Tag Archives | RealSelf
video marketing, cosmetic surgery, youtube, realself

There’s More to Video Marketing than YouTube

Video courtesy of Jon A Perlman, MD Ten years after the launch of YouTube, there’s no denying the power of the platform. It is, as a recent Google blog post put it, the “daily go-to destination for people who seek to connect with others around their passions and interests.” As such, the site is also […]

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cosmetic surgery, procedures, england, australia, india, canada, realself trends

International Insights: Cosmetic Surgery and the Commonwealth of Nations

If you’ve been in practice for any length of time, the latest statistics on cosmetic surgery around the world probably won’t come as a surprise. According to the International Society of Aesthetic Plastic Surgery (ISAPS), the U.S. was, once again, No. 1, accounting for 20.1% of total global procedures in 2014, followed by Brazil (10.2%), […]

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brand ambassador, social media,

Infographic Friday: Get Heard by Saying Less (and Letting Satisfied Patients Do the Talking)

If you tell a great story and nobody hears it, do you (or your marketing) make a sound? The fact is online content is expanding faster than people can consume it, which means that getting heard is getting harder all the time. Worse yet, research shows that even if you do tell great stories, few […]

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plastic surgery, time magazine, realself, procedures

TIME Out: Aesthetic Consumers’ Questions Provide Answers for Doctors

If you need proof that cosmetic surgery is coming out of the shadows, look no further than this week’s TIME magazine, where the cover story — Nip. Tuck. Or Else. — asserts that aesthetic procedures are “the new makeup.” Everybody’s doing it, goes the logic, and those who aren’t soon will because, well, everybody else […]

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millennials, medical marketing, social, procedures, realself

Marketing to Millennials: A Fresh Approach for Younger Patients

The times, demographically speaking at least, they are changin’. In fact, according to figures from the U.S. Census Bureau, Millennials will overtake Baby Boomers as the largest age group in the nation by the end of this year. And you don’t have to be a statistician to recognize that those 75.3 million 18-35 year olds […]

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liposuction, revision, realself, buzz index

Buzz Index: Aesthetic Consumers Are Riled Up about Revisions

When 90% of aesthetic consumers say their facelift was worth it and 87% feel the same way about liposuction, it can be tempting to assume that just about everybody who undergoes the procedures loves their results. Most, in fact, do but based on RealSelf’s most recent Buzz Index — which measures the volume of the […]

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social networks, engagement, healthcare marketing

So Many Social Networks, So Little ROI — and How to Solve the Problem

Snapchat, Instagram, Ello, oh my. Seems like every time you turn around, there’s a new social networking site that promises to introduce you and your practice to legions of people who will then click over to your website, fill out a form and schedule a consult or surgery. Or so the story goes. The fact […]

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tattoo removal, picosure, realself, tattoo regret

Tattoo Trends: More Ink Could Mean More Requests for Removal

Regrets — like Frank Sinatra, it seems that people who have gotten tattoos have had a few. A poorly rendered image, a career change or the name of a former lover — if the tattoo-removal reviews on RealSelf are any indication, the reasons for “tattoo regret” are as varied as the people who pursue it. […]

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realself, prices, transparency

Paying the Price: Is a Lack of Transparency Costing You Patients?

Buying a car. Booking a hotel room. Pursuing a remodel or home improvement project. Despite the obvious differences between the three activities, they all share a common characteristic: Thanks to the power of the Internet, consumers now have access to an unprecedented amount of information about what the goods and services they seek are likely […]

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kybella, double chin, atx-101

Curious about Kybella: Consumer Questions Provide Insights for Doctors

With the FDA’s approval of Kybella for submental fat last month, it’s hardly surprising that aesthetic consumers are hoping it will offer an easier, less painful alternative to liposuction and neck lifts for their double chins. And with miracle-touting headlines like “Now You Can Get a Ridiculously Chiseled Jawline without Liposuction,” it’s safe to say […]

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bbl, breast surgery, red state, blue state, mobile, local

