Tag Archives | Mobile
online video, statistics

18 Amazing Statistics on the Future of Internet Video

The future of the Internet is video but don’t just take our word for it. Here are 18 statistics that showcase what people are watching (and sharing), how the world of online video is exploding and what it can mean for businesses that add video to their marketing mix: In January, 85% of the U.S. […]

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digital native, digital immigrant, digital tipping point

Are You on the Right Side of the Digital Tipping Point?

The world is going native — and doctors who want to remain relevant should too. No, we’re not talking about adopting local customs when traveling (or forgoing underwear). We’re talking about digital natives, i.e., people who were born during or after the general introduction of digital technologies and, therefore, have been interacting with such technologies […]

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SoLoMo, search, online reviews

Infographic Friday: Will Today’s SoLoMo Searchers Find You — or the Competition?

Here’s a riddle: What do Google searches and bathroom mirrors have in common? Regardless of which one aesthetic consumers are considering, they’re ultimately seeking the same thing: good results. And, let’s face it, if your practice isn’t among those consumers’ search results, you may never get the opportunity to provide the other, post-procedure kind. Today’s […]

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Google+ Local, reviews, search

Get on the Map with Google+ Local

If you haven’t done a Google search on your local market recently, you probably should: With a recent, large-scale rollout of an updated Google Maps now live on desktops and mobile devices, the results may surprise you. Take a recent search for “San Francisco cosmetic surgery,” which returned the usual text-based results, along with a […]

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millennials, smartphones mobile,

Want to Remain Relevant? Think like a Millennial

Maybe it’s because I just had a birthday — never mind which one — but the older I get, the more it seems like young people are taking over. Then again, according to a recent article by the Boston Consulting Group (BCG), it may not be my imagination. In the U.S., by 2030, Millennials will […]

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Nielsen, multiple screens, mobile, smartphone, tablet

Nielsen: If You Want to Get Seen, Get on the Screen

You don’t need an advanced degree in demographics to know that consumers are spending more and more time on their digital devices but a new report from Nielsen offers one statistic that may trump all others: American consumers now spend an average of 60 hours a week consuming content across multiple screens. That’s 2.5 days […]

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resolutions, social media marketing

7 Resolutions for Recharging Your Social Media Marketing

A new year, a fresh start and a prime opportunity to take a critical look at your social media marketing strategy and resolve to make it better. Simply put, the volume of online content is exploding, consumers are savvier than ever and doctors who want to get heard will only be able to do so […]

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email, customer acquisition

Want new customers? Think old-school (as in email)

When you turn to the Internet to market your practice are you looking to build awareness or generate new business? The answer may matter more than you think. On the simplest level, it can help you determine where to spend your time, energy and marketing dollars. But, according to a new report, it also underscores […]

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infographic SoLoMo social local mobile health consumers

Infographic Friday: The Search for Health Info Goes SoLoMo

Not familiar with the term SoLoMo? You should be because it’s rapidly redefining how consumers get their healthcare information. Increasingly, people are turning to Social media for insights, searching for Local providers who can fill their needs and doing it all on their Mobile devices. SoLoMo. It’s the connective tissue that’s helping aesthetic consumers navigate […]

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social mobile customer service

4 More Takeaways from Nielsen’s Latest Social Media Report

When it comes to tracking consumers’ views on media — traditional, social or otherwise — few companies have a better handle on the current state of affairs than the longtime trend-trackers at Nielsen. So when they publish a report called “State of the Media: The Social Media Report 2012,” rest assured there are plenty of […]

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google analytics mobile

4 Ways Your Website Analytics Can Augment Your Marketing Efforts

Mention website analytics to many doctors and you can almost see their eyes glaze over. Visitor flows, bounce rates, multi-channel funnels — to the uninitiated, the parameters that give Google Analytics and its counterparts their punch can seem all but indecipherable. The good news is that they don’t have to be. On the one hand, […]

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mobile internet

Infographic Friday: As PC Sales Dwindle, Going Mobile is Good for Business

Nexus 4s, iPhone 5s and Lumia 920s. Surfaces, Xperias and iPad Minis. With Christmas right around the corner and new devices crowding store shelves, it’s safe to say that the mobile Internet has arrived. Consider the infographic below, created by the web-hosting company, 34SP.com, which highlights the fact that 2012 will go down as the […]

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website load times

Infographic Friday: Is Your Practice Website Fast Enough?

Patience, they say, is a virtue — unless, that is, you’re a consumer searching the web. In today’s hyper-kinetic, always-on society, people expect speedy results from their Internet activities. And, as this infographic from Econsultancy.com shows, if they don’t get them, they just as quickly go elsewhere: And time definitely is money — as in […]

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optimization smartphones

Doctors and Mobile Shoppers: Is Your Practice Website Open for Business?

Have you ever looked at your practice website on a mobile phone? If you haven’t, you probably should because it’s a safe bet that that’s exactly how consumers are going to be viewing it in the years to come. Consider the following infographic from Tealeaf Technology, a customer experience management company that was bought by […]

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post-op care texting SMS

Post-op Texting Offers New Tool for Busy Doctors

Is it ok 2 txt yr patients? For doctors hoping to remain relevant with today’s digitally driven consumers, the answer is a definitive “yes.” Texting is not only a convenient and increasingly popular mode of communication for millions of people; it can actually facilitate post-operative recovery. That’s among the results of a study published in the July issue […]

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email smartphone

Email Goes Mobile: Obstacles and Opportunities for Doctors

Smartphones — they’re not just for making calls, sending texts and playing Angry Birds anymore. Turns out they’re increasingly being used to read email, a seismic shift that spells both challenges and opportunities for any doctor hoping to keep or increase subscribers to an emailed newsletter. Simply put, if your newsletter isn’t designed for mobile […]

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Is Your Medical Practice Website Mobile Friendly?

At RealSelf we’re witnessing a dramatic increase in usage of mobile devices consumers use to research plastic surgery, dermatology, cosmetic dentistry, and other medical-beauty topics. In the last quarter of 2010, 1 in 5 visits to RealSelf.com were via a mobile device such as an iphone or tablet computer. The chart here shows the meteoric […]

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