Tag Archives | guest post
defamation, negative review, reputation

Defamation 101: What To Do (and Not Do) about Online Reviews

It’s a completely understandable reaction: After a patient posts an online review slamming your practice for poor treatment, you want to fight back so you consider taking legal recourse and file a suit claiming defamation. Unfortunately, it’s almost always the wrong reaction for the simple reason that a negative review is not necessarily a defamatory […]

Read full story Comments { 1 }
seo, keyword, black hat, guest blogging, social signals, SERPs, google rank

SEO for Doctors: Is Your Strategy DOA or Designed to Thrive?

S E O Seldom have three little letters caused so much confusion and consternation — or provided so much income to the legions of marketers who promote their prowess in dissecting its algorithmic innards and “ability” to manipulate the results. Whether such efforts are effective or not is an ongoing debate. On the one hand, […]

Read full story Comments { 1 }
Pay per click on Google

Two Steps to Higher Pay-Per-Click ROI

Guest Post by Bill Fukui, Chief Operating Officer at Page 1 Solutions When it comes to online advertising, you may pay per click (PPC) but you earn per conversion. And since Google doesn’t negotiate the cost to be the top listing for a particular search, it’s important to ensure you’re getting the most bang for […]

Read full story Comments { 2 }
Social media marketing mistakes by doctors

5 Biggest Mistakes Doctors Make in Social Media (and What to Do Instead)

Guest Post by Monique Ramsey, CSMS, Founder & CCO of Cosmetic Social Media Here’s a staggering statistic… did you know that 96% of people who like a Facebook page NEVER go back to that brand’s wall?  We’re here to help you avoid the costly social media mistakes and give your fans a reason to show […]

Read full story Comments { 5 }