Tag Archives | leads
realself, consults, aesthetic consumer, consumer decision journey

Consults, Consumer Choices and the Last Doctor Standing

The phone rings, a potential patient books a consult and it’s not surprising that some doctors get the idea it’s time to start checking their surgical calendars. Not so fast, doc. While the world would be a much simpler place if the path from consult to surgery was a direct one, it’s no longer the […]

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before & after photos, aesthetic consumers, realself

(The Facts about) Photos Don’t Lie, Part I

It may be time to update the old saying that photos don’t lie. Between advertisers who routinely PhotoShop the people in their ads and everyday Instagrammers who use filters to enhance their selfies, it’s probably safer to say that some photos seriously stretch the truth. There’s just one problem: When it comes to photos, stretching […]

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valentine's day, brand love

Valentine’s Advice: The 8 Stages of Brand Love

With the most romantic day of the year just a few days away, it’s worth asking: Are you feeling the love from aesthetic consumers? It’s not an esoteric question, suggests Tim Halloran, president of Atlanta-based Brand Illumination, because, just as with people, businesses that foster love from their customers tend to be “happier” than those […]

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inbound, outbound, marketing

Infographic Friday: Is Your Marketing Heading in the Right Direction?

You could probably fill a library with books dedicated to explaining the tools and tactics of online marketing but much of it can be boiled down to one essential concept. Old-school techniques, in which brands push their messages at consumers, no longer work; if you want to reach today’s consumer, you have to pull them […]

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ghostsofmarketing_infographic_kapost

Infographic Friday: The Ghosts of Marketing Past, Present and Future

Scrooge had it easy. Even though he owned a small business, he probably didn’t give a moment’s thought to marketing his services or differentiating his company from the competition. And even if he did, he obviously didn’t have to deal with a business environment in which the means of reaching potential customers are constantly evolving […]

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social proof, online review, testimonial

Enhance Your Online Reputation with Social Proof

A funny thing happened at the mall the other day. I was sitting in the food court, nursing a cup of coffee and watching scores of shoppers as they decided between a pair of competing takeout joints. The one on the left was jammed, its offerings all but obscured by a line that was probably […]

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desktop, practice website, leads, landing pages

Mobile Phones vs. Full-featured Websites: Yes, the Latter Still Matters

For gadget lovers, at least, Christmas came 10 weeks early this year. On Thursday, Apple officially unveiled its latest tablets — the iPad Air 2 and iPad Mini 3  — just one day after Google introduced its new-and-improved Nexus 9 tablet and Nexus 6 smartphone. Coupled with the more than 10 million iPhone 6s that […]

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infographic, online video, leads, realself tv

Infographic Friday: See Better Results with Video

Lights, camera and… new business. Unless you’re still using a rotary phone, cranking out faxes and accessing the Web via dial-up — i.e., living under a technological rock — you probably know that video is rapidly taking over the Internet. And while it sometimes seems that much of it revolves around talking dogs and frisky […]

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multiple devices, mobile, attribution, aesthetic consumer

More Mobile, More Devices: Do You Know Where Your Patients Are Coming From?

If it’s true that information is power, Mark Zuckerberg may be on his way to becoming the most powerful man in the world. Simply put, the amount of data that flows from Facebook’s nearly 1.3 billion users to the company’s servers is staggering — so huge, in fact, that it not only fuels the company’s […]

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consumer decision journey, social, content, internet marketing

The New Consumer Decision Journey (Makes a Great Roadmap for Doctors)

Do a Google image search for the term “consumer decision journey” and you’ll get a bewildering array of funnels, spirals and spaghetti-like flowcharts — all of which purport to explain the path consumers take from deciding they need something to actually buying it. But while visuals can be helpful, it’s not really the shape of […]

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email, email marketing

Email Marketing, Part IV: 5 Steps to Success

When it comes to marketing your practice effectively, few channels offer more bang for the buck than email. As we’ve seen, though, there are also countless ways that your campaigns can blow up before they ever reach your intended target. Fortunately, it doesn’t have to be that way. Once you know your messages aren’t going […]

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email, spam, can-spam, casl, canada

Email Marketing, Part III: Canada Cracks Down on Commercial Messaging

Picture this scenario: You send out an email to your subscribers offering a deal, announcing a new service or just sharing your thoughts on the medibeauty issues of the day. You do so because you know it’s a great way to engage with interested consumers and, hopefully, generate subsequent business. What you may not know […]

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leads, infographic, customer service

Infographic Friday: Heat Up Your Marketing with Good Lead Management

Ahhh, summer. The kids are out of school, beaches are beckoning and nobody really wants to work. But just because people have mentally checked out is no reason businesses should get lazy about their marketing. That’s especially true for doctors for the simple reason that aesthetic consumers who are exploring their options now are doing […]

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email marketing, silverpop, open rate, ctr, ctor

Email Marketing: Healthcare Scores Well… Do You?

When it comes to connecting with aesthetic consumers, email may just be the Mark Twain of digital marketing: In fact, not only are reports of email’s death greatly exaggerated but, according to a new study, it’s especially vibrant when the messages in question come from one industry above all others: Healthcare. Analyzing campaigns from nearly […]

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customer service, infographic, patient-centered marketing, loyalty

Infographic Friday: Getting to Yes with Customer Service

It’s wedding season, which means brides-to-be are primping, wacky wedding videos are making the rounds and celebrity magazines are all agog over the conscious coupling of Kim Kardashian and Kanye West, aka “Kimye.” Considering the theme of the season, it’s also a good time to take a good look at your “relationships” with potential patients, […]

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doctor office response to consumer leads or inquiries

Is ‘Optimism Bias’ Killing Your Medical Reputation?

Plastic surgeons and dermatologists tend to focus their “reputation management” efforts around boosting online star-ratings by delivering predictable, high quality service–e.g, taking time during consults, offering support before, during and after procedures and, of course, delivering the best possible outcomes. All of this makes sense, and is good for patients. However, the most potent reputation killer for a medical practice applies to the service delivered before […]

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email, subscriber list

Best Practices for Email Marketing: Building a Better Subscriber List

In the ever-changing world of Internet marketing, it sometimes seems as if email is part Rodney Dangerfield and part Monty Python. You know, compared to newer, flashier platforms, it gets no respect but it’s not dead yet. In fact, managed properly, email remains one of the most powerful tools in your marketing toolbox. According to […]

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online reviews, patients, healthcare marketing

The Increasing Importance of Online Reviews — and How to Encourage Them

If you’re still thinking having online reviews of your practice is a “nice to have,” a new study by Software Advice offers compelling evidence that they’re more like a “need to have” for anyone trying to generate new business. When the company asked patients who use online review sites to research doctors, they found that […]

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Building a Global Practice, no Plane Tickets (or Yellow Pages Ads) Required

This morning, I read an article in an Australian newspaper, watched a sunrise in Hawaii and met with business acquaintances in Seattle, Los Angeles and New York — all without stepping away from my desk. If that doesn’t speak to the far-reaching, distance-obliterating power of the Internet, I don’t know what does. And that’s as […]

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online reviews, patient stories, realself

Why You Shouldn’t Worry about Doctor Reviews

If you’ve been reading this blog for any length of time, you know that we at RealSelf are firm believers in the importance of online reviews, a fact that may make the following statement more than a little surprising: Doctor reviews aren’t all they’re cracked up to be. Don’t get us wrong; glowing, 5-star reviews […]

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