Tag Archives | RealSelf
video marketing, unique content, video

Video Marketing: Want More Views? Try a Unique Approach

Engaging, ubiquitous, and easier than ever to produce — is it any wonder that videos are essentially taking over online? Consider a few findings from Cisco’s latest forecast for online video content: Annual global IP traffic will surpass the zettabyte (ZB, or 1,000 exabytes) threshold in 2016 and will reach 2.3 ZB by 2020. Video […]

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content, market research, popular, healthcare marketing

Playing to Win, Part II: What’s Popular, What’s Not, and How to Shape Your Content Accordingly

As previously discussed, researching how other aesthetic providers approach the market can be a crucial step in developing a marketing strategy that will help you beat them. On the other hand, even the most comprehensive competitive analysis is of limited value if the insights it reveals aren’t relevant to the market you and they are […]

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humanitarian care, giving, dr. champaneria, mozambique

Interview: From Med School to Mozambique with Dr. Manish Champaneria

It’s a long way from Minneapolis to Mozambique, but when the traveler is board-certified plastic and reconstructive surgeon Manish C. Champaneria, MD, it’s less of a stretch when you consider his career path and longstanding interest in helping vulnerable and underserved patients. Now practicing at PeaceHealth Plastic Surgery, in Vancouver, Wash., he’s just back from […]

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web design, before and after, photos, authenticity

Before and After Galleries that Get Results (Web Design 101: Part V)

Homepages, landing pages, About Us pages — as recent posts have made clear, there’s a lot more to web design than picking out fonts, colors, and layouts. Sure, the basics matter, but as the late Steve Jobs so aptly put it, Design is not just what it looks and feels like. Design is how it […]

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online health forum, social media

New Research: The Surprising Health Benefits of Online Health Forums

Even as the internet enables an exchange of information on a transformative level, online health forums still get the Rodney Dangerfield treatment: They don’t get no respect. That’s unfortunate because as new research shows, the information provided in online healthcare discussions is often better than the nay-sayers believe. Published in the Journal of Medical Internet Research, the […]

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nose job, rhinoplasty, natural, not fake

It’s Only Natural: The New Word in Nose Jobs Is…

The eyes may be the window to the soul but for many aesthetic consumers, the nose may just be the doorway to a more satisfied life. And while it’s true that many patients want a nose that’s smaller or thinner or less bulbous, a new survey suggests that it’s what they don’t want that’s driving interest in […]

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sculpsure, buzz index, realself, mark karolak

Buzz Index: Consumer Questions about SculpSure Offer Insights for Doctors

There’s nothing like having the FDA approve a new product or procedure to generate buzz among patients hoping to resolve their aesthetic concerns. In fact, such decisions often lead to a spike in the aptly named RealSelf Buzz Index, a weekly analysis that compares the number of questions, comments, and new reviews posted to the […]

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silhouettplasty, video, aesthetic marketing, realself, dr. schlesinger

Video Marketing Tip: Promote Your Practice with Real Stories from Real Patients

In an era when the vast majority of consumers conduct extensive online research before they ever reach out to a business, it’s a fundamental law of marketing that you have to share your expertise in ways that engage people early in their decision journeys. And, as RealSelf data consistently shows, video is an incredibly effective […]

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infographic, video, video marketing, practice website

Infographic Friday: Record Now! Video Marketing Is Going Viral

As noted a while back, 78% of people watch online videos every week and 55% watch them every day! In fact, so many people are shooting, watching, and sharing videos that the format accounted for nearly two-thirds (64%) of all consumer Internet traffic last year — a figure that’s expected to rise to 80% by 2019. Such […]

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trends, aesthetic trends, realself, procedures

Aesthetics and the Year Ahead: Tighter Chins, Smaller Breasts, and New Developments Down Under

You don’t need a crystal ball to see that healthcare marketing is rapidly evolving in the face of increased competition, new technology, and changing consumer behavior. But for aesthetic professionals, there’s another change that’s worth paying attention to: Just as beauty ideals have evolved over time, so, too, have aesthetic consumers’ interest in particular body […]

