Tag Archives | Brand marketing

Patient-centric Practices, Part II: The 3 C’s of Website Credibility

As previously noted, demonstrating that you put patients first starts with a well-designed, patient-centric website. It should be about them, not you, and with the possible exception of your About Us page, every element should underscore that message. The fact is that most visitors to your website have already conducted a significant amount of online […]

Read full story Comments { 0 }

Turn Aesthetic Consumers into New Clients with a Patient-first Practice Website

Mobile apps, social content, telemedicine, as noted in a previous post, potential aesthetic patients have an ever-expanding number of ways to connect with your plastic surgery practice. With all these other tools, it’s important not to neglect the most obvious one — your practice website. Your practice website is your digital front door, and it […]

Read full story Comments { 1 }

Go Digital or Go Home: Strategies to Attract Today’s Digitally Engaged Patient

The future of healthcare is digital, and cosmetic surgery practices that hope to thrive better be, too. From apps to wearable tech, EHRs to analytics, the proliferation of digital technology promises to remake every aspect of the medical profession. A recent report from Adobe puts the shift into perspective: When asked if they were comfortable […]

Read full story Comments { 1 }

How This Doctor Maximizes His Reviews on RealSelf

Marketing is crucial to any business. To grow your plastic surgery practice, you need to increase exposure and attract new patients. Easy, right? While many practices spend thousands of dollars to do just that, the best marketing you can get is 100% free. Really. “Information coming from real patients is much more valuable than any marketing process […]

Read full story Comments { 0 }

Why Your Plastic Surgery Practice Reviews Matter Now More Than Ever

By now there’s no denying the role online reviews play in the choices potential patients make about plastic surgery. The opinions shared by others now show up in more places. They provide objective, third-party affirmation, aka social proof). And they serve as a powerful indicator of your trustworthiness. While all this explains why people use online reviews, a […]

Read full story Comments { 0 }

How Chemical Peels Can Help You Grow Your Practice

What do Dr. Martens, flannel shirts, and chemical peels have in common? They were all big in the ’90s, and now, 20-plus years later, they’re proving popular all over again. According to AAFPRS, more than half of facial plastic surgeons (52%) say that chemical peels are in high demand. As the Academy notes, part of the chemical-peel […]

Read full story Comments { 0 }

Why Loyal Patients Are a Doctor’s Best Friend

Patient loyalty matters, but it’s not easy to earn. Consider the numbers: In a study of 27 categories, McKinsey found that just 13% of consumers are loyal to a brand, while 87% “shop around.” In a study of 11 industries, Accenture found that 52% of consumers switched a brand in the past year because of a poor […]

Read full story Comments { 0 }
healthcare consumer, consumerization, online shopping

5 Trends Redefining Medical Marketing

There’s a lot of talk lately about potential patients being healthcare consumers. No longer passive observers, people are increasingly adept at researching procedures and providers and making decisions about what’s right for them. Not surprisingly, some medical providers have resisted the patient-as-shopper idea. Of course, shopping for healthcare is different than searching online for apparel, but the fact remains […]

Read full story Comments { 0 }
tattoo, tattoo removal, tattoo regret

Rethinking Ink: Does Your Marketing Reflect the Reality of ‘Tattoo Regret’?

Regrets…like the late Frank Sinatra, people with tattoos have had a few. They’re rethinking their body art, searching for tattoo removal options, and making decisions — about procedures and providers — based on the information they find online. Tattoo removal is one of the most researched treatments on RealSelf, and has a Worth It Rating in […]

Read full story Comments { 0 }

3 Tips to Turn Today’s Plastic Surgery Shopper Into Tomorrow’s Patient

The average plastic surgery consumer may not be a shop until you drop type, but she/he is definitely shopping around. In fact, most people now start their search online to browse, get ideas, and compare options when it comes to aesthetic choices. Make no mistake, if these online shoppers don’t find your practice along the way, they won’t be coming […]