The Body Politic: The Strange Connection between Aesthetic Medicine and Electoral Politics

With new candidates entering the 2016 presidential race on a near-daily basis, it’s not surprising that pollsters and pundits are reviving the old red state/blue state metaphor to highlight the differences between liberals and conservatives, progressives and traditionalists, Democrats and Republicans. Turns out, though, the differences may not be limited to opposing views about taxes, […]

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video marketing, realself, breast implant

Secrets of Successful Video Marketing, Part II

How much do aesthetic consumers love video? Let us count the ways: Last week, visitors to RealSelf clicked on videos 75,600 times By doing so, they viewed 122,500 minutes (2,042 hours) of video content On Thursday, April 9, they set a one-day record of 12,500 views and 20,500 minutes (342 hours) Individually, the most popular […]

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video, marketing, realself

Secrets of Successful Video Marketing (Psst, It’s not about Going Viral)

Dancing babies, swimming hippos and a dog who can’t catch a break (or a meal). These days, it seems just about anything you can film can go viral, spreading from Facebook to Twitter to Good Morning America. That video of a breast aug or tummy tuck? Probably not but that doesn’t mean it’s not worth filming […]

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realself, realself 100, social media influence

Meet the RealSelf 100: Honoring the Top Social Influencers in Cosmetic Medicine

From the growing number of procedures being performed to the media’s seemingly endless fascination, interest in cosmetic medicine is clearly on the rise. And if the 7 million unique monthly visits to RealSelf are any indication, that interest is matched by aesthetic consumers’ thirst for trustworthy information from those with the expertise to help them […]

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injectables, fillers, realself, botox, juverderm, voluma

Moving the Needle: Interest in Injectables Shows no Sign of Slowing

New products, little or no downtime and lower costs than surgical alternatives — it’s hardly surprising that the market for injectables is booming. In fact, according to a 2014 report from Transparency Market Research, the global facial injectables market is expected to grow 14.6% per year, rising from $3.3 billion in 2013 to $9.4 billion […]

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realself, consults, aesthetic consumer, consumer decision journey

Consults, Consumer Choices and the Last Doctor Standing

The phone rings, a potential patient books a consult and it’s not surprising that some doctors get the idea it’s time to start checking their surgical calendars. Not so fast, doc. While the world would be a much simpler place if the path from consult to surgery was a direct one, it’s no longer the […]

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lifestyle lift, realself, online reviews, worth it rating

Lifestyle Lift Calls It Quits — Precipitous Decision or Predictable Conclusion?

Perhaps you heard the news — first reported by The Wall Street Journal on Monday — that Lifestyle Lift shut down the majority of its business and was considering declaring bankruptcy. The Journal called the move “abrupt” and it no doubt came as a surprise to employees, creditors and customers alike. Not so at RealSelf. […]

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before & after photos, medical marketing

Quick Tips for Better Before & After Photos

Right now, millions of people are going online to research their options for elective aesthetic procedures, edging closer to choosing the one doctor they believe will give them the results they seek. As noted in a post last week, more than 8 out of 10 aesthetic consumers won’t even consider a practice that doesn’t have […]

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before & after photos, aesthetic consumers, realself

(The Facts about) Photos Don’t Lie, Part I

It may be time to update the old saying that photos don’t lie. Between advertisers who routinely PhotoShop the people in their ads and everyday Instagrammers who use filters to enhance their selfies, it’s probably safer to say that some photos seriously stretch the truth. There’s just one problem: When it comes to photos, stretching […]

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realself, cosmetic surgery, trends

Beyond the Beauty Counter: 1 in 5 Women Plan to Pursue Cosmetic Surgery

In terms of people’s interest in cosmetic surgery, 2014 was a very good year: As previously noted, pageviews on RealSelf were up significantly from the year before, underscoring the fact that more people were willing to consider the full range of options regarding their health and beauty concerns. Now, a new study from RealSelf/Zeitgeist Research […]

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