Tag Archives | Google Analytics
procedure prices, price transparency, ROI, leads

From Contact to Consult: Can Price Transparency Net You More Patients?

To post prices or not to post prices, that is the question. For doctors providing medically necessary services, the question has taken on new urgency thanks to the Affordable Care Act, high-deductible health plans, and other developments that influence patient choice and provider reimbursement. For aesthetic professionals, on the other hand, it’s been a topic […]

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healthcare, ogilvy, trends, medical marketing

Future Health: 3 Trends that Are Redefining Medical Marketing

Big changes at the major social networks. Updates to search engine algorithms. The increasing importance of online reviews. These days, keeping up with the steady stream of changes that define digital interaction can seem overwhelming. Little wonder, then, that many doctors decide to leave the details to those with the technical skills required to respond […]

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cosmetic surgery, procedures, england, australia, india, canada, realself trends

International Insights: Cosmetic Surgery and the Commonwealth of Nations

If you’ve been in practice for any length of time, the latest statistics on cosmetic surgery around the world probably won’t come as a surprise. According to the International Society of Aesthetic Plastic Surgery (ISAPS), the U.S. was, once again, No. 1, accounting for 20.1% of total global procedures in 2014, followed by Brazil (10.2%), […]

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seo, search engine optimization, web vendor

Is Your Web Team Generating New Business (or just Racking up Big Fees)?

Does this scenario ring a bell? After a full day of consults, surgeries and practice management, you sit down, open a report from your web vendor and find yourself scrolling through pages of data on your website activity. You know it’s key information for determining whether your web marketing works but you find yourself struggling […]

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content marketing

Infographic Friday: The Secrets of Content Marketing Success from Those Who Know

Epic Content Marketing. The Big Book of Content Marketing. Content Marketing for Dummies. Seems like every time you turn around, someone’s publishing a new book about how content marketing is the key to business success. They’re not wrong — producing content that actually helps people make more informed buying decisions may be the only way […]

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marketing, social media, clicks, adobe

Is Poor Marketing Playing a Prank on your Practice?

Marketing your business is no laughing matter but, let’s face it, taking an overly dry approach isn’t always the best way to get attention or boost engagement. The fact is, no one likes to be lectured and injecting a lighter tone often provides a more memorable way to get your message across. It’s a concept […]

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practice website, web design

Infographic Friday: Is Your Website Inviting or Annoying?

Have you looked at your practice website lately? No, I mean, really looked at it the way, perhaps, someone who is visiting it for the first time might? Having perused more than most, I sometimes get the idea that some practitioners either haven’t or have and don’t care if visitors stick around. The issue, of […]

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attribution, consumer decision journey, social, search, last-click myth

Score! Manage Your Marketing like a Soccer Team

Unless you’re a fan of The Beautiful Game, you may have missed the news that the 2015 Major League Season has just gotten underway. That’s unfortunate because as anyone who has sat among thousands of screaming futbol fans can tell you, it’s a highly entertaining experience. Educational, too, especially if you’re in the business of […]

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infographic, content marketing, technology, future, distribution, promotion

Infographic Friday: Content Marketing’s Crystal Ball: What’s in Store for the Year Ahead

It’s 2015: Do you know where your new patients are? As the new year gets underway, it’s no idle question as the rules of engagement evolve at an ever-faster pace. Nor is it a coincidence that at the same time that the means of reaching consumers are proliferating, the challenges of actually connecting with them […]

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ghostsofmarketing_infographic_kapost

Infographic Friday: The Ghosts of Marketing Past, Present and Future

Scrooge had it easy. Even though he owned a small business, he probably didn’t give a moment’s thought to marketing his services or differentiating his company from the competition. And even if he did, he obviously didn’t have to deal with a business environment in which the means of reaching potential customers are constantly evolving […]

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desktop, practice website, leads, landing pages

Mobile Phones vs. Full-featured Websites: Yes, the Latter Still Matters

For gadget lovers, at least, Christmas came 10 weeks early this year. On Thursday, Apple officially unveiled its latest tablets — the iPad Air 2 and iPad Mini 3  — just one day after Google introduced its new-and-improved Nexus 9 tablet and Nexus 6 smartphone. Coupled with the more than 10 million iPhone 6s that […]

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search, social, analytics, website traffic

Search vs. Social: Which One Packs More Punch?

It’s 2014 — do you know where your website visitors are coming from? If you’re not the type to pore over your traffic numbers and other analytics, the answer may surprise you. Analyzing traffic from 200,000+ sites that reach more than 250 million unique monthly users, the number-crunchers at Shareholic found that referrals from organic […]

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seo, keyword, black hat, guest blogging, social signals, SERPs, google rank

SEO for Doctors: Is Your Strategy DOA or Designed to Thrive?

S E O Seldom have three little letters caused so much confusion and consternation — or provided so much income to the legions of marketers who promote their prowess in dissecting its algorithmic innards and “ability” to manipulate the results. Whether such efforts are effective or not is an ongoing debate. On the one hand, […]

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resolutions, social media marketing

7 Resolutions for Recharging Your Social Media Marketing

A new year, a fresh start and a prime opportunity to take a critical look at your social media marketing strategy and resolve to make it better. Simply put, the volume of online content is exploding, consumers are savvier than ever and doctors who want to get heard will only be able to do so […]

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pay per click, advertising, attribution

Click-bait: the Ugly Truth about Online Advertising

50% of all advertising is useless. We just don’t know which 50%. Often hailed as the “Father of Advertising,” the late David Ogilvy wrote those words long before there was an Internet, social media or search engines but they’re still worth remembering when implementing a digital marketing strategy and setting an advertising budget. In fact, […]

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google analytics mobile

4 Ways Your Website Analytics Can Augment Your Marketing Efforts

Mention website analytics to many doctors and you can almost see their eyes glaze over. Visitor flows, bounce rates, multi-channel funnels — to the uninitiated, the parameters that give Google Analytics and its counterparts their punch can seem all but indecipherable. The good news is that they don’t have to be. On the one hand, […]

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mareketing attribution last click

Infographic Friday: Allocating Internet Resources? Appropriate Attribution Is the Answer

It’s December 2012 — do you know where your Internet prospects are (coming from)? Unfortunately, too many doctors don’t, relying instead on a superficial look at their website analytics to determine what sites directly deliver visitors to their practice website. That technique is called the “last-click method” and it’s time to recognize that its time […]

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internet marketing webinar

Internet Marketing: Experts Offer Insights in Latest ASAPS Webinar

It’s almost 2013: Do you know where your Internet marketing plan is? If not, you should probably start thinking about it as next year and the years to come promise to be ones of rapid and major change. Keeping up with those changes is the key to staying ahead. That was the focus of a […]

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last click myth, customer journey

Smart Doctors Don’t Buy into the “Last Click Wins” Myth

To hear some news reports tell it, you could be forgiven for thinking that Olympic gymnast Gabby Douglas won the team gold all by herself, Carmelita Jeter had no teammates for the 400-meter relay and soccer goalie Hope Solo lived up to her last name and won the final match singlehandedly. Needless to say, others’ […]

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google analytics social reports

New Analytic Tools Let Doctors Calculate the Value of Social Conversations

As the world grows increasingly social, it’s only natural that search engines are taking social conversations into account. Known as “social signals,” these online actions — Facebook shares, Twitter retweets and comments on blogs and forums, etc. — are playing an ever-bigger role in the relative ranking of websites in organic searches. They should also […]

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