Tag Archives | leads
consumer decision journey, social, content, internet marketing

The New Consumer Decision Journey (Makes a Great Roadmap for Doctors)

Do a Google image search for the term “consumer decision journey” and you’ll get a bewildering array of funnels, spirals and spaghetti-like flowcharts — all of which purport to explain the path consumers take from deciding they need something to actually buying it. But while visuals can be helpful, it’s not really the shape of […]

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email, email marketing

Email Marketing, Part IV: 5 Steps to Success

When it comes to marketing your practice effectively, few channels offer more bang for the buck than email. As we’ve seen, though, there are also countless ways that your campaigns can blow up before they ever reach your intended target. Fortunately, it doesn’t have to be that way. Once you know your messages aren’t going […]

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email, spam, can-spam, casl, canada

Email Marketing, Part III: Canada Cracks Down on Commercial Messaging

Picture this scenario: You send out an email to your subscribers offering a deal, announcing a new service or just sharing your thoughts on the medibeauty issues of the day. You do so because you know it’s a great way to engage with interested consumers and, hopefully, generate subsequent business. What you may not know […]

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leads, infographic, customer service

Infographic Friday: Heat Up Your Marketing with Good Lead Management

Ahhh, summer. The kids are out of school, beaches are beckoning and nobody really wants to work. But just because people have mentally checked out is no reason businesses should get lazy about their marketing. That’s especially true for doctors for the simple reason that aesthetic consumers who are exploring their options now are doing […]

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email marketing, silverpop, open rate, ctr, ctor

Email Marketing: Healthcare Scores Well… Do You?

When it comes to connecting with aesthetic consumers, email may just be the Mark Twain of digital marketing: In fact, not only are reports of email’s death greatly exaggerated but, according to a new study, it’s especially vibrant when the messages in question come from one industry above all others: Healthcare. Analyzing campaigns from nearly […]

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customer service, infographic, patient-centered marketing, loyalty

Infographic Friday: Getting to Yes with Customer Service

It’s wedding season, which means brides-to-be are primping, wacky wedding videos are making the rounds and celebrity magazines are all agog over the conscious coupling of Kim Kardashian and Kanye West, aka “Kimye.” Considering the theme of the season, it’s also a good time to take a good look at your “relationships” with potential patients, […]

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doctor office response to consumer leads or inquiries

Is ‘Optimism Bias’ Killing Your Medical Reputation?

Plastic surgeons and dermatologists tend to focus their “reputation management” efforts around boosting online star-ratings by delivering predictable, high quality service–e.g, taking time during consults, offering support before, during and after procedures and, of course, delivering the best possible outcomes. All of this makes sense, and is good for patients. However, the most potent reputation killer for a medical practice applies to the service delivered before […]

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email, subscriber list

Best Practices for Email Marketing: Building a Better Subscriber List

In the ever-changing world of Internet marketing, it sometimes seems as if email is part Rodney Dangerfield and part Monty Python. You know, compared to newer, flashier platforms, it gets no respect but it’s not dead yet. In fact, managed properly, email remains one of the most powerful tools in your marketing toolbox. According to […]

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online reviews, patients, healthcare marketing

The Increasing Importance of Online Reviews — and How to Encourage Them

If you’re still thinking having online reviews of your practice is a “nice to have,” a new study by Software Advice offers compelling evidence that they’re more like a “need to have” for anyone trying to generate new business. When the company asked patients who use online review sites to research doctors, they found that […]

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Building a Global Practice, no Plane Tickets (or Yellow Pages Ads) Required

This morning, I read an article in an Australian newspaper, watched a sunrise in Hawaii and met with business acquaintances in Seattle, Los Angeles and New York — all without stepping away from my desk. If that doesn’t speak to the far-reaching, distance-obliterating power of the Internet, I don’t know what does. And that’s as […]

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online reviews, patient stories, realself

Why You Shouldn’t Worry about Doctor Reviews

If you’ve been reading this blog for any length of time, you know that we at RealSelf are firm believers in the importance of online reviews, a fact that may make the following statement more than a little surprising: Doctor reviews aren’t all they’re cracked up to be. Don’t get us wrong; glowing, 5-star reviews […]

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pay per click, advertising, attribution

Click-bait: the Ugly Truth about Online Advertising

50% of all advertising is useless. We just don’t know which 50%. Often hailed as the “Father of Advertising,” the late David Ogilvy wrote those words long before there was an Internet, social media or search engines but they’re still worth remembering when implementing a digital marketing strategy and setting an advertising budget. In fact, […]

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infogrraphic, lead management

Infographic Friday: Are You Scaring Off New Patients with Monstrous Lead Management?

Vampires, zombies and ghosts, oh my. Another Halloween has come and gone but the seasonal scare-fest still serves as a timely reminder that you don’t need a fright wig or face paint to scare off new customers. Poor lead management, in fact, has probably killed off so much new business it could probably spawn a […]

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Online in 60 Seconds, infographic

Infographic Friday: Don’t Get Run Over on the “Information Superhighway”

Remember the Information Superhighway, that continuous flow of digital data touted by Al Gore in the 1980s and ‘90s?  Compared to today’s Internet, that superhighway might as well have been a rutted, two-lane road. There was no Facebook or Twitter; email was unknown to the general public, and Google was just a gleam in the […]

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5 Ways to Transform Consumer Inquiries into New Patients

So, you’ve updated the content on your blog, sent out your email newsletter and answered questions on RealSelf.com. Thanks to your hard work, an aesthetic consumer makes contact via phone or email — now what? Sadly, too many doctors think marketing ends with that initial contact when, in fact, it’s time to kick it up […]

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email, customer acquisition

Want new customers? Think old-school (as in email)

When you turn to the Internet to market your practice are you looking to build awareness or generate new business? The answer may matter more than you think. On the simplest level, it can help you determine where to spend your time, energy and marketing dollars. But, according to a new report, it also underscores […]

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social networks, women

Women Are from Pinterest, Men Are from Google+ — NOT

This time last year, media outlets from TIME Magazine to TechCrunch reported an interesting phenomenon: While women dominated the pages of Pinterest, men represented the majority of users of Google+. That was then and this is now and, going forward, it’s safe to say that women are thinking beyond pretty pictures of food and fashion. […]

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Facebook Faux Pas: It’s not about Acquiring New Patients

As the world’s largest social network, Facebook is all about connecting people with one another. Unfortunately, for small businesses, including cosmetic surgery practices, it’s often the setting for a major disconnect, as well. All too often, business owners view the site as a way to generate new business rather than as a means to build […]

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infographic internet leads

Infographic Friday: To Net More Patients, It Pays to Nurture Internet Leads

The Web is a wonderful thing. It puts a wealth of information at consumers’ fingertips, introduces you to potential patients from around the world and can prompt them to contact your practice via phone or e-mail. But there’s one thing the Web can’t do and that’s convert those people — “leads” in marketing parlance — […]

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online reviews

4 Things Doctors Can Learn from the Hotel Industry

Every day millions of people go online, surf from website to website and ultimately book… a hotel room. What’s that got to do with cosmetic surgery? More than you might think. In recent years, the hotel industry has come to realize that the way travelers make their buying decisions has changed. Sure, reserving a hotel […]

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