Tag Archives | procedures
male patients, cosmetic surgery, men

For Cosmetic Surgeons, Job Competition Can Be Good for Business

A funny thing happened on the way to economic recovery. Despite improving fundamentals, the job market is as tough as ever — and, according to a recent article in The New Republic, the effects could show up in your practice. Why? Because in the hyper-competitive job market, a youthful appearance is increasingly seen as a […]

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ASPS, 2013 statistics, cosmetic surgery procedures

Infographic Friday: ASPS Stats Suggest 2013 Was a Very Good Year

It’s often said there’s truth in numbers and if that’s the case, 2013 was truly a good year for the profession. According to just-released data from ASPS, 15.1 million cosmetic surgery procedures, including both minimally-invasive and surgical, were performed in the United States in 2013, up 3 percent from the year before. This infographic from […]

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realself, cosmetic surgery, search, San Antonio

Realself Research Reveals Top 10 Cities for Cosmetic Surgery Searches

When you think of major markets for cosmetic surgery, a few cities almost automatically come to mind: Los Angeles, Miami, maybe Dallas or Atlanta. Chances are you didn’t say San Antonio, Texas. Yet according to search data recently compiled by realself.com, the Alamo City boasts the highest interest in aesthetic procedures of any major metropolitan […]

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breast fat transfer, buzz index

Buzz Index: Breast Fat Transfer Has Folks Talking

There are good fats and bad fats but for many aesthetic consumers, the best fat is the kind you can remove from one problem area and inject into others that could use a little boost. And if recent discussions on RealSelf are any indication, that means breast fat transfers, which has garnered a Buzz Index score […]

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empathy, ROI, patients

Want a Better Return on Investment? Think Return on Empathy

According to conventional wisdom, the key to marketing success is to maximize ROI or Return on Investment but Martin Ingwer, founder of the Insight Consulting Group, would beg to differ. Instead, he suggests, the key is to focus less on the data-driven correlation between marketing costs and subsequent sales and more on the emotional relationship […]

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infographic, doctor-patient relationship, listening, informed patient

Now Hear This: Informed Patients Seek Doctors Who Listen

Are you a good listener? These days, you better be for one simple reason. Given the amount of information aesthetic consumers now have access to, doctors who don’t listen to what patients have to say about their care may find their surgical schedules a lot quieter than they’d like. As this infographic suggests, patients are […]

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tummy tuck, weight loss, RealSelf

When Is a Tummy Tuck More Than Just a Tummy Tuck?

Tummy tuck after weight loss: Elective cosmetic surgery or medically necessary procedure? The question is not academic and, if a recent article in The Wall Street Journal is any indication, the answer can have far-reaching consequences for doctors, patients and the health insurance companies that may or may not cover the procedure. Titled “Not Just […]

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patients, personas, customer service

Look Who’s Talking: Patient Personas Can Provide Invaluable Insights

Consumers are like snowflakes: no two are alike but there are definitely recurring patterns among them. Ascertain the type of person you’re dealing with and you stand a much better chance of transforming them from a curious prospect into a happy client. One way to do that, says Rachel Honig of Shankman|Honig, is to create […]

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rhinoplasty, nose job, online review

New Nose, New View on Life?

Beauty, it’s often said, is in the eye of the beholder but sometimes it can also be in the nose. At least that’s one way of interpreting the results of a study recently published on the JAMA Dermatology website. The study, an analysis of 16 previous studies, found that rhinoplasties, among other facial procedures, led […]

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Dr. Eric Swanson, commercialization, plastic surgery

Confronting the Commercialization of Plastic Surgery

Having opened his plastic surgery practice in Kansas City 24 years ago, Eric Swanson, MD, has received his fair share of sales calls and marketing pitches. Among them: a salary of $325,000 and a company car, a promise of $450,000 for working 2 days per week and a promise that he could double his income. […]

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skin rejuvenation, buzz index, RealSelf

Buzz Index: Summer’s Done But Skin Is Still Top of Mind

The beaches have emptied out, the swimsuits and pool towels have been put away, and people are facing up to the fact that the summer sun has taken a toll on their skin. The damage is not only on daily display in their bathroom mirrors, it’s a topic of discussion everywhere from the pages of […]

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Lights, Camera, Video: Best Practices for Producing Promotional Videos (Part II of III)

If you’ve ever doubted the idea that video represents the future of the Internet, consider this little fact: In the time it took you to read the above sentence, more than 8 hours of video will have been uploaded to YouTube. At that pace, that works out to 6,000 hours per hour, 144,000 hours per […]

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video

Show, Don’t Tell: Online Video Is Taking Over the Internet (Part I of III)

Online video: it’s not just for clumsy cats and talking dogs anymore. The fact is, if you’re not using video to promote your practice, you’re missing out on what is very likely the most important marketing tool since the direct-mail postcard. Visually compelling, eminently shareable and increasingly easy to produce, video is rapidly becoming the […]

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patient communication, infographic

Infographic Friday: The High Cost of Poor Communication

It’s often said that talk is cheap but the converse is every bit as true: the cost of not communicating can be sky-high. As this inforgraphic from Orca Health suggests, low health literacy costs the U.S. healthcare system more than $200 billion a year. And you can’t blame it all on patients. When 50% of […]

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botox, migraine, worth it rating, online review

Buzz Index: Botox for Migraines Earns Mixed Reviews

Botox for migraines: Some patients swear by it; some would like to swear at whoever convinced them to try it. Either way, they’re definitely talking about it. The procedure, which earns a 46% Worth It Rating from the RealSelf community, topped all other procedures in the site’s weekly Buzz Index, with a score of 192. […]

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google glass

Google Glass: OK in the Operating Room or not?

Picture the following scenario: You’re mid-surgery and you need some information about the procedure at hand or your patient’s medical history. You could step away from the operating table, consult images on a monitor or access the necessary data on a tablet or PC. Wouldn’t it be nice if you could simply speak your request […]

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RealSelf, sclerotherapy,

Buzz Index: When Aesthetic Consumers Talk, Smart Doctors Listen

If you follow the conversations on RealSelf, it’s obvious that aesthetic consumers are all abuzz about sclerotherapy, TCA peels and PicoSure treatments. Except, that is when they’re abuzz about cellulite treatments, Thermage and silicone injections. Or lap bands, lip augmentations and panniculectomies. So what do three sets of distinctly different procedures have in common? Over […]

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male tummy tuck, liposuction

Dads Just Say No to Ties and Socks for Father’s Day

With another Father’s Day come and gone, men from South Florida to the Pacific Northwest are looking at ties and socks they may never wear and longing for something they’ll really enjoy. According to The New York Times, that something could just be a bit of Botox or liposuction. As the paper reported last week, […]

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live surgery, instagram, social media

Live from the OR: Want to Demystify Cosmetic Surgery? Social Media Can Help

As RealSelf CEO Tom Seery likes to say, most doctors are at one of three stages in their approach to social media. There’s the Crawl stage, which entails basic reputation management, the Walk stage, where doctors freely share their expertise, and the Run stage, in which they embrace the kind of two-way conversation that leads […]

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ASPS, infographic, arm lift, brachioplasty

Infographic Friday: A Farewell to (Saggy) Arms

If you’ve ever found yourself looking at an image of Michelle Obama — or Jennifer Aniston or Jessica Biel — and found yourself thinking, ‘Wow, impressive arms,’ you’re definitely not alone. With summer and its sleeveless style fast approaching, women all across the country are seeing similar images and giving serious thought to giving their […]

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