Tag Archives | Google
panda 4.0, google, seo, search

Panda Update Wreaks Havoc on Search Results — or Not

There’s nothing like the announcement of an update to Google’s search algorithm to strike fear into the hearts of webmasters and SEO consultants. So it was (again) last week when the 800-lb. gorilla of search engines rolled out Panda 4.0 as part of its ongoing effort to weed out low-quality websites. For some websites, the […]

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Google+ Local, reviews, search

Get on the Map with Google+ Local

If you haven’t done a Google search on your local market recently, you probably should: With a recent, large-scale rollout of an updated Google Maps now live on desktops and mobile devices, the results may surprise you. Take a recent search for “San Francisco cosmetic surgery,” which returned the usual text-based results, along with a […]

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digital marketing, 2014, trends

The Digital Crystal Ball: 5 Healthcare Marketing Trends to Watch for in 2014

It’s (almost) 2014 — do you know where your patients are? Increasingly, they’re on their computers and smartphones, on the Internet and on social media, researching procedures, reading reviews and narrowing the search for that one special provider who will perform the procedure they’re interested in. Along the way, they’re encountering trends and technologies that […]

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google, algorithm, wizard, content

Happy Patients, Google Engineers and the Wizard of Oz

Pay no attention to the man behind the curtain! If you’re wondering what that line from the classic holiday film has to do with Internet marketing, check out this recent article in Inc. magazine. In it, Dharmesh Shah, co-founder of Hubspot.com, an inbound marketing company, pulls back the proverbial curtain on the relationship between people, […]

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google, hummingbird, algorithm, search, seo

To Succeed in Search, Think like a Hummingbird

A hummingbird can fly at speeds of up to 35 mph, flap its wings up to 80 times a second — and, believe it or not, help determine whether or not your practice website remains relevant and retrievable to millions of online consumers. Obviously, that last point doesn’t refer to the winged members of Trochilidae. […]

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seo, backlinks

Best Practices for Building Backlinks (Part II of II)

If you’ve been in practice for any length of time, you’ve probably been approached by any number of SEO consultants and marketing agencies that claim they can get your website to the top of Google’s search results. Ultimately, the question isn’t whether they can or not but how they go about the effort. Case in […]

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gmail, inbox, newsletter

The New Gmail Inbox: Keep Calm and Email On

Have you ever seen the video that asks you to count the number of times people pass a basketball back and forth? Created to test the concept of selective attention, it’s an eye-opening demonstration of how easy it is to miss something even when it’s right in front of your face. It was also the […]

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Infographic Friday: Is Your Practice Website Poised to Flourish or Fade Away?

Maintaining a healthy, vibrant website is no easy feat; in fact, it’s a lot like growing a garden. It takes work, it takes commitment and, in the end, there are no shortcuts. Unfortunately, there are still so-called “experts” out there who claim to possess miracle products that can garner you amazing results for very little […]

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google glass

Google Glass: OK in the Operating Room or not?

Picture the following scenario: You’re mid-surgery and you need some information about the procedure at hand or your patient’s medical history. You could step away from the operating table, consult images on a monitor or access the necessary data on a tablet or PC. Wouldn’t it be nice if you could simply speak your request […]

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search, social, internet marketing

Search: For Consumers, It’s the ‘Natural’ Choice for Discovering Websites

Right now, someone, somewhere, is going online to search for information on a cosmetic procedure, beauty product or a doctor who can provide them. In fact, if a recent report from the experts at Forrester Research is any indication, it’s safe to assume that person has plenty of company. The fact is that while individual […]

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Google alerts, reputation management

Look Who’s Talking: Google Alerts Offer Free and Easy Reputation Management

It’s often said that talk is cheap but when it comes to trash talk about your practice, it can be disastrously expensive. If you’re not monitoring what’s being said online about you, your practice and your competition, you’re missing out on the sort of market intelligence that can make or break your business. You can, […]

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Google, Penguin 2.0, search, SEO

Did a Penguin Just Put the Squeeze on Your Practice Website’s Search Results?

Wondering what a small, flightless bird native to the Southern Hemisphere has to do with your practice website and its ranking in search results? If the bird in question is Penguin 2.0, the latest update to Google’s search algorithm, the answer is everything. Rolled out late last month, Penguin 2.0 promises to fine-tune Google’s already […]

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profile photo facetime social media

Cosmetic Surgery: the Cure for Unflattering Profile Photos?

Remember the old saying, a picture is worth a thousand words? These days, a good photo may be worth a lot more than that, especially when it’s posted as part of an online profile on a social media site. From making new friends to landing new jobs, people are discovering that how they look online […]

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Google+ author rank verified online profile

Claim your Google+ Profile for Increased Credibility and Better Search Rank

If you’re a socially savvy doctor, you probably already have a Facebook page and, perhaps, a Twitter feed or some photos up on Pinterest. Claimed your Google+ profile yet? If not, you should. Although the search giant’s social network doesn’t generate the media buzz that its competitors often do, it’s growing fast. In fact, according […]

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google rank search results

Infographic Friday: How to Win the Google Name Game

If you’ve ever Googled your name and been surprised at what comes up, you’re probably not alone. According to the folks at BrandYourself.com, 1 billion names are searched on Google every day — and as the infographic below shows, the results are not always pretty. Think about it: If only 2% of people own their […]

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Infographic Friday: Pump up your Practice Website with Landing Pages that Produce Results

In the early days of the Internet, most visitors to your practice website probably got there by typing in its URL in their address bar. Once they did, they were quickly delivered to your homepage, which presumably encouraged them to click around until they found what they were looking for. Alas, that’s not how it […]

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online marketing practice website social media

Does Your Internet Marketing Need a Facelift?

As an aesthetic professional, you obviously spend a lot of time helping people look their best. Botox to erase wrinkles, Cellulaze to reduce cellulite, Vaser lipo to zap fat, etc. You might want to think of your internet marketing efforts the same way. In fact, if you haven’t given your practice website and social media […]

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SEO SERP page rank

Cosmetic Surgery and Organic Search: For Both, It’s the Results that Count

It’s often said that rank has its privileges — and nowhere is that more true than in the results Web users see when they conduct online searches. Simply put, when your practice website appears higher on search engine result pages (SERPs), you’re more likely to enjoy the “privilege” of having patients click through to your site. […]

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content marketing

Blog, Email or Social — For Doctors, It’s the Content that Counts

Websites, blogs, email, social networks — with so many platforms clamoring for your time and attention, you may find yourself wondering if there’s one medium that’s better than the rest. Alas, no, because the simple truth is, it’s not the medium, it’s the message. When it comes to engaging with online consumers, great content is […]

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social signals

Doctors Need to Tune into Social Signals for SEO

People are talking online and, apparently, Google is listening. No, not an evil eavesdropping way, but rather, in terms of determining search rankings. Instead of relying solely on traditional SEO tools — e.g., keywords, inbound links, etc. — search engines are increasingly picking up “social signals” and incorporating them into their rankings and results. Considering […]

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