Tag Archives | blogs
reputation management, online reviews

Responding to Negative Reviews III: Sometimes the Best Response Is to Change the Conversation

Let’s face it. Having done your best to help a patient, you have every right to be dismayed when you discover they’ve posted a scathing online review. As previous posts have noted, there are appropriate ways to respond to them and inappropriate ways to respond, but sometimes, the best response is to bite your tongue […]

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thanksgiving, content marketing

Infographic Friday: Looking for a Recipe for Great Content Marketing? Think Thanksgiving Dinner

With Thanksgiving less than a week away, it’s safe to say that most people are probably thinking more about eating turkey than consuming content. But that’s no reason to let your content marketing lapse. After all, with 2016 right around the corner, the annual eat-a-thon also provides a good recipe for a strategy that will […]

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brand awareness, cosmetic products, aesthetic marketing

Low Brand Awareness for Aesthetic Products Presents a Challenge — and Opportunity — for Doctors

Brand awareness. According to Wikipedia, it’s the extent to which a brand is recognized by potential customers and is correctly associated with a particular product. For companies like Lego or L’Oreal — both of which were named to this year’s most powerful brands list — it translates into instant name recognition and a healthy bottom […]

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millennials, medical marketing, social, procedures, realself

Marketing to Millennials: A Fresh Approach for Younger Patients

The times, demographically speaking at least, they are changin’. In fact, according to figures from the U.S. Census Bureau, Millennials will overtake Baby Boomers as the largest age group in the nation by the end of this year. And you don’t have to be a statistician to recognize that those 75.3 million 18-35 year olds […]

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practice website, traffic, seo, content, google, search, rank

5 Ways to Generate More Traffic on Your Practice Website, Part II

As a busy aesthetic professional, you probably have neither the time nor the inclination to delve deeply into the technical factors that influence how well your practice website ranks when people are researching cosmetic surgery. And that’s okay. As discussed last week, the good news is that there are some simple things you can do […]

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blog, marketing, infographic

Infographic Friday: Doctors Who Blog Can Reap Big-time Benefits

Call it the curse of the blinking cursor: After a long day of surgeries, consults and practice management, you could be forgiven for deciding that you have neither the time nor inclination to confront a blank computer screen and compose a blog post for your practice website. It’s understandable. Unfortunately, it may also be unwise […]

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content marketing, curation

3 Steps to Successful Content Curation (Content Marketing VI)

Direct mail is a fast-track to the recycle bin, the Yellow Pages work better as a doorstop and Internet users are essentially blind to banner ads. If you want to reach today’s aesthetic consumer — curious, committed, eager for information — you have to give them the information they seek before they pick up the […]

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seo, search, content, content marketing, blog, practice website

Infographic Friday: Quick Tips for Supercharging your SERP Status (Content Marketing V)

It is probably the ultimate conundrum of the Internet as we know it: With the rise of blogs, social media, smartphones and DIY video, we are in danger of drowning in digital content. Yet, at the very same time, producing content — sometimes short-form, sometimes long-form, even more video — is arguably the best way to connect […]

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content, content marketing, long-form, seo, storytelling

Content Marketing IV: Sometimes Long and Deep Trumps Short and Sweet

Six-second Vine videos, 140-character tweets and listicles that substitute snark and attitude for substance and useful information. Sometimes it seems like the Internet was expressly designed to cater to — or should that be encourage? — ADHD. It certainly seems that way when you listen to marketers who say Internet users only scan online content […]

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newsjack, content, medical marketing

Content Marketing III: Joan Rivers, Legal Weed and the Art of Aesthetic Newsjacking

Ice-bucket challenges, legalized marijuana and last week’s death of Joan Rivers — what do they have in common or, for that matter, with marketing cosmetic surgery? (Yes, Rivers was a big fan of aesthetic improvement but we’re not sure she was what you’d call a good ambassador for it.) Different as they are, they’ve all […]

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seo, keyword, black hat, guest blogging, social signals, SERPs, google rank

SEO for Doctors: Is Your Strategy DOA or Designed to Thrive?

S E O Seldom have three little letters caused so much confusion and consternation — or provided so much income to the legions of marketers who promote their prowess in dissecting its algorithmic innards and “ability” to manipulate the results. Whether such efforts are effective or not is an ongoing debate. On the one hand, […]

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infographic, blog, practice website

Infographic Friday: Can Blogging Really Boost Your Business?

To blog or not to blog, that is the question. Let’s face it, between generating ideas, committing them to paper (or digital alternative) and making sure they’re reader-ready, producing blog posts is probably not the first thing that comes to mind after a day of consults, surgeries and managing your business. When you think of […]

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repurpose content

5 Tips to Make Good Content Go Further

To hear some “experts” tell it, the key to connecting with today’s aesthetic consumer is to crank out content like there’s no tomorrow. Needless to say, the people giving it clearly didn’t spend yesterday, today or any other day doing consults, performing surgery and running a small business. The truth is that creating content that […]

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infographic, content curation

Infographic Friday: Save Time and Strengthen Your Presence by Curating Content

Every two days we now create as much information as we did from the dawn of civilization up until 2003. —     Eric Schmidt, Executive Chairman of Google That, to put it mildly, is a whole heckuva lot of content — and it’s both the blessing and the curse of the Internet. On the one hand, […]

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Posting for Profit: 7 Benefits of Doctor Blogging

As an adjunct professor, pediatric ENT surgeon and CEO and chief medical officer of Annica Media, Russell Faust would seem to have his hands full, a jam-packed schedule and plenty of reasons not to take on the potential time-suck of social media. And yet, despite all that, he’s not only a firm believer in the […]

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Google+ author rank verified online profile

Claim your Google+ Profile for Increased Credibility and Better Search Rank

If you’re a socially savvy doctor, you probably already have a Facebook page and, perhaps, a Twitter feed or some photos up on Pinterest. Claimed your Google+ profile yet? If not, you should. Although the search giant’s social network doesn’t generate the media buzz that its competitors often do, it’s growing fast. In fact, according […]

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google analytics mobile

4 Ways Your Website Analytics Can Augment Your Marketing Efforts

Mention website analytics to many doctors and you can almost see their eyes glaze over. Visitor flows, bounce rates, multi-channel funnels — to the uninitiated, the parameters that give Google Analytics and its counterparts their punch can seem all but indecipherable. The good news is that they don’t have to be. On the one hand, […]

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Doctors Who Create Great Content Reap Multiple Benefits

                      If you’ve been reading this blog for a while, you’ve probably heard us say that producing the kind of content aesthetic consumers are looking for is crucial in today’s competitive environment. But don’t take our word for it. As business manager for David B. […]

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Internet marketing social search blog

For Doctors, Social Sharing and Site-based Content May Trump Search

Search engines, social media and blog posts, oh my. Given the plethora of platforms and channels that constitute the digital universe, it’s not surprising that some doctors find Internet marketing about as appealing as a haunted forest full of flying monkeys. The solution, of course, is not to run for cover, but rather, to recognize […]

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repurpose content doctor blog

Blogging Doctors Should Repurpose Content, not Reinvent the Wheel

After a full day of procedures and consultations, do you really want to sit down and write a blog post or press release about cosmetic surgery? Probably not but the fact remains that providing timely and relevant content about aesthetics is a great way to generate traffic, engage with existing patients and attract new business. […]

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