Tag Archives | content
infographic, customer experience, practice website

Infographic Friday: Great Customer Experiences Begin with a Welcoming Website

These days, it’s safe to say that your practice website is the quickest, easiest way for aesthetic consumers to get to know a little bit about you. Unfortunately, it may also be the quickest, easiest way for them to decide to seek another provider. It all boils down to whether that website visitor has a […]

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Sabrina Fabi, RealSelf TV, video, marketing

RealSelf TV Takes Video Marketing to the Next Level

Video may have killed the radio star but smart marketers know it’s a great way to breathe new life into their efforts to reach consumers. Now, with the launch of RealSelf TV, cosmetic surgeons and other aesthetic professionals have the opportunity to take their own marketing efforts to the next level. Simply put, video not […]

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facebook, news feed, reach, brand page

Is It Time to Unfriend Facebook?

It’s been 10 years since Mark Zuckerberg realized his dream of “connecting the world” but for companies hoping to connect with consumers the dream may be over. According to recent reports, the company is in the process of slashing the number of branded posts that appear in people’s News Feeds. Translation: If you’ve been posting […]

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infographic, website, conversions

Infographic Friday: Does Your Practice Website Close the Deal — or the Door?

If you’re like many aesthetic professionals, you already know that social media marketing is absolutely essential and you’ve taken steps to incorporate it into your overall business strategy. You’ve claimed your profiles on the appropriate social networks, you regularly contribute relevant content to others in those communities and, if you’ve gained their trust, persuaded them […]

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Internet, misinformation, double-edged sword

Doctors and the Double-edged Sword of Online Information

Ahhh, the Internet. Has there ever been a system so effective in spreading so much misinformation to so many people so quickly? It’s one thing when it’s a claim that you can “Make $1,000 a week in your spare time!” or that this or that celebrity (Betty White, Jon Bon Jovi, take your pick) is […]

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Infographic Friday: Advertising, Inbound Marketing and Today’s Aesthetic Consumer

There are plenty of catchphrases in marketing today — “Content is king,” “Think like a publisher,” etc. — but they all stem from the same reality: Regardless of what they’re in the market for, consumers have become more or less immune to traditional advertising. They’re skeptical of what they read and hear in ads; they […]

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Nielsen, multiple screens, mobile, smartphone, tablet

Nielsen: If You Want to Get Seen, Get on the Screen

You don’t need an advanced degree in demographics to know that consumers are spending more and more time on their digital devices but a new report from Nielsen offers one statistic that may trump all others: American consumers now spend an average of 60 hours a week consuming content across multiple screens. That’s 2.5 days […]

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content shock, content distribution

TMI? Even Great Content Is No Good if Nobody Sees It

So much content, so little time — and it’s safe to say it’s only going to get worse. It’s been 4 years since Eric Schmidt, then CEO and now executive chairman of Google, made his famous statement that humans create as much information every 2 days as their predecessors did from the dawn of civilization […]

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website design, practice website

Is Poor Website Design Turning Potential Patients into No-shows?

It’s often said that beauty is in the eye of the beholder but when it comes to website design, it’s also in the click of a finger. If a potential patient finds your practice website unattractive — messy, non-intuitive and difficult to use — it’s safe to say they probably won’t be beholding it for […]

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Infographic Friday: The Secret to Better Email Open Rates Is…

Not really a secret. (See what we did there?) It is simply this: At a time when most people’s inboxes are getting flooded with dozens or hundreds of emails every day, grabbing their attention with a great subject line is more important than ever. In fact, research has shown that 47% of people say they […]

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Facebook, 10 years old, birthday

Facebook Turns 10: 10 Facts about Mark Zuckerberg’s Big Baby

What a difference a decade makes. Ten years ago today, Facebook was a newborn website hatched in a Harvard dorm room and available exclusively to a few thousand college kids; today, it’s a massive online entity that has spread around the globe and rewritten the rules of social networking for users, companies and marketers alike. […]

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Facebook, news feed, algorithm update, brand advocate

Changes to Facebook News Feed Could Be Bad News for Doctors

If you’ve been thinking that your Facebook posts aren’t getting as much exposure as they used to you’re not alone. Recent changes to the algorithm that determines which posts get seen and which ones get buried have led to a precipitous drop in the number of people who are seeing posts from the brands and […]

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resolutions, social media marketing

7 Resolutions for Recharging Your Social Media Marketing

A new year, a fresh start and a prime opportunity to take a critical look at your social media marketing strategy and resolve to make it better. Simply put, the volume of online content is exploding, consumers are savvier than ever and doctors who want to get heard will only be able to do so […]

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social media marketing, ralphie parker, a christmas story, decoder ring

Social Media Is no Place for “Crummy Commercials”

The presents have been opened, the holiday turkey has been devoured and Santa has presumably started his annual post-Christmas vacation. What better time is there to reflect on the lessons of the season: ‘Tis better to give than receive. Sometimes the anticipation of something is better than the reality. Having a third piece of pecan […]

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Infographic Friday: Social Media Evolves but the Rules Still Apply

Wow, December 20th. Can 2014 really be less than two weeks away? Then again, given the light-speed changes that define social media — new tools, new platforms, algorithmic updates — it’s perhaps fitting that time seems to fly by faster than a 140-character tweet. However, as this infographic by Daniel Tan at Social Metrics Pro […]

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web design, practice website

Is Your Practice Website Designed for Success?

As an aesthetic professional you no doubt spend a lot of time directing your discerning eye toward hooked noses, receding chins and sagging butts and tummies — but have you ever given your website a similarly critical look? A quick surf around the web suggests you should. The sad fact is that many practice websites, […]

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before and after photos, visual learning, patient privacy

Image is Everything: Photos + Social = Better Consumer Engagement

If you were to tally what captures people’s interest on the Internet, you could say that the eyes have it. It’s true, and bad puns aside, all you have to do is look at recent developments in social media to recognize that the old saying “a picture is worth a thousand words” may be undervaluing […]

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Building a Global Practice, no Plane Tickets (or Yellow Pages Ads) Required

This morning, I read an article in an Australian newspaper, watched a sunrise in Hawaii and met with business acquaintances in Seattle, Los Angeles and New York — all without stepping away from my desk. If that doesn’t speak to the far-reaching, distance-obliterating power of the Internet, I don’t know what does. And that’s as […]

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google, algorithm, wizard, content

Happy Patients, Google Engineers and the Wizard of Oz

Pay no attention to the man behind the curtain! If you’re wondering what that line from the classic holiday film has to do with Internet marketing, check out this recent article in Inc. magazine. In it, Dharmesh Shah, co-founder of Hubspot.com, an inbound marketing company, pulls back the proverbial curtain on the relationship between people, […]

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Facebook, Forrester, digital marketing

Despite a Massive Audience, Facebook Marketing Isn’t Making Many Friends

With more than a billion users, you might think Facebook would be the perfect place to focus your marketing efforts. According to Nate Elliott, vice president and principal analyst at Forrester, that “perfect” place could use a whole lot of improvement. In a recent blog post titled “An open letter to Mark Zuckerberg,” Elliott slammed […]

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