Tag Archives | board certification
tattoo, tattoo removal, tattoo regret

Rethinking Ink: Does Your Marketing Reflect the Reality of ‘Tattoo Regret’?

Regrets…like the late Frank Sinatra, people with tattoos have had a few. They’re rethinking their body art, searching for tattoo removal options, and making decisions — about procedures and providers — based on the information they find online. Tattoo removal is one of the most researched treatments on RealSelf, and has a Worth It Rating in […]

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ideal doctor, aesthetic marketing, board certification, cosmetic surgery

The Aesthetic Consumer Decision Journey, Part II: The Path to the Ideal Doctor

As previously noted, the decision journey aesthetic consumers undertake is long, non-linear and, initially at least, focused more on possible options (e.g., procedures) than potential providers. It’s not, however, an all-or-nothing affair as the research people conduct on their aesthetic concerns inevitably exposes them to providers who can resolve them. A lot of providers, which is why […]

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Do Plastic Surgeons and Core Doctors Deliver Higher on Patient Satisfaction?

ASAPS just released stats for 2012 and our team at RealSelf was excited to see the inclusion of the RealSelf Worth It Ratings, which speak broadly to patient satisfaction with cosmetic procedures, products and treatments. Based on our observations and community feedback we’ve found 3 interesting patterns: Overall, aesthetic consumers are more satisfied than not […]

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worth it ratings injectables

New Research Shows Patients Prefer Board-Certified Cosmetic Specialists

Psychologists doing Botox, oral surgeons doing breast reductions and consumers turning to social media for aesthetic advice from perfect strangers. It’s enough to make a doctor wonder why he or she bothered to get board-certified in a cosmetic medicine specialty in the first place. The answer is that patients who turn to board-certified aesthetic professionals […]

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