Tag Archives | online community
burnout, social media, time saver

Social Media: Secret Weapon in the Battle against Physician Burnout

Physician burnout: You could say it’s a hot topic these days. From new research on its causes to seminars on how to avoid it, it seems you can’t read your mail or get online without coming across stories about the subject. The current issue of Modern Aesthetics, in fact, devotes, not just its cover (above) to […]

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online health forum, social media

New Research: The Surprising Health Benefits of Online Health Forums

Even as the internet enables an exchange of information on a transformative level, online health forums still get the Rodney Dangerfield treatment: They don’t get no respect. That’s unfortunate because as new research shows, the information provided in online healthcare discussions is often better than the nay-sayers believe. Published in the Journal of Medical Internet Research, the […]

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content, engagement, marketing

Moments Matter: Aligning Content with Patients’ Motivations, Emotions and Desired Outcomes

It only takes a moment. A potential patient goes online to research Botox or a breast aug and comes across a blog post, web page or social conversation about the topic. In short order, she makes a decision: Either the content “clicks” with her or she clicks away. As a recent study from AOL Insights […]

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marketing, pull, push, advertising, deloitte

Want to Pull in More Patients? Quit Pushing!

Lawnmowers, elevator buttons and football blocking sleds — if you’ve seen Geico’s commercials with Salt-N-Pepa, you know that sometimes the right thing to do is “to push it, push it real good.” With your marketing? Not so much. Simply put, the Internet has completely upended the traditional ways of reaching today’s consumer and pushing your […]

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referral, word of mouth, online review, practice website

Infographic Friday: How Word of Mouth Really Works

When it comes to referrals, nothing beats good word of mouth — but have you ever considered what happens after a satisfied patient tells a friend about your practice? The marketing experts at Yokoco.com have and, as this infographic shows, a referral is almost always just the first step in a process that will either […]

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digital transformation, medical marketing, healthcare consumer, patient-centric marketing

The 5 Rules that Are Redefining Medical Marketing

HIPAA, EHRs, Obamacare — you don’t have to be the sharpest scalpel in the instrument tray to realize that healthcare is in the midst of radical change. But there’s an even bigger, more fundamental shift going on that promises to spell the difference between success and failure for any provider who hopes to engage with […]

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infographic, social media, trends

Infographic Friday: Whither Social Media? The Experts Speak

Wondering what the future holds for social media? Apparently, the social media monitoring team at Talkwalker has been wondering the same thing. But rather than gaze into their own crystal ball, they asked leading experts in the field for their thoughts and compiled their answers into the following infographic: While all of above offer valuable […]

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social media, healthcare, debate

Healthcare and Social Media: The Good, the Bad and the (Not so) Ugly Truth

It’s been 20 years since a handful of Internet entrepreneurs launched GeoCities, which many observers consider one of the first social media sites, and 10 years since Mark Zuckerberg came up the concept that became Facebook. Given that kind of longevity, not to mention its exponential growth since then, you might think the debate over […]

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social media marketing, ralphie parker, a christmas story, decoder ring

Social Media Is no Place for “Crummy Commercials”

The presents have been opened, the holiday turkey has been devoured and Santa has presumably started his annual post-Christmas vacation. What better time is there to reflect on the lessons of the season: ‘Tis better to give than receive. Sometimes the anticipation of something is better than the reality. Having a third piece of pecan […]

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engaged consumers, ROI, social, consumer decision journey, brand advocate

Getting Connected: Can Social Engagement Really Generate ROI?

To buy or not to buy, that is the question. And when it comes to online consumers, it seems the answer is social engagement. According to a recent study by Forrester Research and Wildfire (Google’s social media marketing unit), social media engagement between brands and consumers correlates strongly not just with consumer preference for those […]

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Google alerts, reputation management

Look Who’s Talking: Google Alerts Offer Free and Easy Reputation Management

It’s often said that talk is cheap but when it comes to trash talk about your practice, it can be disastrously expensive. If you’re not monitoring what’s being said online about you, your practice and your competition, you’re missing out on the sort of market intelligence that can make or break your business. You can, […]

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Internet, TV, media

Desperately Seeking Consumers? The Internet is the New TV

You don’t need a Ph.D. in communications to know that the media landscape is undergoing rapid and far-reaching change. Newspapers are folding, books and magazines are going digital and now, it seems, even that mainstay of the living room is losing its lock on viewers. Truth is, more people are spending more time online than […]

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discount cosmetic surgery, board certification, price

Bargain Hunters Aren’t Bad People, They Just Need to Know about Better Alternatives

Everybody loves a good deal — and that’s as true for cosmetic surgery as it is for clothes, cars and cosmetics. So says Regina Lewis of USA Today, whose article in the Money Quick Tips last week led off with the line: Demand for nips, tucks and wrinkle-free faces has consumers clamoring for bargains. The […]

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consumer decision journey, social, channels

Go with the Flow: 3 Channels to Connect with Aesthetic Consumers

We spend a lot of time at RealSelf talking about the “consumer decision journey” for a very simple reason: When people begin considering cosmetic surgery, they really are embarking on a journey. It can take weeks, months or years as they consider and evaluate their options and it can extend long after the fact as […]

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infgraphic influencers brand advocates

Infographic Friday: Generate Buzz with Brand Advocates (not Online “Celebrities”)

Imagine Jennifer Aniston standing on the red carpet thanking you for her new nose or Victoria Beckham telling Oprah about how delighted she is with her new breasts. Well, “imagining” pretty much sums it up. Even if you were the doctor who performed those procedures, the reality is that celebrity endorsements are not all they’re […]

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online reviews patient stories medibeauty marketing conversation

The 5 Cs of Social Healthcare: Enhance Your Authenticity by Encouraging Conversations (Part II of a series)

At RealSelf, we often hear from doctors who say they have a hard time convincing patients to post reviews after their procedures. Frankly, we’re not surprised; after all, having completed their aesthetic journey, what incentive is there for a patient to take the time to write a post-procedure report? Compare that to the non-stop stream […]

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future trends healthcare marketing

The Future of Healthcare Marketing: 4 Trends to Watch this Year

Wondering what the coming year portends in terms of marketing your practice? The folks at healthcare marketing agency Franklin Street have given it some serious thought and identified four trends that will reshape how consumers find, select and interact with their providers in 2013 and beyond: Mobile Matters It’s official: There are now more smartphone […]

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social health online reviews

Paging Dr. Google: Search Still Matters for Patients and Doctors (but Social Does, too)

You don’t have to be a software engineer to realize that millions of people turn to the Internet every day to research products, services and the businesses that provide them. That’s true for shoes, consumer electronics and, increasingly, for health information. In fact, according to a new study from the Pew Research Center, 72% of […]

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analytic consumer social media

Aesthetic Consumers Are Smart, Social and Increasingly Analytical

It’s often said that a little knowledge is a dangerous thing but that’s not a problem for today’s consumers. According to a new report from IBM, consumers are not only digesting a lot of knowledge; they’re also taking an increasingly analytical approach to it that helps them make more informed decisions. For doctors, the result […]

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peer influence online reviews

Infographic Friday: Who Ya Gonna Trust? Peer Recommendations Rule the Influence Roost

Forget banner ads, billboards and the bevy of celebrities touting brands of every type. When it comes to influence, as in who people listen to when researching products and services, they turn to one source more than any other. Their peers. Check out the “wheel of influence” in this infographic from the influence marketing company […]

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