Tag Archives | search
SoLoMo, search, online reviews

Infographic Friday: Will Today’s SoLoMo Searchers Find You — or the Competition?

Here’s a riddle: What do Google searches and bathroom mirrors have in common? Regardless of which one aesthetic consumers are considering, they’re ultimately seeking the same thing: good results. And, let’s face it, if your practice isn’t among those consumers’ search results, you may never get the opportunity to provide the other, post-procedure kind. Today’s […]

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Google+ Local, reviews, search

Get on the Map with Google+ Local

If you haven’t done a Google search on your local market recently, you probably should: With a recent, large-scale rollout of an updated Google Maps now live on desktops and mobile devices, the results may surprise you. Take a recent search for “San Francisco cosmetic surgery,” which returned the usual text-based results, along with a […]

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realself, cosmetic surgery, search, San Antonio

Realself Research Reveals Top 10 Cities for Cosmetic Surgery Searches

When you think of major markets for cosmetic surgery, a few cities almost automatically come to mind: Los Angeles, Miami, maybe Dallas or Atlanta. Chances are you didn’t say San Antonio, Texas. Yet according to search data recently compiled by realself.com, the Alamo City boasts the highest interest in aesthetic procedures of any major metropolitan […]

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digital marketing, 2014, trends

The Digital Crystal Ball: 5 Healthcare Marketing Trends to Watch for in 2014

It’s (almost) 2014 — do you know where your patients are? Increasingly, they’re on their computers and smartphones, on the Internet and on social media, researching procedures, reading reviews and narrowing the search for that one special provider who will perform the procedure they’re interested in. Along the way, they’re encountering trends and technologies that […]

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engaged consumers, ROI, social, consumer decision journey, brand advocate

Getting Connected: Can Social Engagement Really Generate ROI?

To buy or not to buy, that is the question. And when it comes to online consumers, it seems the answer is social engagement. According to a recent study by Forrester Research and Wildfire (Google’s social media marketing unit), social media engagement between brands and consumers correlates strongly not just with consumer preference for those […]

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google, algorithm, wizard, content

Happy Patients, Google Engineers and the Wizard of Oz

Pay no attention to the man behind the curtain! If you’re wondering what that line from the classic holiday film has to do with Internet marketing, check out this recent article in Inc. magazine. In it, Dharmesh Shah, co-founder of Hubspot.com, an inbound marketing company, pulls back the proverbial curtain on the relationship between people, […]

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google, hummingbird, algorithm, search, seo

To Succeed in Search, Think like a Hummingbird

A hummingbird can fly at speeds of up to 35 mph, flap its wings up to 80 times a second — and, believe it or not, help determine whether or not your practice website remains relevant and retrievable to millions of online consumers. Obviously, that last point doesn’t refer to the winged members of Trochilidae. […]

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seo, backlinks

Best Practices for Building Backlinks (Part II of II)

If you’ve been in practice for any length of time, you’ve probably been approached by any number of SEO consultants and marketing agencies that claim they can get your website to the top of Google’s search results. Ultimately, the question isn’t whether they can or not but how they go about the effort. Case in […]

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When Bad Backlinks Happen to Good Doctors (Part I of II)

It probably sounded like a good idea at the time. In pursuit of a better ranking in search results, the doctor hired a firm to place thousands of backlinks on other websites that pointed to his practice website. The plan was based on the premise that one of the major ways search engines assign value to individual […]

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search, social, healthcare marketing

Infographic Friday: Who Needs the Internet Anyway?

Go ahead, ignore the Internet. It’s overrated, nobody uses it and it’s probably just a passing fad. As if. As this infographic from Physician Designs suggests, the combination of easy searching, proliferating smartphones and nearly ubiquitous social media makes the Internet the most powerful marketing tool in human history. And healthcare marketing is no exception. […]

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search, social, internet marketing

Search: For Consumers, It’s the ‘Natural’ Choice for Discovering Websites

Right now, someone, somewhere, is going online to search for information on a cosmetic procedure, beauty product or a doctor who can provide them. In fact, if a recent report from the experts at Forrester Research is any indication, it’s safe to assume that person has plenty of company. The fact is that while individual […]

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social signals, latent links, search rank, SEO

Want to Rank Better in Search? Get Social

 SEO is dead. Long live SEO. As long as there have been search engines, there have been reports that SEO, or search engine optimization, is DOA, killed off by the rise of social media. Smart marketers, on the other hand, recognize that the relationship between search and social isn’t “either/or,” but rather, “and.” As Rand […]

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Google, Penguin 2.0, search, SEO

Did a Penguin Just Put the Squeeze on Your Practice Website’s Search Results?

Wondering what a small, flightless bird native to the Southern Hemisphere has to do with your practice website and its ranking in search results? If the bird in question is Penguin 2.0, the latest update to Google’s search algorithm, the answer is everything. Rolled out late last month, Penguin 2.0 promises to fine-tune Google’s already […]

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consumer decision journey, social, channels

Go with the Flow: 3 Channels to Connect with Aesthetic Consumers

We spend a lot of time at RealSelf talking about the “consumer decision journey” for a very simple reason: When people begin considering cosmetic surgery, they really are embarking on a journey. It can take weeks, months or years as they consider and evaluate their options and it can extend long after the fact as […]

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online reviews

5 Reasons Why Good Reviews Are Good for Business

5 stars. 2 thumbs up. A++. When it comes to trusting information found on the Internet, there’s no escaping the fact that consumers give online reviews, well, glowing reviews. In fact, despite occasional reports of “astroturfing,” it seems they put more trust in them all the time. In fact, according to a survey conducted by […]

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social health online reviews

Paging Dr. Google: Search Still Matters for Patients and Doctors (but Social Does, too)

You don’t have to be a software engineer to realize that millions of people turn to the Internet every day to research products, services and the businesses that provide them. That’s true for shoes, consumer electronics and, increasingly, for health information. In fact, according to a new study from the Pew Research Center, 72% of […]

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Social vs Search

Infographic Friday: Search vs. Social. And the Winner Is…

Doctors who understand that utilizing both in tandem is a winning strategy in the rapidly changing arena of Internet marketing. That’s the gist of the following infographic from MDG Advertising. It may not be the prettiest image we’ve ever seen but it offers compelling evidence that betting your entire marketing budget on one strategy over […]

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google rank search results

Infographic Friday: How to Win the Google Name Game

If you’ve ever Googled your name and been surprised at what comes up, you’re probably not alone. According to the folks at BrandYourself.com, 1 billion names are searched on Google every day — and as the infographic below shows, the results are not always pretty. Think about it: If only 2% of people own their […]

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author rank search

Google’s Author Rank: Reputation Management Meets Search Results

As an aesthetic professional, you already know that your reputation is invaluable in terms of maintaining patient satisfaction and engendering trust among non-patients considering cosmetic surgery. Turns out it can also boost your ranking in Google searches. In an effort to improve the quality of the results it returns, the world’s biggest search engine is […]

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seo search social

Infographic Friday: Is Your Practice Website Ready for 21st-century Search?

Search is dead. Long live search. Actually, the reality is that search is neither dead nor destined to rule the Web forever. It’s just evolving and doctors who don’t keep up with the changes run the risk of becoming invisible to millions of potential patients. As this infographic from TheSearchAgents.com vividly explains, the old rules […]

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