about us

The One and Only Time It’s OK to Make It All about You (Web Design 101: Part IV)

It’s the first rule of healthcare marketing in the digital era: When you’re trying to connect with potential patients, it’s not about you, it’s about them. In other words, your messaging should be about helping them resolve their aesthetic concerns, not promoting you and your practice. Of course, as with any rule, there’s an exception. […]

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web design, homepage, practice website, marketing

Welcome Online Visitors with a Well-designed Homepage (Web Design 101: Part II)

It’s often said you can’t judge a book by its cover, but make no mistake, visitors to your practice website are definitely judging you by its homepage. Given how quickly consumers click from site to site and how often they fail to find what they’re looking for, it’s impossible to overstate the importance of the […]

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3 rs, authenticity

Real, Reliable, and Respectful: Attract More Patients by Embracing the 3 Rs of Authenticity

You hear a lot about “authenticity” these days — what it is, why it’s important, how to demonstrate it, etc. — but all too often those explanations are long on abstract concepts and short on actionable details. A recent report by Cohn & Wolfe, on the other hand, offers an approach that’s so simple and […]

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authenticity, branding, reputation management

The Authentic Practice: 3 Steps to Better Engagement with Aesthetic Consumers

Authenticity (au·then·tic·i·ty):  According to Webster’s, it’s “the quality of being authentic.” Well, that doesn’t say much, now does it? Nor is it likely to provide any insights on how to demonstrate that you possess it. And while aesthetic consumers are obviously interested in your medical training and surgical skills, the fact remains that they also want […]

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google, image search, duplicate photo

Photo Poaching: Are Your Images Being Used to Promote Someone Else’s Practice?

It probably happens more often than you think. A potential patient considering a procedure goes online, comes across your before and after photos and decides that she likes what she sees. She picks up the phone, schedules a consultation and then never shows up. Why? Because she didn’t call you; she called another practice entirely. The […]

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coolsculpting, doctor, medical marketing, video

Video Marketing: What’s Good for the Doctor… Is Good for the Practice

Physician, heal thyself. The proverb may date back to the Bible (Luke 4:23) but in these digitally driven times, it also applies to marketing your practice. After all, if you want to give potential patients a good idea of what to expect from a procedure, one of the best ways may be to undergo it […]

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millennials, aesthetic marketing, cosmetic surgery

Healthcare for the Ages, Part I: 5 Tips for Connecting with Millennials

These days, it seems you can’t open a magazine without reading an article about Millennials: They’re glued to their phones, they’re addicted to social media and they’re, well, you get the picture. In fact, you’d be hard-pressed to find a demographic that’s been subjected to more generational generalizations. Such articles are interesting, as far as […]

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valentines day, email marketing, romance, content, brand

Infographic Friday: Want Patients to Love Your Practice? Think Soul Mate, not One-night Stand

With Valentine’s Day upon us, it seems that romance is in the air. Alas, if you want patients to fall in love with your practice, flowers and chocolates won’t get you very far. Instead, you need to focus on creating a connection and letting them know that you’re interested in a long-term relationship, not a one-time tryst. […]

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customer service, patient satisfaction, aesthetic marketing

Customer Dis-service: When Great Medical Care Isn’t Enough

Quick, if someone were to ask you what sort of services your practice provides, what would you say? Cosmetic services? Aesthetic services? A variety of services for the skin, face and body? Chances are you wouldn’t say “customer service.” And yet, the fact is that customer service plays an increasingly important role in determining how […]

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digital disruption

5 Trends that Will Define the Future: Digital Disruption and How to Survive It

Virtual reality headsets, modular TV sets, and an electric car that Batman would be proud to drive: For tech geeks, the just-finished Consumer Electronics Show (CES) in Las Vegas offered an interesting glimpse of the future. For something potentially more relevant to the rest of us, consider instead this list of tech trends that Brian […]

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trends, healthcare marketing, 2016

Future Marketing: 5 Trends that Will Define 2016

Funny thing about the future: Just when you think you can put off worrying about it, bam!, it’s here. So, it is with marketing your practice. After all, 2016 will be here before you know it and, make no mistake, it promises to be a year defined by change. Doctors who understand those changes — and […]

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aesthetic marketing, cyber monday, retail healthcare, branding

The Secret to “Selling” Healthcare: It’s about Providing Solutions, not Pushing your Services

It’s Cyber Monday. Across the country and around the world, millions of people are online, creating a shopping frenzy that’s become one of the most important dates on many retailers’ calendars. And while it’s safe to say that very few are shopping for bargains on aesthetic services, the concept is still relevant for one simple […]

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what patients want, medical marketing, empowered patient

What Patients Really Want: 5 Traits that Today’s Patients Demand from their Doctors

Long before a potential patient walks into your practice, there’s a good chance she knows all about you: She’s looked at your bio, she’s viewed your before and after gallery, and she’s read reviews from current and former patients who confide everything from their surgical results to your bedside manner. On the other hand, you […]

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online reviews, search, seo, reputation

Infographic Friday: Harnessing the Hidden Power of Online Reviews

If you’ve been in practice for any length of time, you already know that the insights your patients share online are the modern-day equivalent of personal referrals. And because they’re easily shared with countless others, rather than one-on-one, their reach is potentially unlimited. To borrow the familiar line about social media, online reviews really are […]

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earned media, online reviews, social media

3 Ways Earned Media Can Jumpstart New Business

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. — Mark Zuckerberg It’s been seven years since the founder of Facebook uttered those words and it’s safe to say that they continue to ring true today. When people are […]

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inbound marketing, advertising, content, synecoretech

Infographic Friday: Want to Get Prospective Patients’ Attention? Quit Interrupting Them

Imagine for a moment that you’ve just sat down for dinner, the phone rings and you pick it up, only to hear that annoying, overly familiar voice: “Hi, this is Rachel from cardholder services.” It’s enough to make you scream, slam down the phone and vow never to patronize any company or service that interrupts […]

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vanity metrics, fake reviews, authenticity

Keepin’ It Real: You Can’t Build an Authentic Business on Fake Reviews

Have you heard about the Freakin’ Awesome Karaoke Express? Based in San Francisco, it’s essentially a karaoke bar on wheels, a mobile sound system that promises to make your next party a sing-along sensation. There’s just one problem: It doesn’t exist. As the project’s acronym — F.A.K.E. — should make clear, it isn’t real. Instead, it’s […]

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healthcare marketing, social media, healthcare consumer

Infographic Friday: Get Ahead by Bridging the Gap of Social Engagement

You’ve no doubt heard the phrase ‘follow the money,’ but when it comes to marketing your practice, the more appropriate approach is to ‘follow the patients.’ That’s especially true as more people spend more time researching their healthcare options online and incorporating social content into their decision-making process. It’s a trend that doctors would be […]

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