Tag Archives | SEO
seo, keyword, black hat, guest blogging, social signals, SERPs, google rank

SEO for Doctors: Is Your Strategy DOA or Designed to Thrive?

S E O Seldom have three little letters caused so much confusion and consternation — or provided so much income to the legions of marketers who promote their prowess in dissecting its algorithmic innards and “ability” to manipulate the results. Whether such efforts are effective or not is an ongoing debate. On the one hand, […]

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google, hummingbird, algorithm, search, seo

To Succeed in Search, Think like a Hummingbird

A hummingbird can fly at speeds of up to 35 mph, flap its wings up to 80 times a second — and, believe it or not, help determine whether or not your practice website remains relevant and retrievable to millions of online consumers. Obviously, that last point doesn’t refer to the winged members of Trochilidae. […]

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seo, backlinks

Best Practices for Building Backlinks (Part II of II)

If you’ve been in practice for any length of time, you’ve probably been approached by any number of SEO consultants and marketing agencies that claim they can get your website to the top of Google’s search results. Ultimately, the question isn’t whether they can or not but how they go about the effort. Case in […]

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When Bad Backlinks Happen to Good Doctors (Part I of II)

It probably sounded like a good idea at the time. In pursuit of a better ranking in search results, the doctor hired a firm to place thousands of backlinks on other websites that pointed to his practice website. The plan was based on the premise that one of the major ways search engines assign value to individual […]

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Infographic Friday: Is Your Practice Website Poised to Flourish or Fade Away?

Maintaining a healthy, vibrant website is no easy feat; in fact, it’s a lot like growing a garden. It takes work, it takes commitment and, in the end, there are no shortcuts. Unfortunately, there are still so-called “experts” out there who claim to possess miracle products that can garner you amazing results for very little […]

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infographic, content curation

Infographic Friday: Save Time and Strengthen Your Presence by Curating Content

Every two days we now create as much information as we did from the dawn of civilization up until 2003. —     Eric Schmidt, Executive Chairman of Google That, to put it mildly, is a whole heckuva lot of content — and it’s both the blessing and the curse of the Internet. On the one hand, […]

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social signals, latent links, search rank, SEO

Want to Rank Better in Search? Get Social

 SEO is dead. Long live SEO. As long as there have been search engines, there have been reports that SEO, or search engine optimization, is DOA, killed off by the rise of social media. Smart marketers, on the other hand, recognize that the relationship between search and social isn’t “either/or,” but rather, “and.” As Rand […]

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Google, Penguin 2.0, search, SEO

Did a Penguin Just Put the Squeeze on Your Practice Website’s Search Results?

Wondering what a small, flightless bird native to the Southern Hemisphere has to do with your practice website and its ranking in search results? If the bird in question is Penguin 2.0, the latest update to Google’s search algorithm, the answer is everything. Rolled out late last month, Penguin 2.0 promises to fine-tune Google’s already […]

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SEO PPC social infographic

Infographic Friday: Achieve Great Internet Results with SEO, PPC and Social

To the uninitiated, the intricacies of Internet marketing can be a confusing alphabet soup of unfamiliar acronyms. SEO? PPC? Chances are you already know that they stand for search engine optimization and pay per click, respectively, but digging deeper into their meaning can leave you feeling overwhelmed and ready to give up. That’s why we […]

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internet marketing webinar

Internet Marketing: Experts Offer Insights in Latest ASAPS Webinar

It’s almost 2013: Do you know where your Internet marketing plan is? If not, you should probably start thinking about it as next year and the years to come promise to be ones of rapid and major change. Keeping up with those changes is the key to staying ahead. That was the focus of a […]

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seo search social

Infographic Friday: Is Your Practice Website Ready for 21st-century Search?

Search is dead. Long live search. Actually, the reality is that search is neither dead nor destined to rule the Web forever. It’s just evolving and doctors who don’t keep up with the changes run the risk of becoming invisible to millions of potential patients. As this infographic from TheSearchAgents.com vividly explains, the old rules […]

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Patient-Centric Marketing: A New Old Concept

It  goes without saying that patients aren’t robots, yet many doctors have ended up with their marketing budget dedicated to trying to win over the Google robot using “SEO” tactics, rather than on delivering on the needs of online researchers, i.e., prospective patients. I’ve seen countless examples of how a monolithic SEO-driven marketing strategy leaves […]

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SEO SERP page rank

Cosmetic Surgery and Organic Search: For Both, It’s the Results that Count

It’s often said that rank has its privileges — and nowhere is that more true than in the results Web users see when they conduct online searches. Simply put, when your practice website appears higher on search engine result pages (SERPs), you’re more likely to enjoy the “privilege” of having patients click through to your site. […]

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social signals

Doctors Need to Tune into Social Signals for SEO

People are talking online and, apparently, Google is listening. No, not an evil eavesdropping way, but rather, in terms of determining search rankings. Instead of relying solely on traditional SEO tools — e.g., keywords, inbound links, etc. — search engines are increasingly picking up “social signals” and incorporating them into their rankings and results. Considering […]

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SEO ranking for doctors requires producing quality content

QUALITY: The Key to Your Practice Website Ranking

After years of working on search ranking, your medical practice has likely hired numerous SEO consultants who’ve encouraged you to stuff website pages with important keywords and to generate content for the sake of generating content for Google.  The good news is SEO gaming is nearly dead. The maybe bad news is that what matters most […]

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online video

Online Videos Help Turn Viewers into Patients

You don’t have to be an expert in SEO to know that people love online videos but did you know those videos can be a powerful marketing tool for your practice? In fact, online videos can significantly increase onsite engagement and click-through rates (CTR). How much? According to a report from ComScore, people who watch […]

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Google Plus in Search Results

Doctors Can Stop Chasing Google Ranking

If you’ve been online for a while, you’re probably familiar with search engine ranking reports, the lists that show your practice website’s relative positions for the keywords that people use on Google or Bing. Back in the day, say, 2007, they were a standard metric for determining whether your SEO was good or ineffective. But […]

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Guest Blogging is a great way to boost your online presence

Guest Blogging is Key to Doctor Online Reach

Looking for a proven way to spread the word beyond your medical practice website? Offer to write guest posts on other blogs. This gives you a way  to connect with people far beyond your current website’s reach. Blogging, after all, is all about being social and adding your voice to more conversations is a great way […]

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Online health research 1998 to 2011

Study: 3 in 4 Adults Go Online for Health Research

What do you call someone who goes online to obtain health care information? At Harris Interactive, the folks behind the Harris Poll, they call them “cyberchondriacs,” adding that the term applies to more people all the time. In a survey tracking the growing influence and use of health care information obtained online, the company reports […]

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What to pay for SEO if you're a doctor?

Are SEO Consultants Worth It?

I’m a skeptic when it comes to SEO consultants. I’ve used them in the past, and wish I could have that money back. Most SEOs remind me of stock pickers. If they have truly unique insights on what works, then wouldn’t they keep that to themselves in order to get fabulously wealthy? The reality is […]

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