Tag Archives | patient privacy
Patient Engage, RealSelf, online review

Generate More Reviews with Patient Engage

Online reviews: Love ‘em or hate ‘em, there’s no denying that asking patients to write them after their procedures can be awkward and uncomfortable for all concerned. For members of the RealSelf doctor community, it doesn’t have to be that way with the launch of Patient Engage, a new service that lets doctors enjoy the […]

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before and after photos, visual learning, patient privacy

Image is Everything: Photos + Social = Better Consumer Engagement

If you were to tally what captures people’s interest on the Internet, you could say that the eyes have it. It’s true, and bad puns aside, all you have to do is look at recent developments in social media to recognize that the old saying “a picture is worth a thousand words” may be undervaluing […]

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HIPAA, PHI, patient privacy, breach

Are You in Compliance with the HIPAA Omnibus Final Rule?

They say time flies when you’re having fun but it’s a veritable rocket when you’re talking about ensuring that you’re in compliance with HIPAA. It’s been nine months since HHS released its update to the 1996 rule and six months since those new rules went into effect. Now, as of Monday, all healthcare providers have […]

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social media phobia, socmephobia

4 Ways to Overcome Socmephobia (aka Fear of Social Media)

You won’t find it in the DSM-5 but you could easy get the idea that some aesthetic professionals have an irrational fear of social media. They get feverish about Facebook; they get twitchy over Twitter, and they eschew any form of online interaction that takes them beyond the confines of their own practice website. It […]

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online review, HIPAA, doctor response

The Customer Is Always Right… or Is She? (Part II)

So, you fire up the computer (or get a Google alert) and find yourself reading a review from a patient who’s decidedly — and vocally — unhappy with her experience with your practice. In fact, she’s furious and she’s venting her dissatisfaction on every social network and user review site she can find. What are […]

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google glass

Google Glass: OK in the Operating Room or not?

Picture the following scenario: You’re mid-surgery and you need some information about the procedure at hand or your patient’s medical history. You could step away from the operating table, consult images on a monitor or access the necessary data on a tablet or PC. Wouldn’t it be nice if you could simply speak your request […]

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patient photos, personally identifiable information, confidentiality

Could Your Before & After Photos Cost You Millions?

When it comes to showcasing your work, the old saying couldn’t be more true: A picture really is worth a thousand words. Simply put, potential patients love to see how other patients’ skin, faces and bodies have changed through cosmetic surgery. Sometimes, however, that “value” comes with a high price tag, a reality that has […]

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HIPAA, PHI consent privacy

Recent HIPAA Update Adds Requirements for Marketing Your Practice

As a board-certified aesthetic professional, it goes without saying that you go to great lengths to protect patient privacy. However, it now appears that you may need to go even further. Earlier this year, the Dept. of Health and Human Services (HHS) announced new HIPAA rules than not only update the Act’s privacy and security […]

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code of conduct, 5 Cs of social healthcare

The 5 Cs of Social Healthcare: Create a Code of Conduct for Online Interactions (Part IV in a series)

No doubt, you’ve heard the horror stories: In Missouri, an OB-GYN is reprimanded for posting inappropriate comments about a patient on Facebook. In Rhode Island, a doctor is fired and fined after revealing identifiable patient information on the site. And in St. Louis, a cosmetic surgeon is sued for negligence after the digital information in […]

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answer questions online q&a

Is Answering Questions Online Bad for Your (Business) Health?

With hundreds of thousands of doctor answers, RealSelf has a fair sense of how doctors view participating in online Q&A with patients. Most plastic surgeons, dermatologists, cosmetic dentists and related specialties see it as a legitimate extension of their online marketing efforts, or simply, a way to help consumers make better informed decisions about cosmetic […]

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protected health information PHI HIPAA

5 Ways to Protect Patient Privacy (Yet Still Promote Your Practice)

TMI. Let’s face it, in a world where Kim Kardashian tweets her every thought, sharing Too Much Information is becoming a national pastime. That’s fine if you’re a reality TV star or other self-promoting celebrity. After all, Kanye West’s gal-pal doesn’t have to worry about HIPAA or other privacy laws. But for doctors, oversharing on […]

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Personally Identifiable Information PII

The Power of Patient Photos: Best Practices for Doctors

If you use patient photos on your practice website, you already know they’re a great way to showcase your work, encourage visitors to explore further and, hopefully, generate new business. Unfortunately, they can also generate serious legal consequences for doctors who don’t take the appropriate steps to safeguard the privacy of the people in them. […]

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doctors response online reviews

Doctors Can — and Should — Respond to Online Reviews

Patient privacy. Professional ethics. The occasional horror story about a medical professional sharing patient information online. It’s no wonder some doctors believe they can’t respond to online reviews, a belief that’s not only incorrect but bad for patients, doctors and the aesthetics industry as a whole. There’s a range of options, says Jeff Segal, CEO […]

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As Facebook Goes Public, Issues of Privacy Remain

No doubt you’ve heard the news that Facebook is going public, a move that will value the company at $75–$100 billion, make Mark Zuckerberg a billionaire 28 times over and further the company’s reach into the lives of the 845 million — and counting — people who have accounts. That’s quite a target market for […]

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