Tag Archives | reputation management

Infographic Friday: To Be a Thought Leader, You Have to Have the “Write” Stuff

It’s often said that content is king but, let’s face, creating it can be a royal pain in the you know what. Between performing surgeries, juggling consults and managing your practice, sitting down at the computer to write a blog post or newsletter article is probably not your highest priority. It does, however, deserve a […]

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social media, healthcare, debate

Healthcare and Social Media: The Good, the Bad and the (Not so) Ugly Truth

It’s been 20 years since a handful of Internet entrepreneurs launched GeoCities, which many observers consider one of the first social media sites, and 10 years since Mark Zuckerberg came up the concept that became Facebook. Given that kind of longevity, not to mention its exponential growth since then, you might think the debate over […]

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trust signals, online reviews, practice website

Trust: If You Build It, They Will Come

When it comes to choosing a doctor, aesthetic consumers cite any number of reasons why they ultimately choose the provider they do. Experience, board certification, occasionally even price or a doctor’s popularity. But it’s also true that one factor trumps all others when it comes to medical procedures, especially those that are often elective, emotion-laden […]

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empathy, ROI, patients

Want a Better Return on Investment? Think Return on Empathy

According to conventional wisdom, the key to marketing success is to maximize ROI or Return on Investment but Martin Ingwer, founder of the Insight Consulting Group, would beg to differ. Instead, he suggests, the key is to focus less on the data-driven correlation between marketing costs and subsequent sales and more on the emotional relationship […]

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infographic, customer service, social media, online reviews

Infographic Friday: Protect Your Practice with Social Customer Service

The typical Botox treatment will last 3–6 months; Juvederm, 6 months or more depending on where it’s injected. The effects of a bad customer service experience? A lot longer than that. In fact, as this infographic from Zendesk suggests, a significant proportion (39%) of people will avoid using a company for 2 or more years […]

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online reviews, patients, healthcare marketing

The Increasing Importance of Online Reviews — and How to Encourage Them

If you’re still thinking having online reviews of your practice is a “nice to have,” a new study by Software Advice offers compelling evidence that they’re more like a “need to have” for anyone trying to generate new business. When the company asked patients who use online review sites to research doctors, they found that […]

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web design, practice website

Is Your Practice Website Designed for Success?

As an aesthetic professional you no doubt spend a lot of time directing your discerning eye toward hooked noses, receding chins and sagging butts and tummies — but have you ever given your website a similarly critical look? A quick surf around the web suggests you should. The sad fact is that many practice websites, […]

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online review, reputation management

It’s OK to Read Your Online Reviews (Go Ahead, You Know You Do Anyway)

Online reviews: Some doctors hate them, some tolerate them, a few may even admit to appreciating them. Regardless of where you stand on the issue, one thing’s for certain, you should be reading the ones that are being written about you. It should go without saying that the reviews aesthetic consumers post about their experiences […]

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google, algorithm, wizard, content

Happy Patients, Google Engineers and the Wizard of Oz

Pay no attention to the man behind the curtain! If you’re wondering what that line from the classic holiday film has to do with Internet marketing, check out this recent article in Inc. magazine. In it, Dharmesh Shah, co-founder of Hubspot.com, an inbound marketing company, pulls back the proverbial curtain on the relationship between people, […]

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Dr. Eric Swanson, commercialization, plastic surgery

Confronting the Commercialization of Plastic Surgery

Having opened his plastic surgery practice in Kansas City 24 years ago, Eric Swanson, MD, has received his fair share of sales calls and marketing pitches. Among them: a salary of $325,000 and a company car, a promise of $450,000 for working 2 days per week and a promise that he could double his income. […]

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When Bad Backlinks Happen to Good Doctors (Part I of II)

It probably sounded like a good idea at the time. In pursuit of a better ranking in search results, the doctor hired a firm to place thousands of backlinks on other websites that pointed to his practice website. The plan was based on the premise that one of the major ways search engines assign value to individual […]

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SLAPP, online review

Doctors Who SLAPP Online Critics Often Hurt Themselves

There comes a time in every doctor’s career when he or she is the recipient of an online review that makes them fighting mad. Some will take a deep breath and respond calmly; some will lash out with verbal counterpunches of their own, and some will take the fight from the Internet to the courtroom […]

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online reviews

The Customer Is Always Right… or Is She?

If you’ve been practicing for any length of time, you’ve almost certainly run into a situation like the one recently reported by a doctor after reading a patient review on RealSelf. The review, it turns out, was quite positive — the patient rated the surgery as “Worth It” and had given the doctor 4 out […]

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online reviews, reputation management

Doctors Who Ignore Online Reviews Put their Reputations on the Line

You know the phrase “your reputation precedes you?” According to a new survey from BrightLocal.com, it’s more true for doctors than almost any other type of business. Before they ever visit your website or pick up the phone, consumers are going online, reading reviews and making decisions about potential providers based on their reputations. Consider […]

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online reviews, reputation management

What Happens When You Don’t Respond to Online Reviews?

While many doctors still believe that responding to online reviews is a risky endeavor, the fact is that not responding can be far more hazardous to your practice health. Consider the following a cautionary tale complete with good advice on how easily it could have turned out otherwise. As she explained in a recent blog […]

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Google alerts, reputation management

Look Who’s Talking: Google Alerts Offer Free and Easy Reputation Management

It’s often said that talk is cheap but when it comes to trash talk about your practice, it can be disastrously expensive. If you’re not monitoring what’s being said online about you, your practice and your competition, you’re missing out on the sort of market intelligence that can make or break your business. You can, […]

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social media, complaints, online reviews

Infographic Friday: Don’t Let Social Complainers Spoil Your Day

You can satisfy some of the people all of the time and all of the people some of the time, but you can’t satisfy all of the people all of the time. OK, so Abraham Lincoln never said that but if the 16th president had had to deal with consumers venting their dissatisfaction via social media, […]

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Google, Penguin 2.0, search, SEO

Did a Penguin Just Put the Squeeze on Your Practice Website’s Search Results?

Wondering what a small, flightless bird native to the Southern Hemisphere has to do with your practice website and its ranking in search results? If the bird in question is Penguin 2.0, the latest update to Google’s search algorithm, the answer is everything. Rolled out late last month, Penguin 2.0 promises to fine-tune Google’s already […]

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infographic, reputation management

Infographic Friday: Is Your Online Reputation at Risk?

Every minute of every day, people are online talking about the brands and companies they’ve done business with or are considering doing business with. They’re asking questions, posting compliments and complaints and reading and writing reviews about everything from baby clothes to mommy makeovers. Given the above, the answer to the question “Is your online […]

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discount cosmetic surgery, board certification, price

Bargain Hunters Aren’t Bad People, They Just Need to Know about Better Alternatives

Everybody loves a good deal — and that’s as true for cosmetic surgery as it is for clothes, cars and cosmetics. So says Regina Lewis of USA Today, whose article in the Money Quick Tips last week led off with the line: Demand for nips, tucks and wrinkle-free faces has consumers clamoring for bargains. The […]

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