Tag Archives | newsletters
connected health

Infographic Friday: Ready or Not, Connected Health Is Here to Stay

We’re just about halfway through 2015 — a good time to take a step back and look at the trends that are rapidly changing the world of healthcare. From mobile and social to consumerization and price transparency, innovations that were introduced in previous years are now pervasive and poised to become universal in the years […]

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practice website, search, seo

5 Ways to Generate More Traffic to Your Practice Website (No SEO Skills Required)

You’ve probably seen the statistics: According to the Pew Research Center, 72% of Internet users say they’ve looked online for health information — and 77% of them say they began their last health-seeking session at a search engine. Question is will your practice website be among the results that Google, etc., return? If not, there’s […]

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Email Marketing Etiquette Dos and Don

Infographic Friday: Get Better Engagement with Good Email Etiquette

Etiquette: It’s not just for dinner parties and subway seats anymore. In fact, given the increasing role digital interaction plays in our daily lives, understanding and adhering to the customary codes of acceptable behavior may be even more important online than off. That’s especially true for businesses, where getting it wrong can put the chill on […]

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content, content marketing, long-form, seo, storytelling

Content Marketing IV: Sometimes Long and Deep Trumps Short and Sweet

Six-second Vine videos, 140-character tweets and listicles that substitute snark and attitude for substance and useful information. Sometimes it seems like the Internet was expressly designed to cater to — or should that be encourage? — ADHD. It certainly seems that way when you listen to marketers who say Internet users only scan online content […]

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customer retention, bird in the hand

Repeat Business Is Even More Important than You Think

Unless your surgical calendar is packed to the margins, you probably spend a fair amount of time trying to figure out how to generate new business. (Truth is, we spend a lot of time at Medibeauty.biz trying to help you generate new business too but that’s another story.) That’s a good thing, of course, but […]

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spam, email

Emailing Marketing, Part II: 4 Tips to Win the Battle of the Inbox

So, the evidence continues to pile up that email marketing is not dying, but rather, a strong and healthy channel for any business — especially healthcare providers — hoping to turn curious consumers into actual customers and clients. How strong? According to the most recent Email Marketing Census from Econsultancy: On average, companies in the […]

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Gmail: A Picture’s Worth a Thousand… Opens?

A funny thing happened on the way to my Gmail account this morning. Clicking on the Promotions tab — part of a redesign rolled out last year — I was surprised to see, not the usual text-based list of offers and invitations, but rather, the grid-based view above. Three guesses which one caught my eye […]

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email, subscriber list

Best Practices for Email Marketing: Building a Better Subscriber List

In the ever-changing world of Internet marketing, it sometimes seems as if email is part Rodney Dangerfield and part Monty Python. You know, compared to newer, flashier platforms, it gets no respect but it’s not dead yet. In fact, managed properly, email remains one of the most powerful tools in your marketing toolbox. According to […]

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gmail, inbox, newsletter

The New Gmail Inbox: Keep Calm and Email On

Have you ever seen the video that asks you to count the number of times people pass a basketball back and forth? Created to test the concept of selective attention, it’s an eye-opening demonstration of how easy it is to miss something even when it’s right in front of your face. It was also the […]

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infographic email best practices

Infographic Friday: Make Your Emails Impossible to Ignore

When it comes to researching a procedure and choosing a doctor, aesthetic consumers can take months or even years to make a decision. When it comes to receiving emails from the providers they’re considering, they often make their decisions — open or delete — in a fraction of a second. Come out on the wrong […]

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welcome email

Build Your Email Subscriber List with a Well-written Welcome Message

Imagine a new patient walking into your practice for the first time only to find themselves ignored, treated rudely or hit with the hard sell right off the bat. There’s a good chance they’ll opt to walk right back out. Turns out your email marketing campaign may be having the same effect. And while engaging […]

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email

5 Questions to Ask Your Email Marketing Team

When you consider that more than 144 billion emails get sent every day, it’s not hard to imagine that many people’s “reading” ritual sounds something like this: Click, delete. Click, delete. Delete, read, delete, read later, delete, delete, delete. That’s fine if the emails in question are coming from Nigerian princes and U.K. lottery officials but […]

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email smartphone

Email Goes Mobile: Obstacles and Opportunities for Doctors

Smartphones — they’re not just for making calls, sending texts and playing Angry Birds anymore. Turns out they’re increasingly being used to read email, a seismic shift that spells both challenges and opportunities for any doctor hoping to keep or increase subscribers to an emailed newsletter. Simply put, if your newsletter isn’t designed for mobile […]

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social-sharing buttons, e-mail marketing

Expand Your Email Base Beyond Existing Patients

It’s good to share. It was true in kindergarten, it’s true in online forums and it’s true in email newsletters. If you’re among the increasing number of doctors who produce newsletters, including sharing buttons to social-media sites can significantly expand your audience. Consider recent research from GetResponse.com, which notes that 18.3% of marketers included sharing […]

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