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leads, lead management, medical marketing

The Race (for New Patients) Really Is to the Swift: Best Practices for Better Lead Management

As you read this, aesthetic consumers the world over are using the Internet to research procedures and providers, submitting online inquiries to doctors and waiting eagerly for a response. Unfortunately, many will still be waiting long after this post is old news. These patient contacts (“leads” in marketing jargon) can be the lifeblood for a […]

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realself, video, marketing

Video Marketing 101: Keep It Simple, Personal, and Professional

When it comes to online video, the statistics are pretty compelling: 78% of people watch online videos every week 55% watch them every day Online video now accounts for 50% off all mobile traffic During the third quarter of this year, visitors to RealSelf set a new record, watching videos a whopping 1.2 million times. That […]

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ideal doctor, aesthetic marketing, board certification, cosmetic surgery

The Aesthetic Consumer Decision Journey, Part II: The Path to the Ideal Doctor

As previously noted, the decision journey aesthetic consumers undertake is long, non-linear and, initially at least, focused more on possible options (e.g., procedures) than potential providers. It’s not, however, an all-or-nothing affair as the research people conduct on their aesthetic concerns inevitably exposes them to providers who can resolve them. A lot of providers, which is why […]

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consumer decision journey, aesthetic consumer, realself

The Aesthetic Consumer Decision Journey, Part I: The Procedure Is Paramount

By now, you’re probably familiar with the term “consumer decision journey,” the Internet-driven idea that today’s connected consumers take a long and often non-linear path from determining a need to choosing the business that’s going to help them resolve it. Gathering information from multiple sources along the way — search results, social conversations, reviews from […]

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wellbeing, empowered patient

Lipo, Lasers, and the Pursuit of Well-being

                The “new” American healthcare consumer is more in control, takes a more holistic view, is redefining aging to be ageless, and is shifting perspective from health to wellness and beyond.  ~ Paul O’Neill, president at Ogilvy CommonHealth Wellness Marketing For doctors still beholden to old-school healthcare, those may be fighting words but the evidence […]

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men, cosmetic surgery, dad bod, healthcare marketing

Marketing to Men: Make the Most of Gender Differences (and Similarities)

Are you seeing a rise in the number of men interested in getting a little work done? If so, you’ve got plenty of company: In a recent survey of 400 RealSelf doctors, 73% said, yes, they’d seen an increase in male patients. If you’re among the other 27% who haven’t seen an increase, you may […]

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q&a, aesthetic marketing, realself, infographic

Infographic Friday: A Million Questions, a Million Answers, and One Huge Benefit for Doctors

When a doctor answers a potential patient’s question in an email or consultation, he or she has a great opportunity to help that one person. Doctors who do so online can potentially help thousands — and, it’s worth noting, themselves at the same time. Consider this infographic from the RealSelf Trends blog, which notes that […]

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data, online reviews, aesthetic consumer

Playing the Percentages: Online Reviews by the Numbers

Actions speak louder than words; numbers don’t lie, and data is a doctor’s best friend when determining a marketing strategy. Case in point: Online reviews, where people’s actions have the power to make or break a doctor’s reputation; the numbers add up to enhance it, and the data provide insights on how a practice can benefit from […]

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video, video marketing, realself

Let’s Go to the Video: Quick Tips that Capture Consumer Interest, Part II

Video courtesy of  Amiya Prasad, MD Intriguing titles, short takes and long-form “Aesthetics 101” videos: As previously noted, there are a number of best practices you can employ to generate higher viewership for your practice videos. Ultimately, though, an understanding of technical details will only get you so far. What really grabs viewers is great […]

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goldfish, attention span, video, video marketing

Let’s Go to the Video: Quick Tips that Capture Consumer Interest, Part I

8 seconds: According to new research from Microsoft, that’s the length of the average person’s attention span. That’s not only a drop from 12 seconds 15 years ago; it’s actually lower than that of a goldfish, which has an average attention span of 9 seconds. The takeaway? Unless you’re marketing to goldfish, getting your message […]

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