Tag Archives | newsletters
email, subscriber list

Best Practices for Email Marketing: Building a Better Subscriber List

In the ever-changing world of Internet marketing, it sometimes seems as if email is part Rodney Dangerfield and part Monty Python. You know, compared to newer, flashier platforms, it gets no respect but it’s not dead yet. In fact, managed properly, email remains one of the most powerful tools in your marketing toolbox. According to […]

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gmail, inbox, newsletter

The New Gmail Inbox: Keep Calm and Email On

Have you ever seen the video that asks you to count the number of times people pass a basketball back and forth? Created to test the concept of selective attention, it’s an eye-opening demonstration of how easy it is to miss something even when it’s right in front of your face. It was also the […]

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infographic email best practices

Infographic Friday: Make Your Emails Impossible to Ignore

When it comes to researching a procedure and choosing a doctor, aesthetic consumers can take months or even years to make a decision. When it comes to receiving emails from the providers they’re considering, they often make their decisions — open or delete — in a fraction of a second. Come out on the wrong […]

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welcome email

Build Your Email Subscriber List with a Well-written Welcome Message

Imagine a new patient walking into your practice for the first time only to find themselves ignored, treated rudely or hit with the hard sell right off the bat. There’s a good chance they’ll opt to walk right back out. Turns out your email marketing campaign may be having the same effect. And while engaging […]

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email

5 Questions to Ask Your Email Marketing Team

When you consider that more than 144 billion emails get sent every day, it’s not hard to imagine that many people’s “reading” ritual sounds something like this: Click, delete. Click, delete. Delete, read, delete, read later, delete, delete, delete. That’s fine if the emails in question are coming from Nigerian princes and U.K. lottery officials but […]

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email smartphone

Email Goes Mobile: Obstacles and Opportunities for Doctors

Smartphones — they’re not just for making calls, sending texts and playing Angry Birds anymore. Turns out they’re increasingly being used to read email, a seismic shift that spells both challenges and opportunities for any doctor hoping to keep or increase subscribers to an emailed newsletter. Simply put, if your newsletter isn’t designed for mobile […]

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social-sharing buttons, e-mail marketing

Expand Your Email Base Beyond Existing Patients

It’s good to share. It was true in kindergarten, it’s true in online forums and it’s true in email newsletters. If you’re among the increasing number of doctors who produce newsletters, including sharing buttons to social-media sites can significantly expand your audience. Consider recent research from GetResponse.com, which notes that 18.3% of marketers included sharing […]

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