Tag Archives | Google
google, mobile, search, snippets

Rich Snippets and Insecure Websites: Assessing Google’s Latest Updates — and What To Do about Them

The mysterious symbol appeared in my search bar out of the blue this morning. Instead of the usual green lock or small blank page before a web address, there was a lower-case “i” in a circle (see left image, above). Never having seen it before, I clicked on it and was shocked to read the pop-up that read, […]

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search, social, content, facebook, google

Social Is the New Search: If You Want to Get Found, Get Social

When it comes to searching for information on the web, there’s no denying the power of Google. According to the data-counting website Internet Live Stats, the search giant gets more than 50,000 search queries per second. Little wonder, then, that businesses spend millions of dollars on SEO and other tactics to rank well and generate […]

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healthcare, ogilvy, trends, medical marketing

Future Health: 3 Trends that Are Redefining Medical Marketing

Big changes at the major social networks. Updates to search engine algorithms. The increasing importance of online reviews. These days, keeping up with the steady stream of changes that define digital interaction can seem overwhelming. Little wonder, then, that many doctors decide to leave the details to those with the technical skills required to respond […]

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google health, search, serps

Future-proof Your Practice: Understanding the New ABCs of Google Search Results

Looks like the gang at Google is at it again. Last week, the company officially rebranded itself as Alphabet; this week, they rolled out a new domain name with the appropriate but awkward URL of abcdefghijklmnopqrstuvwxyz.com. Name changes aside, though, the more relevant news relates to recent behind-the scenes changes the company has made to […]

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google, search rank, seo

Smart Marketing: 5 Ways to Rank Better in Search

Ever wonder how Google decides to rank one website higher than another? The SEO experts at Searchmetrics have (a lot!) and they’ve just released a new report that provides interesting insights into what factors separate high-ranking pages (i.e., those that occupy the top 30 spots) from everybody else. In a nutshell, the company analyzed 300,000 […]

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brand awareness, cosmetic products, aesthetic marketing

Low Brand Awareness for Aesthetic Products Presents a Challenge — and Opportunity — for Doctors

Brand awareness. According to Wikipedia, it’s the extent to which a brand is recognized by potential customers and is correctly associated with a particular product. For companies like Lego or L’Oreal — both of which were named to this year’s most powerful brands list — it translates into instant name recognition and a healthy bottom […]

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google, knowledge box, search results

Squeeze Play: As Screen Space Shrinks, Will Searchers Still Find your Practice Website?

A funny thing happened on my way to the Internet the other day. Using my phone, I was looking for data on breast augmentations and the results I got looked a little strange (see above). Instead of showing six or seven results — website name, URL and maybe a line or two of text — my […]

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mobilegeddon, mobile search, practice website, mobile-friendly

Mobile-geddon or not, Healthcare Seekers Want Mobile-friendly Websites

It’s been almost three months since Google rolled out its update designed to reward websites that are user-friendly for people using their mobile devices. Since then, various analyses have suggested that the update may have had some impact on search results but nothing as dire as feared. Turns out it wasn’t “mobile-geddon” — which is not to […]

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mobile, marketing, google, mobile-geddon

Infographic Friday: Mobile-geddon or Not, Mobile Still Matters

It’s been three days since Google rolled out its latest update and, based on early reports, the sky hasn’t fallen on sites that are not optimized for mobile devices. (Long story short, the more “mobile friendly” your practice website is, the better it’s expected to rank in search results.) Does that mean the whole “Mobile-geddon” […]

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mobile, mobile-friendly, practice website, google, search

Will Google’s Latest Update Be ‘Mobile-geddon’ for your Practice Website?

Is your practice website mobile-friendly? If it isn’t (or you aren’t sure), the time has come to do something about it. Starting tomorrow, April 21, Google will officially incorporate mobile-friendliness as a ranking factor in determining search results, a move some experts are already calling “Mobile-geddon.” In other words, if your site isn’t mobile friendly, […]

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google, seo, quality rater guidelines, infographic, practice website, search

Infographic Friday: What Google Wants (and Why You Should Give it to Them)

Based on its wide and wild array of products, one could argue that Google wants to be, among other things, your mailman (Gmail), your Wi-Fi provider (high-altitude Internet balloons) and even your chauffeur (driverless cars). But what the company really wants is to win the hearts, minds and clicks of Internet users — and “moonshot” […]

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google, spiders, search

Infographic Friday: Getting Inside the Googleplex, Part I

Well, not literally. Truth is, the folks at Google HQ are very selective about who they let visit the company campus in Mountain View, Calif. For the rest of us — and especially anyone hoping to rank well in search — the best way to “get inside” Google is to understand how the company has come […]

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google, search, mobile, serp

Triple threat: 3 Changes to Google Search That Could Spell Trouble for Your Business

Old joke: Where’s the best place to hide a dead body? Answer: On page 2 of Google’s search results. The joke, of course, is that no one ever looks past the first page of search results, an idea that’s not always true but nevertheless relevant for two crucial reasons: For one thing, the majority of […]

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mobile, search, smartphone, google

Will Mobile Searchers Find You… or the Doctor Down the Street?

In the time it takes you to read this sentence, Google will process nearly 370,000 searches, almost 100,000 of which will be conducted by people on mobile devices. The actual numbers will vary by time of day, of course, but over time, that latter figure adds up to roughly 3 billion mobile searches per month. […]

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E-A-T, expertise, authority, trust, google, search

E-A-T Your Way to Better Search Results

Whenever the subject of search results comes up, it’s inevitable that the talk will turn to algorithms, the formulas/calculations/secret sauce that search engines use to determine what websites show up in what order. It all sounds very mechanical and automated — and to a large extent, it is — but what’s often overlooked is that […]

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The Author Rank Building Machine #verticalmeasures #Infographic #Authorrank

Infographic Friday: Augment Your Online Presence with Google Authorship

Given the terabytes, petabytes and exabytes that cross the Internet on a monthly basis, getting your content noticed is no easy feat. And while there are countless tools and tricks that can help, two of the most important factors remain the quality of the content itself and the reputation of the person producing it. That’s […]

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Gmail: A Picture’s Worth a Thousand… Opens?

A funny thing happened on the way to my Gmail account this morning. Clicking on the Promotions tab — part of a redesign rolled out last year — I was surprised to see, not the usual text-based list of offers and invitations, but rather, the grid-based view above. Three guesses which one caught my eye […]

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answering questions, realself, search results

Smart Marketing: Supercharge Your Search Rank by Answering Questions Online

Honolulu plastic surgeon Larry Schlesinger, MD, FACS calls RealSelf “the 800-lb. gorilla of aesthetic searches” — and he means that in the nicest way. In fact, he uses site’s Ask a Doctor feature — and the SEO juice it provides — as a way to rank higher for procedures and services he knows he wouldn’t […]

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panda 4.0, google, seo, search

Panda Update Wreaks Havoc on Search Results — or Not

There’s nothing like the announcement of an update to Google’s search algorithm to strike fear into the hearts of webmasters and SEO consultants. So it was (again) last week when the 800-lb. gorilla of search engines rolled out Panda 4.0 as part of its ongoing effort to weed out low-quality websites. For some websites, the […]

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Google+ Local, reviews, search

Get on the Map with Google+ Local

If you haven’t done a Google search on your local market recently, you probably should: With a recent, large-scale rollout of an updated Google Maps now live on desktops and mobile devices, the results may surprise you. Take a recent search for “San Francisco cosmetic surgery,” which returned the usual text-based results, along with a […]

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