Tag Archives | Brand marketing
male patients, cosmetic surgery, men

For Cosmetic Surgeons, Job Competition Can Be Good for Business

A funny thing happened on the way to economic recovery. Despite improving fundamentals, the job market is as tough as ever — and, according to a recent article in The New Republic, the effects could show up in your practice. Why? Because in the hyper-competitive job market, a youthful appearance is increasingly seen as a […]

Read full story Comments { 0 }
online video, statistics

18 Amazing Statistics on the Future of Internet Video

The future of the Internet is video but don’t just take our word for it. Here are 18 statistics that showcase what people are watching (and sharing), how the world of online video is exploding and what it can mean for businesses that add video to their marketing mix: In January, 85% of the U.S. […]

Read full story Comments { 0 }
Sabrina Fabi, RealSelf TV, video, marketing

RealSelf TV Takes Video Marketing to the Next Level

Video may have killed the radio star but smart marketers know it’s a great way to breathe new life into their efforts to reach consumers. Now, with the launch of RealSelf TV, cosmetic surgeons and other aesthetic professionals have the opportunity to take their own marketing efforts to the next level. Simply put, video not […]

Read full story Comments { 1 }
infographic, website, conversions

Infographic Friday: Does Your Practice Website Close the Deal — or the Door?

If you’re like many aesthetic professionals, you already know that social media marketing is absolutely essential and you’ve taken steps to incorporate it into your overall business strategy. You’ve claimed your profiles on the appropriate social networks, you regularly contribute relevant content to others in those communities and, if you’ve gained their trust, persuaded them […]

Read full story Comments { 0 }
Internet, misinformation, double-edged sword

Doctors and the Double-edged Sword of Online Information

Ahhh, the Internet. Has there ever been a system so effective in spreading so much misinformation to so many people so quickly? It’s one thing when it’s a claim that you can “Make $1,000 a week in your spare time!” or that this or that celebrity (Betty White, Jon Bon Jovi, take your pick) is […]

Read full story Comments { 0 }
Hispanic consumers, video, Nielsen

Nielsen, Part II: Do Digital-savvy Hispanics Hold the Key to Marketing Success?

When it comes to understanding people’s interaction with their digital devices, the folks at Nielsen have probably crunched more numbers than any other organization on the planet. From TV ratings to mobile-phone usage, they not only know who’s looking at what but also what devices they’re using to do so and the actions they take […]

Read full story Comments { 0 }
Nielsen, multiple screens, mobile, smartphone, tablet

Nielsen: If You Want to Get Seen, Get on the Screen

You don’t need an advanced degree in demographics to know that consumers are spending more and more time on their digital devices but a new report from Nielsen offers one statistic that may trump all others: American consumers now spend an average of 60 hours a week consuming content across multiple screens. That’s 2.5 days […]

Read full story Comments { 1 }
website design, practice website

Is Poor Website Design Turning Potential Patients into No-shows?

It’s often said that beauty is in the eye of the beholder but when it comes to website design, it’s also in the click of a finger. If a potential patient finds your practice website unattractive — messy, non-intuitive and difficult to use — it’s safe to say they probably won’t be beholding it for […]

Read full story Comments { 0 }
email, subscriber list

Best Practices for Email Marketing: Building a Better Subscriber List

In the ever-changing world of Internet marketing, it sometimes seems as if email is part Rodney Dangerfield and part Monty Python. You know, compared to newer, flashier platforms, it gets no respect but it’s not dead yet. In fact, managed properly, email remains one of the most powerful tools in your marketing toolbox. According to […]

Read full story Comments { 0 }
women, social media, brands, sheknows

What Do Women Want? (Newsflash: It Depends on the Woman)

You don’t have to have a doctorate in gender studies to know that women are more social, more involved in their families’ healthcare and more likely to drive most households’ purchasing decisions. But if you think that means they represent one monolithic block that can be marketed to in one set way, a new study […]

Read full story Comments { 0 }
social media marketing, ralphie parker, a christmas story, decoder ring

Social Media Is no Place for “Crummy Commercials”

The presents have been opened, the holiday turkey has been devoured and Santa has presumably started his annual post-Christmas vacation. What better time is there to reflect on the lessons of the season: ‘Tis better to give than receive. Sometimes the anticipation of something is better than the reality. Having a third piece of pecan […]

Read full story Comments { 0 }
infographic, blog, practice website

Infographic Friday: Can Blogging Really Boost Your Business?

To blog or not to blog, that is the question. Let’s face it, between generating ideas, committing them to paper (or digital alternative) and making sure they’re reader-ready, producing blog posts is probably not the first thing that comes to mind after a day of consults, surgeries and managing your business. When you think of […]

Read full story Comments { 0 }
Dr. Eric Swanson, commercialization, plastic surgery

Confronting the Commercialization of Plastic Surgery

Having opened his plastic surgery practice in Kansas City 24 years ago, Eric Swanson, MD, has received his fair share of sales calls and marketing pitches. Among them: a salary of $325,000 and a company car, a promise of $450,000 for working 2 days per week and a promise that he could double his income. […]

Read full story Comments { 0 }

When Bad Backlinks Happen to Good Doctors (Part I of II)

It probably sounded like a good idea at the time. In pursuit of a better ranking in search results, the doctor hired a firm to place thousands of backlinks on other websites that pointed to his practice website. The plan was based on the premise that one of the major ways search engines assign value to individual […]

Read full story Comments { 0 }

Lights, Camera, Video: Best Practices for Producing Promotional Videos (Part II of III)

If you’ve ever doubted the idea that video represents the future of the Internet, consider this little fact: In the time it took you to read the above sentence, more than 8 hours of video will have been uploaded to YouTube. At that pace, that works out to 6,000 hours per hour, 144,000 hours per […]

Read full story Comments { 0 }
video

Show, Don’t Tell: Online Video Is Taking Over the Internet (Part I of III)

Online video: it’s not just for clumsy cats and talking dogs anymore. The fact is, if you’re not using video to promote your practice, you’re missing out on what is very likely the most important marketing tool since the direct-mail postcard. Visually compelling, eminently shareable and increasingly easy to produce, video is rapidly becoming the […]

Read full story Comments { 0 }
email, customer acquisition

Want new customers? Think old-school (as in email)

When you turn to the Internet to market your practice are you looking to build awareness or generate new business? The answer may matter more than you think. On the simplest level, it can help you determine where to spend your time, energy and marketing dollars. But, according to a new report, it also underscores […]

Read full story Comments { 0 }
collaborative marketing, brand advocate

Infographic Friday: Kickstart Your Marketing with Collaborative Input

As a Web-savvy doctor, you no doubt recognize how important it is to monitor your professional reputation by listening to what’s being said about you online. Perhaps you’ve even taken the next step, creating quality content, sharing it via social media and building the sort of following that leads to brand advocacy and great word-of-mouth […]

Read full story Comments { 0 }
code of conduct, 5 Cs of social healthcare,

Best Practices: 7 Tips to Creating Your own Code of Conduct

At last month’s ASAPS conference in New York, I was encouraged to see the number of doctors who are coming to understand how valuable social media can be in promoting their practice. Slowly but surely, more and more aesthetic professionals are realizing that engaging with consumers online is the future and that they can do […]

Read full story Comments { 0 }
consumer decision journey, social, channels

Go with the Flow: 3 Channels to Connect with Aesthetic Consumers

We spend a lot of time at RealSelf talking about the “consumer decision journey” for a very simple reason: When people begin considering cosmetic surgery, they really are embarking on a journey. It can take weeks, months or years as they consider and evaluate their options and it can extend long after the fact as […]

Read full story Comments { 0 }