Tag Archives | practice website
realself, aesthetic consumer, friction

Ease the Path to Your Practice: Less Friction = More Patients

If you’ve ever booked a flight, bought a book or considered competing products online, then you know that the Internet’s ability to provide an abundance of information is both its blessing and its curse. On the one hand, we all love having options; on the other, it can often lead to a sort of “analysis […]

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website design, leads, convert

Infographic Friday: Convert More Visitors with a Well-designed Website

Creating high-quality content, participating in social media, encouraging reviews — no doubt, you’ve worked hard to generate the authority, empathy and familiarity that encourages aesthetic consumers to visit your website. Unfortunately, all that hard work can be for naught if they have a poor experience once they get there. And, as this infographic from Medical […]

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search, social, analytics, website traffic

Search vs. Social: Which One Packs More Punch?

#173812992 / gettyimages.com It’s 2014 — do you know where your website visitors are coming from? If you’re not the type to pore over your traffic numbers and other analytics, the answer may surprise you. Analyzing traffic from 200,000+ sites that reach more than 250 million unique monthly users, the number-crunchers at Shareholic found that […]

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infographic, seo, content, search

Infographic Friday: SEO Isn’t Dead but It Could Still Be Killing Your Business

Another day, another article raising the question “Is SEO Dead?” In fact, there seems to be something of a cottage industry of people cranking out stories about the viability (or lack thereof) of search engine optimization. And yet even those who pronounce the strategy dead, dead, dead clearly hope their stories appear high in search […]

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digital health, social media, online reviews, healthcare consumer

Infographic Friday: How Does Your Digital Health Stack Up?

While people have turned to aesthetic professionals for advice about their health, well-being and beauty for thousands of years, the Internet has added a new twist to the conversation: These days, it’s doctors who should be following patients’ leads as they navigate the evolving landscape of the healthcare system. The fact is, more and more […]

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male patients, cosmetic surgery, men

For Cosmetic Surgeons, Job Competition Can Be Good for Business

A funny thing happened on the way to economic recovery. Despite improving fundamentals, the job market is as tough as ever — and, according to a recent article in The New Republic, the effects could show up in your practice. Why? Because in the hyper-competitive job market, a youthful appearance is increasingly seen as a […]

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infographic, customer experience, practice website

Infographic Friday: Great Customer Experiences Begin with a Welcoming Website

These days, it’s safe to say that your practice website is the quickest, easiest way for aesthetic consumers to get to know a little bit about you. Unfortunately, it may also be the quickest, easiest way for them to decide to seek another provider. It all boils down to whether that website visitor has a […]

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infographic, website, conversions

Infographic Friday: Does Your Practice Website Close the Deal — or the Door?

If you’re like many aesthetic professionals, you already know that social media marketing is absolutely essential and you’ve taken steps to incorporate it into your overall business strategy. You’ve claimed your profiles on the appropriate social networks, you regularly contribute relevant content to others in those communities and, if you’ve gained their trust, persuaded them […]

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website design, practice website

Is Poor Website Design Turning Potential Patients into No-shows?

It’s often said that beauty is in the eye of the beholder but when it comes to website design, it’s also in the click of a finger. If a potential patient finds your practice website unattractive — messy, non-intuitive and difficult to use — it’s safe to say they probably won’t be beholding it for […]

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trust signals, online reviews, practice website

Trust: If You Build It, They Will Come

When it comes to choosing a doctor, aesthetic consumers cite any number of reasons why they ultimately choose the provider they do. Experience, board certification, occasionally even price or a doctor’s popularity. But it’s also true that one factor trumps all others when it comes to medical procedures, especially those that are often elective, emotion-laden […]

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seo, keyword, black hat, guest blogging, social signals, SERPs, google rank

SEO for Doctors: Is Your Strategy DOA or Designed to Thrive?

S E O Seldom have three little letters caused so much confusion and consternation — or provided so much income to the legions of marketers who promote their prowess in dissecting its algorithmic innards and “ability” to manipulate the results. Whether such efforts are effective or not is an ongoing debate. On the one hand, […]

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web design, practice website

Is Your Practice Website Designed for Success?

As an aesthetic professional you no doubt spend a lot of time directing your discerning eye toward hooked noses, receding chins and sagging butts and tummies — but have you ever given your website a similarly critical look? A quick surf around the web suggests you should. The sad fact is that many practice websites, […]

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before and after photos, visual learning, patient privacy

Image is Everything: Photos + Social = Better Consumer Engagement

If you were to tally what captures people’s interest on the Internet, you could say that the eyes have it. It’s true, and bad puns aside, all you have to do is look at recent developments in social media to recognize that the old saying “a picture is worth a thousand words” may be undervaluing […]

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engaged consumers, ROI, social, consumer decision journey, brand advocate

Getting Connected: Can Social Engagement Really Generate ROI?

To buy or not to buy, that is the question. And when it comes to online consumers, it seems the answer is social engagement. According to a recent study by Forrester Research and Wildfire (Google’s social media marketing unit), social media engagement between brands and consumers correlates strongly not just with consumer preference for those […]

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online review, reputation management

It’s OK to Read Your Online Reviews (Go Ahead, You Know You Do Anyway)

Online reviews: Some doctors hate them, some tolerate them, a few may even admit to appreciating them. Regardless of where you stand on the issue, one thing’s for certain, you should be reading the ones that are being written about you. It should go without saying that the reviews aesthetic consumers post about their experiences […]

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google, hummingbird, algorithm, search, seo

To Succeed in Search, Think like a Hummingbird

A hummingbird can fly at speeds of up to 35 mph, flap its wings up to 80 times a second — and, believe it or not, help determine whether or not your practice website remains relevant and retrievable to millions of online consumers. Obviously, that last point doesn’t refer to the winged members of Trochilidae. […]

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word of mouth, earned advertising

Truth(s) in Advertising: Consumers trust friends, online opinions and branded websites

Trust. When you get right down to it, no other factor — not price, not location, not credentials — carries more weight when consumers are trying to choose between providers offering similar services and products. And that’s especially true when what they’re considering is an elective, expensive and potentially emotion-laden subject like cosmetic surgery. So […]

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seo, backlinks

Best Practices for Building Backlinks (Part II of II)

If you’ve been in practice for any length of time, you’ve probably been approached by any number of SEO consultants and marketing agencies that claim they can get your website to the top of Google’s search results. Ultimately, the question isn’t whether they can or not but how they go about the effort. Case in […]

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Lights, Camera, Video: Best Practices for Producing Promotional Videos (Part II of III)

If you’ve ever doubted the idea that video represents the future of the Internet, consider this little fact: In the time it took you to read the above sentence, more than 8 hours of video will have been uploaded to YouTube. At that pace, that works out to 6,000 hours per hour, 144,000 hours per […]

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video

Show, Don’t Tell: Online Video Is Taking Over the Internet (Part I of III)

Online video: it’s not just for clumsy cats and talking dogs anymore. The fact is, if you’re not using video to promote your practice, you’re missing out on what is very likely the most important marketing tool since the direct-mail postcard. Visually compelling, eminently shareable and increasingly easy to produce, video is rapidly becoming the […]

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