Tag Archives | facebook
facebook, news feed, reach, brand page

Is It Time to Unfriend Facebook?

It’s been 10 years since Mark Zuckerberg realized his dream of “connecting the world” but for companies hoping to connect with consumers the dream may be over. According to recent reports, the company is in the process of slashing the number of branded posts that appear in people’s News Feeds. Translation: If you’ve been posting […]

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Facebook, 10 years old, birthday

Facebook Turns 10: 10 Facts about Mark Zuckerberg’s Big Baby

What a difference a decade makes. Ten years ago today, Facebook was a newborn website hatched in a Harvard dorm room and available exclusively to a few thousand college kids; today, it’s a massive online entity that has spread around the globe and rewritten the rules of social networking for users, companies and marketers alike. […]

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facebook, virus, social

From Viral to Virus? Study Suggests Facebook Could Lose 80% of its Users by 2017

With something like 1.2 billion users, Facebook is many things to many people: a social networking tool to stay in touch with friends and family, a personal-recommendation engine for searches and, if Mark Zuckerberg has his way, people’s one-stop shop for everything. Recently, though, a team of researchers at Princeton University suggested it was something […]

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social media, fans, followers

Infographic Friday: 7 Followers Every Doctor Needs to Know

Let’s face it, getting heard amid the torrent of tweets, status updates and other postings that constitute the conversation on social media is no picnic. Proliferating networks, changing algorithms and an audience that’s increasingly adept at tuning out unwanted messages means it’s more important than ever to make sure you’re delivering the type of content […]

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Facebook, news feed, algorithm update, brand advocate

Changes to Facebook News Feed Could Be Bad News for Doctors

If you’ve been thinking that your Facebook posts aren’t getting as much exposure as they used to you’re not alone. Recent changes to the algorithm that determines which posts get seen and which ones get buried have led to a precipitous drop in the number of people who are seeing posts from the brands and […]

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Facebook, Forrester, digital marketing

Despite a Massive Audience, Facebook Marketing Isn’t Making Many Friends

With more than a billion users, you might think Facebook would be the perfect place to focus your marketing efforts. According to Nate Elliott, vice president and principal analyst at Forrester, that “perfect” place could use a whole lot of improvement. In a recent blog post titled “An open letter to Mark Zuckerberg,” Elliott slammed […]

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social media phobia, socmephobia

4 Ways to Overcome Socmephobia (aka Fear of Social Media)

You won’t find it in the DSM-5 but you could easy get the idea that some aesthetic professionals have an irrational fear of social media. They get feverish about Facebook; they get twitchy over Twitter, and they eschew any form of online interaction that takes them beyond the confines of their own practice website. It […]

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infographic, Facebook, EdgeRank

Infographic Friday: Baffled by Missing Facebook Posts? Batman to the Rescue

Unless you spend a lot of time delving into the technical details of social media algorithms, you’re probably not familiar with the concept of EdgeRank. On the other hand, if you’ve ever found yourself wondering why your Facebook posts don’t get much traction, you’ve probably felt its effects. In a nutshell, EdgeRank is the algorithm […]

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live surgery, instagram, social media

Live from the OR: Want to Demystify Cosmetic Surgery? Social Media Can Help

As RealSelf CEO Tom Seery likes to say, most doctors are at one of three stages in their approach to social media. There’s the Crawl stage, which entails basic reputation management, the Walk stage, where doctors freely share their expertise, and the Run stage, in which they embrace the kind of two-way conversation that leads […]

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facebook update content realself

For Doctors, Providing Relevant Content is the Key to Social Success

If you’ve ever found yourself frustrated by Facebook, you’re not alone. Between disappearing posts, questionable conversion rates and a steady stream of platform changes, it’s not surprising that many doctors find the site a mixed blessing at best. Case in point: The site’s latest update which entails giving users far more flexibility in determining what […]

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social healthcare channels

The 5 Cs of Social Healthcare: Choose your Channels to Connect with Top Prospects (Part III in a series)

When it comes to social media, all platforms are not created equal. And when it comes to marketing cosmetic surgery and other aesthetic procedures via social media, choosing the wrong one can result in a lot of wasted time, misspent marketing dollars and minimal return on your investment. Facebook, Twitter, Pinterest — they all boast […]

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Facebook Faux Pas: It’s not about Acquiring New Patients

As the world’s largest social network, Facebook is all about connecting people with one another. Unfortunately, for small businesses, including cosmetic surgery practices, it’s often the setting for a major disconnect, as well. All too often, business owners view the site as a way to generate new business rather than as a means to build […]

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profile photo facetime social media

Cosmetic Surgery: the Cure for Unflattering Profile Photos?

Remember the old saying, a picture is worth a thousand words? These days, a good photo may be worth a lot more than that, especially when it’s posted as part of an online profile on a social media site. From making new friends to landing new jobs, people are discovering that how they look online […]

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Facebook brands like unfriend

Infographic Friday: Are You a Good Friend on Facebook?

With more than a billion users, Facebook is many things: A messaging service for keeping up with friends and family. A place to share photos and funny videos. A way to reach out to old flames and former classmates. For businesses, though, it can also be a minefield: Misunderstand how and why people use the […]

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facebook edgerank reach

Facebook’s declining reach poses a dilemma for doctors

Now that Facebook has topped 1 billion users, its reputation as “the place you have to be” in social media might appear to be stronger than ever. After all, when a site attracts one of every seven people on the planet, its reach would seem to be nearly infinite. Then again, maybe not. In fact, […]

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online community Facebook

Infographic Friday: Why Facebook Just Doesn’t Cut It

With nearly a billion people now on Facebook, it’s not surprising that some doctors think all they have to do is create a brand page and the world will beat a path to their clinic door. Truth is, you can build it but, as this infographic from GetSatisfaction.com notes, that doesn’t mean they’ll come. That’s […]

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facebook posts

Doctors Seeking Lasting Results Won’t Find Them on Facebook

If you’ve been wondering why your Facebook posts haven’t been generating much interest, a new study may have the answer. Turns out that marketing content posted on the world’s largest social network has a surprisingly short shelf life. According to the study, people stop engaging with such content — posting comments, providing feedback, etc. — […]

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Facebook IPO social

The Future of Facebook: Doctors Will Need to Be “Social by Design”

Perhaps you’ve heard the news that a certain social network is going public, a move that promises to raise as much as $16 billion, boost its hoodie-wearing founder’s net worth to $24 billion and value the company at more than $100 billion. What’s that mean for doctors with brand or personal pages on the world’s […]

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facebook likes practice website

Turn Facebook Likes into Visits to your Practice Website

 If you asked seven social media consultants what a Facebook “like” is worth, you’d probably get seven different answers. What most neglect to say is that, in and of itself, a “like” isn’t worth a thing. It’s what you do with it that provides the value. Your patients may like you just fine but if […]

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forums purchase intent

Forums Beat Facebook and Twitter for Aesthetics Purchase Decision Making

You may think everybody on the Internet spends all their time on Facebook but when it comes to purchasing products and services, that’s not necessarily where they’re hanging out. According to recent research by Visible Technologies, a social media monitoring company in Bellevue, Wash., people — and women in particular — demonstrating “purchasing intent” are […]

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