Tag Archives | Brand marketing
asds, video, marketing, realself

4 Ways to Boost Your Online Presence with Video

There are countless statistics that attest to the power of online video but when it comes to online video advertising, two figures stand out: According to Pew Research, total digital video advertising reached $4.15 billion last year and continues to grow rapidly at 43.5% year over year. That’s a lot of money for what are […]

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social media, roi, sharing, marketing

The Real ROI of Social Media Marketing

It’s often said that social media is a conversation but when it comes to marketing, let’s face it, the conversation can seem pretty one-sided. Brands put out endless streams of content, hoping for likes, comments and other signs of audience engagement only to be met with a whole lot of silence. Little wonder, then, that some […]

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online review, reputation management, authenticity, fake review

Don’t Let “Rave” Reviews Ruin Your Reputation

Conventional wisdom has it that great reviews can make your business but if a recent article in The New York Times is any indication, they could also break it. Along the way, the story offers a cautionary tale to anyone who has ever been tempted to plant a fake rave review. As the Times’ Haggler […]

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fat transfer, butt lift, video

RealSelf Video Tip of the Month: 9 Seconds to Improved Engagement

When it comes to video marketing, there are a few levers you can pull to figure out how to better reach your audience — video length is one of them. So is short or long form better? This month’s top video shows that if you want to keep viewers’ attention, keep it short. Need proof? […]

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superheroes, abs, lipo

Marketing to Men: Can Superman Supercharge Your Practice?

“J Law’s” nose, Angelina’s lips and Beyonce’s butt. In our 24/7, media-saturated world, it’s no surprise that many women use celebrities’ physical features as guides for their own aesthetic goals. Now a short RealSelf documentary asks a corollary question: Are media images of ripped and chiseled action heroes driving men to pursue their own aesthetic improvements? […]

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dubai, cosmetic surgery, foreign patients

Plastic Surgery Goes Global — and How to Keep Up

If you’ve got an international clientele, you no doubt already know what nationalities show the greatest interest in cosmetic surgery. Brazil, Mexico and South Korea have all gained global reputations for their passion for aesthetic procedures. These days, though, the newest medibeauty hot spot might just surprise you. According to a recent article on CNN.com, […]

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newsjack, content, medical marketing

Content Marketing III: Joan Rivers, Legal Weed and the Art of Aesthetic Newsjacking

Ice-bucket challenges, legalized marijuana and last week’s death of Joan Rivers — what do they have in common or, for that matter, with marketing cosmetic surgery? (Yes, Rivers was a big fan of aesthetic improvement but we’re not sure she was what you’d call a good ambassador for it.) Different as they are, they’ve all […]

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infographic, online video, leads, realself tv

Infographic Friday: See Better Results with Video

Lights, camera and… new business. Unless you’re still using a rotary phone, cranking out faxes and accessing the Web via dial-up — i.e., living under a technological rock — you probably know that video is rapidly taking over the Internet. And while it sometimes seems that much of it revolves around talking dogs and frisky […]

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digital transformation, consumer decision journey

Digital Patients Are Different and Disruptive — and They’re Defining the Future

As a principal analyst at Altimeter Group, Brian Solis is an expert on the disruptive power of technology and how companies that embrace that change can excel in reaching today’s connected consumer. When he speaks — or more accurately writes about the subject as he recently did in “The State of Digital Transformation” — it’s […]

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customer retention, bird in the hand

Repeat Business Is Even More Important than You Think

Unless your surgical calendar is packed to the margins, you probably spend a fair amount of time trying to figure out how to generate new business. (Truth is, we spend a lot of time at Medibeauty.biz trying to help you generate new business too but that’s another story.) That’s a good thing, of course, but […]

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online reviews, customer service, responsive company,

Online Reviews: Even More Valuable than You Think

As we noted the other day, more and more doctors are beginning to recognize the value of online reviews. But that’s just the beginning: to truly unlock the power of those online testimonials takes a deeper understanding of the way reviews actually work, a subject the folks at Bazaarvoice.com have given a lot of thought. […]

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online reviews, reputation management, leads

Is it Time to Review Your View of Reviews?

J.K. Simmons has it exactly right in those commercials for Farmers Insurance: What you don’t know can hurt you. And while Peter Parker’s editor and Juno’s dad is talking about things like auto and homeowners insurance, the same is true about online reviews. Doctors who dismiss patient reviews run the risk of doing long-term harm […]

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infographic, video marketing, quality

Infographic Friday: The High Cost of Low-quality Video

You’ve probably seen the figures: Video is on the verge of taking over the Internet. Readily accessed, easily consumed and eminently shareable, it may just be the ideal format for delivering digital content. There’s just one problem: A lot of it is, at best, amateurish and, at worst, unwatchable. And while that’s okay for little […]

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answering questions, realself, search results

Smart Marketing: Supercharge Your Search Rank by Answering Questions Online

Honolulu plastic surgeon Larry Schlesinger, MD, FACS calls RealSelf “the 800-lb. gorilla of aesthetic searches” — and he means that in the nicest way. In fact, he uses site’s Ask a Doctor feature — and the SEO juice it provides — as a way to rank higher for procedures and services he knows he wouldn’t […]

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millennials, brand marketing, digital content, social

Infographic Friday: To Future-proof Your Practice, Think Like a Millennial

They’re often called lazy, entitled and narcissistic but doctors who dismiss or ignore Millennials because most of their patients are older are actually doing themselves a major disservice. In fact, between their buying power, lifestyle choices and facility with (and reliance on) digital technology, this one demographic — roughly those born between the early 1980s […]

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infographic, video marketing

Infographic Friday: Looking to Connect with Consumers? (Let’s) Go to the Video

Ask an engineer what the best kind of video connection is and you’ll probably get a bunch of acronyms — DVI, SDI, HDMI, etc. — but for a doctor marketing his or her practice it has nothing to do with input and output jacks or other electronic paraphernalia. It’s the connection the medium can help […]

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male patients, cosmetic surgery, men

For Cosmetic Surgeons, Job Competition Can Be Good for Business

A funny thing happened on the way to economic recovery. Despite improving fundamentals, the job market is as tough as ever — and, according to a recent article in The New Republic, the effects could show up in your practice. Why? Because in the hyper-competitive job market, a youthful appearance is increasingly seen as a […]

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online video, statistics

18 Amazing Statistics on the Future of Internet Video

The future of the Internet is video but don’t just take our word for it. Here are 18 statistics that showcase what people are watching (and sharing), how the world of online video is exploding and what it can mean for businesses that add video to their marketing mix: In January, 85% of the U.S. […]

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Sabrina Fabi, RealSelf TV, video, marketing

RealSelf TV Takes Video Marketing to the Next Level

Video may have killed the radio star but smart marketers know it’s a great way to breathe new life into their efforts to reach consumers. Now, with the launch of RealSelf TV, cosmetic surgeons and other aesthetic professionals have the opportunity to take their own marketing efforts to the next level. Simply put, video not […]

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infographic, website, conversions

Infographic Friday: Does Your Practice Website Close the Deal — or the Door?

If you’re like many aesthetic professionals, you already know that social media marketing is absolutely essential and you’ve taken steps to incorporate it into your overall business strategy. You’ve claimed your profiles on the appropriate social networks, you regularly contribute relevant content to others in those communities and, if you’ve gained their trust, persuaded them […]

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