Read full story Comments { 0 }

Don’t Let a Bad Online Profile Hold Back Your Business

A patient gets their first impression of your practice the second they walk in the front door. The location, the decor, the lobby chairs, even the paint color on the walls. It all matters. Your office is a showcase of who you are and what your practice provides. Your online profile does the same. You […]

Read full story Comments { 0 }
influencer marketing, pr fiasco, jenner, pepsi

Who You Gonna Trust? The Ins and Outs of Influencer Marketing

It probably sounded like a good idea at the time. Hoping to “join the conversation” and demonstrate its social awareness, Pepsi created an ad in which reality star Kendall Jenner turned a street protest into a dance party simply by offering a cop a soda. He takes a sip, the crowd erupts in cheers, and whatever […]

Read full story Comments { 0 }

3 Tips to Generate More Patient Reviews

Reviews matter. As a medical professional, reviews may not be at the top of your priority list. Your experience, education, and board-certification showcase the value of your work. That is true, but reviews still matter. A lot. According to a RealSelf study, 68% of patients use reviews to determine the trustworthiness of a doctor. Only […]

Read full story Comments { 0 }

How Answering Simple Questions Can Build Your Brand and Grow Your Practice

It’s easy to get caught up on ROI as you build your practice. Your time is valuable and whatever you invest in it needs to deliver. All those returns, however, don’t have to be immediately monetary. There is true value in building your brand and establishing yourself as an expert who potential patients can trust. […]

Read full story Comments { 0 }
e-patient, empowered doctor, post-care communication, patient journey

E-patients, Part III: 3 Ways to Turn Good Outcomes Into Great Relationships

There’s been a lot of talk lately about the “decision journey” patients take as they determine what cosmetic procedure they want and which doctor they want to perform it. Not surprisingly, the discussion tends to focus primarily on the steps between a patient’s initial interest and the door of his or her chosen practice. But for […]

Read full story Comments { 1 }
e-patients, healthcare marketing, online community

E-patients and How to Engage Them: 4 Steps to Success with Today’s Online Patient

The name Dave deBronkart may not be familiar, but if you’ve been in practice at any point over the last decade, you’ve almost certainly been impacted by his experience. In January 2007, a routine shoulder X-ray revealed a shadow on deBronkart’s lung, leading to a diagnosis of metastasized kidney cancer. As an early adopter of […]

Read full story Comments { 0 }
video marketing, unique content, video

Video Marketing: Want More Views? Try a Unique Approach

Engaging, ubiquitous, and easier than ever to produce — is it any wonder that videos are essentially taking over online? Consider a few findings from Cisco’s latest forecast for online video content: Annual global IP traffic will surpass the zettabyte (ZB, or 1,000 exabytes) threshold in 2016 and will reach 2.3 ZB by 2020. Video […]

Read full story Comments { 0 }
content, market research, popular, healthcare marketing

Playing to Win, Part II: What’s Popular, What’s Not, and How to Shape Your Content Accordingly

As previously discussed, researching how other aesthetic providers approach the market can be a crucial step in developing a marketing strategy that will help you beat them. On the other hand, even the most comprehensive competitive analysis is of limited value if the insights it reveals aren’t relevant to the market you and they are […]

Read full story Comments { 0 }
aesthetic marketing, competitive analysis, website design, practice website

Playing to Win: Gain the Aesthetic Advantage with Competitive Analysis

If you’ve been in practice for any length of time, you’ve no doubt heard the old saying that healing is an art, medicine is a science, and healthcare is a business. If so, it’s also probably true that the first and second parts played a significant role in why you pursued the profession in the […]

Read full story Comments { 0 }

Video Best Practices for Connecting with Potential Plastic Surgery Patients

News clips, movie trailers, and the never-ending streams that pop up in your Facebook feed, and you begin to understand why the folks at Cisco forecast that, by 2020, video will account for 82% of all consumer internet traffic. You don’t need a crystal ball to see why video matters to anyone promoting a medical practice. As new […]

Read full story Comments { 0 }