Tag Archives | blogs
seo, keyword, black hat, guest blogging, social signals, SERPs, google rank

SEO for Doctors: Is Your Strategy DOA or Designed to Thrive?

S E O Seldom have three little letters caused so much confusion and consternation — or provided so much income to the legions of marketers who promote their prowess in dissecting its algorithmic innards and “ability” to manipulate the results. Whether such efforts are effective or not is an ongoing debate. On the one hand, […]

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infographic, blog, practice website

Infographic Friday: Can Blogging Really Boost Your Business?

To blog or not to blog, that is the question. Let’s face it, between generating ideas, committing them to paper (or digital alternative) and making sure they’re reader-ready, producing blog posts is probably not the first thing that comes to mind after a day of consults, surgeries and managing your business. When you think of […]

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repurpose content

5 Tips to Make Good Content Go Further

To hear some “experts” tell it, the key to connecting with today’s aesthetic consumer is to crank out content like there’s no tomorrow. Needless to say, the people giving it clearly didn’t spend yesterday, today or any other day doing consults, performing surgery and running a small business. The truth is that creating content that […]

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infographic, content curation

Infographic Friday: Save Time and Strengthen Your Presence by Curating Content

Every two days we now create as much information as we did from the dawn of civilization up until 2003. —     Eric Schmidt, Executive Chairman of Google That, to put it mildly, is a whole heckuva lot of content — and it’s both the blessing and the curse of the Internet. On the one hand, […]

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Posting for Profit: 7 Benefits of Doctor Blogging

As an adjunct professor, pediatric ENT surgeon and CEO and chief medical officer of Annica Media, Russell Faust would seem to have his hands full, a jam-packed schedule and plenty of reasons not to take on the potential time-suck of social media. And yet, despite all that, he’s not only a firm believer in the […]

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Google+ author rank verified online profile

Claim your Google+ Profile for Increased Credibility and Better Search Rank

If you’re a socially savvy doctor, you probably already have a Facebook page and, perhaps, a Twitter feed or some photos up on Pinterest. Claimed your Google+ profile yet? If not, you should. Although the search giant’s social network doesn’t generate the media buzz that its competitors often do, it’s growing fast. In fact, according […]

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google analytics mobile

4 Ways Your Website Analytics Can Augment Your Marketing Efforts

Mention website analytics to many doctors and you can almost see their eyes glaze over. Visitor flows, bounce rates, multi-channel funnels — to the uninitiated, the parameters that give Google Analytics and its counterparts their punch can seem all but indecipherable. The good news is that they don’t have to be. On the one hand, […]

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Doctors Who Create Great Content Reap Multiple Benefits

                      If you’ve been reading this blog for a while, you’ve probably heard us say that producing the kind of content aesthetic consumers are looking for is crucial in today’s competitive environment. But don’t take our word for it. As business manager for David B. […]

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Internet marketing social search blog

For Doctors, Social Sharing and Site-based Content May Trump Search

Search engines, social media and blog posts, oh my. Given the plethora of platforms and channels that constitute the digital universe, it’s not surprising that some doctors find Internet marketing about as appealing as a haunted forest full of flying monkeys. The solution, of course, is not to run for cover, but rather, to recognize […]

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repurpose content doctor blog

Blogging Doctors Should Repurpose Content, not Reinvent the Wheel

After a full day of procedures and consultations, do you really want to sit down and write a blog post or press release about cosmetic surgery? Probably not but the fact remains that providing timely and relevant content about aesthetics is a great way to generate traffic, engage with existing patients and attract new business. […]

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Guest Blogging is a great way to boost your online presence

Guest Blogging is Key to Doctor Online Reach

Looking for a proven way to spread the word beyond your medical practice website? Offer to write guest posts on other blogs. This gives you a way  to connect with people far beyond your current website’s reach. Blogging, after all, is all about being social and adding your voice to more conversations is a great way […]

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