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When Doctors Should Sweat the Small Stuff – Nurturing Patient Internet Leads (Part III)

As we’ve discussed, Internet patient leads are different than word-of-mouth leads and they require a certain amount of nurturing. Unfortunately, even when you manage them meticulously, some won’t convert, a reality that leads many doctors to dismiss Internet marketing as a poor use of time. It’s common for a medical practice to calculate the conversion […]

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Social media monitoring for doctors and medical practices

Metrics for Doctors Investing in Social Media

The measure of success in social media marketing is a simple count of your fans, likes, and follows, right? That’s old thinking. Amy Chang, director of product management at Google, puts it: …better measurement tools will help marketers make smarter decisions about their investments in social. Vanity counters, such as friend counts and reshares, will be […]

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Is Your Medical Practice Website Mobile Friendly?

At RealSelf we’re witnessing a dramatic increase in usage of mobile devices consumers use to research plastic surgery, dermatology, cosmetic dentistry, and other medical-beauty topics. In the last quarter of 2010, 1 in 5 visits to RealSelf.com were via a mobile device such as an iphone or tablet computer. The chart here shows the meteoric […]

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