Tag Archives | practice website
male patients, cosmetic surgery, men

For Cosmetic Surgeons, Job Competition Can Be Good for Business

A funny thing happened on the way to economic recovery. Despite improving fundamentals, the job market is as tough as ever — and, according to a recent article in The New Republic, the effects could show up in your practice. Why? Because in the hyper-competitive job market, a youthful appearance is increasingly seen as a […]

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infographic, customer experience, practice website

Infographic Friday: Great Customer Experiences Begin with a Welcoming Website

These days, it’s safe to say that your practice website is the quickest, easiest way for aesthetic consumers to get to know a little bit about you. Unfortunately, it may also be the quickest, easiest way for them to decide to seek another provider. It all boils down to whether that website visitor has a […]

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infographic, website, conversions

Infographic Friday: Does Your Practice Website Close the Deal — or the Door?

If you’re like many aesthetic professionals, you already know that social media marketing is absolutely essential and you’ve taken steps to incorporate it into your overall business strategy. You’ve claimed your profiles on the appropriate social networks, you regularly contribute relevant content to others in those communities and, if you’ve gained their trust, persuaded them […]

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website design, practice website

Is Poor Website Design Turning Potential Patients into No-shows?

It’s often said that beauty is in the eye of the beholder but when it comes to website design, it’s also in the click of a finger. If a potential patient finds your practice website unattractive — messy, non-intuitive and difficult to use — it’s safe to say they probably won’t be beholding it for […]

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trust signals, online reviews, practice website

Trust: If You Build It, They Will Come

When it comes to choosing a doctor, aesthetic consumers cite any number of reasons why they ultimately choose the provider they do. Experience, board certification, occasionally even price or a doctor’s popularity. But it’s also true that one factor trumps all others when it comes to medical procedures, especially those that are often elective, emotion-laden […]

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seo, keyword, black hat, guest blogging, social signals, SERPs, google rank

SEO for Doctors: Is Your Strategy DOA or Designed to Thrive?

S E O Seldom have three little letters caused so much confusion and consternation — or provided so much income to the legions of marketers who promote their prowess in dissecting its algorithmic innards and “ability” to manipulate the results. Whether such efforts are effective or not is an ongoing debate. On the one hand, […]

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web design, practice website

Is Your Practice Website Designed for Success?

As an aesthetic professional you no doubt spend a lot of time directing your discerning eye toward hooked noses, receding chins and sagging butts and tummies — but have you ever given your website a similarly critical look? A quick surf around the web suggests you should. The sad fact is that many practice websites, […]

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before and after photos, visual learning, patient privacy

Image is Everything: Photos + Social = Better Consumer Engagement

If you were to tally what captures people’s interest on the Internet, you could say that the eyes have it. It’s true, and bad puns aside, all you have to do is look at recent developments in social media to recognize that the old saying “a picture is worth a thousand words” may be undervaluing […]

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engaged consumers, ROI, social, consumer decision journey, brand advocate

Getting Connected: Can Social Engagement Really Generate ROI?

To buy or not to buy, that is the question. And when it comes to online consumers, it seems the answer is social engagement. According to a recent study by Forrester Research and Wildfire (Google’s social media marketing unit), social media engagement between brands and consumers correlates strongly not just with consumer preference for those […]

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online review, reputation management

It’s OK to Read Your Online Reviews (Go Ahead, You Know You Do Anyway)

Online reviews: Some doctors hate them, some tolerate them, a few may even admit to appreciating them. Regardless of where you stand on the issue, one thing’s for certain, you should be reading the ones that are being written about you. It should go without saying that the reviews aesthetic consumers post about their experiences […]

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google, hummingbird, algorithm, search, seo

To Succeed in Search, Think like a Hummingbird

A hummingbird can fly at speeds of up to 35 mph, flap its wings up to 80 times a second — and, believe it or not, help determine whether or not your practice website remains relevant and retrievable to millions of online consumers. Obviously, that last point doesn’t refer to the winged members of Trochilidae. […]

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word of mouth, earned advertising

Truth(s) in Advertising: Consumers trust friends, online opinions and branded websites

Trust. When you get right down to it, no other factor — not price, not location, not credentials — carries more weight when consumers are trying to choose between providers offering similar services and products. And that’s especially true when what they’re considering is an elective, expensive and potentially emotion-laden subject like cosmetic surgery. So […]

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seo, backlinks

Best Practices for Building Backlinks (Part II of II)

If you’ve been in practice for any length of time, you’ve probably been approached by any number of SEO consultants and marketing agencies that claim they can get your website to the top of Google’s search results. Ultimately, the question isn’t whether they can or not but how they go about the effort. Case in […]

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Lights, Camera, Video: Best Practices for Producing Promotional Videos (Part II of III)

If you’ve ever doubted the idea that video represents the future of the Internet, consider this little fact: In the time it took you to read the above sentence, more than 8 hours of video will have been uploaded to YouTube. At that pace, that works out to 6,000 hours per hour, 144,000 hours per […]

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video

Show, Don’t Tell: Online Video Is Taking Over the Internet (Part I of III)

Online video: it’s not just for clumsy cats and talking dogs anymore. The fact is, if you’re not using video to promote your practice, you’re missing out on what is very likely the most important marketing tool since the direct-mail postcard. Visually compelling, eminently shareable and increasingly easy to produce, video is rapidly becoming the […]

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Infographic Friday: Is Your Practice Website Poised to Flourish or Fade Away?

Maintaining a healthy, vibrant website is no easy feat; in fact, it’s a lot like growing a garden. It takes work, it takes commitment and, in the end, there are no shortcuts. Unfortunately, there are still so-called “experts” out there who claim to possess miracle products that can garner you amazing results for very little […]

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patient photos, personally identifiable information, confidentiality

Could Your Before & After Photos Cost You Millions?

When it comes to showcasing your work, the old saying couldn’t be more true: A picture really is worth a thousand words. Simply put, potential patients love to see how other patients’ skin, faces and bodies have changed through cosmetic surgery. Sometimes, however, that “value” comes with a high price tag, a reality that has […]

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Google, Penguin 2.0, search, SEO

Did a Penguin Just Put the Squeeze on Your Practice Website’s Search Results?

Wondering what a small, flightless bird native to the Southern Hemisphere has to do with your practice website and its ranking in search results? If the bird in question is Penguin 2.0, the latest update to Google’s search algorithm, the answer is everything. Rolled out late last month, Penguin 2.0 promises to fine-tune Google’s already […]

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Posting for Profit: 7 Benefits of Doctor Blogging

As an adjunct professor, pediatric ENT surgeon and CEO and chief medical officer of Annica Media, Russell Faust would seem to have his hands full, a jam-packed schedule and plenty of reasons not to take on the potential time-suck of social media. And yet, despite all that, he’s not only a firm believer in the […]

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online reviews

5 Reasons Why Good Reviews Are Good for Business

5 stars. 2 thumbs up. A++. When it comes to trusting information found on the Internet, there’s no escaping the fact that consumers give online reviews, well, glowing reviews. In fact, despite occasional reports of “astroturfing,” it seems they put more trust in them all the time. In fact, according to a survey conducted by […]

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