Tag Archives | metrics
pay per click, advertising, attribution

Click-bait: the Ugly Truth about Online Advertising

50% of all advertising is useless. We just don’t know which 50%. Often hailed as the “Father of Advertising,” the late David Ogilvy wrote those words long before there was an Internet, social media or search engines but they’re still worth remembering when implementing a digital marketing strategy and setting an advertising budget. In fact, […]

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social healthcare channels

The 5 Cs of Social Healthcare: Choose your Channels to Connect with Top Prospects (Part III in a series)

When it comes to social media, all platforms are not created equal. And when it comes to marketing cosmetic surgery and other aesthetic procedures via social media, choosing the wrong one can result in a lot of wasted time, misspent marketing dollars and minimal return on your investment. Facebook, Twitter, Pinterest — they all boast […]

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twitter fake followers

Tweeting Doctors Should Focus on Real Patients, not Fake Followers

If you’re among the socially savvy aesthetic professionals who recognize that amassing thousands of fans or followers is of little value, congratulations on avoiding one of the most common mistakes other doctors make. If not, you might want to read this recent article in “The New York Times,” which shows how people are buying followers […]

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vanity metrics

Doctors and Twitter: Don’t Get Fooled by Vanity Metrics

Lady Gaga has 20 million “little monsters” following her on Twitter; Justin Bieber has 18 million “Beliebers.” As a cosmetic surgery expert with a Twitter account, you should have… little or no concern with how many followers you have. Truth be told, if you’re not a global pop star — and perhaps even if you […]

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Google Plus in Search Results

Doctors Can Stop Chasing Google Ranking

If you’ve been online for a while, you’re probably familiar with search engine ranking reports, the lists that show your practice website’s relative positions for the keywords that people use on Google or Bing. Back in the day, say, 2007, they were a standard metric for determining whether your SEO was good or ineffective. But […]

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