Tag Archives | Brand marketing
well-being, medical marketing, practice philosophy, trust

Excellent Outcomes: It’s not about Quick Fixes, It’s about Achieving Well-being

Are you helping patients get a smoother brow or flatter tummy — or are you helping them achieve well-being? According to a pair of recent reports, focusing on the latter may be the key to connecting with those patients over the long haul. First, though, it helps to know who they are. According to the […]

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aesthetic consumer, healthcare marketing, online reviews, future, 2020

2020 Foresight: 4 Trends that Are Redefining How Patients Find and Choose their Doctors

It’s not as far off as you think. In less than 5 years, the calendar will hit the year 2020, a mind-boggling bit of information for those of us who’ve been around the block a few times. In fact, if the dizzying rate of change over the last several years is any indication, there’s a […]

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Email Marketing Etiquette Dos and Don

Infographic Friday: Get Better Engagement with Good Email Etiquette

Etiquette: It’s not just for dinner parties and subway seats anymore. In fact, given the increasing role digital interaction plays in our daily lives, understanding and adhering to the customary codes of acceptable behavior may be even more important online than off. That’s especially true for businesses, where getting it wrong can put the chill on […]

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bbl, breast surgery, red state, blue state, mobile, local

The Body Politic: The Strange Connection between Aesthetic Medicine and Electoral Politics

With new candidates entering the 2016 presidential race on a near-daily basis, it’s not surprising that pollsters and pundits are reviving the old red state/blue state metaphor to highlight the differences between liberals and conservatives, progressives and traditionalists, Democrats and Republicans. Turns out, though, the differences may not be limited to opposing views about taxes, […]

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online reviews, transparency,

Online Reviews, Digital Consumers and the ‘Engine of Transparency’

You don’t have to be Jeff Bezos or Angie Hicks (Angie’s List) to understand the role the digital experience plays in people’s purchase decisions. Whether it’s household items or contractor services, the most essential component in choosing one product or service over another has become the ability to know about it before the point of […]

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mobile, marketing, google, mobile-geddon

Infographic Friday: Mobile-geddon or Not, Mobile Still Matters

It’s been three days since Google rolled out its latest update and, based on early reports, the sky hasn’t fallen on sites that are not optimized for mobile devices. (Long story short, the more “mobile friendly” your practice website is, the better it’s expected to rank in search results.) Does that mean the whole “Mobile-geddon” […]

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mobile, mobile-friendly, practice website, google, search

Will Google’s Latest Update Be ‘Mobile-geddon’ for your Practice Website?

Is your practice website mobile-friendly? If it isn’t (or you aren’t sure), the time has come to do something about it. Starting tomorrow, April 21, Google will officially incorporate mobile-friendliness as a ranking factor in determining search results, a move some experts are already calling “Mobile-geddon.” In other words, if your site isn’t mobile friendly, […]

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video marketing, realself, breast implant

Secrets of Successful Video Marketing, Part II

How much do aesthetic consumers love video? Let us count the ways: Last week, visitors to RealSelf clicked on videos 75,600 times By doing so, they viewed 122,500 minutes (2,042 hours) of video content On Thursday, April 9, they set a one-day record of 12,500 views and 20,500 minutes (342 hours) Individually, the most popular […]

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video, marketing, realself

Secrets of Successful Video Marketing (Psst, It’s not about Going Viral)

Dancing babies, swimming hippos and a dog who can’t catch a break (or a meal). These days, it seems just about anything you can film can go viral, spreading from Facebook to Twitter to Good Morning America. That video of a breast aug or tummy tuck? Probably not but that doesn’t mean it’s not worth filming […]

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storytelling, aesthetic marketing, google, engagement

If You Want People to Listen, Tell ‘Em Great Stories

It’s an understatement of epic proportions to note that Google is probably one of the most technology-driven companies in history. Between its ever-expanding portfolio of products and the never-ending updates applied to them, the company collects, crunches and correlates data on a colossal scale. So, it was a bit of a surprise to read a […]

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infographic, web design, engagement

Infographic Friday: 3 Tips that Will Drive more Traffic to your Practice Website

It’s the blessing and the curse of the Internet: The same geography-obliterating power that allows you to reach distant consumers also gives them access to your competitors whether they’re across town or across the ocean. And while great content, compelling images and easy navigation can help set your practice website apart from others, basic web […]

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marketing, social media, clicks, adobe

Is Poor Marketing Playing a Prank on your Practice?

Marketing your business is no laughing matter but, let’s face it, taking an overly dry approach isn’t always the best way to get attention or boost engagement. The fact is, no one likes to be lectured and injecting a lighter tone often provides a more memorable way to get your message across. It’s a concept […]

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injectables, fillers, botox, realself, healthcare marketing

Moving the Needle, Part II: Plump up the Bottom Line with Injectables

As noted last week, consumer interest in injectables is soaring — and we’re not talking about idle curiosity either. Among the millions of people who are considering toxins and fillers, more and more are turning that interest into action. According to the latest data from ASPS, Botox and hyaluronic acid treatments were up 6% and 8%, […]

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practice website, web design

Infographic Friday: Is Your Website Inviting or Annoying?

Have you looked at your practice website lately? No, I mean, really looked at it the way, perhaps, someone who is visiting it for the first time might? Having perused more than most, I sometimes get the idea that some practitioners either haven’t or have and don’t care if visitors stick around. The issue, of […]

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visual content, infographic, practice website, before and after photos

Infographic Friday: Doctors Who Get Visual Get More Leads

Picture this: Two patients come into your practice because they’re considering rhinoplasties. One describes her ideal attributes verbally — she wants a smaller tip, for example, or less flared nostrils — while the other shows you a photo of a popular celebrity with a perfectly proportioned proboscis. Unless you’re a mind reader, it’s safe to […]

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marketing, pull, push, advertising, deloitte

Want to Pull in More Patients? Quit Pushing!

Lawnmowers, elevator buttons and football blocking sleds — if you’ve seen Geico’s commercials with Salt-N-Pepa, you know that sometimes the right thing to do is “to push it, push it real good.” With your marketing? Not so much. Simply put, the Internet has completely upended the traditional ways of reaching today’s consumer and pushing your […]

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skincare, online reviews

Product Reviews Give Skincare Sales a Healthy Glow

Online reviews — they’re not just for facelifts and tummy tucks anymore. In fact, if you sell skincare or other medibeauty products, a new report suggests that incorporating reviews for them on your practice website can boost sales significantly. The study, conducted by Bazaarvoice.com, looked at the impact online reviews and star ratings had on a […]

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google, spiders, search

Infographic Friday: Getting Inside the Googleplex, Part I

Well, not literally. Truth is, the folks at Google HQ are very selective about who they let visit the company campus in Mountain View, Calif. For the rest of us — and especially anyone hoping to rank well in search — the best way to “get inside” Google is to understand how the company has come […]

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inbound, outbound, marketing

Infographic Friday: Is Your Marketing Heading in the Right Direction?

You could probably fill a library with books dedicated to explaining the tools and tactics of online marketing but much of it can be boiled down to one essential concept. Old-school techniques, in which brands push their messages at consumers, no longer work; if you want to reach today’s consumer, you have to pull them […]

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infographic, content marketing, technology, future, distribution, promotion

Infographic Friday: Content Marketing’s Crystal Ball: What’s in Store for the Year Ahead

It’s 2015: Do you know where your new patients are? As the new year gets underway, it’s no idle question as the rules of engagement evolve at an ever-faster pace. Nor is it a coincidence that at the same time that the means of reaching consumers are proliferating, the challenges of actually connecting with them […]

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