Tag Archives | online reviews
aesthetic consumer, healthcare marketing, online reviews, future, 2020

2020 Foresight: 4 Trends that Are Redefining How Patients Find and Choose their Doctors

It’s not as far off as you think. In less than 5 years, the calendar will hit the year 2020, a mind-boggling bit of information for those of us who’ve been around the block a few times. In fact, if the dizzying rate of change over the last several years is any indication, there’s a […]

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online reviews, star ratings, realself, medical marketing

There’s More to Online Reviews than Great Ratings (and other Secrets)

By now, there’s no denying the role online reviews play in people’s healthcare decisions. As noted earlier this week, almost one-half (45%) of consumers have viewed provider ratings/reviews before and nearly 1 in 3 (30%) do so as the first step in their search for a doctor. Those are some impressive statistics but the fact is […]

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online reviews, transparency,

Online Reviews, Digital Consumers and the ‘Engine of Transparency’

You don’t have to be Jeff Bezos or Angie Hicks (Angie’s List) to understand the role the digital experience plays in people’s purchase decisions. Whether it’s household items or contractor services, the most essential component in choosing one product or service over another has become the ability to know about it before the point of […]

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realself, realself 100, social media influence

Meet the RealSelf 100: Honoring the Top Social Influencers in Cosmetic Medicine

From the growing number of procedures being performed to the media’s seemingly endless fascination, interest in cosmetic medicine is clearly on the rise. And if the 7 million unique monthly visits to RealSelf are any indication, that interest is matched by aesthetic consumers’ thirst for trustworthy information from those with the expertise to help them […]

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realself, consults, aesthetic consumer, consumer decision journey

Consults, Consumer Choices and the Last Doctor Standing

The phone rings, a potential patient books a consult and it’s not surprising that some doctors get the idea it’s time to start checking their surgical calendars. Not so fast, doc. While the world would be a much simpler place if the path from consult to surgery was a direct one, it’s no longer the […]

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skincare, online reviews

Product Reviews Give Skincare Sales a Healthy Glow

Online reviews — they’re not just for facelifts and tummy tucks anymore. In fact, if you sell skincare or other medibeauty products, a new report suggests that incorporating reviews for them on your practice website can boost sales significantly. The study, conducted by Bazaarvoice.com, looked at the impact online reviews and star ratings had on a […]

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lifestyle lift, realself, online reviews, worth it rating

Lifestyle Lift Calls It Quits — Precipitous Decision or Predictable Conclusion?

Perhaps you heard the news — first reported by The Wall Street Journal on Monday — that Lifestyle Lift shut down the majority of its business and was considering declaring bankruptcy. The Journal called the move “abrupt” and it no doubt came as a surprise to employees, creditors and customers alike. Not so at RealSelf. […]

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online reviews, reputation management, patients, software advice

What Do Patients Want? Online Reviews Reveal Their Secrets

Funny thing about online reviews. While many doctors think they’re all about their own expertise and the resulting outcomes, aesthetic consumers know otherwise. Encompassing everything from initial visits to post-care follow-up, consumers view reviews more holistically, using them to not only monitor their own experiences more fully but also provide helpful guidance for others. Including doctors. After […]

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social proof, online review, testimonial

Enhance Your Online Reputation with Social Proof

A funny thing happened at the mall the other day. I was sitting in the food court, nursing a cup of coffee and watching scores of shoppers as they decided between a pair of competing takeout joints. The one on the left was jammed, its offerings all but obscured by a line that was probably […]

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online reviews, aesthetic consumers, medical marketing

42 Reasons to Embrace (and Encourage) Online Reviews

Forty-two. Depending on your age, interests and point of view, it’s a number of impressive significance. Jackie Robinson’s jersey, the sum of the spots on a pair of dice or The Answer to the Ultimate Question of Life, the Universe, and Everything.” “According to a new report from practice management consultancy group Software Advice, it […]

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infographic, online reviews, storytelling

Infographic Friday: Once Upon a Time in Aesthetic Medicine…

Picture for a moment two patients about to post reviews of the rhinoplasties they’ve recently undergone. The first gives her doctor 5 stars and a review that says simply “Dr. Smith is an artist!” while the second describes her longstanding dissatisfaction with her nose, her initial nervousness about undergoing surgery and how the procedure changed […]

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online review, reputation management, authenticity, fake review

Don’t Let “Rave” Reviews Ruin Your Reputation

Conventional wisdom has it that great reviews can make your business but if a recent article in The New York Times is any indication, they could also break it. Along the way, the story offers a cautionary tale to anyone who has ever been tempted to plant a fake rave review. As the Times’ Haggler […]

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online reviews, non-disparagement provision

When It Comes to Online Reviews, Non-disparagement Clauses Get Two Thumbs Down

It probably seemed like a good idea at the time. In an effort to forestall negative reviews, a doctor or dentist requires potential patients to sign a form limiting or prohibiting them from posting negative online comments. The reality is that utilizing such “non-disparagement” contracts is not just a bad idea. If recent developments are […]

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content, rational, emotional, decision journey

Decisions, Decisions: It’s OK to Get Emotional

Logic, rationality and dispassionate analysis: In the OR, they form the basis for good medical care and the best possible outcomes. In the outside world where potential patients actively decide who will provide their care, they’re not nearly enough. The fact is that all major “buying” decisions involve both rational and emotional elements and marketing […]

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trust, authenticity, reputation management, online reviews

Who Can You Trust? With Online Reviews, Authenticity Is Everything

Depending on who you talk to the launch of the new iPhone 6 is either the greatest thing since the telegraph or proof positive that Apple is no longer the innovative company it once was. Mostly, it’s a matter of opinion — or more precisely opinions since a Google search for “iPhone 6 review” on […]

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customer service, brand advocate, customer loyalty

Customer Service Conundrum: Why Good Outcomes Can Be Bad for Business

On the surface, it seems so simple: If a patient has a good experience with your practice, it should be a no-brainer that she’d come back when considering subsequent treatments and/or recommend your practice to others. But as the old Gershwin tune puts it, it ain’t necessarily so. According to a new study from Optus, […]

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realself, aesthetic consumer, friction

Ease the Path to Your Practice: Less Friction = More Patients

If you’ve ever booked a flight, bought a book or considered competing products online, then you know that the Internet’s ability to provide an abundance of information is both its blessing and its curse. On the one hand, we all love having options; on the other, it can often lead to a sort of “analysis […]

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online reviews, customer service, responsive company,

Online Reviews: Even More Valuable than You Think

As we noted the other day, more and more doctors are beginning to recognize the value of online reviews. But that’s just the beginning: to truly unlock the power of those online testimonials takes a deeper understanding of the way reviews actually work, a subject the folks at Bazaarvoice.com have given a lot of thought. […]

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online reviews, reputation management, leads

Is it Time to Review Your View of Reviews?

J.K. Simmons has it exactly right in those commercials for Farmers Insurance: What you don’t know can hurt you. And while Peter Parker’s editor and Juno’s dad is talking about things like auto and homeowners insurance, the same is true about online reviews. Doctors who dismiss patient reviews run the risk of doing long-term harm […]

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Patient Engage, RealSelf, online review

Generate More Reviews with Patient Engage

Online reviews: Love ‘em or hate ‘em, there’s no denying that asking patients to write them after their procedures can be awkward and uncomfortable for all concerned. For members of the RealSelf doctor community, it doesn’t have to be that way with the launch of Patient Engage, a new service that lets doctors enjoy the […]

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