Tag Archives | authenticity
online reviews, search, seo, reputation

Infographic Friday: Harnessing the Hidden Power of Online Reviews

If you’ve been in practice for any length of time, you already know that the insights your patients share online are the modern-day equivalent of personal referrals. And because they’re easily shared with countless others, rather than one-on-one, their reach is potentially unlimited. To borrow the familiar line about social media, online reviews really are […]

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earned media, online reviews, social media

3 Ways Earned Media Can Jumpstart New Business

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. — Mark Zuckerberg It’s been seven years since the founder of Facebook uttered those words and it’s safe to say that they continue to ring true today. When people are […]

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inbound marketing, advertising, content, synecoretech

Infographic Friday: Want to Get Prospective Patients’ Attention? Quit Interrupting Them

Imagine for a moment that you’ve just sat down for dinner, the phone rings and you pick it up, only to hear that annoying, overly familiar voice: “Hi, this is Rachel from cardholder services.” It’s enough to make you scream, slam down the phone and vow never to patronize any company or service that interrupts […]

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vanity metrics, fake reviews, authenticity

Keepin’ It Real: You Can’t Build an Authentic Business on Fake Reviews

Have you heard about the Freakin’ Awesome Karaoke Express? Based in San Francisco, it’s essentially a karaoke bar on wheels, a mobile sound system that promises to make your next party a sing-along sensation. There’s just one problem: It doesn’t exist. As the project’s acronym — F.A.K.E. — should make clear, it isn’t real. Instead, it’s […]

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healthcare marketing, social media, healthcare consumer

Infographic Friday: Get Ahead by Bridging the Gap of Social Engagement

You’ve no doubt heard the phrase ‘follow the money,’ but when it comes to marketing your practice, the more appropriate approach is to ‘follow the patients.’ That’s especially true as more people spend more time researching their healthcare options online and incorporating social content into their decision-making process. It’s a trend that doctors would be […]

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wellbeing, empowered patient

Lipo, Lasers, and the Pursuit of Well-being

                The “new” American healthcare consumer is more in control, takes a more holistic view, is redefining aging to be ageless, and is shifting perspective from health to wellness and beyond.  ~ Paul O’Neill, president at Ogilvy CommonHealth Wellness Marketing For doctors still beholden to old-school healthcare, those may be fighting words but the evidence […]

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ARC, authentic, responsive, compelling, social

For More Effective Marketing, Follow the ARC of Social Healthcare

If you’re like many aesthetic professionals, you’ve probably found that social healthcare provides mixed results. On the one hand, the vast majority of aesthetic consumers — 90%, according to a recent RealSelf survey — expect doctors to be engaged in social media. On the other, you may have found yourself wondering why so few of […]

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infographic, brand stories

Infographic Friday: Real People, Real Stories, Real Results

A young woman who rediscovered her self-esteem after rhinoplasty. A mother of two who regained her pre-pregnancy body after a tummy tuck. A man who finally felt comfortable taking his shirt off at the beach post-breast-reduction surgery. Everybody loves a good story and the narratives people share about their aesthetic experiences are no exception. By […]

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before and after photos, trust, photoshop, medical marketing

4 Ways to Ensure Your Before and After Gallery Isn’t a Trust-buster

It’s often said that photos don’t lie — but that doesn’t mean that people necessarily believe they’re 100% truthful. After all, even the best shot in the world won’t have much impact if the people who view it don’t believe it’s real. What’s that got to do with aesthetic medicine? Quite a lot, actually, as […]

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well-being, medical marketing, practice philosophy, trust

Excellent Outcomes: It’s not about Quick Fixes, It’s about Achieving Well-being

Are you helping patients get a smoother brow or flatter tummy — or are you helping them achieve well-being? According to a pair of recent reports, focusing on the latter may be the key to connecting with those patients over the long haul. First, though, it helps to know who they are. According to the […]

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online reviews, transparency,

Online Reviews, Digital Consumers and the ‘Engine of Transparency’

You don’t have to be Jeff Bezos or Angie Hicks (Angie’s List) to understand the role the digital experience plays in people’s purchase decisions. Whether it’s household items or contractor services, the most essential component in choosing one product or service over another has become the ability to know about it before the point of […]

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blog, marketing, infographic

Infographic Friday: Doctors Who Blog Can Reap Big-time Benefits

Call it the curse of the blinking cursor: After a long day of surgeries, consults and practice management, you could be forgiven for deciding that you have neither the time nor inclination to confront a blank computer screen and compose a blog post for your practice website. It’s understandable. Unfortunately, it may also be unwise […]

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storytelling, aesthetic marketing, google, engagement

If You Want People to Listen, Tell ‘Em Great Stories

It’s an understatement of epic proportions to note that Google is probably one of the most technology-driven companies in history. Between its ever-expanding portfolio of products and the never-ending updates applied to them, the company collects, crunches and correlates data on a colossal scale. So, it was a bit of a surprise to read a […]

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marketing, pull, push, advertising, deloitte

Want to Pull in More Patients? Quit Pushing!

Lawnmowers, elevator buttons and football blocking sleds — if you’ve seen Geico’s commercials with Salt-N-Pepa, you know that sometimes the right thing to do is “to push it, push it real good.” With your marketing? Not so much. Simply put, the Internet has completely upended the traditional ways of reaching today’s consumer and pushing your […]

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before & after photos, medical marketing

Quick Tips for Better Before & After Photos

Right now, millions of people are going online to research their options for elective aesthetic procedures, edging closer to choosing the one doctor they believe will give them the results they seek. As noted in a post last week, more than 8 out of 10 aesthetic consumers won’t even consider a practice that doesn’t have […]

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Video Tip: ‘Close the Deal’ by Overcoming Patient Objections

When it comes to educating patients about aesthetic procedures, few platforms are more powerful than video. Whether it’s explaining how Ultherapy lifts and tightens loose skin or sharing a live Vine from the OR, video provides more information more effectively than anything short of a personal consultation. Actually, providing factual information is only part of video’s […]

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authenticity, realself, marketing

New Year, New Approach: Are you Ready for the Age of Authenticity?

What do patients really want? A new nose or flatter tummy? Perhaps. A skilled practitioner? Absolutely. The best possible outcome? No doubt about it. But, as the new year unfolds, it’s clear that patients are looking for something else as well. They’re looking for confidence that they’re making the right decisions about their medibeauty plans; […]

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branding, expectations, engagement, loyalty

5 Pillars of Patient Engagement and Long-term Loyalty

The first step in exceeding your customer’s expectations is to know those expectations. —  Roy H. Williams Sounds obvious, right? And yet, if my daily mail — electronic and otherwise — is any indication, far too many companies still don’t get it. Day after day, they push messages that tout their services without a clue […]

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infographic, online reviews, storytelling

Infographic Friday: Once Upon a Time in Aesthetic Medicine…

Picture for a moment two patients about to post reviews of the rhinoplasties they’ve recently undergone. The first gives her doctor 5 stars and a review that says simply “Dr. Smith is an artist!” while the second describes her longstanding dissatisfaction with her nose, her initial nervousness about undergoing surgery and how the procedure changed […]

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online review, reputation management, authenticity, fake review

Don’t Let “Rave” Reviews Ruin Your Reputation

Conventional wisdom has it that great reviews can make your business but if a recent article in The New York Times is any indication, they could also break it. Along the way, the story offers a cautionary tale to anyone who has ever been tempted to plant a fake rave review. As the Times’ Haggler […]

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