Tag Archives | photos
web design, before and after, photos, authenticity

Before and After Galleries that Get Results (Web Design 101: Part V)

Homepages, landing pages, About Us pages — as recent posts have made clear, there’s a lot more to web design than picking out fonts, colors, and layouts. Sure, the basics matter, but as the late Steve Jobs so aptly put it, Design is not just what it looks and feels like. Design is how it […]

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xprize, star trek, medical technology, healthcare

Health, the Final Frontier: Will Future Technology Make Doctors Obsolete?

Fifty years ago this month, a new TV show debuted with the now-iconic phrase “Space, the final frontier.” It received mixed reviews, but lives on in syndicated spin-offs, blockbuster movies, and futuristic innovations in technology. Case in point: The Qualcomm Tricorder XPrize competition, which features a $10 million purse for the team that can build […]

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google, image search, duplicate photo

Photo Poaching: Are Your Images Being Used to Promote Someone Else’s Practice?

It probably happens more often than you think. A potential patient considering a procedure goes online, comes across your before and after photos and decides that she likes what she sees. She picks up the phone, schedules a consultation and then never shows up. Why? Because she didn’t call you; she called another practice entirely. The […]

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ideal doctor, aesthetic marketing, board certification, cosmetic surgery

The Aesthetic Consumer Decision Journey, Part II: The Path to the Ideal Doctor

As previously noted, the decision journey aesthetic consumers undertake is long, non-linear and, initially at least, focused more on possible options (e.g., procedures) than potential providers. It’s not, however, an all-or-nothing affair as the research people conduct on their aesthetic concerns inevitably exposes them to providers who can resolve them. A lot of providers, which is why […]

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before and after photos, trust, photoshop, medical marketing

4 Ways to Ensure Your Before and After Gallery Isn’t a Trust-buster

It’s often said that photos don’t lie — but that doesn’t mean that people necessarily believe they’re 100% truthful. After all, even the best shot in the world won’t have much impact if the people who view it don’t believe it’s real. What’s that got to do with aesthetic medicine? Quite a lot, actually, as […]

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content, content marketing, strategy,

Content Strategies: Reduce Friction with the Right Kind(s) of Content

As noted earlier this week, the questions that members of the RealSelf community ask online provide current and compelling insight into the thoughts, fears and concerns people have when considering cosmetic surgery. In turn, the trends those questions reveal can help doctors ensure that their marketing efforts are on track and properly allocated. After all, […]

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practice website, traffic, seo, content, google, search, rank

5 Ways to Generate More Traffic on Your Practice Website, Part II

As a busy aesthetic professional, you probably have neither the time nor the inclination to delve deeply into the technical factors that influence how well your practice website ranks when people are researching cosmetic surgery. And that’s okay. As discussed last week, the good news is that there are some simple things you can do […]

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realself, realself 100, social media influence

Meet the RealSelf 100: Honoring the Top Social Influencers in Cosmetic Medicine

From the growing number of procedures being performed to the media’s seemingly endless fascination, interest in cosmetic medicine is clearly on the rise. And if the 7 million unique monthly visits to RealSelf are any indication, that interest is matched by aesthetic consumers’ thirst for trustworthy information from those with the expertise to help them […]

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visual content, infographic, practice website, before and after photos

Infographic Friday: Doctors Who Get Visual Get More Leads

Picture this: Two patients come into your practice because they’re considering rhinoplasties. One describes her ideal attributes verbally — she wants a smaller tip, for example, or less flared nostrils — while the other shows you a photo of a popular celebrity with a perfectly proportioned proboscis. Unless you’re a mind reader, it’s safe to […]

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before & after photos, medical marketing

Quick Tips for Better Before & After Photos

Right now, millions of people are going online to research their options for elective aesthetic procedures, edging closer to choosing the one doctor they believe will give them the results they seek. As noted in a post last week, more than 8 out of 10 aesthetic consumers won’t even consider a practice that doesn’t have […]

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before & after photos, aesthetic consumers, realself

(The Facts about) Photos Don’t Lie, Part I

It may be time to update the old saying that photos don’t lie. Between advertisers who routinely PhotoShop the people in their ads and everyday Instagrammers who use filters to enhance their selfies, it’s probably safer to say that some photos seriously stretch the truth. There’s just one problem: When it comes to photos, stretching […]

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selfie, wish pic, bbl

Celebrities, Selfies and Wish Pics: 3 Trends for 2015

As someone who makes his living with words, it pains me to say this but the truth is inescapable: pictures rule. In an era of smartphones, social media and celebrity-driven culture, photos and videos are more easily created, more readily shared and, in many cases, better suited for getting ideas across to other people. That’s […]

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social media, selfie, cosmetic surgery, realself

Beyond the Selfie: The Real Role of Social Media in Cosmetic Surgery

There’s been much discussion of late about the role social media plays in people’s decisions to pursue cosmetic surgery. Even as articles and studies consistently demonstrate that aesthetic consumer are indeed influenced by social media, some doctors maintain it’s not a factor for them because they stay busy enough through direct referrals from existing patients. Not surprisingly, […]

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selfies, facebook facelift, infographic, social media

Infographic Friday: Selfies, Social Media and the Future of the Facebook Facelift

Smartphones, selfies and social media: If you’ve been experiencing an uptick in requests for facial procedures, you can probably thank that technological trifecta for it. After all, when everybody and their brother (and sister) is taking their own picture with a poor-quality lens from an arm’s-length away, there’s a good chance more than a few […]

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content, rational, emotional, decision journey

Decisions, Decisions: It’s OK to Get Emotional

Logic, rationality and dispassionate analysis: In the OR, they form the basis for good medical care and the best possible outcomes. In the outside world where potential patients actively decide who will provide their care, they’re not nearly enough. The fact is that all major “buying” decisions involve both rational and emotional elements and marketing […]

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tatto removal, before and after photo

Rethinking Ink: The Business of Tattoo Removal Is Booming

Given the number of people sporting inked images on their arms, legs and backs, it’s obvious that people love their tattoos. That is, until they don’t, which is why more and more of them are turning to aesthetic professionals to have them removed. In fact, according to research by IBISWorld, revenue for tattoo removals has […]

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realself, aesthetic consumer, friction

Ease the Path to Your Practice: Less Friction = More Patients

If you’ve ever booked a flight, bought a book or considered competing products online, then you know that the Internet’s ability to provide an abundance of information is both its blessing and its curse. On the one hand, we all love having options; on the other, it can often lead to a sort of “analysis […]

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Gmail: A Picture’s Worth a Thousand… Opens?

A funny thing happened on the way to my Gmail account this morning. Clicking on the Promotions tab — part of a redesign rolled out last year — I was surprised to see, not the usual text-based list of offers and invitations, but rather, the grid-based view above. Three guesses which one caught my eye […]

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web design, practice website

Is Your Practice Website Designed for Success?

As an aesthetic professional you no doubt spend a lot of time directing your discerning eye toward hooked noses, receding chins and sagging butts and tummies — but have you ever given your website a similarly critical look? A quick surf around the web suggests you should. The sad fact is that many practice websites, […]

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before and after photos, visual learning, patient privacy

Image is Everything: Photos + Social = Better Consumer Engagement

If you were to tally what captures people’s interest on the Internet, you could say that the eyes have it. It’s true, and bad puns aside, all you have to do is look at recent developments in social media to recognize that the old saying “a picture is worth a thousand words” may be undervaluing […]

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