Tag Archives | interview
maggie finch, realself, branding, RealSelf User Group Symposium

Interview: Maggie Finch on Branding for Humans

Given her former positions as chief of staff and general manager at Microsoft, you might think Maggie Finch is a diehard proponent of data-driven analytics and marketing that relies on concepts like “aided awareness” and “share of voice.” Funny thing is she’s actually an advocate for stepping away from the analytics and embracing a new/old approach to […]

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answering questions, realself, search results

Smart Marketing: Supercharge Your Search Rank by Answering Questions Online

Honolulu plastic surgeon Larry Schlesinger, MD, FACS calls RealSelf “the 800-lb. gorilla of aesthetic searches” — and he means that in the nicest way. In fact, he uses site’s Ask a Doctor feature — and the SEO juice it provides — as a way to rank higher for procedures and services he knows he wouldn’t […]

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Dr. Eric Swanson, commercialization, plastic surgery

Confronting the Commercialization of Plastic Surgery

Having opened his plastic surgery practice in Kansas City 24 years ago, Eric Swanson, MD, has received his fair share of sales calls and marketing pitches. Among them: a salary of $325,000 and a company car, a promise of $450,000 for working 2 days per week and a promise that he could double his income. […]

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online review, HIPAA, doctor response

The Customer Is Always Right… or Is She? (Part II)

So, you fire up the computer (or get a Google alert) and find yourself reading a review from a patient who’s decidedly — and vocally — unhappy with her experience with your practice. In fact, she’s furious and she’s venting her dissatisfaction on every social network and user review site she can find. What are […]

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academic plastic surgery

Interview: Dr. Richard Rand on Social Media as a Teaching Tool

As the owner of Northwest Center for Aesthetic Plastic Surgery in Bellevue, Wash., Richard Rand, M.D., backs up his professional expertise with an educational resume that includes medical school at the University of Michigan, plastic surgery training at Emory University and 10 years as Chief of Plastic Surgery at the University of Washington Medical Center. […]

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reputation management for doctors

Interview: Dr. Donn Chatham on Reputation Management

Once upon a time, a doctor’s reputation was mostly a matter of word of mouth; these days, it’s more like word of mouse, in which the tap of a key can send a bad — and often anonymous — online review reverberating across the Internet in an instant. Should you respond to bad reviews? Ignore […]

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