Tag Archives | online community
social media, healthcare, debate

Healthcare and Social Media: The Good, the Bad and the (Not so) Ugly Truth

It’s been 20 years since a handful of Internet entrepreneurs launched GeoCities, which many observers consider one of the first social media sites, and 10 years since Mark Zuckerberg came up the concept that became Facebook. Given that kind of longevity, not to mention its exponential growth since then, you might think the debate over […]

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social media marketing, ralphie parker, a christmas story, decoder ring

Social Media Is no Place for “Crummy Commercials”

The presents have been opened, the holiday turkey has been devoured and Santa has presumably started his annual post-Christmas vacation. What better time is there to reflect on the lessons of the season: ‘Tis better to give than receive. Sometimes the anticipation of something is better than the reality. Having a third piece of pecan […]

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engaged consumers, ROI, social, consumer decision journey, brand advocate

Getting Connected: Can Social Engagement Really Generate ROI?

To buy or not to buy, that is the question. And when it comes to online consumers, it seems the answer is social engagement. According to a recent study by Forrester Research and Wildfire (Google’s social media marketing unit), social media engagement between brands and consumers correlates strongly not just with consumer preference for those […]

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Google alerts, reputation management

Look Who’s Talking: Google Alerts Offer Free and Easy Reputation Management

It’s often said that talk is cheap but when it comes to trash talk about your practice, it can be disastrously expensive. If you’re not monitoring what’s being said online about you, your practice and your competition, you’re missing out on the sort of market intelligence that can make or break your business. You can, […]

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Internet, TV, media

Desperately Seeking Consumers? The Internet is the New TV

You don’t need a Ph.D. in communications to know that the media landscape is undergoing rapid and far-reaching change. Newspapers are folding, books and magazines are going digital and now, it seems, even that mainstay of the living room is losing its lock on viewers. Truth is, more people are spending more time online than […]

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discount cosmetic surgery, board certification, price

Bargain Hunters Aren’t Bad People, They Just Need to Know about Better Alternatives

Everybody loves a good deal — and that’s as true for cosmetic surgery as it is for clothes, cars and cosmetics. So says Regina Lewis of USA Today, whose article in the Money Quick Tips last week led off with the line: Demand for nips, tucks and wrinkle-free faces has consumers clamoring for bargains. The […]

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consumer decision journey, social, channels

Go with the Flow: 3 Channels to Connect with Aesthetic Consumers

We spend a lot of time at RealSelf talking about the “consumer decision journey” for a very simple reason: When people begin considering cosmetic surgery, they really are embarking on a journey. It can take weeks, months or years as they consider and evaluate their options and it can extend long after the fact as […]

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infgraphic influencers brand advocates

Infographic Friday: Generate Buzz with Brand Advocates (not Online “Celebrities”)

Imagine Jennifer Aniston standing on the red carpet thanking you for her new nose or Victoria Beckham telling Oprah about how delighted she is with her new breasts. Well, “imagining” pretty much sums it up. Even if you were the doctor who performed those procedures, the reality is that celebrity endorsements are not all they’re […]

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online reviews patient stories medibeauty marketing conversation

The 5 Cs of Social Healthcare: Enhance Your Authenticity by Encouraging Conversations (Part II of a series)

At RealSelf, we often hear from doctors who say they have a hard time convincing patients to post reviews after their procedures. Frankly, we’re not surprised; after all, having completed their aesthetic journey, what incentive is there for a patient to take the time to write a post-procedure report? Compare that to the non-stop stream […]

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future trends healthcare marketing

The Future of Healthcare Marketing: 4 Trends to Watch this Year

Wondering what the coming year portends in terms of marketing your practice? The folks at healthcare marketing agency Franklin Street have given it some serious thought and identified four trends that will reshape how consumers find, select and interact with their providers in 2013 and beyond: Mobile Matters It’s official: There are now more smartphone […]

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social health online reviews

Paging Dr. Google: Search Still Matters for Patients and Doctors (but Social Does, too)

You don’t have to be a software engineer to realize that millions of people turn to the Internet every day to research products, services and the businesses that provide them. That’s true for shoes, consumer electronics and, increasingly, for health information. In fact, according to a new study from the Pew Research Center, 72% of […]

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analytic consumer social media

Aesthetic Consumers Are Smart, Social and Increasingly Analytical

It’s often said that a little knowledge is a dangerous thing but that’s not a problem for today’s consumers. According to a new report from IBM, consumers are not only digesting a lot of knowledge; they’re also taking an increasingly analytical approach to it that helps them make more informed decisions. For doctors, the result […]

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peer influence online reviews

Infographic Friday: Who Ya Gonna Trust? Peer Recommendations Rule the Influence Roost

Forget banner ads, billboards and the bevy of celebrities touting brands of every type. When it comes to influence, as in who people listen to when researching products and services, they turn to one source more than any other. Their peers. Check out the “wheel of influence” in this infographic from the influence marketing company […]

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health care social media millennials

3 Rules for Remaining Relevant with Younger Patients

If you’ve been looking around your waiting room lately and thinking your patients and prospective patients are looking younger, you’re not alone. With more people in their 20s and early 30s opting for cosmetic surgery, doctors face a demographic shift that promises to impact every aspect of their profession. It’s a shift that’s both subtle […]

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online marketing social media women

10 Tips: Marketing to Women Means Less Talking, More Listening

“Women are from Nordstrom, men are from Sears.” It’s a bit of a cliché but like most clichés, it also contains a large kernel of truth: The sexes shop differently and that’s as true online as it is in the store. For doctors engaging in online marketing, the significance of that difference can be summed […]

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engagement marketing word of mouth referrals

Create a Circle of Engagement in 3 Steps

If you’re like most doctors, you probably spend more time thinking about how to get clients in the door than you do thinking about them after they leave. If that’s the case, you may want to rethink your position as nothing carries more weight with the former than the experiences shared by the latter. That’s […]

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online community realself

Smart Doctors Think Community, not Audience

If you’ve been having some difficulty building an online audience for your practice, we’d like to offer a simple, one-word suggestion. Stop. The fact is that the people you want to reach aren’t an audience at all. They’re a community and while the terms are often used interchangeably, understanding the difference is key to getting […]

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consumer decision journey

The Consumer Decision Journey: 5 Contact Points for Doctors

Unless you’re a student of marketing in your spare time — Spare time? What’s that? — you’ve probably never heard of David Edelman. However, if you’re a doctor hoping to connect with today’s aesthetic consumers, you might want to listen to what he has to say. As a partner at McKinsey & Co., Edelman is […]

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Internet marketing Millennials

Infographic Friday: Doctors Should Start Marketing to Tomorrow’s Patients Today

Unless you’re the sort who enjoys deciphering demographics, you probably missed a little but significant event that took place earlier this year. Truth is, even those involved probably preferred to downplay the news. So what was the big deal? The first Millennials are starting to hit the Big 3-0. For many, the idea of entering […]

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online community Facebook

Infographic Friday: Why Facebook Just Doesn’t Cut It

With nearly a billion people now on Facebook, it’s not surprising that some doctors think all they have to do is create a brand page and the world will beat a path to their clinic door. Truth is, you can build it but, as this infographic from GetSatisfaction.com notes, that doesn’t mean they’ll come. That’s […]

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