Tag Archives | patients
male patients, cosmetic surgery, men

For Cosmetic Surgeons, Job Competition Can Be Good for Business

A funny thing happened on the way to economic recovery. Despite improving fundamentals, the job market is as tough as ever — and, according to a recent article in The New Republic, the effects could show up in your practice. Why? Because in the hyper-competitive job market, a youthful appearance is increasingly seen as a […]

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infographic, customer experience, practice website

Infographic Friday: Great Customer Experiences Begin with a Welcoming Website

These days, it’s safe to say that your practice website is the quickest, easiest way for aesthetic consumers to get to know a little bit about you. Unfortunately, it may also be the quickest, easiest way for them to decide to seek another provider. It all boils down to whether that website visitor has a […]

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digital native, digital immigrant, digital tipping point

Are You on the Right Side of the Digital Tipping Point?

The world is going native — and doctors who want to remain relevant should too. No, we’re not talking about adopting local customs when traveling (or forgoing underwear). We’re talking about digital natives, i.e., people who were born during or after the general introduction of digital technologies and, therefore, have been interacting with such technologies […]

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millennials, smartphones mobile,

Want to Remain Relevant? Think like a Millennial

Maybe it’s because I just had a birthday — never mind which one — but the older I get, the more it seems like young people are taking over. Then again, according to a recent article by the Boston Consulting Group (BCG), it may not be my imagination. In the U.S., by 2030, Millennials will […]

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ASPS, 2013 statistics, cosmetic surgery procedures

Infographic Friday: ASPS Stats Suggest 2013 Was a Very Good Year

It’s often said there’s truth in numbers and if that’s the case, 2013 was truly a good year for the profession. According to just-released data from ASPS, 15.1 million cosmetic surgery procedures, including both minimally-invasive and surgical, were performed in the United States in 2013, up 3 percent from the year before. This infographic from […]

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Hispanic consumers, video, Nielsen

Nielsen, Part II: Do Digital-savvy Hispanics Hold the Key to Marketing Success?

When it comes to understanding people’s interaction with their digital devices, the folks at Nielsen have probably crunched more numbers than any other organization on the planet. From TV ratings to mobile-phone usage, they not only know who’s looking at what but also what devices they’re using to do so and the actions they take […]

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social media, fans, followers

Infographic Friday: 7 Followers Every Doctor Needs to Know

Let’s face it, getting heard amid the torrent of tweets, status updates and other postings that constitute the conversation on social media is no picnic. Proliferating networks, changing algorithms and an audience that’s increasingly adept at tuning out unwanted messages means it’s more important than ever to make sure you’re delivering the type of content […]

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empathy, ROI, patients

Want a Better Return on Investment? Think Return on Empathy

According to conventional wisdom, the key to marketing success is to maximize ROI or Return on Investment but Martin Ingwer, founder of the Insight Consulting Group, would beg to differ. Instead, he suggests, the key is to focus less on the data-driven correlation between marketing costs and subsequent sales and more on the emotional relationship […]

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online reviews, patients, healthcare marketing

The Increasing Importance of Online Reviews — and How to Encourage Them

If you’re still thinking having online reviews of your practice is a “nice to have,” a new study by Software Advice offers compelling evidence that they’re more like a “need to have” for anyone trying to generate new business. When the company asked patients who use online review sites to research doctors, they found that […]

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online review, realself, women

Reviewing the Reviewers: Older Women Tend to Be Positively Pleased

Mirror, mirror, on the exam room wall, who are the happiest patients of them all? Given the glowing images of young people in advertising and the curmudgeonly ones of seniors on TV and movie screens, the answer might surprise you. When it comes to the sentiments expressed in online reviews, it turns out that older […]

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infographic, doctor-patient relationship, listening, informed patient

Now Hear This: Informed Patients Seek Doctors Who Listen

Are you a good listener? These days, you better be for one simple reason. Given the amount of information aesthetic consumers now have access to, doctors who don’t listen to what patients have to say about their care may find their surgical schedules a lot quieter than they’d like. As this infographic suggests, patients are […]

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Building a Global Practice, no Plane Tickets (or Yellow Pages Ads) Required

This morning, I read an article in an Australian newspaper, watched a sunrise in Hawaii and met with business acquaintances in Seattle, Los Angeles and New York — all without stepping away from my desk. If that doesn’t speak to the far-reaching, distance-obliterating power of the Internet, I don’t know what does. And that’s as […]

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online reviews, patient stories, realself

Why You Shouldn’t Worry about Doctor Reviews

If you’ve been reading this blog for any length of time, you know that we at RealSelf are firm believers in the importance of online reviews, a fact that may make the following statement more than a little surprising: Doctor reviews aren’t all they’re cracked up to be. Don’t get us wrong; glowing, 5-star reviews […]

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tummy tuck, weight loss, RealSelf

When Is a Tummy Tuck More Than Just a Tummy Tuck?

Tummy tuck after weight loss: Elective cosmetic surgery or medically necessary procedure? The question is not academic and, if a recent article in The Wall Street Journal is any indication, the answer can have far-reaching consequences for doctors, patients and the health insurance companies that may or may not cover the procedure. Titled “Not Just […]

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patients, personas, customer service

Look Who’s Talking: Patient Personas Can Provide Invaluable Insights

Consumers are like snowflakes: no two are alike but there are definitely recurring patterns among them. Ascertain the type of person you’re dealing with and you stand a much better chance of transforming them from a curious prospect into a happy client. One way to do that, says Rachel Honig of Shankman|Honig, is to create […]

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rhinoplasty, nose job, online review

New Nose, New View on Life?

Beauty, it’s often said, is in the eye of the beholder but sometimes it can also be in the nose. At least that’s one way of interpreting the results of a study recently published on the JAMA Dermatology website. The study, an analysis of 16 previous studies, found that rhinoplasties, among other facial procedures, led […]

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infogrraphic, lead management

Infographic Friday: Are You Scaring Off New Patients with Monstrous Lead Management?

Vampires, zombies and ghosts, oh my. Another Halloween has come and gone but the seasonal scare-fest still serves as a timely reminder that you don’t need a fright wig or face paint to scare off new customers. Poor lead management, in fact, has probably killed off so much new business it could probably spawn a […]

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Dr. Eric Swanson, commercialization, plastic surgery

Confronting the Commercialization of Plastic Surgery

Having opened his plastic surgery practice in Kansas City 24 years ago, Eric Swanson, MD, has received his fair share of sales calls and marketing pitches. Among them: a salary of $325,000 and a company car, a promise of $450,000 for working 2 days per week and a promise that he could double his income. […]

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healthcare consumerism, empathy, engagement, empowerment, patient-centric marketing

Patients Prefer Doctors Who Embrace the 3 E’s of Healthcare Consumerism

Given the bugs revealed during the rollout of the Affordable Care Act, the effort will probably someday be a case study on how NOT to reinvent healthcare. Nevertheless — and whether you approve of “Obamacare” or not — it’s clear that healthcare IS in the process of being reinvented. In fact, one can argue that […]

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loyalty, patients, ROI

Infographic Friday: A Loyal Patient Is a Doctor’s Best Friend

When it comes to creating customer loyalty, some businesses have it easy: a punch card for a free meal at the local fast-food joint, miles or points for airlines’ frequent fliers or free shipping for regular users of Amazon.com and countless other e-commerce sites. Doctors, not so much. Needless to say, offering punch cards for […]

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