Tag Archives | Social media

Going Solo: How RealSelf, Social Media, and Being Scrappy Helped Launch My Practice

Ever since his plastic surgeon grandfather stitched up his tongue after a childhood bike accident, Dr. Adam Oppenheimer knew he wanted to be in the business. Raised in a family of plastic surgeons, Dr. Oppenheimer has watched his relatives build and run their practices the old-school way. Today, as a young surgeon ramping up his […]

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social media, social search, social discovery, content, aesthetic marketing

Social Discovery: 5 Ways to Ensure People Find Your Practice Via Social Media

Social media — it’s not just for posting vacation photos and connecting with old friends anymore. These days, social is also an increasingly important search tool as millions of people forgo Google and Bing in favor of information that’s been shared socially by people with similar interests. It’s called “social search” or “social discovery,” and […]

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