Tag Archives | pay-per-click
pay per click, advertising, attribution

Click-bait: the Ugly Truth about Online Advertising

50% of all advertising is useless. We just don’t know which 50%. Often hailed as the “Father of Advertising,” the late David Ogilvy wrote those words long before there was an Internet, social media or search engines but they’re still worth remembering when implementing a digital marketing strategy and setting an advertising budget. In fact, […]

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SEO PPC social infographic

Infographic Friday: Achieve Great Internet Results with SEO, PPC and Social

To the uninitiated, the intricacies of Internet marketing can be a confusing alphabet soup of unfamiliar acronyms. SEO? PPC? Chances are you already know that they stand for search engine optimization and pay per click, respectively, but digging deeper into their meaning can leave you feeling overwhelmed and ready to give up. That’s why we […]

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Google Adwords for Doctors

Why Doctors Should Buy Pay-Per-Click Ads For Their Name

Paying for your own name sounds like a terrible idea, doesn’t it? Until last summer, I’d have laughed and told you not to waste your money on such a silly idea. But in August of 2011, we heard a presentation by Melanie Mitchell from Digitas, an agency in Chicago that serves large national brands. Mitchell shared data […]

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Pay per click on Google

Two Steps to Higher Pay-Per-Click ROI

Guest Post by Bill Fukui, Chief Operating Officer at Page 1 Solutions When it comes to online advertising, you may pay per click (PPC) but you earn per conversion. And since Google doesn’t negotiate the cost to be the top listing for a particular search, it’s important to ensure you’re getting the most bang for […]

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