Tag Archives | practice website
leads, conversion rate optimization, CRO, practice website, content, call to action

3 Keys to Converting Website Visitors into Viable Leads (Why SEO Isn’t Enough)

In these days of intense competition, it’s a given that generating traffic to your practice website is a key factor in marketing your practice. That is the incontrovertible truth but it’s not the whole truth. The fact is that getting people to visit your practice website is of limited value if they don’t take any […]

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landing page, leads, practice website, conversions, call to action

Infographic Friday: Do Your Landing Pages Convert or Confuse Website Visitors?

Chances are your practice has one main point of entry for patients. Your practice website, not so much. Sure, many online visitors will, indeed, “enter” via your “front door,” aka your homepage, but others may not see that page at all. Instead, they’ll arrive by way of a so-called landing page, an interior page accessed […]

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homepage, practice website, medical marketing, liv plastic surgery

Patients, Procedures, and Practice Websites: There’s No Place Like Home(page)

It may seem counter-intuitive but the fact is that many aesthetic consumers do not get their first impression of your practice when they walk in the door; for them, that expectation-setting experience happens weeks or months beforehand when they decide to check you out online. Your practice website — and especially its homepage — will […]

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homepage, web design

Infographic Friday: Turn Clicks into Clients with a Well-designed Homepage

The path to your practice website can take many routes — a click from a search ad, for example, or a link from your social content — but, more often than not, the point of entry is the same: Your homepage. It’s where many visitors will form their initial opinions of you and your practice […]

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leads, internet leads, lead management

It Ain’t Over ‘til It’s Over: Best Practices for Better Lead Management, Part II

As noted in a recent post, many practices are missing out on new business by being slow to respond to Internet leads. For one thing, such inquiries go cold quickly; for another, many patients reach out to several providers at once, following up with whoever responds first. But being first to respond is only half […]

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consumer decision journey, aesthetic consumer, realself

The Aesthetic Consumer Decision Journey, Part I: The Procedure Is Paramount

By now, you’re probably familiar with the term “consumer decision journey,” the Internet-driven idea that today’s connected consumers take a long and often non-linear path from determining a need to choosing the business that’s going to help them resolve it. Gathering information from multiple sources along the way — search results, social conversations, reviews from […]

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online reviews, healthcare marketing

Online Health, Part III: Online Reviews Are More Important than Ever

Between healthcare websites that consumers don’t find helpful and social networks that don’t deliver on their promises of engagement, it’s not surprising that some doctors find maintaining an effective online presence challenging. You work hard to share your expertise only to be greeted with… crickets (aka silence). The solution? Instead of going it alone, let […]

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online health, social media, healthcare marketing

Online Health, Part II: Mixed Signals from Social Media

Unless you’ve been living in a cave, you know that your practice website is among the most powerful tools in your marketing arsenal. It is, in essence, your online storefront, a digital portal for potential patients to find out more about you, your services and your commitment to their care. And, as we’ve seen, a […]

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practice website, online health,

Online Health: Is Your Practice Website in Need of a Checkup? (Part I of a Series)

The diagnosis doesn’t look promising: According to a new study, almost three quarters (72%) of consumers don’t find the websites currently offered by healthcare providers particularly helpful. And, make no mistake, when potential patients are displeased, their subsequent actions (i.e., clicking elsewhere) are unlikely to make doctors feel particularly well, either. The study, Patient Attitudes […]

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gallup, pre-surgery education, patient satisfaction

The Path to Better Outcomes Starts Long Before Patient Intake

Funny thing about patient satisfaction: You can influence it long before you pick up a scalpel or syringe. As a recent Gallup poll reveals, the education patients receive before surgery can lead to better outcomes, fewer problems and higher satisfaction. That’s not just good news for patients, either, as more satisfied patients may also translate […]

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brand awareness, cosmetic products, aesthetic marketing

Low Brand Awareness for Aesthetic Products Presents a Challenge — and Opportunity — for Doctors

Brand awareness. According to Wikipedia, it’s the extent to which a brand is recognized by potential customers and is correctly associated with a particular product. For companies like Lego or L’Oreal — both of which were named to this year’s most powerful brands list — it translates into instant name recognition and a healthy bottom […]

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seo, search engine optimization, web vendor

Is Your Web Team Generating New Business (or just Racking up Big Fees)?

Does this scenario ring a bell? After a full day of consults, surgeries and practice management, you sit down, open a report from your web vendor and find yourself scrolling through pages of data on your website activity. You know it’s key information for determining whether your web marketing works but you find yourself struggling […]

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mobilegeddon, mobile search, practice website, mobile-friendly

Mobile-geddon or not, Healthcare Seekers Want Mobile-friendly Websites

It’s been almost three months since Google rolled out its update designed to reward websites that are user-friendly for people using their mobile devices. Since then, various analyses have suggested that the update may have had some impact on search results but nothing as dire as feared. Turns out it wasn’t “mobile-geddon” — which is not to […]

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before and after photos, trust, photoshop, medical marketing

4 Ways to Ensure Your Before and After Gallery Isn’t a Trust-buster

It’s often said that photos don’t lie — but that doesn’t mean that people necessarily believe they’re 100% truthful. After all, even the best shot in the world won’t have much impact if the people who view it don’t believe it’s real. What’s that got to do with aesthetic medicine? Quite a lot, actually, as […]

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content, content marketing, strategy,

Content Strategies: Reduce Friction with the Right Kind(s) of Content

As noted earlier this week, the questions that members of the RealSelf community ask online provide current and compelling insight into the thoughts, fears and concerns people have when considering cosmetic surgery. In turn, the trends those questions reveal can help doctors ensure that their marketing efforts are on track and properly allocated. After all, […]

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practice website, traffic, seo, content, google, search, rank

5 Ways to Generate More Traffic on Your Practice Website, Part II

As a busy aesthetic professional, you probably have neither the time nor the inclination to delve deeply into the technical factors that influence how well your practice website ranks when people are researching cosmetic surgery. And that’s okay. As discussed last week, the good news is that there are some simple things you can do […]

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practice website, search, seo

5 Ways to Generate More Traffic to Your Practice Website (No SEO Skills Required)

You’ve probably seen the statistics: According to the Pew Research Center, 72% of Internet users say they’ve looked online for health information — and 77% of them say they began their last health-seeking session at a search engine. Question is will your practice website be among the results that Google, etc., return? If not, there’s […]

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realself, prices, transparency

Paying the Price: Is a Lack of Transparency Costing You Patients?

Buying a car. Booking a hotel room. Pursuing a remodel or home improvement project. Despite the obvious differences between the three activities, they all share a common characteristic: Thanks to the power of the Internet, consumers now have access to an unprecedented amount of information about what the goods and services they seek are likely […]

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mobile, mobile-friendly, practice website, google, search

Will Google’s Latest Update Be ‘Mobile-geddon’ for your Practice Website?

Is your practice website mobile-friendly? If it isn’t (or you aren’t sure), the time has come to do something about it. Starting tomorrow, April 21, Google will officially incorporate mobile-friendliness as a ranking factor in determining search results, a move some experts are already calling “Mobile-geddon.” In other words, if your site isn’t mobile friendly, […]

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blog, marketing, infographic

Infographic Friday: Doctors Who Blog Can Reap Big-time Benefits

Call it the curse of the blinking cursor: After a long day of surgeries, consults and practice management, you could be forgiven for deciding that you have neither the time nor inclination to confront a blank computer screen and compose a blog post for your practice website. It’s understandable. Unfortunately, it may also be unwise […]

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