Tag Archives | online reviews
online reviews, non-disparagement provision

When It Comes to Online Reviews, Non-disparagement Clauses Get Two Thumbs Down

It probably seemed like a good idea at the time. In an effort to forestall negative reviews, a doctor or dentist requires potential patients to sign a form limiting or prohibiting them from posting negative online comments. The reality is that utilizing such “non-disparagement” contracts is not just a bad idea. If recent developments are […]

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content, rational, emotional, decision journey

Decisions, Decisions: It’s OK to Get Emotional

Logic, rationality and dispassionate analysis: In the OR, they form the basis for good medical care and the best possible outcomes. In the outside world where potential patients actively decide who will provide their care, they’re not nearly enough. The fact is that all major “buying” decisions involve both rational and emotional elements and marketing […]

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trust, authenticity, reputation management, online reviews

Who Can You Trust? With Online Reviews, Authenticity Is Everything

Depending on who you talk to the launch of the new iPhone 6 is either the greatest thing since the telegraph or proof positive that Apple is no longer the innovative company it once was. Mostly, it’s a matter of opinion — or more precisely opinions since a Google search for “iPhone 6 review” on […]

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customer service, brand advocate, customer loyalty

Customer Service Conundrum: Why Good Outcomes Can Be Bad for Business

On the surface, it seems so simple: If a patient has a good experience with your practice, it should be a no-brainer that she’d come back when considering subsequent treatments and/or recommend your practice to others. But as the old Gershwin tune puts it, it ain’t necessarily so. According to a new study from Optus, […]

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realself, aesthetic consumer, friction

Ease the Path to Your Practice: Less Friction = More Patients

If you’ve ever booked a flight, bought a book or considered competing products online, then you know that the Internet’s ability to provide an abundance of information is both its blessing and its curse. On the one hand, we all love having options; on the other, it can often lead to a sort of “analysis […]

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online reviews, customer service, responsive company,

Online Reviews: Even More Valuable than You Think

As we noted the other day, more and more doctors are beginning to recognize the value of online reviews. But that’s just the beginning: to truly unlock the power of those online testimonials takes a deeper understanding of the way reviews actually work, a subject the folks at Bazaarvoice.com have given a lot of thought. […]

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online reviews, reputation management, leads

Is it Time to Review Your View of Reviews?

J.K. Simmons has it exactly right in those commercials for Farmers Insurance: What you don’t know can hurt you. And while Peter Parker’s editor and Juno’s dad is talking about things like auto and homeowners insurance, the same is true about online reviews. Doctors who dismiss patient reviews run the risk of doing long-term harm […]

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Patient Engage, RealSelf, online review

Generate More Reviews with Patient Engage

Online reviews: Love ‘em or hate ‘em, there’s no denying that asking patients to write them after their procedures can be awkward and uncomfortable for all concerned. For members of the RealSelf doctor community, it doesn’t have to be that way with the launch of Patient Engage, a new service that lets doctors enjoy the […]

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defamation, negative review, reputation

Defamation 101: What To Do (and Not Do) about Online Reviews

It’s a completely understandable reaction: After a patient posts an online review slamming your practice for poor treatment, you want to fight back so you consider taking legal recourse and file a suit claiming defamation. Unfortunately, it’s almost always the wrong reaction for the simple reason that a negative review is not necessarily a defamatory […]

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online reviews, reputation management

Seeing Stars: 3 Misconceptions about Online Reviews

It’s amazing that, in this day and age, so many businesses still don’t understand the realities of online reviews. Case in point: A company that, according to the Salt Lake Tribune, went after a local couple for $3,500 for posting a negative review about the service they received. The result? Not only did a federal […]

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digital health, social media, online reviews, healthcare consumer

Infographic Friday: How Does Your Digital Health Stack Up?

While people have turned to aesthetic professionals for advice about their health, well-being and beauty for thousands of years, the Internet has added a new twist to the conversation: These days, it’s doctors who should be following patients’ leads as they navigate the evolving landscape of the healthcare system. The fact is, more and more […]

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SoLoMo, search, online reviews

Infographic Friday: Will Today’s SoLoMo Searchers Find You — or the Competition?

Here’s a riddle: What do Google searches and bathroom mirrors have in common? Regardless of which one aesthetic consumers are considering, they’re ultimately seeking the same thing: good results. And, let’s face it, if your practice isn’t among those consumers’ search results, you may never get the opportunity to provide the other, post-procedure kind. Today’s […]

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Google+ Local, reviews, search

Get on the Map with Google+ Local

If you haven’t done a Google search on your local market recently, you probably should: With a recent, large-scale rollout of an updated Google Maps now live on desktops and mobile devices, the results may surprise you. Take a recent search for “San Francisco cosmetic surgery,” which returned the usual text-based results, along with a […]

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millennials, smartphones mobile,

Want to Remain Relevant? Think like a Millennial

Maybe it’s because I just had a birthday — never mind which one — but the older I get, the more it seems like young people are taking over. Then again, according to a recent article by the Boston Consulting Group (BCG), it may not be my imagination. In the U.S., by 2030, Millennials will […]

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trust signals, online reviews, practice website

Trust: If You Build It, They Will Come

When it comes to choosing a doctor, aesthetic consumers cite any number of reasons why they ultimately choose the provider they do. Experience, board certification, occasionally even price or a doctor’s popularity. But it’s also true that one factor trumps all others when it comes to medical procedures, especially those that are often elective, emotion-laden […]

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breast fat transfer, buzz index

Buzz Index: Breast Fat Transfer Has Folks Talking

There are good fats and bad fats but for many aesthetic consumers, the best fat is the kind you can remove from one problem area and inject into others that could use a little boost. And if recent discussions on RealSelf are any indication, that means breast fat transfers, which has garnered a Buzz Index score […]

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infographic, customer service, social media, online reviews

Infographic Friday: Protect Your Practice with Social Customer Service

The typical Botox treatment will last 3–6 months; Juvederm, 6 months or more depending on where it’s injected. The effects of a bad customer service experience? A lot longer than that. In fact, as this infographic from Zendesk suggests, a significant proportion (39%) of people will avoid using a company for 2 or more years […]

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online reviews, patients, healthcare marketing

The Increasing Importance of Online Reviews — and How to Encourage Them

If you’re still thinking having online reviews of your practice is a “nice to have,” a new study by Software Advice offers compelling evidence that they’re more like a “need to have” for anyone trying to generate new business. When the company asked patients who use online review sites to research doctors, they found that […]

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online review, realself, women

Reviewing the Reviewers: Older Women Tend to Be Positively Pleased

Mirror, mirror, on the exam room wall, who are the happiest patients of them all? Given the glowing images of young people in advertising and the curmudgeonly ones of seniors on TV and movie screens, the answer might surprise you. When it comes to the sentiments expressed in online reviews, it turns out that older […]

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online reviews, patient stories, realself

Why You Shouldn’t Worry about Doctor Reviews

If you’ve been reading this blog for any length of time, you know that we at RealSelf are firm believers in the importance of online reviews, a fact that may make the following statement more than a little surprising: Doctor reviews aren’t all they’re cracked up to be. Don’t get us wrong; glowing, 5-star reviews […]

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