Tag Archives | Brand marketing
myth, healthcare consumerism, marketing

3 Myths about Healthcare Consumerism — and How to Overcome Them

             Patient:  a person receiving care or treatment, especially from a doctor              Consumer: a person who buys goods or services for personal use With the 2010s now more than half over, there’s no escaping the fact that the two cohorts above are increasingly one […]

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content marketing, infographic, trust, shareable

Infographic Friday: 7 Tips for Creating Trustworthy Content

Let’s face it, given the democratic nature of the Internet, anyone can create and publish content. But if you’re in business — say, as an aesthetic professional hoping to reach potential patients — not just any old content will do. If you want people to actually read or view what you produce, it has to […]

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practice website, homepage, discovery

Picture-perfect Practice Websites: There’s No Place Like Home(page), Revisited

Click, click, click. In the instant-gratification world of the Internet, people land on websites and do one of two things fairly quickly: Either they decide the site in question isn’t going to provide what they’re looking for and they click away or they decide the site looks informative or intriguing enough to warrant a longer […]

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nose job, rhinoplasty, natural, not fake

It’s Only Natural: The New Word in Nose Jobs Is…

The eyes may be the window to the soul but for many aesthetic consumers, the nose may just be the doorway to a more satisfied life. And while it’s true that many patients want a nose that’s smaller or thinner or less bulbous, a new survey suggests that it’s what they don’t want that’s driving interest in […]

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Millenials, selfies, cosmetic surgery, minimally invasive procedure

The Changing Face of Plastic Surgery (Hint: It’s Younger than You May Think)

It’s not exactly an earth-shattering revelation but it’s always good to get confirmation from an authoritative source: According to a just-released survey from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), more and more young adults and teens are opting for aesthetic procedures. In fact, a whopping 64% of AAFPRS members saw an […]

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digital disruption

5 Trends that Will Define the Future: Digital Disruption and How to Survive It

Virtual reality headsets, modular TV sets, and an electric car that Batman would be proud to drive: For tech geeks, the just-finished Consumer Electronics Show (CES) in Las Vegas offered an interesting glimpse of the future. For something potentially more relevant to the rest of us, consider instead this list of tech trends that Brian […]

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silhouettplasty, video, aesthetic marketing, realself, dr. schlesinger

Video Marketing Tip: Promote Your Practice with Real Stories from Real Patients

In an era when the vast majority of consumers conduct extensive online research before they ever reach out to a business, it’s a fundamental law of marketing that you have to share your expertise in ways that engage people early in their decision journeys. And, as RealSelf data consistently shows, video is an incredibly effective […]

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infographic, video, video marketing, practice website

Infographic Friday: Record Now! Video Marketing Is Going Viral

As noted a while back, 78% of people watch online videos every week and 55% watch them every day! In fact, so many people are shooting, watching, and sharing videos that the format accounted for nearly two-thirds (64%) of all consumer Internet traffic last year — a figure that’s expected to rise to 80% by 2019. Such […]

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leads, conversion rate optimization, CRO, practice website, content, call to action

3 Keys to Converting Website Visitors into Viable Leads (Why SEO Isn’t Enough)

In these days of intense competition, it’s a given that generating traffic to your practice website is a key factor in marketing your practice. That is the incontrovertible truth but it’s not the whole truth. The fact is that getting people to visit your practice website is of limited value if they don’t take any […]

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landing page, leads, practice website, conversions, call to action

Infographic Friday: Do Your Landing Pages Convert or Confuse Website Visitors?

Chances are your practice has one main point of entry for patients. Your practice website, not so much. Sure, many online visitors will, indeed, “enter” via your “front door,” aka your homepage, but others may not see that page at all. Instead, they’ll arrive by way of a so-called landing page, an interior page accessed […]

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trends, healthcare marketing, 2016

Future Marketing: 5 Trends that Will Define 2016

Funny thing about the future: Just when you think you can put off worrying about it, bam!, it’s here. So, it is with marketing your practice. After all, 2016 will be here before you know it and, make no mistake, it promises to be a year defined by change. Doctors who understand those changes — and […]

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homepage, practice website, medical marketing, liv plastic surgery

Patients, Procedures, and Practice Websites: There’s No Place Like Home(page)

It may seem counter-intuitive but the fact is that many aesthetic consumers do not get their first impression of your practice when they walk in the door; for them, that expectation-setting experience happens weeks or months beforehand when they decide to check you out online. Your practice website — and especially its homepage — will […]

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homepage, web design

Infographic Friday: Turn Clicks into Clients with a Well-designed Homepage

The path to your practice website can take many routes — a click from a search ad, for example, or a link from your social content — but, more often than not, the point of entry is the same: Your homepage. It’s where many visitors will form their initial opinions of you and your practice […]

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aesthetic marketing, cyber monday, retail healthcare, branding

The Secret to “Selling” Healthcare: It’s about Providing Solutions, not Pushing your Services

It’s Cyber Monday. Across the country and around the world, millions of people are online, creating a shopping frenzy that’s become one of the most important dates on many retailers’ calendars. And while it’s safe to say that very few are shopping for bargains on aesthetic services, the concept is still relevant for one simple […]

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kybella, double chin, video, marketing

Video Marketing: Kybella Clips Click with Viewers

From beauty magazines to morning news shows, hardly a day goes by without someone touting Kybella as the miracle cure for melting away submental fat. The attendant buzz shouldn’t be surprising, really, as the procedure is still new (and therefore newsworthy); it addresses a pervasive aesthetic concern, and it appeals to the significant number of […]

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unsatisfied patient, aesthetic marketing, loyalty

What Patients Really Want, Part III: Ensuring the Answer Isn’t another Doctor

By now, it should be clear that patients expect more than just excellent care: They want doctors to truly understand them; they want to be safe, respected, and involved in the process, and they base their level of satisfaction on a larger range of factors than you might think. And when they don’t get what […]

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thanksgiving, content marketing

Infographic Friday: Looking for a Recipe for Great Content Marketing? Think Thanksgiving Dinner

With Thanksgiving less than a week away, it’s safe to say that most people are probably thinking more about eating turkey than consuming content. But that’s no reason to let your content marketing lapse. After all, with 2016 right around the corner, the annual eat-a-thon also provides a good recipe for a strategy that will […]

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search advertising, cpc, ppc, ctr, clicks, leads

Infographic Friday: Is Your Search Advertising Generating more Clicks or just High Costs?

CPC, CTR, CTA. Given the plethora of TLAs — that’s three-letter acronyms to the rest of us — that get tossed around by digital marketers these days, it’s no wonder many doctors leave their promotional efforts to their web team or marketing agency. After all, your time is probably better spent on consultations, procedures, and […]

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online reviews, search, seo, reputation

Infographic Friday: Harnessing the Hidden Power of Online Reviews

If you’ve been in practice for any length of time, you already know that the insights your patients share online are the modern-day equivalent of personal referrals. And because they’re easily shared with countless others, rather than one-on-one, their reach is potentially unlimited. To borrow the familiar line about social media, online reviews really are […]

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earned media, online reviews, social media

3 Ways Earned Media Can Jumpstart New Business

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. — Mark Zuckerberg It’s been seven years since the founder of Facebook uttered those words and it’s safe to say that they continue to ring true today. When people are […]

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