Tag Archives | Local
online reviews, trust, reputation management, local business

Online Reviews: 7 Stunning Statistics — and What They Mean for Aesthetic Practices

The review genie is not going back in the bottle. In fact, with more people putting more trust in online reviews, and more reviews showing up in more places, that bottle’s been shattered for good. As a just-released survey from BrightLocal notes, just 5% of consumers said they don’t pay attention to reviews when researching local […]

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small practice, competitive edge, aesthetic marketing, local

Small Practice Survival Secret: Think Locally, Act Digitally

It’s often said that size matters — just not always in the way people think it does. Take aesthetic marketing, where big chains with multiple locations often seem to have a competitive edge because they can employ big-buck ad campaigns, celebrity spokesmodels, etc., to promote their services and stack the name-recognition deck in their favor. […]

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google health, search, serps

Future-proof Your Practice: Understanding the New ABCs of Google Search Results

Looks like the gang at Google is at it again. Last week, the company officially rebranded itself as Alphabet; this week, they rolled out a new domain name with the appropriate but awkward URL of abcdefghijklmnopqrstuvwxyz.com. Name changes aside, though, the more relevant news relates to recent behind-the scenes changes the company has made to […]

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bbl, breast surgery, red state, blue state, mobile, local

The Body Politic: The Strange Connection between Aesthetic Medicine and Electoral Politics

With new candidates entering the 2016 presidential race on a near-daily basis, it’s not surprising that pollsters and pundits are reviving the old red state/blue state metaphor to highlight the differences between liberals and conservatives, progressives and traditionalists, Democrats and Republicans. Turns out, though, the differences may not be limited to opposing views about taxes, […]

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google, search, mobile, serp

Triple threat: 3 Changes to Google Search That Could Spell Trouble for Your Business

Old joke: Where’s the best place to hide a dead body? Answer: On page 2 of Google’s search results. The joke, of course, is that no one ever looks past the first page of search results, an idea that’s not always true but nevertheless relevant for two crucial reasons: For one thing, the majority of […]

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SoLoMo, search, online reviews

Infographic Friday: Will Today’s SoLoMo Searchers Find You — or the Competition?

Here’s a riddle: What do Google searches and bathroom mirrors have in common? Regardless of which one aesthetic consumers are considering, they’re ultimately seeking the same thing: good results. And, let’s face it, if your practice isn’t among those consumers’ search results, you may never get the opportunity to provide the other, post-procedure kind. Today’s […]

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Google+ Local, reviews, search

Get on the Map with Google+ Local

If you haven’t done a Google search on your local market recently, you probably should: With a recent, large-scale rollout of an updated Google Maps now live on desktops and mobile devices, the results may surprise you. Take a recent search for “San Francisco cosmetic surgery,” which returned the usual text-based results, along with a […]

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