Tag Archives | Infographic
infographic, patients, self-scheduling

Infographic Friday: Differentiate your Practice with Digital Self-scheduling

From airline tickets to restaurant reservations, we live in an era in which the DIY (Do it yourself) philosophy has gone digital. Thanks to websites like Expedia, Open Table and countless others, millions of people can buy products and schedule services without ever stepping into a business or talking to another human being. It’s a […]

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unfollow, social, email, content

Infographic Friday: Losing Fans, Followers or Email Subscribers? Here’s Why

When it comes to online content, you’re either part of the problem or part of the solution. From cluttered News Feeds to overflowing inboxes, we’re all inundated with more content than we can possible consume — and it’s only fair that companies that contribute to the problem pay a price. On social media, the cost […]

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brand ambassador, social media,

Infographic Friday: Get Heard by Saying Less (and Letting Satisfied Patients Do the Talking)

If you tell a great story and nobody hears it, do you (or your marketing) make a sound? The fact is online content is expanding faster than people can consume it, which means that getting heard is getting harder all the time. Worse yet, research shows that even if you do tell great stories, few […]

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infographic, brand stories

Infographic Friday: Real People, Real Stories, Real Results

A young woman who rediscovered her self-esteem after rhinoplasty. A mother of two who regained her pre-pregnancy body after a tummy tuck. A man who finally felt comfortable taking his shirt off at the beach post-breast-reduction surgery. Everybody loves a good story and the narratives people share about their aesthetic experiences are no exception. By […]

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connected health

Infographic Friday: Ready or Not, Connected Health Is Here to Stay

We’re just about halfway through 2015 — a good time to take a step back and look at the trends that are rapidly changing the world of healthcare. From mobile and social to consumerization and price transparency, innovations that were introduced in previous years are now pervasive and poised to become universal in the years […]

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social media, dos and donts, online reviews

Infographic Friday: The Dos and Don’ts of Social Media, Complaints and Compliments Edition

As previously discussed, social media presents special challenges for doctors that most other businesses don’t have to face. After all, the restaurant down the street doesn’t have to worry about maintaining customer privacy and no hotel ever faced a lawsuit for violating HIPAA. Needless to say, things get even more challenging when you move from […]

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social media, etiquette, dos and dont's

Infographic Friday: The Dos and Don’ts of Social Media

It’s the blessing and the curse of social media: The very thing that makes it so easy to engage in — sign up for a profile here, post a few updates there — is also the thing that makes it so easy to get wrong. For businesses, the consequences of the latter can range from […]

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content marketing

Infographic Friday: The Secrets of Content Marketing Success from Those Who Know

Epic Content Marketing. The Big Book of Content Marketing. Content Marketing for Dummies. Seems like every time you turn around, someone’s publishing a new book about how content marketing is the key to business success. They’re not wrong — producing content that actually helps people make more informed buying decisions may be the only way […]

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Email Marketing Etiquette Dos and Don

Infographic Friday: Get Better Engagement with Good Email Etiquette

Etiquette: It’s not just for dinner parties and subway seats anymore. In fact, given the increasing role digital interaction plays in our daily lives, understanding and adhering to the customary codes of acceptable behavior may be even more important online than off. That’s especially true for businesses, where getting it wrong can put the chill on […]

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mobile, marketing, google, mobile-geddon

Infographic Friday: Mobile-geddon or Not, Mobile Still Matters

It’s been three days since Google rolled out its latest update and, based on early reports, the sky hasn’t fallen on sites that are not optimized for mobile devices. (Long story short, the more “mobile friendly” your practice website is, the better it’s expected to rank in search results.) Does that mean the whole “Mobile-geddon” […]

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blog, marketing, infographic

Infographic Friday: Doctors Who Blog Can Reap Big-time Benefits

Call it the curse of the blinking cursor: After a long day of surgeries, consults and practice management, you could be forgiven for deciding that you have neither the time nor inclination to confront a blank computer screen and compose a blog post for your practice website. It’s understandable. Unfortunately, it may also be unwise […]

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infographic, web design, engagement

Infographic Friday: 3 Tips that Will Drive more Traffic to your Practice Website

It’s the blessing and the curse of the Internet: The same geography-obliterating power that allows you to reach distant consumers also gives them access to your competitors whether they’re across town or across the ocean. And while great content, compelling images and easy navigation can help set your practice website apart from others, basic web […]

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practice website, web design

Infographic Friday: Is Your Website Inviting or Annoying?

Have you looked at your practice website lately? No, I mean, really looked at it the way, perhaps, someone who is visiting it for the first time might? Having perused more than most, I sometimes get the idea that some practitioners either haven’t or have and don’t care if visitors stick around. The issue, of […]

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visual content, infographic, practice website, before and after photos

Infographic Friday: Doctors Who Get Visual Get More Leads

Picture this: Two patients come into your practice because they’re considering rhinoplasties. One describes her ideal attributes verbally — she wants a smaller tip, for example, or less flared nostrils — while the other shows you a photo of a popular celebrity with a perfectly proportioned proboscis. Unless you’re a mind reader, it’s safe to […]

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infographic, asps, plastic surgery statistics, 2014, butt augmentation

Infographic Friday: 2014 Was a Big Year for Butts

Sometimes there’s nothing like a look back to see what the future might hold. Case in point: the latest data from the American Society of Plastic Surgeons (ASPS), which has just released its annual statistics for 2014. As the infographic below shows, the numbers indicate both an overall increase in cosmetic procedures from the year […]

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google, seo, quality rater guidelines, infographic, practice website, search

Infographic Friday: What Google Wants (and Why You Should Give it to Them)

Based on its wide and wild array of products, one could argue that Google wants to be, among other things, your mailman (Gmail), your Wi-Fi provider (high-altitude Internet balloons) and even your chauffeur (driverless cars). But what the company really wants is to win the hearts, minds and clicks of Internet users — and “moonshot” […]

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inbound, outbound, marketing

Infographic Friday: Is Your Marketing Heading in the Right Direction?

You could probably fill a library with books dedicated to explaining the tools and tactics of online marketing but much of it can be boiled down to one essential concept. Old-school techniques, in which brands push their messages at consumers, no longer work; if you want to reach today’s consumer, you have to pull them […]

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infographic, content marketing, technology, future, distribution, promotion

Infographic Friday: Content Marketing’s Crystal Ball: What’s in Store for the Year Ahead

It’s 2015: Do you know where your new patients are? As the new year gets underway, it’s no idle question as the rules of engagement evolve at an ever-faster pace. Nor is it a coincidence that at the same time that the means of reaching consumers are proliferating, the challenges of actually connecting with them […]

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Infographic Friday: The Ghosts of Marketing Past, Present and Future

Scrooge had it easy. Even though he owned a small business, he probably didn’t give a moment’s thought to marketing his services or differentiating his company from the competition. And even if he did, he obviously didn’t have to deal with a business environment in which the means of reaching potential customers are constantly evolving […]

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selfies, facebook facelift, infographic, social media

Infographic Friday: Selfies, Social Media and the Future of the Facebook Facelift

Smartphones, selfies and social media: If you’ve been experiencing an uptick in requests for facial procedures, you can probably thank that technological trifecta for it. After all, when everybody and their brother (and sister) is taking their own picture with a poor-quality lens from an arm’s-length away, there’s a good chance more than a few […]

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